RSS - Bogging Information Channel
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Most webmasters and online business owners know that a blog
can bring you additional revenue from advertising, and more
traffic from search engines. Then there's the additional benefit
of having a great way to spark productive dialogue between you
and your prospects.
But did you know that your blog itself may be worth thousand of
dollars to you in its present form?
The day I learned that my blog held such hidden treasure was one
of those happy accidents that can make life such a fun adventure.
All I wanted to do was find out why some of my newsletter
subscribers had not crossed over to my blog audience.
In an informal poll, I found that many of the fans of my
newsletter were overwhelmed with the amount of free information
on my site, and felt that they'd never catch up to reading it
all.
This led to several discoveries about how I could find a way to
make the information more accessible to them without disrupting
the enjoyment of my feed subscribers.
If your blog has export capabilities, you can use any of these
techniques to generate revenue from your blog and make both your
newsletter and blog subscribers deliriously happy.
Method One: Monitor Your Popular Blog Topics as Ideas for
Future Products
As you begin to monitor which topics have the most responses,
you'll be able to see a pattern that tells you what your audience
likes the most about your site. These themes often give you clues
about what your next product could be.
For example, as I continue to cover free Google tools, tips and
news in my blog on Tuesdays, I've noticed that this is the day
that I tend to have the most subscribers reading every entry.
With that information I was able to create a free Christmas gift
for my audience that they'll be able to use as a reference
guide.
Your next best selling software idea, book or tool could come as
a result of watching topic popularity, if you learn how to track
audience response.
Method Two: The Subscription Model
When you're blogging daily, sometimes several times a day, and
much of the information on your blog continues to be useful
months after you publish it, your audience is probably aware of
this.
Search engines may be doing a fine job of helping your fans find
the information they're looking for at your site, but you'll also
find that a cross-section of them would rather digest a periodic
collection of your posts for use at a later time.
Should you find this to be the case, instead of purging your
archives, you can create a "Best of" compilation on a weekly or
monthly basis, and charge for electronic distribution. Or you
could charge advertisers to be featured in these periodicals the
same way you would a newsletter, and offer them to your audience
at a discounted rate, as a premium version of your present
ezine.
Method Three: Turn Your Archives into an Ebook
With a blog that focuses on a narrow, popular theme, you could be
sitting on a gold mine and not even be aware of it. Whether your
blog contains tips for newbies in your field, expert advice for
veterans, or success strategies that build on each other, you
could be in the position to supply a demand for needed
information.
There are a couple of tricks you'd have to learn to convert your
archived blog posts into an ebook, but you'd be surprised about
how easy this process can be.
Method Four: Make Your Entire Blog Into a Printed Book
I know what you're thinking. "Why would anyone pay for my blog as
a book when it's free at my site?"
Under certain circumstances, you'd be surprised to find how many
people would rather have a portable collection of your blog posts
when the quality is consistent. The online version of your blog
is the ultimate free trial. Many sites have been using this logic
long before the web log came along to allow users to preview
their services.
For example, the sheer volume of the free traffic generation tips
on my site was repeatedly described during my informal poll as
"overwhelming". It's one thing to try and read 2000 web pages in
front of your computer, but it's not as daunting to peruse a 400
page book in the comfort of your home.
Converting your blog into a yearly volume may be a viable
solution if consuming the amount of data in your archives is a
daunting task. And there are ways to accomplish this that have no
start-up costs.
If you're still not convinced that it's not worth the set-up to
convert your blog into a periodical, ebook or printed edition,
consider this.
On Monday morning I issued a press release regarding the
transformation of my blog to a book, as a test to measure
interest. It's almost 4 a.m. Pacific time as I write this, and so
far it has been read over 23,000 times, resulting in a distinct
increase in general traffic, not to mention the best initial
sales debut of any product at my site since this past summer.
Just imagine what that kind of interest could do for your site -
and how much money you may be leaving on the table right now.
Making your blog available in other formats is worth a look.
You can learn low-cost ways to turn your blog into an ebook or preview Tinu's 400 page Free Traffic Tips printed edition and ebook at FreeTrafficTip.com .
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