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When is Wholesale Really Wholesale


You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.

After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.

So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.

Lets look at the reasons for this.

So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.

So, is there any recourse for the small business?

Yes, The simple answer is Market Research.

OK, how can market research help me with wholesale buying?

The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.

That is the simplified version of the answer, but touches on the main points of market research.

You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.

A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.

About The Author

Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. March / 29 / 2024

Meissner's Auction House petroliana auctions draw collectors - Times Union
Meissner's Auction House petroliana auctions draw collectors  Times Union

Titanic prop that saved Rose and sparked debate fetches $700k at auction - NPR
  1. Titanic prop that saved Rose and sparked debate fetches $700k at auction  NPR
  2. Titanic 'Door' Sells Big at Auction, Reignites Major Debate | TIME  TIME
  3. The ‘Titanic’ Door That Could’ve Saved Jack Just Fetched $718,750 at Auction  Robb Report

Supercar Blondie to Sell Million-Dollar Supercars, Yachts in SBX Online Auctions - Bloomberg
Supercar Blondie to Sell Million-Dollar Supercars, Yachts in SBX Online Auctions  Bloomberg

A Colorado auction house is selling Mexican antiquities. That nation’s leaders say they’re stolen. - The Denver Post
A Colorado auction house is selling Mexican antiquities. That nation’s leaders say they’re stolen.  The Denver Post

Crypt near Marilyn Monroe and Hugh Hefner could fetch $400,000 at auction - CNN
Crypt near Marilyn Monroe and Hugh Hefner could fetch $400,000 at auction  CNN

NBA Star Ben Simmons' $17.5 Million Los Angeles Mansion Heads To Auction - Forbes
NBA Star Ben Simmons' $17.5 Million Los Angeles Mansion Heads To Auction  Forbes

Chenango County auction businessman arrested on arson, fraud charges - WBNG
Chenango County auction businessman arrested on arson, fraud charges  WBNG

Report: NFL will auction 2024 Christmas games - NBC Sports
Report: NFL will auction 2024 Christmas games  NBC Sports

Karl Lagerfeld’s Paris Apartment Sold at Auction for $10.8 Million - The New York Times
Karl Lagerfeld’s Paris Apartment Sold at Auction for $10.8 Million  The New York Times

Tilda Swinton Bedtime Story Read and Josh O’Connor Porridge-Making Lesson Among Auction Lots Raising Money for Gaza - Variety
Tilda Swinton Bedtime Story Read and Josh O’Connor Porridge-Making Lesson Among Auction Lots Raising Money for Gaza  Variety

Helen Lafrance artwork for auction | - WPSD Local 6
Helen Lafrance artwork for auction |  WPSD Local 6

J Martin Auctions LLC | Ads to Go | fltimes.com - Finger Lakes Times
J Martin Auctions LLC | Ads to Go | fltimes.com  Finger Lakes Times

Blaine, 4/09/2024, 10:00AM. | Auctions | messagemedia.co - Aitkin Independent Age
Blaine, 4/09/2024, 10:00AM. | Auctions | messagemedia.co  Aitkin Independent Age

Men's Volleyball “Excite” Jersey Auction - University of Hawai'i at Manoa Athletics - University of Hawaii Athletics
Men's Volleyball “Excite” Jersey Auction - University of Hawai'i at Manoa Athletics  University of Hawaii Athletics

Karl Lagerfeld’s final residence sells for $10.81M at auction - New York Post
Karl Lagerfeld’s final residence sells for $10.81M at auction  New York Post

'Titanic' Door Prop That Saved Rose (Sorry, Jack) Sells for $718750 - The New York Times
'Titanic' Door Prop That Saved Rose (Sorry, Jack) Sells for $718750  The New York Times

Elite Auctions offers 6.7-acre property Summit at Silverleaf - Daily Independent
Elite Auctions offers 6.7-acre property Summit at Silverleaf  Daily Independent

Superman’s Debut Issue Could Set a Comic Book Record at Auction - Barron's
Superman’s Debut Issue Could Set a Comic Book Record at Auction  Barron's

Dave auctions the blazer off his back; raises $1000 for Hastings Public Schools Foundation - KFXL Fox Nebraska
Dave auctions the blazer off his back; raises $1000 for Hastings Public Schools Foundation  KFXL Fox Nebraska

Clearance rate remains low in latest China soybean auction - AgriCensus
Clearance rate remains low in latest China soybean auction  AgriCensus

BaT Auction Winner Will Have Lunch with GM President Mark Reuss - Autoweek
BaT Auction Winner Will Have Lunch with GM President Mark Reuss  Autoweek

Infamous 'Titanic' door sells for staggering €663000 at auction - Euronews
Infamous 'Titanic' door sells for staggering €663000 at auction  Euronews

