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3 Reasons To Publish An E-Newsletter AND A Blog


With spam filters on high alert, delivering a newsletter by email is not as easy as it was even one year ago. Should it reach your subscriber's inbox (without getting siphoned into a junk folder), it still has to vie for attention amongst dozens - or even hundreds - of new messages.

1. A blog is not "email"

A Weblog or blog, on the other hand, is a page on your site that can be updated several times a week with fresh content. If a reader has "subscribed" to your blog, he or she gets an alert (consisting of the headline and brief summary) every time you post new information.

I.e., much the same way you can include a teaser paragraph in your e-newsletter with a link back to the full article on your site.

If you're thinking that subscribers have to proactively "visit" your blog (a "pull" tactic) vs. having an ezine or e-newsletter delivered to them (a "push" approach) there's good news.

You can subscribe to a blog using downloadable software called a newsreader. NewsGator www.newsgator.com is a popular one as it integrates seamlessly with Outlook. There are lots of newsreaders to choose from, many of them free. Once installed on your desktop, the newsreader (also called a news aggregator) grabs the latest updates to your blog via an RSS feed.

No need to worry what RSS is (it stands for Really Simple Syndication). Just have faith that RSS is a new way to publish and distribute content on the Web without using email. And that's the point. No email. So, no worries about spam filters or delivery problems.

2. A blog is an instant publishing tool

A blog is an easy-to-use content management tool. When you "blog," you are instantly adding new content to your site via a Web interface. No technical or programming skills are necessary. Anyone can update the copy and content on your site. In fact, think of a blog as just another page on your Web site.

Key point: a blog doesn't have to be "cool." A steady stream of short tips with links to other sites or articles can be extremely useful. (See my article 5 tips for a useful resource blog.) In fact, this is the same kind of useful information you may be cramming into each issue of your newsletter. With a blog, you can parcel it out in digestible bits - with more impact.

3. A blog makes your site search engine friendly

Search engines love blogs and will index individual entries (no matter how short) if you've got your blogging software configured to create a separate page for each new post. In other words, think of each blog post or entry as a Web page with its own title.

By incorporating a blog into your site you are creating multiple new mini pages. Search engines crawl sites which are updated regularly with fresh content. So "blogging" raises your site's rankings in search results.

OK, but are blogs a fad or a trend?

I love this question. Here's my answer:

Newsletters or ezines are still the e-vehicle of choice for most marketers. Two things are slowing the adoption of blogs as a channel for business communication:

1. The term blogging is associated with online journals; personal, unedited writing; and, er, needless bloviating.

2. Most folks don't know what a news reader is and why you need one to subscribe to a blog or any other RSS feed. (Again, don't fret over RSS. Visit www.newsgator.com for a good explanation and to see how easy it is to download a newsreader.)

Use a blog to extend the reach of your e-newsletter

My advice for now is to continue publishing an e-newsletter. If you're sending it in HTML, trim your design down to the bare minimum and make the file size as small as possible. This will give you a better chance of getting past the spam filters and other blocking tools being used by major ISPs like AOL.

Of course, don't forget to link back to your blog through each issue of your e-newsletter. You'll probably need to explain to your newsletter readers what your blog is, where to find it and how to subscribe to it.

If you think your email subscribers are not ready to embrace "newsreaders," then don't mention this downloadable software - or RSS for that matter. Simply include a prominent link to your blog in the layout of your newsletter and remind readers to "visit" often for updates between issues.

Bottom line, consider adding a blog to your site for two reasons: as an instant publishing tool and as an adjunct to your email marketing efforts. You may find you can use a blog to trim down the extraneous information that's clogging the regular issues of your newsletter and making it less effective.


Useful Resources

Good explanation of RSS

Using RSS Feeds to Promote Your Website by Ralph Wilson

Quick explanation of RSS (from my article "5 key questions about business blogs")

 

Popular Blogging Tools

Blogger (free tool; now owned by Google)

Movable Type (software you install; it powers many professional-looking blogs)

TypePad (hosted version of Movable Type; easier to set up)

 

Debbie Weil is the publisher of award-winning WordBiz Report, read by close to 15,000 subscribers in over 80 countries. She is also an Internet marketing & communications consultant. She sells special reports & award-winning starter kits, and produces audio conferences on topics related to marketing with e-newsletters or ezines... as well as blogs. Download your free copy of her mini guide to online copywriting (value $10) instantly when you subscribe to WordBiz Report.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. January / 23 / 2025

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Broadcast Law Blog | David Oxenford, ESQ | Wilkinson Barker Knauer, LLP  Broadcast Law Blog

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What Is an RSS Feed?  Lifewire

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RSS Feeds  Conservation International

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Heads Up – AWS News Blog RSS Feed Change  AWS Blog

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The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

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5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

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Reading us through Google Reader or RSS – here’s what to do to continue doing so  World Bank

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Science Speaks Blog  IDSA

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

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The Future of RSS is Textcasting  kottke.org

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The Story of the First Podcast Feed  Podnews

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The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

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Military RSS Feeds  Military.com

Home - Interconnections - The Equinix Blog - Equinix
Home - Interconnections - The Equinix Blog  Equinix

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The top five RSS readers for keeping up with your news feeds  The Verge

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Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

The Rise and Demise of RSS - VICE
The Rise and Demise of RSS  VICE

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

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What is an RSS feed? Here’s why you should still use one  Digital Trends

What’s New at AWS – Cloud Innovation & News - AWS Blog
What’s New at AWS – Cloud Innovation & News  AWS Blog

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

Google feed: feed your need to know - The Keyword
Google feed: feed your need to know  The Keyword

HAFNIUM targeting Exchange Servers with 0-day exploits - Microsoft
HAFNIUM targeting Exchange Servers with 0-day exploits  Microsoft

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

Meet unprecedented security challenges by leveraging MXDR services - Microsoft
Meet unprecedented security challenges by leveraging MXDR services  Microsoft

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Planet Money - NPR
Planet Money  NPR

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Should Feedly Be Your News Reader?  Lifewire

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

Twitterrific's team is back with Tapestry, an app for tracking social media, news, RSS and more - TechCrunch
Twitterrific's team is back with Tapestry, an app for tracking social media, news, RSS and more  TechCrunch

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

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BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

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What is podcasting?  TechTarget

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7 Best Feed Reader Apps for Linux Desktop [2024]  It's FOSS

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Krebs on Security – In-depth security news and investigation  Krebs on Security

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

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Site Updates: new blogs, iPhone app reviews, RSS feeds, more...  AppleInsider

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More Blogging From Meyocks Group  AgWired

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Posts tagged with "RSS" - MacStories
Posts tagged with "RSS"  MacStories

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

10 Great News Aggregator Websites You Should Check Out - Themeisle
10 Great News Aggregator Websites You Should Check Out  Themeisle

Lex Fridman Podcast - Lex Fridman
Lex Fridman Podcast  Lex Fridman

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

How to Find RSS Feed URLs for Websites or Blogs - Digital Information World
How to Find RSS Feed URLs for Websites or Blogs  Digital Information World

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How to Automatically Post Blog Content on Threads App via RSS Feed Using IFTTT and Buffer (Without Spending A Dollar)  Digital Information World

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