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Blood Test for Your Blog?
Are you contributing to one of the estimated 36.1 million (and
growing) blogs online? Or are you thinking of entering the fray
and starting to publish a blog for your small or home business?
Make sure you are publishing the right type of blog for your kind
of business, or all that writing time will have been for
naught.
The Blog Blood Test
Just as there are different types of blood, there are many
different types of blogs, and each serves its own purpose. Giving
your blog a blood test will help you determine which type of blog
is best for your business and what may be wrong with the one
you've got now.
Blog Blood Type 1: Customer Relations - Blogging is one of the
best ways to put a face and personality on your business,
especially if you operate entirely in cyberspace. Those that best
employ their blog in strengthening relationships with their
customers spend a lot of time interacting with customers,
answering questions, providing useful tips, and keeping them
informed of business happenings. These blogs focus less on the
company's products and more on the company's culture and outlook.
The goal of this type of blog is to engender customer loyalty and
establish a consistent flow of interested website visitors.
Blog Blood Type 2: Sales - As you can imagine, most businesses
that blog do so because of the perceived benefit to their bottom
line. While very little quantitative research has been done with
regards to the actual monetary impact of blogging on overall
sales, the ubiquity of sales-oriented blogs indicates some kind
of return-on-investment. Sales blogs focus on product
developments and benefits to the customer. There is less online
interaction with customers via the blog as the goal is to move
readers off of the blog and onto the product pages. The goal of a
sales blog is to encourage visitors to purchase a product,
service, or information that the company is offering.
Blog Blood Type 3: Personal Web Journals - These blogs make up
the bulk of the 36.1 million web logs online. The majority are
personal accounts written without regard to size of readership or
monetary value. Many have heralded free blogs as the Internet's
greatest achievement, allowing virtually anyone with an internet
connection to publish literally whatever they want, and all in a
matter of a few minutes. There are as many purposes for personal
blogs as there are bloggers. Perhaps the most common theme is the
chance to be heard.
I've Taken the Blog Blood Test?Now What?
Which category did your blog best fit in? Did you find that
you're writing one type of blog but desiring the benefits of
another? If you haven't already started your blog, which type do
you believe would best match your writing abilities and desired
outcome? Simply put, if you're not writing the best type of blog
for the benefits you want, you'll never get them - and you'll
waste a lot of time in the process.
If your current blog is doing exactly what you want it to,
leave it alone. If you find that some changes are necessary,
consider the following questions:
- Do I think I can drive actual sales from the blog?
- Would I rather spend my writing time interacting with
customers (both positive and negative) or writing about my
product? (Remember the blood test)
- Am I the best person to author my blog, or is there someone
else who could do a better job?
- Do I want to stage the blog as a company-sponsored
communication tool or would I rather it appear as a kind of
third-party, objective review?
- How much time am I willing to spend writing?
- How free do I want to be with regards to frequency of
posting and responding to customer comments?
Millions of others are already blogging, but don't let that
stop you from starting. Give your business the blog blood test
and see which type works best for you.
Nick Smith is an internet marketer with an internet
positioning strategy. For information about a DNA blood test and other DNA products, visit
Genetree.com.
MORE RESOURCES updated Wed. April / 24 / 2024
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