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Marketing With Blogs - Part 4


In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.

In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.

#7: Use Good SEO Practices

Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.

Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.

Submit your blogs and feeds to directories and search engines.

#8: Track Your Results

Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.

This information is very valuable because it will help you understand what your market needs and how to give it to them.

It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.

#9: Listen And Learn

When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.

But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.

I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.

Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.

Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.

People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.

It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.

Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.

And that's the reason blogs are creating a revolution in marketing online.

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. July / 17 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

Science Speaks Blog - IDSA
Science Speaks Blog  IDSA

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Social Media - UC Davis Health
Social Media  UC Davis Health

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

15 Years of AWS Blogging! | AWS News Blog - AWS Blog
15 Years of AWS Blogging! | AWS News Blog  AWS Blog

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

What is a data feed? | Definition from TechTarget - TechTarget
What is a data feed? | Definition from TechTarget  TechTarget

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

TikTok - Make Your Day - TikTok
TikTok - Make Your Day  TikTok

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Home - Tennis Now
Home  Tennis Now

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

10 best RSS reader apps for Android - Android Authority
10 best RSS reader apps for Android  Android Authority

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

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