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Strategic RSS Positioning: How to Hotwire Your Site to Google!


There's no denying it, the Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in the different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site to the major search engines such as Google, Msn and Yahoo.

Of course, the wildcard we're talking about is RSS!

RSS stands for 'Really Simple Syndication.' Basically, RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver the information to you or your website. It syndicates your content. In a nutshell; it's simply a more efficient way to get your content 'out there'.

It was first used by News sites to send updated headlines and brief summaries to all interested parties. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like HTML) so that these headlines and postings can be easily read and accessed.

Although the change may have been slight, the ramifications of RSS may be long lasting and far reaching. As the major search engines incorporate RSS into their SERPs and Algorithms, RSS may even play a larger role than many people realized at first glance. However, RSS emergence as a dominant SEO factor is not really a big surprise; RSS presents 'raw-timely-content' for the search engines to serve up to their patrons -- its just what the 'info pushers' ordered.

Therefore, you must optimize or position your site to take full advantage of the RSS wildcard. RSS Positioning! Simple RSS strategies that you can use to position your site with the major search engines including Google.

Actually, Google has just introduced a new XML powered Sitemaps. You are basically setting up a direct 'hotwire' -- linking your site to Google. Any or all changes on your site can now be instantly updated and indexed by Google.

How It Works

There are several ways to set-up a XML Sitemap, perhaps the easiest way is to use the open-source Generator which you can download from Google. This is a Python file that you can upload to your webserver and this generator will create a sitemap from your 'URL lists, webserver directories, or your access logs'.

Once done, you have to then submit your newly generated XML sitemap to Google -- the search engine will use this XML sitemap to update and index your site whenever you make changes on your site. You will need to have a Google account.

You may also submit text files containing URLs from your web site to be included in Google Sitemaps but these text files will have or will be given low priority for the time being.

To get started on your own Google Sitemaps Account you can click here: https://www.google.com/webmasters/sitemaps/login

But Google's new Sitemaps is just the latest way to use RSS positioning, its not the only way! You can further optimize your site by using the following RSS strategies:

Build RSS Feeds and Blogs for Your Keywords.

One of the best ways to use RSS is to set up a Blog and RSS feed for each of your major keywords. Any major topic or subject on your site must or should have a Blog and RSS feed to compliment your site's content.

To optimize fully, it is best to have a separate IP address for each of these Blogs, different from your site's IP address. You can even use Free Blog sites like Bloglines (owned by Ask Jeeves) or eBlogger (owned by Google). To take full advantage, it's best to use 'unique content' in these blogs and make sure you link only to high PR quality sites.

Ping Your Blogs Regularly

Pinging your blog posts regularly will alert the search engines new content has been added to your site or blog. Most of you have probably noticed by now that using sites like 'MyYahoo' to ping your blogs and RSS feeds is a great way of getting your sites spidered and indexed quickly in the major search engines.

Pinging is simply sending out a signal to all the weblog tracking sites that your site/blog has been updated.

Here's a site http://pingomatic.com that will 'ping' you blogs automatically.

Add RSS Feeds to Your Site

Another way to attract the search engines is to place high quality RSS feeds on your site related to your subject area. Use these feeds to provide valuable content to your visitors.

And it's quite simple to do; just add "&format=rss" at the end of the URL in your Msn search engine query. For example, to get an RSS Feed for 'tsunami relief' you would use this url:

http://beta.search.msn.com/results.aspx?q=tsunami+relief&format=rss

In Yahoo the URL would be slightly different:

http://news.search.yahoo.com/news/rss?p=tsunami+relief&ei=UTF-8&fl=0&x=wrt

Of course, you can change 'tsunami+relief' with the keyword or phrase of your choice to suit your website's content.

Conclusion

Trying these RSS positioning strategies will give your site added visibility on the web and a greater presence in the major search engines. It will create dynamic links to and from your site and this will result in faster spidering/indexing of your sites. You should be using RSS to basically 'hotwire' your site or sites to the major search engines such as Google, Msn and Yahoo -- in fact, it should be your number one priority.

RSS is still relatively new; despite the popularity of blogging, podcasting, MyYahoo and the RSS featured Firefox Browser, it hasn't totally gone mainstream. Many webmasters have not yet optimized their sites for RSS, so you can give your site a slight competitive edge if you act quickly. By taking full advantage of this new technology you will see a marked improvement in your site's traffic, not to mention a noticeable increase in your site's rankings.

So don't delay, 'hotwire' your site by utilizing the RSS factor and you might be pleasantly surprised where it takes you!

To add RSS to your Site within minutes, download this simple
RSS and Blogging Guide.
Copyright © 2005 Titus Hoskins. Visit http://www.bizwaremagic.com/blog
for more informativie RSS/Blog content. This article may be
freely distributed if this resource box stays attached.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. June / 23 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The latest news on WordPress.com and the WordPress community. - WordPress.com
The latest news on WordPress.com and the WordPress community.  WordPress.com

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

NEW Planet Money - NPR
NEW Planet Money  NPR

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Round up - BBC
Round up  BBC

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration - Digital Inspiration
How to Add an XML Sitemap to your Blogger Blog - Digital Inspiration  Digital Inspiration

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

‏‏Golf Channel - NBC Sports
‏‏Golf Channel  NBC Sports

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

RSS Feeds Repaired, But What is RSS? - AccuWeather
RSS Feeds Repaired, But What is RSS?  AccuWeather

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Data breach guidance for individuals - NCSC.GOV.UK - National Cyber Security Centre
Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

CYBERUK - NCSC.GOV.UK - National Cyber Security Centre
CYBERUK - NCSC.GOV.UK  National Cyber Security Centre

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

NCSC Certified Training - National Cyber Security Centre
NCSC Certified Training  National Cyber Security Centre

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