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Advertising Your Holistic Business


The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition.

What all successful companies know is that advertising it a process. It's been stated in marketing files for over 50 years that potential clients, unless they are in need of your services when they initially see your ad, take 5-7 repetitions to recall who you are. What does that mean? Well, if you are only advertising in one source, it could mean you are wasting your time and money.

What's the best way to begin an advertising campaign when the goal is visibility? Find sources that attract your target market AND that you can afford over the longer term (1-3 years) for ongoing products/services and find targets with high repetition for shorter term (1+ months) for events and shorter-term needs.

For example, if I am marketing an event and have 2 months to market it, I will use the internet, e-mail marketing, and an ad in a monthly magazine to get the word out quickly. I may even take out two ads if it is a large event. If I am, instead, marketing a product or service which will take ongoing clients, I'll use the same vehicles, smaller ads, and have them in the magazine ongoing for a year or more.

People often ask me if that isn't expensive. I tell them there are two reasons many businesses fail: they don't spend enough on advertising, and they done spend their advertising dollars in the most effective ways. Think about it, if you spend a lot on advertising AND you receive a lot of customers from it, the advertising ends up not being very expensive after all. In the same way, a cheap advertising option is actually expensive if you don't get more customers from it.

One thing is for sure, I ALWAYS use the internet for advertising because of it's high repetition and low cost (when done right). When someone comes to my site once, they almost always come back to check something again. Right there, there were 2 repetitions.

With Holistic Hometown, there is even more opportunity for repetitions because WE MARKET YOU through the web, direct mail, e-mail marketing, telemarketing, and more so that you get the most repetitions for the least amount of money.

A great additional opportunity with Holistic Hometown and internet marketing is that you can change your information anytime at no extra cost. Therefore, if you decide to add an additional service, you just update your listing or ad. It's a good thing to highlight new offerings for a few months for highest visibility.

One thing I'll ad here is that it is very important that your ads are QUALITY ads. Remember that people see your ads before they meet you. That means often their opinion of you is created from the ad. A less than attractive or unprofessional ad is not the first lead you want with a prospective client. Take your time, get the resources to do it right the first time, and you will reap the benefits of your time, money and energy.

Blessings on your entrepreneurial endeavor! Check back in our Member Articles Area under Holistic Business Articles for more on how to create and maintain a successful holistic business!

Holistic Hometown, http://www.HolisticHometown.com, is a new holistic online community developed to offer a unique connection point for holistic practitioners and the holistic community. For more information, contact [email protected].

This article was written by Jenifer Shapiro, MBA, CHt, CNLP, CYT, and founder of The Empowerment Centre ([email protected]) and Holistic Hometown. Jenifer has been assisting businesses and individuals in successfully manifesting their visions for over a decade.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2024

How Netflix and Amazon dominated the advertising upfronts - Los Angeles Times
How Netflix and Amazon dominated the advertising upfronts  Los Angeles Times

Pretty Little Thing: Fashion firm ran 'misleading' ad campaign - ASA - BBC.com
Pretty Little Thing: Fashion firm ran 'misleading' ad campaign - ASA  BBC.com

What's up with Google's new AI summary in search results? - Marketplace
What's up with Google's new AI summary in search results?  Marketplace

Bumble, Apple, and the art of the advertising apology - Fast Company
Bumble, Apple, and the art of the advertising apology  Fast Company

POV: Why are women's bodies considered taboo by advertising authorities? - It's Nice That
POV: Why are women's bodies considered taboo by advertising authorities?  It's Nice That

Why advertisers can no longer trust Google - Search Engine Land
Why advertisers can no longer trust Google  Search Engine Land

It's becoming impossible for game publishers to avoid the question of advertising inside premium titles - Digiday
It's becoming impossible for game publishers to avoid the question of advertising inside premium titles  Digiday

A look back: The Buffalo Evening News 1953 advertising brochure - Buffalo News
A look back: The Buffalo Evening News 1953 advertising brochure  Buffalo News

Amid plague of ads on social media, China’s first advertising recalled - Post Magazine
Amid plague of ads on social media, China’s first advertising recalled  Post Magazine

Dogecoin Founder Issues Important Malware Warning to Advertisers - U.Today
Dogecoin Founder Issues Important Malware Warning to Advertisers  U.Today

Outcomes Are Best Barometer of TV Advertising: A+E's Roseann Montenes – Beet.TV - BeetTV
Outcomes Are Best Barometer of TV Advertising: A+E's Roseann Montenes – Beet.TV  BeetTV

Unveiling the creative potential of podcast advertising: beyond the platform - The Media Leader
Unveiling the creative potential of podcast advertising: beyond the platform  The Media Leader

