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What is an RSS Aggregator or RSS Reader?
I keep hearing about RSS, XML and RSS feeds. I just barely
have a clue what they are, but when people then start talking
about RSS aggregators, what are they talking about and why would
I want one? Do you use an aggregator, and if so, which one?
Ain't jargon fun? RSS is Really Simple Syndication and it's a
simple data-only version of a Web page or, in the case of a
weblog, Web site. Why is that interesting? Because it's then easy
to write programs that track this XML formatted data stream and
let you know when there's new material added to the site.
For example, if you were tracking the Ask Dave Taylor RSS data
stream then when this article "went live" on my site, you'd
receive notification and be able to read it within minutes of it
arriving. Maybe not so critical for my tech and business Q&A,
I admit, but I also track a number of different business
newswires and was reading about the Proctor & Gamble
acquisition of Gillette at least a day prior to my colleagues.
How do I know that? Because they've told me that it was my own
article on the subject (P&G buys Gillette for $57 billion,
but how much is that in human terms?) that alerted them to the
$54 billion transaction).
Helpful Hint: If you'd like to track an RSS feed and you have
a browser with RSS support, you can click on the cute little XML
button you find on many different Web sites. If your browser
doesn't know what to do with that and instead shows you a cryptic
page of text, you'll need an RSS reader or aggregator. Keep
reading, but remember that you can also "right click" (or
Ctrl-click for you Mac folks) and copy the link address to your
buffer, then paste it into a 'subscribe' field in your
reader.
The problem is, I don't want to check 100 RSS feeds any more
than I want to visit 100 Web sites every day, and that's where
aggregators come in. Whether they're standalone programs,
plug-ins for your favorite Web browser or email program, or
Web-based services, RSS aggregators remember your subscription
list, check each site on a periodic basis, and alert you to any
new articles that have been published.
If you're not thinking "wow, very cool" then you are spending
too much time visiting Web sites! To scan the headlines of just a
dozen sites on an hourly basis would probably be a full time job
and if you need to keep abreast of your industry, as I do, then
you wouldn't have any time to actually do anything, which would
obviously be deleterious to your career long-term! :-)
So there are programs you can download that are RSS
aggregators (or RSS readers, basically synonymous) for Windows,
Mac and Linux/Unix systems. A few of the most popular are
BlogExpress and FeedReader for Windows, NetNewsWire and NewsFire
for Macintosh and Lifera for Linux.
Don't like having yet another application running? You can
graft RSS capabilities into your Web browser (or run Firefox or
Safari / Tiger, both of which have elegant built- in RSS
capabilities) or your email program. Notable entries in this
category are NewsGator (grafts into Microsoft Outlook on
Windows), Pluck (grafts into Microsoft Internet Explorer on
Windows) and Safari Menu (add-on for Apple's Safari browser that
includes some RSS support).
Finally, you can subscribe to an RSS aggregator Web service
which gives you a custom Web page that includes the newest
information from your hand-picked RSS feeds. The highest profile
solution to this is My Yahoo, which recently announced support
for RSS feeds as additional personal home page information
sources, though it just shows you a rolling 'latest five
articles' from each source, so it doesn't work for me because I'd
still be left trying to remember which I'd read or not. Other
possibilities include AmphetaDesk, Bloglines, and Feedster.
Instead of those, however, I use a great Web-based product
called NewsGator Online, which gives me the ability to track as
many feeds as I like (fellow blogger Robert Scoble tracks over
1200 in his NewsGator Online account) along with the flexibility
of keeping in sync at home, in my office and on the road.
Whichever solution you choose, I promise you that once you
start traveling down the road of RSS feeds and RSS aggregators,
you won't turn back. In fact, you'll find that every time you go
to a Web site that you like, you'll immediately start hunting for
the "syndicate" or "rss" or "xml" button. i certainly do, and I'm
more plugged in now than I could ever have been in the past.
It's a rolling sea of information out there, and an RSS
aggregator gives you a sail and GPS navigation system. It might
just save your life out there!
Dave Taylor has been involved with the blogging community for
years and is widely respected as an expert on business blogging, among
other areas.
MORE RESOURCES updated Thu. January / 23 / 2025
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