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When is Wholesale Really Wholesale


You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.

After a lot of effort to market your widgets, you haven't sold any. Then, much to your surprise, you find others selling the same widget at a much lower price and doing a great business. You can blame the wholesaler for your lack of success or you can face the truth about wholesaling and volume purchasing.

So, after an unsuccessful attempt to sell widgets, you decide to do the research to find out why you couldn't compete. The first eye opener is that you can find the widget at a number of places selling for less then your wholesale cost.

Lets look at the reasons for this.

So it now seems that the word wholesale is a relative term. Small businesses get first level wholesale pricing. Large businesses (with great buying power) get 2nd and 3rd level wholesale pricing plus incentives. As an example, the small business may pay a price of $10 each buying wholesale widgets in quantities of 1-10. The large business may pay $5 each for the same widget in quantities of 500-1000.

So, is there any recourse for the small business?

Yes, The simple answer is Market Research.

OK, how can market research help me with wholesale buying?

The problem that needs addressing is buying widgets at to high of a price to be competitive. Plus, there are hundreds of places that sell widgets for a lot less then you can. If the demand, competition and average selling price of widgets can be determined, then you can make an informed decision about the selling potential of the widget.

That is the simplified version of the answer, but touches on the main points of market research.

You can do the research manually but by far the best bet is to use one of the existing market research tools available on the Internet. A moderate investment is required up front but the information compiled and presented is essential to profitable marketing.

A clear understanding how wholesale works in an open market along with good research can multiply your chances of successfully operating a small business. This applies to online storefronts, auction sellers, or anyone doing business from home.

About The Author

Johnny Burke is a successful online seller and webmaster for E-MarketingAmerica http://www.gtsystem.net/e-commerceamerica/ offering resources and information for the online marketer

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. May / 16 / 2021

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First Customer Registered McLaren P1 to Feature at Silverstone Auction  Sports Car Digest

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Janet Jackson’s Auction Is a Trip Through Music (and Fashion) History  Vogue

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Auction Is on Blockchain! Auction OK's Blockchain Auction Technology Now Registered Patent  Galveston County Daily News

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Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

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Clubhouse 'icon' auctions NFT artwork to raise funds in support of Asian Americans  CNN

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WhistlePig's FarmStock 'Beyond Bonded' Whiskey Barrel Hits Auction Block May 15th  The Whiskey Wash

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Unexpected Green Hornet Covers From Michael Kaluta Up For Auction  Bleeding Cool News

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The Canonical Aquaman in Adventure Comics #260 Up for Auction  Bleeding Cool News

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Aumann Auctions & Realty - Ad from 2021-05-15 | Office Services | jg-tc.com  Journal Gazette and Times-Courier

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Auction of Marin Mega-Estate Site Fades to Black  SocketSite

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ACV Auctions stays on track with faster-than-expected sales growth  Buffalo News

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Sotheby’s, Christie’s Expect to Sell $1 Billion in Art at Spring Auctions - The Wall Street Journal
Sotheby’s, Christie’s Expect to Sell $1 Billion in Art at Spring Auctions  The Wall Street Journal

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Letter written by Einstein featuring his famous equation goes up for auction  CNN

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10 Standout Auction Lots on Artsy This Week  Artsy

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Rare Rochester Historical Society rifle fetches record $306,000 at auction  Rochester City Newspaper

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Morphy's to Auction Kentucky Long Rifle Presented by Marquis de Lafayette to Indian Guide Chief Tunis, May 18  PRNewswire

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Princess Margaret’s Custom Rolls-Royce Is Going to Auction  Observer

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Polkadot Adds Parachain Auctions and Crowdloans to Kusama and Westend  CryptoPotato

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A Pair of Alexander Hamilton’s Pistols up for Auction  Barron's

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Weekend Auction Benefitting The Fastbreak Foundation  Timberwolves.com

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Want to bid on Blue Origin's space tourist seat auction? Be sure to read the fine print  Space.com

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Football from Tom Brady's first NFL touchdown pass going up for auction  ESPN

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Ann Arbor's used kayak and canoe auction is this weekend  FOX 2 Detroit

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World’s most famous equation goes up for auction  NBC2 News

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Auction-style adoption event helps PACC with huge pet uptick at shelter  KVOA Tucson News

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Albany eyesore warehouse put up for auction  NEWS10 ABC

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Cosmic: 400+ Film Treasures to Land at a Mega Auction  NBC Southern California

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Humane society in need of donated auction items  State-Journal.com

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Jonas Wood breaks auction record at Christie's | Art for Sale  Artspace

South County Trolley company on the auction block - WJAR
South County Trolley company on the auction block  WJAR

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Sydney auctions: First-home buyer drops $1.689m on Coogee unit thanks to Bank of Mum and Dad  Domain News

Kurt Cobain's Hair Is Up For Auction - BLABBERMOUTH.NET
Kurt Cobain's Hair Is Up For Auction  BLABBERMOUTH.NET

The Roger Federer Collection: Sold to Benefit the RF Foundation - Christie's
The Roger Federer Collection: Sold to Benefit the RF Foundation  Christie's

Ann Arbor’s canoe, kayak auction returns to Gallup Park on Saturday - WDIV ClickOnDetroit
Ann Arbor’s canoe, kayak auction returns to Gallup Park on Saturday  WDIV ClickOnDetroit

Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000 - ESPN
Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000  ESPN

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Cresting Flood of U.S. Treasury Supply May End Auction Woes  Bloomberg

Rare 1893 Cleveland baseball card’s auction price soars - cleveland.com
Rare 1893 Cleveland baseball card’s auction price soars  cleveland.com

The World's Most Iconic Motorcycle is Going to Auction - webBikeWorld
The World's Most Iconic Motorcycle is Going to Auction  webBikeWorld

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Chester the cat invites you to bid in Helping Hands art auction  WIBW

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Künker eLive Auction 66, Part 2: Orders and Decorations Now Online  CoinWeek

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Detroit Deltas to hold online art auction, national authors' tour this month  WXYZ

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New York Art Auction Week Top Lots: Picasso, Basquiat, Monet  Bloomberg

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23 Porsche 911s, a Ferrari and a Tank: The Famed Leonard Collection Is up for Sale  Robb Report

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Surplus property auction to be held online second week in May  WKRG News 5

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Frank Lloyd Wright House Set To Hit Auction Block In Glenview  Patch.com

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T-Mobile presses for 12 GHz auction – rather than 'windfall' for Dish  FierceWireless

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Maud Lewis paintings sell for £36,000 at auction  BBC News

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