Leading Women 2024: Mrinalini Nair, Uber Advertising - Ad Age
Leading Women 2024: Mrinalini Nair, Uber Advertising  Ad Age

Chuck Haga: So much of TV advertising bugs me in so many ways - Grand Forks Herald
Chuck Haga: So much of TV advertising bugs me in so many ways  Grand Forks Herald

beIN starts new targeted TV advertising service - Campaign Middle East
beIN starts new targeted TV advertising service  Campaign Middle East

Baidu's core advertising remains weak in Q1, GenAI boost cloud revenue · TechNode - TechNode
Baidu's core advertising remains weak in Q1, GenAI boost cloud revenue · TechNode  TechNode

P&C Insurance Advertising Market - Insurance News - Insurance News Net
P&C Insurance Advertising Market - Insurance News  Insurance News Net

Amazon’s First Upfront Is All About Advertising And Sports - AdExchanger
Amazon’s First Upfront Is All About Advertising And Sports  AdExchanger

beIN MEDIA GROUP to launches targeted TV advertising service using Synamedia Iris - Broadband TV News
beIN MEDIA GROUP to launches targeted TV advertising service using Synamedia Iris  Broadband TV News

Can Wilkinson Sword’s Blade Master revive flagging shaving category? - More About Advertising
Can Wilkinson Sword’s Blade Master revive flagging shaving category?  More About Advertising

beIN taps Synamedia for TV advertising service in MENA - Digital TV Europe
beIN taps Synamedia for TV advertising service in MENA  Digital TV Europe

Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business - Morningstar
Baidu Earnings: Advertising Weakness Offset by Continued Growth In Cloud Business  Morningstar

Student Wins Integrated Campaign Advertising Award | Royal News: May 15 2024 - Scranton
Student Wins Integrated Campaign Advertising Award | Royal News: May 15 2024  Scranton

Why advertisers need to sow data fields outside walled gardens - The Drum
Why advertisers need to sow data fields outside walled gardens  The Drum

Jewelers Turning to Artificial Intelligence for Online Advertising - The New York Times
Jewelers Turning to Artificial Intelligence for Online Advertising  The New York Times

BeIN chooses Synamedia Iris for targeted TV advertising service in MENA - BroadcastProME.com
BeIN chooses Synamedia Iris for targeted TV advertising service in MENA  BroadcastProME.com

Netflix advertising is booming: More than 40 million users are now on its ad-supported tier - Fast Company
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier  Fast Company

OpenAI and Reddit Partner on Data Licensing, Advertising - PYMNTS.com
OpenAI and Reddit Partner on Data Licensing, Advertising  PYMNTS.com

FCB is top agency and network at One Show - More About Advertising
FCB is top agency and network at One Show  More About Advertising

Netflix To Launch In-House Advertising Tech Platform - Next TV
Netflix To Launch In-House Advertising Tech Platform  Next TV

OpenAI partnering with Reddit on advertising and content - CNBC
OpenAI partnering with Reddit on advertising and content  CNBC

Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability - AdExchanger
Putting Ads Without Third-Party Cookies To The Test: A Roadmap To Advertising Durability  AdExchanger

Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News - Nonprofit Quarterly
Are Advertising and Marketing on the Brink of a Union Wave? - Non Profit News  Nonprofit Quarterly

Pepper raises $30 million in funding for AI and advertising improvements - Digital Commerce 360
Pepper raises $30 million in funding for AI and advertising improvements  Digital Commerce 360

OpenAI Inks Data, Advertising Deal With Reddit - Hollywood Reporter
OpenAI Inks Data, Advertising Deal With Reddit  Hollywood Reporter

Advertisement Info - Mississippi Free Press
Advertisement Info  Mississippi Free Press

Latrobe Bulletin wins big in statewide advertising awards - latrobebulletinnews.com
Latrobe Bulletin wins big in statewide advertising awards  latrobebulletinnews.com

Ethical Advertising on the Internet: Guidelines and Considerations for Marketers - SpaceCoastDaily.com
Ethical Advertising on the Internet: Guidelines and Considerations for Marketers  SpaceCoastDaily.com

Warner Bros. Discovery Showcases Impressive Slate of Advertising Solutions, Content Offerings and Beloved Talent at ... - Warner Bros. Discovery
Warner Bros. Discovery Showcases Impressive Slate of Advertising Solutions, Content Offerings and Beloved Talent at ...  Warner Bros. Discovery

Webinar: Mainstreaming Cannabis: Branding and Advertising – Cannabis Industry - Duane Morris LLP
Webinar: Mainstreaming Cannabis: Branding and Advertising – Cannabis Industry  Duane Morris LLP

