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10 Ways To Improve Your Print Ads


1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.

2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. "Yes, I want to reduce my inventory costs by 50 percent."

3) Include a picture of your brochure or catalog in your ad.

4) Use a sidebar in your ad packed with tips that your prospect will find useful. E.g "10 Ways To Reduce Your Phone Bill."

5) Concentrate your copy on the prospect, not on your company. Tell your prospect how your product or service will solve their problems. Use the words "you" and "your" frequently and "I" and "We" less.

6) With a smaller ad, you can ask the prospect to tear out the ad, attach their business card and mail it to your company.

7) Consider converting your ad into an advertorial. This format looks more like an article and contains valuable information. It attracts people who normally skip over ads because advertorials look like editorial content. If the publisher will allow it, use the same typeface as the publication the advertorial appears in. To see advertorial samples, visit the "Portfolio" section of my website http://www.dc-infobiz.com/

8) Put quotation marks around the headline. This can draw 28 percent more attention than a headline without quotation marks.

9) Consider running your ad in black and white if you're using mostly text in the ad. Without color, the ad looks more like an article.

10) The headline is the most important part of an ad. Spend time creating a powerful, benefit packed headline. If you don't stop the reader in their tracks with a good headline, few will bother to read the rest of the ad.

About The Author

David Coyne is a copywriter and marketing consultant. Need help writing your brochures, ads, web pages and other marketing materials? Contact David at his web site: http://www.dc-infobiz.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. June / 19 / 2024

T-Mobile asked to stop advertising Price Lock for 5G home internet service - The Verge
T-Mobile asked to stop advertising Price Lock for 5G home internet service  The Verge

The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?  The New York Times

SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising - Yahoo Finance
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising  Yahoo Finance

Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising - Mozilla & Firefox
Mozilla Welcomes Anonym: Privacy Preserving Digital Advertising  Mozilla & Firefox

Biden campaign launches advertising attack on ‘convicted criminal’ Trump - The Washington Post
Biden campaign launches advertising attack on ‘convicted criminal’ Trump  The Washington Post

Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera - Page Six
Advertising and media elite return to Cannes Lions, as mega-yachts pull up to French Riviera  Page Six

Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing? - Investopedia
Netflix Has Dominated in Advertising Dollars Per Viewer. Could Its Lead Be Narrowing?  Investopedia

Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand - The National Law Review
Self-Declaration Mechanism for Misleading Advertisements: A House Built on Sand  The National Law Review

New 'Integrated Cannabis Vaporizer' Packaging, Labeling, Advertising, and Marketing Requirements Go Into Effect July 1 - Redheaded Blackbelt
New 'Integrated Cannabis Vaporizer' Packaging, Labeling, Advertising, and Marketing Requirements Go Into Effect July 1  Redheaded Blackbelt

TEC requires political influencers to disclose payment - The Texas Tribune
TEC requires political influencers to disclose payment  The Texas Tribune

Ticked off! @RX advertising on TV - Orlando Sentinel
Ticked off! @RX advertising on TV  Orlando Sentinel

FCC Admonishes Three TV Stations for Not Having Clauses in Sales Agreements Requiring Non- discrimination in the ... - Broadcast Law Blog
FCC Admonishes Three TV Stations for Not Having Clauses in Sales Agreements Requiring Non- discrimination in the ...  Broadcast Law Blog

Study explores whether advertising contributes to or leads to declines in happiness - Phys.org
Study explores whether advertising contributes to or leads to declines in happiness  Phys.org

Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter - Charter Communications
Magnite and Spectrum Reach Team Up to Enhance Access to Programmatic Advertising | Charter  Charter Communications

Queen Latifah Speaks on Body Image in Advertising - TheWrap
Queen Latifah Speaks on Body Image in Advertising  TheWrap

500 Car: Leading the New Wave of Global Automotive Advertising and Promoting Charitable Causes - AccessWire
500 Car: Leading the New Wave of Global Automotive Advertising and Promoting Charitable Causes  AccessWire

Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More - Inc.
Advertising Is Already Underwhelmed by Widespread AI Adoption, Consumers Are Unhappy, and More  Inc.