Warhol-Basquiat Collaboration: Untitled Painting Set for $18M Auction - stupidDOPE.com
Warhol-Basquiat Collaboration: Untitled Painting Set for $18M Auction  stupidDOPE.com

The Door From ‘Titanic,’ Too Small to Fit Two People, Sells Big at Auction - artnet News
The Door From ‘Titanic,’ Too Small to Fit Two People, Sells Big at Auction  artnet News

Scuba diver finds Barbie in river, viral doll now up for auction - WVTM13 Birmingham
Scuba diver finds Barbie in river, viral doll now up for auction  WVTM13 Birmingham

Local preservation group looks to keep Helen LaFrance's artwork to sell at auction local - WPSD Local 6
Local preservation group looks to keep Helen LaFrance's artwork to sell at auction local  WPSD Local 6

This controversial "Titanic" prop has spawned decades of debate — and it just sold for $700,000 - CBS News
This controversial "Titanic" prop has spawned decades of debate — and it just sold for $700,000  CBS News

‘Titanic’ Door that Saved Rose (But Not Jack) Fetches Six Figures at Auction - ARTnews
‘Titanic’ Door that Saved Rose (But Not Jack) Fetches Six Figures at Auction  ARTnews

ACV Auctions supporting women leadership - Buffalo News
ACV Auctions supporting women leadership  Buffalo News

More Outperformance as Treasuries Fret Over Auctions - Mortgage News Daily
More Outperformance as Treasuries Fret Over Auctions  Mortgage News Daily

Crypt near Marilyn Monroe, Hugh Hefner to be auctioned off for $400,000 - USA TODAY
Crypt near Marilyn Monroe, Hugh Hefner to be auctioned off for $400,000  USA TODAY

Brazil holds auctions for electricity transmission projects in 14 states - TV BRICS (Eng)
Brazil holds auctions for electricity transmission projects in 14 states  TV BRICS (Eng)

Treasury Auctions Attract Better Demand. This Is What Has Changed. - Barron's
Treasury Auctions Attract Better Demand. This Is What Has Changed.  Barron's

Sotheby's Auction Warhol Basquiat Untitled 1984 Art - HYPEBEAST
Sotheby's Auction Warhol Basquiat Untitled 1984 Art  HYPEBEAST

Infamous 'Titanic' Wood Panel Fetches Thousands at Auction - Entrepreneur
Infamous 'Titanic' Wood Panel Fetches Thousands at Auction  Entrepreneur

Bedtime stories with Tilda Swinton and tea with Joseph Quinn on auction for Gaza - Euronews
Bedtime stories with Tilda Swinton and tea with Joseph Quinn on auction for Gaza  Euronews

‘Titanic’ driftwood ‘door’ that saved Rose sells at auction for $700K - The Washington Post
‘Titanic’ driftwood ‘door’ that saved Rose sells at auction for $700K  The Washington Post

Broadway Elementary to Host Spring Auction - yovenice
Broadway Elementary to Host Spring Auction  yovenice

Freedom Flight Holding Gun Raffle and Silent Auction Fundraiser - WJON News
Freedom Flight Holding Gun Raffle and Silent Auction Fundraiser  WJON News

Props from ‘Titanic’ and ‘Indiana Jones’ Earn Six Figures at Auction $525,000 - Barron's
Props from ‘Titanic’ and ‘Indiana Jones’ Earn Six Figures at Auction $525,000  Barron's

Junior Livestock and Poultry Auction takes place - 12newsnow.com KBMT-KJAC
Junior Livestock and Poultry Auction takes place  12newsnow.com KBMT-KJAC

'Titanic' prop door sold for over $700,000 – Deseret News - Deseret News
'Titanic' prop door sold for over $700,000 – Deseret News  Deseret News

Unclaimed property auction scheduled for March 27 - CBS News
Unclaimed property auction scheduled for March 27  CBS News

Ponte Vedra Beach home sells for over $7.5 million in auction - ActionNewsJax.com
Ponte Vedra Beach home sells for over $7.5 million in auction  ActionNewsJax.com

Proceed With Caution Toward Deus Ex Machina’s Auction - RideApart.com
Proceed With Caution Toward Deus Ex Machina’s Auction  RideApart.com

African American art auction | Local News On Demand - WPSD Local 6
African American art auction | Local News On Demand  WPSD Local 6

McBain Scholarship Foundation looking for items, new donors ahead of April auction - Cadillac News
McBain Scholarship Foundation looking for items, new donors ahead of April auction  Cadillac News

LatAm 5G accesses up to 39 mln ahead of spectrum auctions - Telecompaper EN
LatAm 5G accesses up to 39 mln ahead of spectrum auctions  Telecompaper EN