Rumble sues Google over digital advertising practices - Reuters
Rumble sues Google over digital advertising practices  Reuters

India's Zee Entertainment reports Q4 profit as advertising demand picks up - Reuters
India's Zee Entertainment reports Q4 profit as advertising demand picks up  Reuters

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Social Media Advertising Software Market Set For Rapid Growth, To Reap Bulk Revenues, Application & Forecast to 2030 - openPR
Social Media Advertising Software Market Set For Rapid Growth, To Reap Bulk Revenues, Application & Forecast to 2030  openPR

Streaming platforms woo advertisers at this year's upfronts - Marketplace
Streaming platforms woo advertisers at this year's upfronts  Marketplace

How advertisers can reach Gen Z - Adgully
How advertisers can reach Gen Z  Adgully

Netflix to take on Google and Amazon by building its own ad server - TechCrunch
Netflix to take on Google and Amazon by building its own ad server  TechCrunch

Advertising Upfronts: Video is King, Where CPMs are Going... - Portada-online.com
Advertising Upfronts: Video is King, Where CPMs are Going...  Portada-online.com

TV companies flaunt ad tech and AI to persuade advertisers to spend - Reuters
TV companies flaunt ad tech and AI to persuade advertisers to spend  Reuters

Navigating the world wide web in advertising | News - Yoursun.com
Navigating the world wide web in advertising | News  Yoursun.com

How the NBA's broadcast rights tussle could affect advertisers - Digiday
How the NBA's broadcast rights tussle could affect advertisers  Digiday

How Television Advertising Lost Its Relevance - WSJ - The Wall Street Journal
How Television Advertising Lost Its Relevance - WSJ  The Wall Street Journal

The Drum - The Drum
The Drum  The Drum

Embracing Emotion: The Future of Contextual Advertising in CTV – Beet.TV - BeetTV
Embracing Emotion: The Future of Contextual Advertising in CTV – Beet.TV  BeetTV

A Battle of Might: Google's AI Bet to Revolutionize Search and Advertising - WebProNews
A Battle of Might: Google's AI Bet to Revolutionize Search and Advertising  WebProNews

Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95 - The New York Times
Mary Wells Lawrence, High-Profile Advertising Pioneer, Dies at 95  The New York Times

Walmart: E-commerce and Advertising Fuel Strong Growth - Nasdaq
Walmart: E-commerce and Advertising Fuel Strong Growth  Nasdaq

Attorney General Bonta Announces $10.25 Million Settlement Against AT&T, Verizon, and T-Mobile for Misleading ... - California Department of Justice
Attorney General Bonta Announces $10.25 Million Settlement Against AT&T, Verizon, and T-Mobile for Misleading ...  California Department of Justice

Former Magnite and SpringServe Leaders Launch PilotDesk to Automate Advertising Operations - PR Newswire
Former Magnite and SpringServe Leaders Launch PilotDesk to Automate Advertising Operations  PR Newswire

Snoop Dogg shows how NCAA ditched its rules for bowl game advertising - USA TODAY
Snoop Dogg shows how NCAA ditched its rules for bowl game advertising  USA TODAY

Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ... - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products ...  FDA.gov

Microsoft Advertising Flies On OpenAI's GPT Coattails 05/17/2024 - MediaPost Communications
Microsoft Advertising Flies On OpenAI's GPT Coattails 05/17/2024  MediaPost Communications

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Avantax Advisory Services Inc. Has $1.40 Million Stake in Lamar Advertising (NASDAQ:LAMR)  Defense World

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections - IAB
U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections  IAB

Tesla must face false advertising claims it misled buyers about autopilot and self-driving capabilities - The Mercury News
Tesla must face false advertising claims it misled buyers about autopilot and self-driving capabilities  The Mercury News

Dimensional Fund Advisors LP Reduces Stake in Lamar Advertising (NASDAQ:LAMR) - Defense World
Dimensional Fund Advisors LP Reduces Stake in Lamar Advertising (NASDAQ:LAMR)  Defense World

Try-scoring marketing giant Tony O’Reilly dies at 88 - More About Advertising
Try-scoring marketing giant Tony O’Reilly dies at 88  More About Advertising

Paris seeks to boost sluggish sales for Paralympic Games - ET BrandEquity - ETBrandEquity
Paris seeks to boost sluggish sales for Paralympic Games - ET BrandEquity  ETBrandEquity

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

newsGP - Concerns raised over possible change to medicine advertising rules - RACGP
newsGP - Concerns raised over possible change to medicine advertising rules  RACGP

