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6 Ways To Get More Sales From Your Advertisement


To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

3. Make The Layout & Design Reader Friendly

Layout

Typography

4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. April / 20 / 2021

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Sidecar Releases E-commerce Advertising Industry Benchmarks for 2021  The Reporter

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Back to the outdoors, for people and advertising  Campaign US

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Global In-Application Advertising Market (2020 to 2026) - Featuring AdColony, Amobee and Apple Among Others - ResearchAndMarkets.com  Galveston County Daily News

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Wiregrass wins top advertising program awards  WALB

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How Walmart is pitching advertisers  Business Insider

Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge - PRNewswire
Outdoor Advertising Market Procurement Intelligence Report With COVID-19 Impact Update| SpendEdge  PRNewswire

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Colling Media Claims Ranking Arizona's No. 1 Advertising Agency  PRNewswire

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Advertisers Are Coming for Your Favorite Newsletters  Built In

Invibes Advertising announces a successfully capital increase through private placement of €5m. - GlobeNewswire
Invibes Advertising announces a successfully capital increase through private placement of €5m.  GlobeNewswire

PureCars Becomes Certified As A Kia Canada Digital Advertising Partner - PRNewswire
PureCars Becomes Certified As A Kia Canada Digital Advertising Partner  PRNewswire

Bevill State alumnus wins advertising awards - Daily Mountain Eagle
Bevill State alumnus wins advertising awards  Daily Mountain Eagle

ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
ViacomCBS Issues Advertising Guidelines For Its Adult Directed Networks - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

What Are The Two Most Powerful Words In Advertising? “Call Now” - MarTech Series
What Are The Two Most Powerful Words In Advertising? “Call Now”  MarTech Series

Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale - Odessa American
Global app growth company AVOW announces Key partnerships with OPPO and realme, offering untapped advertising inventory at scale  Odessa American

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience - MarTech Series
Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience  MarTech Series

Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards - Adweek
Here Are the Advertising, Media and PR Nominees for the 25th Annual Webby Awards  Adweek

Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021 - MediaPost Communications
Pre-Upfront Moves: Disney Advertising Sales Makes Senior Exec Promotions 04/20/2021  MediaPost Communications

Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen - PRNewswire
Advertisers Unlock 95,000+ Targeting Options for Facebook and Instagram with New Site, Audience Kitchen  PRNewswire

Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers - CBS Los Angeles
Vaping Company Kandypens Ordered To Pay $1.2 Million For Allegedly Marketing, Advertising To Young Consumers  CBS Los Angeles

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Sports Betting and Gambling Advertising Bans In America? Not Bloody Likely  Sports Handle

Amid digital advertising upheaval, CIOs will lead business transformation - CIO Dive
Amid digital advertising upheaval, CIOs will lead business transformation  CIO Dive

Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Doubles Down on Fro-Yo Shop for Advertising 'Diet' Options  TMZ

Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May - KTBS
Lamar Advertising to Recognize Teachers on Billboards Nationwide for Teacher Appreciation Week in Early May  KTBS

Comcast Advertising ups Tony Sanchez to customer experience lead - Light Reading
Comcast Advertising ups Tony Sanchez to customer experience lead  Light Reading

Advancing Diversity Week Will Advocate for Inclusion in Media and Advertising - InfoToday.com
Advancing Diversity Week Will Advocate for Inclusion in Media and Advertising  InfoToday.com

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Top Marketing and Advertising Company Ignite Visibility Announced as a 2021 UpCity National and Local Excellence Winner - WFMZ Allentown
Top Marketing and Advertising Company Ignite Visibility Announced as a 2021 UpCity National and Local Excellence Winner  WFMZ Allentown

Brunswick council mulls tobacco point-of-sale advertising legislation - cleveland.com
Brunswick council mulls tobacco point-of-sale advertising legislation  cleveland.com

Leon Tsoukernik Sues Facebook for $23 Million Over Fraudulent Advertising - HighstakesDB
Leon Tsoukernik Sues Facebook for $23 Million Over Fraudulent Advertising  HighstakesDB

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Hawaiian Host is accused of false advertising for mainland-made treats - Yahoo News
Hawaiian Host is accused of false advertising for mainland-made treats  Yahoo News

Unlocking The Investment Opportunity In Podcast Advertising - ValueWalk
Unlocking The Investment Opportunity In Podcast Advertising  ValueWalk

Internet Advertising Market Size to Register 9.8% CAGR During 2019-2025 - Market Primes
Internet Advertising Market Size to Register 9.8% CAGR During 2019-2025  Market Primes

Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers - Lexology
Connecticut proposes digital advertising services tax and employee-elective wage compensation tax on employers  Lexology

Analyst: Tubi Should Yield $1B In Advertising By 2023 04/19/2021 - MediaPost Communications
Analyst: Tubi Should Yield $1B In Advertising By 2023 04/19/2021  MediaPost Communications

Game of Thrones’ Maisie Williams faces backlash for advertising H&M’s sustainability initiative - Wiki Of Thrones
Game of Thrones’ Maisie Williams faces backlash for advertising H&M’s sustainability initiative  Wiki Of Thrones

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Oppenheimer raises estimates, targets as digital advertising growth accelerates - Seeking Alpha
Oppenheimer raises estimates, targets as digital advertising growth accelerates  Seeking Alpha

Advertima & Posterscope Partners to Create New Advertising Channel - Martechcube
Advertima & Posterscope Partners to Create New Advertising Channel  Martechcube