Large Collection of St. Louis Neon Signs and Memorabilia to be Sold at Auction - nextstl.com
Large Collection of St. Louis Neon Signs and Memorabilia to be Sold at Auction  nextstl.com

Controversial 'Titanic' prop sells big at auction - KTLA Los Angeles
Controversial 'Titanic' prop sells big at auction  KTLA Los Angeles

How Julien’s Auctions Leads the Booming Market in Celebrity Memorabilia - The New Yorker
How Julien’s Auctions Leads the Booming Market in Celebrity Memorabilia  The New Yorker

April's abandoned and court-forfeited vehicle auction this Tuesday - Wyo4News
April's abandoned and court-forfeited vehicle auction this Tuesday  Wyo4News

Lady Gaga, Amy Winehouse, Martin Luther King Jr.’s Letters to Tony Bennett Being Offered at Auction - Variety
Lady Gaga, Amy Winehouse, Martin Luther King Jr.’s Letters to Tony Bennett Being Offered at Auction  Variety

Motorsports Hall of Fame of America launches major auction fundraising campaign with Lunch with GM President Mark ... - RACER
Motorsports Hall of Fame of America launches major auction fundraising campaign with Lunch with GM President Mark ...  RACER

Auction brings more than $7.5 million for Ponte Vedra Beach home | Jax Daily Record - Jacksonville Daily Record
Auction brings more than $7.5 million for Ponte Vedra Beach home | Jax Daily Record  Jacksonville Daily Record

Local Players Dominate Brazil $3.6 Billion-Power Line Auction - Bloomberg
Local Players Dominate Brazil $3.6 Billion-Power Line Auction  Bloomberg

Auction notes: Awards from GM Financial & anniversary at America's Auto Auction Charleston - Auto Remarketing
Auction notes: Awards from GM Financial & anniversary at America's Auto Auction Charleston  Auto Remarketing

'Titanic' floating door prop that saved Rose — but sadly not Jack — auctioned off for startling amount - New York Post
'Titanic' floating door prop that saved Rose — but sadly not Jack — auctioned off for startling amount  New York Post

Rare Babe Ruth rookie card from 1916 — once a store freebie — could fetch $500K at auction - New York Post
Rare Babe Ruth rookie card from 1916 — once a store freebie — could fetch $500K at auction  New York Post

Refiner Citgo set to open data room for bidders tied to court auction - Reuters
Refiner Citgo set to open data room for bidders tied to court auction  Reuters

Wisconsin coin collection fetches almost $900,000 at auction | Top Stories | wkow.com - WKOW
Wisconsin coin collection fetches almost $900,000 at auction | Top Stories | wkow.com  WKOW

NFL Christmas Day Games to Come Up for Auction - Front Office Sports
NFL Christmas Day Games to Come Up for Auction  Front Office Sports

This controversial ‘Titanic’ prop sold for more than $700,000 at a memorabilia auction - CNN
This controversial ‘Titanic’ prop sold for more than $700,000 at a memorabilia auction  CNN

Stack's Bowers & Ponterio Offers Eclectic Spring Hong Kong Auction Full of Rarities - Greysheet Daily News
Stack's Bowers & Ponterio Offers Eclectic Spring Hong Kong Auction Full of Rarities  Greysheet Daily News

Marilyn Monroe dress sells at auction for eight times estimate - BreakingNews.ie
Marilyn Monroe dress sells at auction for eight times estimate  BreakingNews.ie

Pickens Auctions Annual Spring 24 Equipment Sale at Payne County Expo Center - Visit Stillwater, Oklahoma
Pickens Auctions Annual Spring 24 Equipment Sale at Payne County Expo Center  Visit Stillwater, Oklahoma

Infamous 'Titanic' floating door sells for more than $700000 in Texas - Chron
Infamous 'Titanic' floating door sells for more than $700000 in Texas  Chron

Rarest Items on Wheels on the Auction Block at the Historic GP - Hello Monaco!
Rarest Items on Wheels on the Auction Block at the Historic GP  Hello Monaco!

Iconic 'Titanic' Door Just Sold for $718,750 at Auction - My Modern Met
Iconic 'Titanic' Door Just Sold for $718,750 at Auction  My Modern Met

Fashion Can Go for Eye-Popping Prices at Auction. Who's Buying It? - The Business of Fashion
Fashion Can Go for Eye-Popping Prices at Auction. Who's Buying It?  The Business of Fashion

DNR to offer oil and gas lease rights during online auction - Up North Voice
DNR to offer oil and gas lease rights during online auction  Up North Voice

Controversial 'Titanic' door sells for over $700K at auction - New York Daily News
Controversial 'Titanic' door sells for over $700K at auction  New York Daily News