This city just made it illegal to advertise SUVs. Here’s why. - The Washington Post
This city just made it illegal to advertise SUVs. Here’s why.  The Washington Post

Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data - MediaVillage
Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data  MediaVillage

Google loses bid to end US antitrust case over digital advertising - Reuters
Google loses bid to end US antitrust case over digital advertising  Reuters

Unifying Local Advertising: A Call to Arms for Restaurant Marketing Leaders - QSR magazine
Unifying Local Advertising: A Call to Arms for Restaurant Marketing Leaders  QSR magazine

Biden presidential campaign to spend $50 million in advertising blitz highlighting Trump’s conviction - PBS NewsHour
Biden presidential campaign to spend $50 million in advertising blitz highlighting Trump’s conviction  PBS NewsHour

'Modern Family' cast reunites in funny new advertisement - Good Morning America
'Modern Family' cast reunites in funny new advertisement  Good Morning America

Elon Musk flies to Cannes to win back advertisers - Financial Times
Elon Musk flies to Cannes to win back advertisers  Financial Times

Advantage Solutions to Sell Jun Group Digital-Advertising Platform for $185 Million - MarketWatch
Advantage Solutions to Sell Jun Group Digital-Advertising Platform for $185 Million  MarketWatch

Advertible Makes Its Case To SSPs For Running Native Channel Extensions - AdExchanger
Advertible Makes Its Case To SSPs For Running Native Channel Extensions  AdExchanger

Magnite's SpringServe Powering Video Advertising for YTV in Japan - StockTitan
Magnite's SpringServe Powering Video Advertising for YTV in Japan  StockTitan

Legal Advertising – Public Notices – Sheriff’s Sale 6-19-2024 - New Pittsburgh Courier
Legal Advertising – Public Notices – Sheriff’s Sale 6-19-2024  New Pittsburgh Courier

Amazon’s AI image generator for advertisers adds new feature - About Amazon
Amazon’s AI image generator for advertisers adds new feature  About Amazon

'We're all just fumbling around': Advertising on Substack remains a Wild West for brands - Modern Retail
'We're all just fumbling around': Advertising on Substack remains a Wild West for brands  Modern Retail

Digital Advertisers Are Debating What Counts As 'Premium Content' - Business Insider
Digital Advertisers Are Debating What Counts As 'Premium Content'  Business Insider

Ohio regulator on track to change advertising, integrity monitoring rules - iGaming Business
Ohio regulator on track to change advertising, integrity monitoring rules  iGaming Business

Amazon hit with $122 mln US verdict in internet-advertising patent case - Reuters
Amazon hit with $122 mln US verdict in internet-advertising patent case  Reuters

Meta uses Cannes to unveil its ‘Big Play’ – AI-enhanced advertising and messaging - The Drum
Meta uses Cannes to unveil its ‘Big Play’ – AI-enhanced advertising and messaging  The Drum

Oracle is shutting down its advertising business despite millions in revenues - TechRadar
Oracle is shutting down its advertising business despite millions in revenues  TechRadar

Pennsylvania senator introduces bill to shield self-excluded gamblers from direct advertising - Yogonet International
Pennsylvania senator introduces bill to shield self-excluded gamblers from direct advertising  Yogonet International

PRINT Awards 2024 Student Spotlight: Winners in Branding Identities, Advertising, Editorial & More - PRINT Magazine
PRINT Awards 2024 Student Spotlight: Winners in Branding Identities, Advertising, Editorial & More  PRINT Magazine

Some Advertisers Are Bargain Hunting on X. It May Not Be Enough - The Information
Some Advertisers Are Bargain Hunting on X. It May Not Be Enough  The Information

Amir Kassaei is Coming Back to Burst the Advertising Bubble - Little Black Book - LBBonline
Amir Kassaei is Coming Back to Burst the Advertising Bubble  Little Black Book - LBBonline

Verve Acquires Jun Group, a Mobile First Digital Advertising Firm, Resulting in Combined, Pro Forma, €447m ... - Yahoo Finance
Verve Acquires Jun Group, a Mobile First Digital Advertising Firm, Resulting in Combined, Pro Forma, €447m ...  Yahoo Finance

Harnessing AI: Transforming Creative Development In Advertising - AdExchanger
Harnessing AI: Transforming Creative Development In Advertising  AdExchanger

Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach - Inc.
Instacart's New Advertising Capability Aims to Help CPG Brands Expand Their Reach  Inc.

Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on - Digiday
Why Euro 2024 is ‘a big step change’ for the areas advertisers will rely on  Digiday

GroupM and Internews Increase Advertising Investment on Asia Pacific News Websites - Branding in Asia Magazine
GroupM and Internews Increase Advertising Investment on Asia Pacific News Websites  Branding in Asia Magazine

Beyond rainbow filters: Real support for Pride Month - Campaign Asia
Beyond rainbow filters: Real support for Pride Month  Campaign Asia

How Disney is leveraging AI for advertising - Yahoo Finance
How Disney is leveraging AI for advertising  Yahoo Finance

Advantage Solutions to sell digital advertising platform Jun Group for $185 million - StockTitan
Advantage Solutions to sell digital advertising platform Jun Group for $185 million  StockTitan

Oracle Ads have had it: $2B operation shuts down after dwindling to $300M - The Register
Oracle Ads have had it: $2B operation shuts down after dwindling to $300M  The Register

What's up with Mozilla buying ad firm Anonym? It's all about 'privacy-centric advertising' - The Register
What's up with Mozilla buying ad firm Anonym? It's all about 'privacy-centric advertising'  The Register

How Telegram's Ads Network Will Impact Advertisers & Creators - Unchained
How Telegram's Ads Network Will Impact Advertisers & Creators  Unchained

UK advertising and research exports reach £18bn - Research Live
UK advertising and research exports reach £18bn  Research Live

Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools - Performance Marketing World
Cannes 2024: Meta upgrades advertising suite with boost to gen AI tools  Performance Marketing World

At X Staff Meetings, Executives Talk Up Return of Advertisers - The New York Times
At X Staff Meetings, Executives Talk Up Return of Advertisers  The New York Times

📸 Griezmann feels the full force of EURO 2024 pitch side advertising 🤕 - Yahoo Sports
📸 Griezmann feels the full force of EURO 2024 pitch side advertising 🤕  Yahoo Sports

Texas approves new political advertising rules for social media influencers - Chron
Texas approves new political advertising rules for social media influencers  Chron

Romanian legislative bans advertising for electronic cigarettes and vapes - Romania-Insider.com
Romanian legislative bans advertising for electronic cigarettes and vapes  Romania-Insider.com

Food Advertising, Labeling, and Litigation Conference - Food and Drug Law Institute
Food Advertising, Labeling, and Litigation Conference  Food and Drug Law Institute

Jana Steward can provide all display advertising needs - Erwin Record
Jana Steward can provide all display advertising needs  Erwin Record

How AI will impact the advertising world according to OpenAI - Fast Company
How AI will impact the advertising world according to OpenAI  Fast Company

Oracle Is Shutting Down Its Ad Business - Adweek
Oracle Is Shutting Down Its Ad Business  Adweek

These 3 trends will dominate advertising: Spotify's Lee Brown - Yahoo Finance
These 3 trends will dominate advertising: Spotify's Lee Brown  Yahoo Finance

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - WBBJ-TV
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  WBBJ-TV

Advertisers face far-reaching disruptions as distracted consumers' attention to content weakens across media platforms ... - PR Newswire
Advertisers face far-reaching disruptions as distracted consumers' attention to content weakens across media platforms ...  PR Newswire

Oscar Mayer Creates Beauty Advertising. Sort of - Muse by Clio
Oscar Mayer Creates Beauty Advertising. Sort of  Muse by Clio

Digital growth drives up global ad spend - Euronews
Digital growth drives up global ad spend  Euronews

Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM) - Defense World
Reviewing Lamar Advertising (NASDAQ:LAMR) and Bimini Capital Management (OTCMKTS:BMNM)  Defense World

One minute in Cannes with: Uber Advertising - Performance Marketing World
One minute in Cannes with: Uber Advertising  Performance Marketing World

'Poppi' Prebiotic Soda facing claims of misleading advertising and health concerns - ABC7 News
'Poppi' Prebiotic Soda facing claims of misleading advertising and health concerns  ABC7 News

Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising - Business Wire
Innovid Releases “CTV x Commerce 2024” Report on the State of Interactive Creatives & Shoppable Advertising  Business Wire

United Nations Chief Wants to Ban Oil & Gas Advertising Worldwide - Marcellus Drilling News
United Nations Chief Wants to Ban Oil & Gas Advertising Worldwide  Marcellus Drilling News

