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Customer-Involving Signage and Selling


Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become known for catchy sayings, advice, or questions (that are answered in the next day or week's sign message). Messages may or may not be directly related to the store's products or services - but they should appeal to the store's kind of clients. For example, a beauty salon may have hair-related sayings - or simple quotes on beauty - and wit.

3. For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussing your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing - and/or another on a stand in the window, facing out with the sound piped out from above peoples' heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called "reality TV" has proved that.

4. Do a variation of the Burma-Shave signs of America's past where people driving through long stretches of boring desert or other unchanging landscapes. The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages about their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract more shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition - and exactly how you will serve those largely unspoken needs:

1. "Time-Starved Culture"

Both bricks and mortar and 'only online" stores could offer the opportunity for shoppers to fill out a shopping list online of their gift recipients' names and mailing addresses . . .

2. "Need to be Known in a Relationship-Diminished World"

. . . Then enable the customer to write a personal message to each of her/his intended gift recipients . . .

3. "Worried About Money"

. . .then offer, upfront, a "special savings" if your customer spends at least a certain level of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. "Seeking Value"

. . or, rather than offer a "special savings", cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering retailers gain access to each others' most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more.

Kare Anderson is the author of LikeABILITY (see Grand Store at http://www.SayitBetter.com), Make Yourself Memorable and SmartPartnering. A popular speaker on SmartPartnering and on how to be more frequently-quoted to become your kind of customers' top- of-mind choice, she also publishes the SayitBetter newsletter, with 32,000 subscribers in 28 countries.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 22 / 2024

Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions - Hindustan Times
Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions  Hindustan Times

Netflix’s Advertising Business Is Boosting Profit Margins - AdExchanger
Netflix’s Advertising Business Is Boosting Profit Margins  AdExchanger

Microsoft Advertising introduces Performance Max brand lists - Search Engine Land
Microsoft Advertising introduces Performance Max brand lists  Search Engine Land

Netflix's Advertising Cloud Looms Larger - The Information
Netflix's Advertising Cloud Looms Larger  The Information

Netflix Adds 8 Million Subscribers, Touts Advertising Revenue - PYMNTS.com
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue  PYMNTS.com

Why do Visa and Mastercard advertise to consumers? - The Guardian
Why do Visa and Mastercard advertise to consumers?  The Guardian

Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism - CBS News
Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism  CBS News

‘Free state’ signs are false advertising | Letters to the editor - South Florida Sun Sentinel
‘Free state’ signs are false advertising | Letters to the editor  South Florida Sun Sentinel

Netflix will sunset its cheapest advertising-free plan - Fortune
Netflix will sunset its cheapest advertising-free plan  Fortune

FDA ban on celebrities advertising alcohol is unconstitutional – Supreme Court judge dissents - GhanaWeb
FDA ban on celebrities advertising alcohol is unconstitutional – Supreme Court judge dissents  GhanaWeb

Adidas modifies controversial advertising campaign with Bella Hadid - Fashionnetwork USA
Adidas modifies controversial advertising campaign with Bella Hadid  Fashionnetwork USA

Can Netflix scale its advertising business? - Campaign Asia
Can Netflix scale its advertising business?  Campaign Asia

AI Briefing: Why eBay is adding more AI advertising tools for sellers - Digiday
AI Briefing: Why eBay is adding more AI advertising tools for sellers  Digiday

Remembering Brendan Conan Pereira: A Legacy in Advertising - MediaNews4U
Remembering Brendan Conan Pereira: A Legacy in Advertising  MediaNews4U

S.C. allots $1M for advertising of International African American Museum - WRDW
S.C. allots $1M for advertising of International African American Museum  WRDW

Amazon Advertising Portal Crashes, Disrupting Prime Day Sale - Yahoo Finance
Amazon Advertising Portal Crashes, Disrupting Prime Day Sale  Yahoo Finance

Ad legend Brendan Conan Pereira passes away - ETBrandEquity
Ad legend Brendan Conan Pereira passes away  ETBrandEquity

The state of comedy in advertising and why absurdist humor is in - Ad Age
The state of comedy in advertising and why absurdist humor is in  Ad Age

Measuring Advertising Attentiveness; A Conversation With Bill Harvey - Forbes
Measuring Advertising Attentiveness; A Conversation With Bill Harvey  Forbes

Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says - Variety
Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says  Variety

AI in Advertising Research - Ipsos in Canada
AI in Advertising Research  Ipsos in Canada

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

NBCU Claims Growth in Upfront Advertising Sales - Next TV
NBCU Claims Growth in Upfront Advertising Sales  Next TV

