We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.
1. Offer an impressive benefit for the client
It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.
Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.
Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.
2. Make The Customer Believe Your Claims
What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.
3. Make The Layout & Design Reader Friendly
4. Stress What Is Unique
Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.
5. Attract Attention With Something New
Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.
6. Keep The Reader Involved
Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.
This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.
(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success
ADVERTISING RELATED ARTICLES:
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice. For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them.
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.
Take Your Radio Ads to the Next Level
Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
10 Ways To Improve Your Print Ads
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.
Design Your Own Newspaper Ads
Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
The Online Equivalent of an Effective Newspaper Advertisement is FREE
Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses.The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.
Make the Right Advertising Decisions
Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness.
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
The Power of...
You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online. There's a lot of good copywriting around.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market