Attorney General Griffin Announces $104246 Settlement with Wireless Carriers over Deceptive and Misleading ... - Malvern Daily Record
Attorney General Griffin Announces $104246 Settlement with Wireless Carriers over Deceptive and Misleading ...  Malvern Daily Record

WBD Unveils Advanced Advertising Features for Max - TV Technology
WBD Unveils Advanced Advertising Features for Max  TV Technology

Netflix Stock Rises Amid Advertising-Tier Subscriber Growth. What's Next. - Barron's
Netflix Stock Rises Amid Advertising-Tier Subscriber Growth. What's Next.  Barron's

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Political advertising is in season, who is funding it and where is it coming from?  YourErie

AT&T, Verizon, T-Mobile Agree to $10 Million Settlement Over Alleged False Advertising - BroadbandBreakfast.com
AT&T, Verizon, T-Mobile Agree to $10 Million Settlement Over Alleged False Advertising  BroadbandBreakfast.com

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Does Pennsylvania pay for brochures advertising out-of-state travel spots?  ABC27

From Search To Advertising, Will Google's Big AI Bet Pay Off? - Video - IBD - Investor's Business Daily
From Search To Advertising, Will Google's Big AI Bet Pay Off? - Video - IBD  Investor's Business Daily

East West Label wins advertising package on MoreThanTheCurve.com - morethanthecurve.com
East West Label wins advertising package on MoreThanTheCurve.com  morethanthecurve.com

Tencent profits on advertising gains - Mobile World Live
Tencent profits on advertising gains  Mobile World Live

Wojak Finance: Pioneering Decentralized Advertising with the WOJAK Token - hackernoon.com
Wojak Finance: Pioneering Decentralized Advertising with the WOJAK Token  hackernoon.com

Google asks for no jury in upcoming antitrust case over advertising tech - Global News
Google asks for no jury in upcoming antitrust case over advertising tech  Global News

Public Relations Bachelor's Degree | Advertising - MTSU.edu
Public Relations Bachelor's Degree | Advertising  MTSU.edu

Lamar Advertising (NASDAQ:LAMR) Shares Bought by BNP Paribas Financial Markets - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Bought by BNP Paribas Financial Markets  Defense World

Max announces new advertising formats - NewscastStudio
Max announces new advertising formats  NewscastStudio

United States - Advertising, Marketing & Branding - NBA Hall Of Fame Player Sues Over Unauthorized Use Of Image - Mondaq News Alerts
United States - Advertising, Marketing & Branding - NBA Hall Of Fame Player Sues Over Unauthorized Use Of Image  Mondaq News Alerts

Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration Plan - Benzinga
Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration Plan  Benzinga

Netflix (NFLX) will launch an in-house advertising technology platform - StreetInsider.com
Netflix (NFLX) will launch an in-house advertising technology platform  StreetInsider.com

Stagwell (STGW) Releases News Advertising Study Revealing It is Safe for Brands to Advertise Adjacent to Quality ... - Yahoo Finance
Stagwell (STGW) Releases News Advertising Study Revealing It is Safe for Brands to Advertise Adjacent to Quality ...  Yahoo Finance

30 Under 30 Asia: Meet The Creators And Artists Generating Inspiring And Educational Content - Forbes
30 Under 30 Asia: Meet The Creators And Artists Generating Inspiring And Educational Content  Forbes

This under-the-radar tech stock will get a boost from Netflix's new advertising strategy - CNBC
This under-the-radar tech stock will get a boost from Netflix's new advertising strategy  CNBC

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

TelevisaUnivision is closing the advertising gap with English-language TV - Axios
TelevisaUnivision is closing the advertising gap with English-language TV  Axios

Advertising in the time of Lok Sabha Elections - ETBrandEquity
Advertising in the time of Lok Sabha Elections  ETBrandEquity

How London's diversity has helped it take over the world of advertising - City A.M.
How London's diversity has helped it take over the world of advertising  City A.M.

Netflix Advertising-Supported Plan Has 40 Million Users - Bloomberg
Netflix Advertising-Supported Plan Has 40 Million Users  Bloomberg

Google's YouTube Pitches Advertisers On Unskippable Ads 05/20/2024 - MediaPost Communications
Google's YouTube Pitches Advertisers On Unskippable Ads 05/20/2024  MediaPost Communications

Tencent profits soar on its online advertising boom - Financial Times
Tencent profits soar on its online advertising boom  Financial Times

Briefing: Netflix Plans to Build Its Own Advertising Technology Platform - The Information
Briefing: Netflix Plans to Build Its Own Advertising Technology Platform  The Information

Reddit and OpenAI launch advertising partnership - Mobile Marketing
Reddit and OpenAI launch advertising partnership  Mobile Marketing

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