United is going on the offensive against rival Southwest in another spat with competitors - Business Insider
United is going on the offensive against rival Southwest in another spat with competitors  Business Insider

Digital Advertising Vendor AcuityAds Announces Integration - Martechcube
Digital Advertising Vendor AcuityAds Announces Integration  Martechcube

Gore Mutual keeps full partnership support for national broker advertising campaign - Insurance Business Canada
Gore Mutual keeps full partnership support for national broker advertising campaign  Insurance Business Canada

Apple set to release long-awaited iOS update to restrict tracking by advertisers - CBS News
Apple set to release long-awaited iOS update to restrict tracking by advertisers  CBS News

NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces - Retail & Consumer Products Law Observer
NFT Risks and Opportunities in the IP, Advertising, and Brand Management Spaces  Retail & Consumer Products Law Observer

Watch: NCM's chief revenue officer on state of movie-theater advertising - AdAge.com
Watch: NCM's chief revenue officer on state of movie-theater advertising  AdAge.com

Search Engine Advertising Services Market Growth, Global Competition and Business Opportunity 2021 to 2025 – The Courier - The Courier
Search Engine Advertising Services Market Growth, Global Competition and Business Opportunity 2021 to 2025 – The Courier  The Courier

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Measuring the Impact of Out-of-Home (OOH) Advertising by Utilizing Data  Business 2 Community

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Association of e‐cigarette advertising with e‐cigarette and cigarette use among US adults  MD Linx

VIA SMS and Extra Credit penalized for advertising loans - bnn-news.com
VIA SMS and Extra Credit penalized for advertising loans  bnn-news.com

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The end of third-party cookies: How it will affect advertisers and publishers  Marketing Tech

The top 10 ad spenders in Big Pharma for 2020 - FiercePharma
The top 10 ad spenders in Big Pharma for 2020  FiercePharma

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What is National Donate Life Month? Sponsored Advertising by AdventHealth  FOX 35 Orlando

The Advertising Billboard Lights Market Report (2020-2027): Opportunities, Challenges, Strategies, Forecasts – The Courier - The Courier
The Advertising Billboard Lights Market Report (2020-2027): Opportunities, Challenges, Strategies, Forecasts – The Courier  The Courier

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RIT advertising photography students win gold at Rochester ADDY awards | RIT  RIT University News Services

Vegas advertising agency shifted focus during pandemic - KTNV Las Vegas
Vegas advertising agency shifted focus during pandemic  KTNV Las Vegas

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What advertisers stepping into the gaming arena should know  Marketing Dive

Social Media Engagement Data Shows Varying Advertising Consumption Differences Globally, During the Pandemic - Digital Information World
Social Media Engagement Data Shows Varying Advertising Consumption Differences Globally, During the Pandemic  Digital Information World

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The future of political advertising is connected TV  Axios

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Advertising Video Production Market size, Witness Highest Growth in near future by 2027 | Wpp Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu – The Courier  The Courier

Brand safety report reveals the dangers for advertisers on Facebook and YouTube - AdAge.com
Brand safety report reveals the dangers for advertisers on Facebook and YouTube  AdAge.com

Global Digital Advertising Market to Witness a Pronounce Growth During 2026| IAC, Twitter, Tencent, AOL, Amazon, Pandora, LinkedIn, SINA, Yelp and more – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Digital Advertising Market to Witness a Pronounce Growth During 2026| IAC, Twitter, Tencent, AOL, Amazon, Pandora, LinkedIn, SINA, Yelp and more – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Global Cross-Platform and Mobile Advertising Market In-Depth Qualitative Insights & Future Growth Analysis 2020-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Search Advertising Software Market to Witness Huge Growth by 2028 | WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  KSU | The Sentinel Newspaper

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Social Advertising & Social Media Market Competitive Landscape & Business Opportunities by 2027 | Facebook, Linkedin, Google Edition, Twitter, Instagram – The Courier  The Courier

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Internet Advertising Market Is Booming Worldwide | Leading Key Players – Wacker, Nippon Rika, Ajinomoto – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

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Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

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Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

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Health insurance advertisers in the U.S. now required to pass Google Ads certification  Search Engine Land

Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021 - MediaPost Communications
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04/20/2021  MediaPost Communications

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Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

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What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

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Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

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How the world of advertising affects products and which type of ads different generations are interested in  Digital Information World

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

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These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

How targeted advertising is impacted under Virginia’s CDPA - MarTech Today
How targeted advertising is impacted under Virginia’s CDPA  MarTech Today

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

The New Realities of Advertising During COVID-19 - Total Retail
The New Realities of Advertising During COVID-19  Total Retail

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Editorial: The difference between advertisements and editorial content - The State News
Editorial: The difference between advertisements and editorial content  The State News

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More than Half of People Don’t Feel Represented in Advertising  Morning Brew

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Facebook Ends Ban on Political Advertising - The New York Times
Facebook Ends Ban on Political Advertising  The New York Times

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After Building Google’s Advertising Business, This Founder Is Creating An Ad-Free Alternative  Forbes

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‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

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Marketers Underuse Ad Experiments. That's a Big Mistake.  Harvard Business Review

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Amazon will present for the first time at NewFronts, a major digital advertising event  CNBC

How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon - The Wall Street Journal
How Covid-19 Supercharged the Advertising ‘Triopoly’ of Google, Facebook and Amazon  The Wall Street Journal

Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising - PRNewswire
Social Media Advertising Market Is The Second Biggest Market Within Digital Advertising  PRNewswire

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