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Five Ways A Blog Helps You To Market Your Business
Want to advertise online without spending a fortune? Get a
blog.
If you're an Internet marketer, you need a blog, because:
* a blog helps your site to rank higher in the search engines;
and
* a blog expands your customer base.
Blogs are often called social marketing tools, because they
let you interact with your readers via comments and permalinks
(see the glossary below.)
What's a blog? Get up to speed here:
* http://www.blogger.com/tour_start.g
* http://en.wikipedia.org/wiki/Blogs
Let's look at five ways a blog helps you to market your
business.
One: A blog helps your site to rank higher in the search
engines
In 2003, when Google bought Pyra Labs, the company which
developed Blogger, the reaction was Huh? At the time, blogs were
seen by most as online journals, primarily maintained by the
demented and teenage girls.
How times change. In 2005, companies small and large are using
blogs to promote their businesses. This is because Google and the
other search engines love blogs because of their constantly
updated content.
Blog often, and you'll get more visitors and a good search
engine ranking.
Two: A blog expands your customer base - you'll reach people
you could reach in no other way
A blog helps you to reach people you can reach in no other way
because your frequent updates mean that you'll automatically get
niche visitors - those people who have no clue about you or the
product that you're selling, but who happened to type in a search
engine query that mentioned words you used in a single post.
Those niche visitors can become buyers, and this means that
you don't need to struggle to get top listings in any search
engine. Write (or link to) quality content, and your visitors
will find you.
Three: A blog helps your site to differentiate itself
A blog is a form of stealth marketing. Therefore a blog
doesn't need to be about the products you're selling. A blog can
be about any topic that you're passionate about. Blog about your
passion, and mention - in passing - the products you're selling.
You can also link to them, but don't bother selling heavily -
that's not what a blog is about.
Four: Like a diamond, a blog is forever
Although the most-visited blogs update often, some of them
several times a day, that doesn't mean that you have post more
often than you can fit into your schedule. Your permalinks (see
below) mean that since your blog items are standalone pages,
they're indexed by search engines in the same way that any HTML
or other page is indexed - your blog items/ pages will continue
to bring traffic even if you don't update very often.
Five: A blog attracts new opportunities
A blog makes your business visible. Your stealth marketing
efforts will attract the attention of people who may become joint
venture partners, or who will have other opportunities for
you.
The time and energy that you invest in your blog can bring
results beyond your wildest expectations. Create a blog - it's
your hardest-working, and most cost-effective online marketing
option.
GLOSSARY:
Blog = Web log.
Permalink = permanent link, an URL for a single blog post.
Comment = blogs have a comments section, where readers can
interact with the blogger and others.
Copyright 2005 Michael Murray
Michael Murray is a 22-year old full-time Internet marketer
and college student with Cerebral Palsy who lives in sunny
Orlando Florida. His latest site is an information center on
adware information: http://www.adware-software.com/spywareremover
MORE RESOURCES updated Sat. December / 21 / 2024
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