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Marketing With Blogs - Part 4
In the first three parts of this article series on marketing
with blogs, I discussed the reasons why blogs are excellent tools
for marketing, and provided some tips on using your blog to brand
yourself, boost your reputation and sell your products and
services online.
In this article, I provide specific tips on using your blog
help you boost your marketing ROI and visibility online.
#7: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn
about using trackbacks, pingbacks, good linking practices and
basic SEO techniques.
Remember that in blogging, public relations equals PageRank.
The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search
engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using
tools like adtrackers, Blogpulse and Marketleap. Also offer your
readers incentives to participate in surveys.
This information is very valuable because it will help you
understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is
helping your marketing efforts so you can tweak your methods and
get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As
bloggers it's all right to be controversial and frank while
blogging.
But what happens when a potential customer posts a nasty or
rude comment? Some bloggers think its OK to be rude right back,
and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the
trouble to sign-in and post a comment on your blog. For all you
know they may have a genuine problem and could be speaking for
others who have experienced the same.
Being rude will not only lose you a customer, it will also
expose you as someone who is too immature to handle customer
complaints.
Granted, some customers can be a pain in the butt, but
everyone deserves to be heard. And handling nasty or rude
comments with restraint will not only demonstrate your maturity,
but build your customers respect for you.
People prefer doing business with someone they like and trust.
So if you want your blog to be a place where your potential
customers can interact freely and openly, I suggest you learn how
to handle brickbats as well as bouquets with grace and
maturity.
It used to be said that the internet was the great leveller
because it empowers small businesses to compete with big
businesses. But blogs have completely levelled the playing field
for marketers.
Anyone with an internet connection can now sell their products
and services solely on the basis of the quality of information
they provide.
And that's the reason blogs are creating a revolution in
marketing online.
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave
blog.
This article may be reprinted as long as the resource box is
left intact and all links are hyperlinked.
MORE RESOURCES updated Sat. December / 21 / 2024
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Blogs are an easy way to get your voice out onto the Net.
For the Web-It-Yourselfer, custom blogs are a great way to
learn about web technologies and create something from the
ground up.
Brief History of
Blogs
So where did all these blogs come from? How did they get
from an underground geek toy to a mainstream tool that has
revolutionized politics, journalism, marketing and the
media?I always find that when I learn about a new
technology or way of doing something online, the geeks have
already been there (and I say the word 'geek' with complete
affection - I'm one too!). Before business became
inseparable from the computer, email or the internet, the
academics and tinkerers were there first, kicking the tires
and playing with the technology.
Its A Blog, Not A Sales
Letter
The recent spurt of interest in blogging has begun to
ignite the hope that people can make a full-time income
from blogging. Although there are a few people actually
doing this, there aren't too many business models yet that
can support someone making a full-time income from their
blogs.
RSS for
Bloggers
While syndication has many applications, we will deal
specifically with its use for blog content and some
technical information will be included at the end of this
article.If you have any interest in blogs or weblogs as a
publishing format, then you have undoubtedly come across
the term R.
Amazing Information
About Blogging
A few months back, at the ITEA conference I saw this guy
sitting next to me typing constantly into his wireless
laptop. He was making notes on what the speakers had to
say, was finding relevant links and then hitting the send
key - instantly updating his Web site.
Bad Blogs Have Got To
Go, Blogging Could Be Really Cool If Done
Properly
There's a lot of blogs out there on the Web, most of which
don't entice one to go back regularly to read updates. What
is missing from these on-line journals that would
essentially make them 'good' blogs? Well, the answers in
life usually come down to simplicities.
How to Use a Blog to
Dramatically Improve Your Web Business!
A blog is an online journal in which the author publishes
his or her thoughts and opinions on a subject which
interests them. A good blog will be updated frequently with
new points of interest which the blogger (author) and
readers can discuss.
Blogs: A Fool Proof Way
to Attract Visitors
Blogs might seem like an old hat at this time as by now
really everyone has one him- and herself. But exactly this
fact is what makes them such a valuable promotion tool even
for long existing websites (that are no blog and don't have
one yet): The wide and large userbase.
How to Use RSS for Free
Targeted Website Traffic
RSS (real simple syndication) is the new rage in
communication. Why? Because people are beginning to see the
traffic and communication potential of using RSS to boost
their business.
Google Does
RSS
Has Google finally embraced RSS with their new XML powered
Sitemaps program? Well, sort of, but it seems more like a
hug than a strong impassioned embrace!It does use XML
technology which allows for the crawling and updating of
your site's web pages. You can even include your entire web
site (all urls) with this indexing program.
RSS - A New Face of
Online Marketing
Today we see the Internet as a global catalog of
information, and the Internet thrives on information. But
information, which is fresh and new, is more valuable than
out dated content.
The 7-Step RSS Marketing
Plan
If you're wondering how to get started with RSS marketing,
here's a basic 7-step plan that should provide some needed
guidance. Use these steps as your personal RSS marketing
checklist to get your started and help you see whether
you're on the right track.
How to Activate The
Firefox Live Bookmark Feature on Your Site
Live Bookmark is Mozilla's response to offering RSS feeds
through their browsers and Firefox in particular. Using
this technology, it's possible for any visitor to your
website to add your RSS feed in only two or three steps.
Update Your Websites
Content Automatically 24/7 Using RSS(Real Simple
Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content
syndication to hit the Internet and is widely becoming the
best known way online to deliver fresh targeted content to
your website(s) to whatever audience you're targeting
24/7/365.Now for those of you who aren't quite up to speed
on "RSS" here's the basic definition -- RSS is an acronym
for "Real Simple Syndication" or "Rich Site Summary", and
the .
What the
BLOG?
Blogs Are the NEW Secret Weapon for Reaching Your Tarket.
Just like you, I hate being marketed to.
Blog
Reflection
I still consider myself to be a blog writing novice but as
I've got a few entries under my belt I can tell you about
an unexpected bonus of this journaling process. A lot of
people think that blog writers are just people who are
tooting their own horns blabbering on self-righteously
about what they believe to be true in life.
Five Ways A Blog Helps
You To Market Your Business
Want to advertise online without spending a fortune? Get a
blog.If you're an Internet marketer, you need a blog,
because:* a blog helps your site to rank higher in the
search engines; and* a blog expands your customer base.
Superbloggers
Secrets
Blogs are extremely hot right now. Everyone is starting
them, and the more successful ones are driving
unprecedented amounts of traffic and cash to their owners.
Top 10 Ways to Get
People Online to Read Your Business Blog
There are many advantages of running a blog, on top of your
business website. A blog is an online diary, whereby you
can easily posts clips about yourself, your thoughts and
your personal life.
Internet
Communication
Email, Instant Messaging, Blogs, RSS, Forums and Listservs:
What's Next?How do we keep Internet communication simple?
Let's start by taking a look at the different methods used
to communicate on the web. It is important to understand
the nuances and benefits of the different forms.
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