Briefing: TikTok Announces AI Avatars for Advertising - The Information
Briefing: TikTok Announces AI Avatars for Advertising  The Information

Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline - Hollywood Reporter
Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline  Hollywood Reporter

Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman - Cryptonews
Fairshake Spends $2M Advertising Against Anti-Crypto Rep. Jamaal Bowman  Cryptonews

Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts - StreetInsider.com
Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts  StreetInsider.com

Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction - GV Wire
Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  GV Wire

PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation - PayPal Newsroom
PayPal Announces New Leaders to Build New Advertising Platform and Accelerate Consumer Product Innovation  PayPal Newsroom

2 million SF Bay Area residents targeted in tourism campaign - SFGATE
2 million SF Bay Area residents targeted in tourism campaign  SFGATE

Biden campaign launches advertising attack on 'convicted criminal' Trump - redlakenationnews.com
Biden campaign launches advertising attack on 'convicted criminal' Trump  redlakenationnews.com

United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment - EIN News
United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment  EIN News

The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet - AdExchanger
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet  AdExchanger

Oracle Shuts Down Advertising Business After Spending Over $4 Billion - Business Insider
Oracle Shuts Down Advertising Business After Spending Over $4 Billion  Business Insider

Biden ad blitz targets Trump’s criminal conviction in pitch to swing voters - The Guardian US
Biden ad blitz targets Trump’s criminal conviction in pitch to swing voters  The Guardian US

T-Mobile ticked off for dodgy FWA advertising - Telecoms.com
T-Mobile ticked off for dodgy FWA advertising  Telecoms.com

Biden's campaign announces $50 million advertising blitz highlighting Trump's conviction - KTVB.com
Biden's campaign announces $50 million advertising blitz highlighting Trump's conviction  KTVB.com

Anzu and dentsu partner to advance intrinsic in-game advertising with - Pocket Gamer.Biz
Anzu and dentsu partner to advance intrinsic in-game advertising with  Pocket Gamer.Biz

More Advertisers On Board With Visual In-Car Messaging Synched To AM/FM Radio Ads. - Insideradio.com
More Advertisers On Board With Visual In-Car Messaging Synched To AM/FM Radio Ads.  Insideradio.com

Ban these companies from advertising, says UN chief, and other nature and climate stories you need to read this week - World Economic Forum
Ban these companies from advertising, says UN chief, and other nature and climate stories you need to read this week  World Economic Forum

United Airlines seat ads: How to opt out of targeted advertising - Fast Company
United Airlines seat ads: How to opt out of targeted advertising  Fast Company

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - Bowling Green Daily News
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Bowling Green Daily News

ROKU Launches New Advertising Solution to Aid Platform Revenues - Yahoo Finance
ROKU Launches New Advertising Solution to Aid Platform Revenues  Yahoo Finance

Biden Campaign Launches $50m Advertising Onslaught Targeting Trump's Legal Troubles - Arise News
Biden Campaign Launches $50m Advertising Onslaught Targeting Trump's Legal Troubles  Arise News

Advertising Club of Madras closes entries for MADDYS 2024 - Animation Xpress
Advertising Club of Madras closes entries for MADDYS 2024  Animation Xpress

Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction - WBAP News/Talk
Biden's Campaign Announces a $50 Million Advertising Blitz Highlighting Trump's Conviction  WBAP News/Talk

Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Sold by American International Group Inc.  Defense World

How Retailers Became Ad Platforms - HBR.org Daily
How Retailers Became Ad Platforms  HBR.org Daily

IAB warns buyers and sellers against Made for Advertising sites - Radioinfo
IAB warns buyers and sellers against Made for Advertising sites  Radioinfo

Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics - Hollywood Reporter
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics  Hollywood Reporter

Jo Jackson, CEO of D&AD steps down from her position - ETBrandEquity
Jo Jackson, CEO of D&AD steps down from her position  ETBrandEquity

Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction - Jackson Hole News&Guide
Biden's campaign announces a $50 million advertising blitz highlighting Trump's conviction  Jackson Hole News&Guide

📸 Griezmann feels the full force of EURO 2024 pitch side advertising 🤕 - OneFootball - English
📸 Griezmann feels the full force of EURO 2024 pitch side advertising 🤕  OneFootball - English

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