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Blood Test for Your Blog?


Are you contributing to one of the estimated 36.1 million (and growing) blogs online? Or are you thinking of entering the fray and starting to publish a blog for your small or home business? Make sure you are publishing the right type of blog for your kind of business, or all that writing time will have been for naught.

The Blog Blood Test

Just as there are different types of blood, there are many different types of blogs, and each serves its own purpose. Giving your blog a blood test will help you determine which type of blog is best for your business and what may be wrong with the one you've got now.

Blog Blood Type 1: Customer Relations - Blogging is one of the best ways to put a face and personality on your business, especially if you operate entirely in cyberspace. Those that best employ their blog in strengthening relationships with their customers spend a lot of time interacting with customers, answering questions, providing useful tips, and keeping them informed of business happenings. These blogs focus less on the company's products and more on the company's culture and outlook. The goal of this type of blog is to engender customer loyalty and establish a consistent flow of interested website visitors.

Blog Blood Type 2: Sales - As you can imagine, most businesses that blog do so because of the perceived benefit to their bottom line. While very little quantitative research has been done with regards to the actual monetary impact of blogging on overall sales, the ubiquity of sales-oriented blogs indicates some kind of return-on-investment. Sales blogs focus on product developments and benefits to the customer. There is less online interaction with customers via the blog as the goal is to move readers off of the blog and onto the product pages. The goal of a sales blog is to encourage visitors to purchase a product, service, or information that the company is offering.

Blog Blood Type 3: Personal Web Journals - These blogs make up the bulk of the 36.1 million web logs online. The majority are personal accounts written without regard to size of readership or monetary value. Many have heralded free blogs as the Internet's greatest achievement, allowing virtually anyone with an internet connection to publish literally whatever they want, and all in a matter of a few minutes. There are as many purposes for personal blogs as there are bloggers. Perhaps the most common theme is the chance to be heard.

I've Taken the Blog Blood Test?Now What?

Which category did your blog best fit in? Did you find that you're writing one type of blog but desiring the benefits of another? If you haven't already started your blog, which type do you believe would best match your writing abilities and desired outcome? Simply put, if you're not writing the best type of blog for the benefits you want, you'll never get them - and you'll waste a lot of time in the process.

If your current blog is doing exactly what you want it to, leave it alone. If you find that some changes are necessary, consider the following questions:

Millions of others are already blogging, but don't let that stop you from starting. Give your business the blog blood test and see which type works best for you.

Nick Smith is an internet marketer with an internet positioning strategy. For information about a DNA blood test and other DNA products, visit Genetree.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. June / 23 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

The latest news on WordPress.com and the WordPress community. - WordPress.com
The latest news on WordPress.com and the WordPress community.  WordPress.com

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Boulevard Feed Request - Security Boulevard
Boulevard Feed Request  Security Boulevard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

RSS Feeds · Global Voices - Global Voices
RSS Feeds · Global Voices  Global Voices

The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu - NASA Jet Propulsion Laboratory
The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu  NASA Jet Propulsion Laboratory

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

A quick and dirty guide to making custom feeds on Bluesky – Southern Fried Science - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky – Southern Fried Science  Southern Fried Science

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

NEW Planet Money - NPR
NEW Planet Money  NPR

NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION - Narendra Modi
NARENDRA MODI: FROM RSS TO BJP, A JOURNEY OF LEADERSHIP AND VISION  Narendra Modi

Round up - BBC
Round up  BBC

RRS Sir David Attenborough - British Antarctic Survey
RRS Sir David Attenborough  British Antarctic Survey

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

11 best Twitter alternatives - TechTarget
11 best Twitter alternatives  TechTarget

Insights - IQVIA
Insights  IQVIA

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

News - Federal Bureau of Investigation
News  Federal Bureau of Investigation

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Krebs on Security – In-depth security news and investigation - Krebs on Security
Krebs on Security – In-depth security news and investigation  Krebs on Security

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

‏‏Golf Channel - NBC Sports
‏‏Golf Channel  NBC Sports

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

RSS Feeds Repaired, But What is RSS? - AccuWeather
RSS Feeds Repaired, But What is RSS?  AccuWeather

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

TikTok - Make Your Day - TikTok - Make Your Day
TikTok - Make Your Day  TikTok - Make Your Day

Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne - Daily Mail
Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne  Daily Mail

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Data breach guidance for individuals - NCSC.GOV.UK - National Cyber Security Centre
Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

CYBERUK - NCSC.GOV.UK - National Cyber Security Centre
CYBERUK - NCSC.GOV.UK  National Cyber Security Centre

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC News - Embedding video on external sites - CBBC Newsround
BBC News - Embedding video on external sites  CBBC Newsround

Supply chain - NCSC.GOV.UK - National Cyber Security Centre
Supply chain - NCSC.GOV.UK  National Cyber Security Centre

The Ouch! Blog: First look: Liz Carr as Clarissa Mullery in Silent Witness - BBC
The Ouch! Blog: First look: Liz Carr as Clarissa Mullery in Silent Witness  BBC

NCSC Certified Training - National Cyber Security Centre
NCSC Certified Training  National Cyber Security Centre

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

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