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RSS more effective than email


Long have I been proclaiming the effectiveness of RSS as a communications channel for non personal communications over that of email. The protection and anonymity that RSS can offer over email means that it is fast becoming the preferred medium for many users. It seems visitors to your site now put more trust in RSS as they are five times more likely to subscribe to an RSS feed as they are to the equivalent information via email.

A recent article from Rok Hrastnik at Marketing Studies shows that there is greater trust in RSS over email as well as RSS being more effective at attracting visitors back to your site. Over a 48 hour period it was shown that the average CTR from feed to site was 23 percent. That means that nearly a quarter of the readers of your RSS message click through back to your main site.

Rok's report also shows that there is a 6.8 percent average CTR from a content item in your feed to the web page that the content item points to. Better still is the results that show a 150 percent CTR from your feed to the site within a 30 day period. That means on average each subscriber of your RSS feed clicks through to your site one and a half times each month.

The report also points from data obtained from Lockergnome where it is shown that RSS subscribers out number email subscribers by 5 to 1. This clearly shows the increased take up of RSS, particularly among the more tech savvy internet audience.

At http://newsniche.com/ I have often argued that one of the major benefits of RSS over email is that it does not have the flaws that makes it susceptible to spam and control over the subscription to the information you provide is totally in the hands of the subscriber. This makes RSS subscribers more confident than email subscribers that they can unsubscribe knowing they will no longer receive communications from that source.

I have seen numbers banded about that show there are as few as 5 percent of the browsing public use RSS. The reason for this is that it is not yet as ubiquitous as email, but email has had a lot longer to be established. I truly believe that these results will encourage more webmasters to offer RSS feeds to their readers and help educate the browsing public to the benefits of this form of communication.

Allan is the webmaster at http://www.newsniche.com/ an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. April / 18 / 2021

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Security Considerations – Building Software vs. Building a House  Security Boulevard

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The Rise and Demise of RSS  Motherboard

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Link to the Original Articles in your RSS Feeds  Digital Inspiration

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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What is RSS? And Is It Still Important?  Small Business Trends

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This Week in Legal Blogging Archives  LexBlog

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WordPress wants to help more people into blogging  TechRadar

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Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

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RSS’s standardised Hinduism – Part 2  Times of India

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RSS is the greatest enemy of Hinduism  Times of India

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The Top 10 Best Games of All Time (less opinionated)  Gamasutra

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

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Pinarayi’s midnight rendezvous  The Times of India Blog

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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MP’s love jihad bill places individual freedoms and social cohesion on a slippery slope  The Times of India Blog

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Web 100: Best law blogs  ABA Journal

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How to Write a Successful Blog  Digital Inspiration

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Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Timothy Ryan's Blog - The Battle of the Gut  Gamasutra

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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5 Tips For Giving Your Readers Their Best RSS UX  Search Engine Journal

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Data for journalists: understanding XML and RSS  Online Journalism Blog

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‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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What is Mr Modi’s plan for India’s Muslims?  Times of India

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How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

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Kevin Giguere's Blog - Year 3: My full time indie developer life  Gamasutra

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Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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Stephan Spencer  Business Blog Consulting

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11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

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Essential Blogging Resources for Amateur Ethical Fashion and Green Lifestyle Bloggers  Eco Warrior Princess

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