TikTok Faces Challenges in Advertising Upfronts - The Information
TikTok Faces Challenges in Advertising Upfronts  The Information

Global Programmatic Display Advertising Market Analysis: Key Drivers and Opportunities - by 2031 - openPR
Global Programmatic Display Advertising Market Analysis: Key Drivers and Opportunities - by 2031  openPR

AI and Google advertising: What’s next? - Search Engine Land
AI and Google advertising: What’s next?  Search Engine Land

Exclusive: Biden campaign to resume advertising this week after Trump shooting - Reuters
Exclusive: Biden campaign to resume advertising this week after Trump shooting  Reuters

Advertising icon Brendan Conan Pereira passes away at 96 - Adgully
Advertising icon Brendan Conan Pereira passes away at 96  Adgully

The strategic advantage of disability-inclusive advertising - Campaign US
The strategic advantage of disability-inclusive advertising  Campaign US

Can Netflix scale its advertising business? - Campaign India
Can Netflix scale its advertising business?  Campaign India

Netflix’s backroom work to make its advertising more attractive - AdNews
Netflix’s backroom work to make its advertising more attractive  AdNews

Opinion | It’s Time to Ban Pharmaceutical Advertising - The New York Times
Opinion | It’s Time to Ban Pharmaceutical Advertising  The New York Times

Taboola scores Apple advertising deal, shares surge - Reuters
Taboola scores Apple advertising deal, shares surge  Reuters

VIDEO: State allots $1 million in funding for IAAM advertising - WRDW
VIDEO: State allots $1 million in funding for IAAM advertising  WRDW

Ipsos launches AI advertising reaction tool - Research Live
Ipsos launches AI advertising reaction tool  Research Live

Amazon’s Prime Day advertising hiccup highlights the event’s importance - eMarketer
Amazon’s Prime Day advertising hiccup highlights the event’s importance  eMarketer

NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth - TV News Check
NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth  TV News Check

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients - Adweek
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients  Adweek

How CTV is rewriting the political advertising rulebook this campaign season - Ad Age
How CTV is rewriting the political advertising rulebook this campaign season  Ad Age

Katz: More Effective Advertising In The Cards For Casinos Using Radio. - Insideradio.com
Katz: More Effective Advertising In The Cards For Casinos Using Radio.  Insideradio.com

Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen - Santa Barbara Edhat
Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen  Santa Barbara Edhat

False advertising lawsuit against Back to Nature Foods Co revived - Top Class Actions
False advertising lawsuit against Back to Nature Foods Co revived  Top Class Actions

Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court - Forbes
Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court  Forbes

Cheap advertising ? - Expat Forum
Cheap advertising ?  Expat Forum

NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth - TheWrap
NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth  TheWrap

Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program - telegraphherald.com
Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program  telegraphherald.com

Netflix’s ad-supported tier grows 34%, with critical scale in sight - Marketing Dive
Netflix’s ad-supported tier grows 34%, with critical scale in sight  Marketing Dive

Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned' - Benzinga
Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned'  Benzinga

Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024 - MediaPost Communications
Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024  MediaPost Communications

Katz: Radio Advertising Gives Casinos A ‘Winning Hand’ - Radio Ink
Katz: Radio Advertising Gives Casinos A ‘Winning Hand’  Radio Ink

Win a free month of advertising on PIX11 - PIX11 New York News
Win a free month of advertising on PIX11  PIX11 New York News

The strategic advantage of in-game advertising for marketers - The Drum
The strategic advantage of in-game advertising for marketers  The Drum

Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising - ABC15 Arizona in Phoenix
Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising  ABC15 Arizona in Phoenix

Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies - The Drum
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies  The Drum

Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR) - American Banking and Market News
Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR)  American Banking and Market News

One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move - SlashFilm
One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move  SlashFilm

BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers - The Hindu
BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers  The Hindu

The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?  The New York Times

Board of Commissioners decide to advertise a one mill increase - Americus Times-Recorder
Board of Commissioners decide to advertise a one mill increase  Americus Times-Recorder

Uber advertisement approved for Prestonsburg Tourism - Floyd Chronicle & Times
Uber advertisement approved for Prestonsburg Tourism  Floyd Chronicle & Times

Advertisers don’t seem too tempted by Meta putting ads on Threads - Digiday
Advertisers don’t seem too tempted by Meta putting ads on Threads  Digiday

Community building is the key to engaging modern audiences - Campaign India
Community building is the key to engaging modern audiences  Campaign India