Disney concept art, audio-animatronics available for bidding during upcoming auction - KTLA Los Angeles
Disney concept art, audio-animatronics available for bidding during upcoming auction  KTLA Los Angeles

Wood panel from Titanic fetches more than $700k at Dallas auction - The Dallas Morning News
Wood panel from Titanic fetches more than $700k at Dallas auction  The Dallas Morning News

How you can get Gordie Howe memorabilia in online charity auction - Detroit Free Press
How you can get Gordie Howe memorabilia in online charity auction  Detroit Free Press

Treasury Auction Relief Rally and Month-End Support - Mortgage News Daily
Treasury Auction Relief Rally and Month-End Support  Mortgage News Daily

'Titanic' door sells for over $700k at auction - Entertainment Weekly News
'Titanic' door sells for over $700k at auction  Entertainment Weekly News

2024 fantasy baseball draft sheet: Downloadable auction values and stats for 650 players - The Athletic
2024 fantasy baseball draft sheet: Downloadable auction values and stats for 650 players  The Athletic

Letters from five former presidents to Tony Bennett are going up for auction - The Hill
Letters from five former presidents to Tony Bennett are going up for auction  The Hill

‘Titanic’ Door That Rose Used After The Sinking Tops Planet Hollywood Auction - Deadline
‘Titanic’ Door That Rose Used After The Sinking Tops Planet Hollywood Auction  Deadline

Titanic 'door' prop that kept Rose alive sells for $718,750 - BBC.com
Titanic 'door' prop that kept Rose alive sells for $718,750  BBC.com

G-Dragon's artwork pulled from auction by owner - The Korea JoongAng Daily
G-Dragon's artwork pulled from auction by owner  The Korea JoongAng Daily

Mixed Performance. Data Hurt. Auction Helped. Little Changed - Mortgage News Daily
Mixed Performance. Data Hurt. Auction Helped. Little Changed  Mortgage News Daily

Forrest Gump Nike Cortez Auction $57,000 - Complex
Forrest Gump Nike Cortez Auction $57,000  Complex

Dorothy's Recovered 'Wizard of Oz' Ruby Slippers Head to the Auction Block - Observer
Dorothy's Recovered 'Wizard of Oz' Ruby Slippers Head to the Auction Block  Observer

Kate Winslet's Infamous 'Titanic' Door Sells for $718K at Auction - TMZ
Kate Winslet's Infamous 'Titanic' Door Sells for $718K at Auction  TMZ

A Gorgeous Lexus LFA With Only 268 Miles Is Up for Grabs - Robb Report
A Gorgeous Lexus LFA With Only 268 Miles Is Up for Grabs  Robb Report

Tony Bennett Auction To Feature Cartier, Rolex Watches - HODINKEE
Tony Bennett Auction To Feature Cartier, Rolex Watches  HODINKEE

SOLD! 230-acre Iowa century farm brings nearly $4 million at auction - Successful Farming
SOLD! 230-acre Iowa century farm brings nearly $4 million at auction  Successful Farming

‘Titanic’ Door That Jack Tragically Couldn’t Fit on Nabs More Than $718,000 at Auction - Rolling Stone
‘Titanic’ Door That Jack Tragically Couldn’t Fit on Nabs More Than $718,000 at Auction  Rolling Stone

The Now Evening Auction at Sothebys Hong Kong on artnet - Artnet
The Now Evening Auction at Sothebys Hong Kong on artnet  Artnet

Tiki Hideaway Auction Boys & Girls Club of Santa Clarita Valley - Magazine of Santa Clarita
Tiki Hideaway Auction Boys & Girls Club of Santa Clarita Valley  Magazine of Santa Clarita

Charlie Russell's The Broken Rope highlights Scottsdale Art Auction | Scottsdale Independent - Daily Independent
Charlie Russell's The Broken Rope highlights Scottsdale Art Auction | Scottsdale Independent  Daily Independent

Central Business District Property Going Up for Auction - bizneworleans.com
Central Business District Property Going Up for Auction  bizneworleans.com

African art collection at center of Harris County controversy linked to Commissioner Rodney Ellis will be auctioned next week - KTRK-TV
African art collection at center of Harris County controversy linked to Commissioner Rodney Ellis will be auctioned next week  KTRK-TV

Controversial 'Titanic' Prop Door Sells For $700K At Auction - The Daily Wire
Controversial 'Titanic' Prop Door Sells For $700K At Auction  The Daily Wire

Sotheby’s to Sell Painting by Andy Warhol and Jean-Michel Basquiat - Observer
Sotheby’s to Sell Painting by Andy Warhol and Jean-Michel Basquiat  Observer

Yet another sealed 4GB original iPhone brings in over $100,000 at auction - AppleInsider
Yet another sealed 4GB original iPhone brings in over $100,000 at auction  AppleInsider

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