Advertising industry reacts to the King's Speech - Research Live
Advertising industry reacts to the King's Speech  Research Live

The budget equilibrium - ETBrandEquity
The budget equilibrium  ETBrandEquity

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook - Deadline
Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook  Deadline

PETA ad prompts ban on ferry advertisements - Martha's Vineyard Times
PETA ad prompts ban on ferry advertisements  Martha's Vineyard Times

SNAP at Farmers Markets: Advertising and Marketing - USDA Food and Nutrition Service
SNAP at Farmers Markets: Advertising and Marketing  USDA Food and Nutrition Service

Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses - Adweek
Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses  Adweek

Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race - WTAE Pittsburgh
Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race  WTAE Pittsburgh

Advertisers fear supporting journalism, here’s how to fix that - Washington Examiner
Advertisers fear supporting journalism, here’s how to fix that  Washington Examiner

Press Release: FOP Denounces Political Advertisement - The Missouri Times
Press Release: FOP Denounces Political Advertisement  The Missouri Times

Exclusive: Taboola to sell ads for Apple - Axios
Exclusive: Taboola to sell ads for Apple  Axios

Increase in CIP minimum fees, and end of advertising visa-free access to come into effect August 1 - Antigua Observer
Increase in CIP minimum fees, and end of advertising visa-free access to come into effect August 1  Antigua Observer

How AI can Enhance Personalized Digital Advertising Campaigns - TechiExpert.com
How AI can Enhance Personalized Digital Advertising Campaigns  TechiExpert.com

What not to write in job postings - HR Dive
What not to write in job postings  HR Dive

Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape - Nielsen
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape  Nielsen

What We Learned From Netflix's Latest Quarterly Earnings - Investopedia
What We Learned From Netflix's Latest Quarterly Earnings  Investopedia

Mirriad Advertising (LON:MIRI) Stock Price Down 7.7% - American Banking and Market News
Mirriad Advertising (LON:MIRI) Stock Price Down 7.7%  American Banking and Market News

Perspectives from the Global Entertainment & Media Outlook 2024–2028 - PwC
Perspectives from the Global Entertainment & Media Outlook 2024–2028  PwC

You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising - WIRED
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising  WIRED

July 17, 2024 – Apple’s advertising plans, more - 9to5Mac
July 17, 2024 – Apple’s advertising plans, more  9to5Mac

Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024 - MediaPost Communications
Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024  MediaPost Communications

Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR) - Defense World
Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR)  Defense World

Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28 - PR Newswire
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28  PR Newswire

Genius Sports Partnering with Musk’s X on New Advertising Product - Casino.Org News
Genius Sports Partnering with Musk’s X on New Advertising Product  Casino.Org News

Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards - adobo Magazine
Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards  adobo Magazine

Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming - Benzinga
Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming  Benzinga

Castro hated them and banned them: Why TV commercials are making a comeback in Cuba - Miami Herald
Castro hated them and banned them: Why TV commercials are making a comeback in Cuba  Miami Herald

Episode 300: The End of The Oracle Advertising Era - AdExchanger
Episode 300: The End of The Oracle Advertising Era  AdExchanger

Pixalate's June 2024 Global Mobile Publisher Trust Index - GlobeNewswire
Pixalate's June 2024 Global Mobile Publisher Trust Index  GlobeNewswire

Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower” - Deadline
Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower”  Deadline

Advertising - Paramount
Advertising  Paramount

Coventry: 'Monstrous' advertising screen approved by council - BBC.com
Coventry: 'Monstrous' advertising screen approved by council  BBC.com

Don’t make gay ads for the gays, make gay ads for profit - The Drum
Don’t make gay ads for the gays, make gay ads for profit  The Drum

Promotional Labeling and Advertising Considerations for Prescription B - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription B  FDA.gov

LEGAL PUBLICATION ADVERTISEMENT FOR BIDS - Cleveland Daily Banner
LEGAL PUBLICATION ADVERTISEMENT FOR BIDS  Cleveland Daily Banner

InspiRAYtion: Advertising is a discipline, that uses many mediums - Storyboard18
InspiRAYtion: Advertising is a discipline, that uses many mediums  Storyboard18

TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities - TAPinto.net
TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities  TAPinto.net

AG sues diesel engine makers, claiming false advertising on pollution impact - Prescott Daily Courier
AG sues diesel engine makers, claiming false advertising on pollution impact  Prescott Daily Courier

Advertising firm Publicis ups guidance after Q2 beat - 1470 & 100.3 WMBD
Advertising firm Publicis ups guidance after Q2 beat  1470 & 100.3 WMBD

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