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The 6 Top Reasons Marketers Should Blog
If there is a downside to blogging, I have yet to find it. The
more you learn about blogging, the more there is to like.
In fact, here are 6 mouth-watering reasons why every marketer
should be blogging:
1- Fast Search Engine Spidering and Indexing of Your Site:
Did you know that Google owns the most popular blogging
platform on the planet? Blogger at http://www.blogger.com is used
to produce thousands of blogs. Even a complete internet newbie
can set up a blog in about 5 minutes at Blogger. And guess who
can be counted on to come by and quickly spider all those new
blog posts as they are written?
Yahoo is also embracing blogs and feeds in a big way. Savvy
marketers know that adding their blogs and feeds to their MyYahoo
page can bring the Yahoo spider to their site almost
immediately.
One of the reasons that blogs get spidered so quickly is that
most of them produce a feed. Many blogs automatically "ping" (or
notify) some of the large sites that carry these feeds and make
them available for syndication. Search engines spider these sites
many times a day. Blogger, for instance, pings Weblogs every time
you make a post. You can also "ping" a free site called
Pingomatic (http://www.pingomatic.com) every time you add a new
blog post. Your ping will notify Yahoo and 11 other large feed
sites that you've added a post. If it only were so easy to get
Google to notice new pages on regular sites!
If you have a new site that you are having trouble getting
indexed, adding a blog or RSS feed is one of the quickest ways to
get the spiders to come calling.
2-Blogs can Build Your Backlinks Quickly:
If you've spent time trying to get reciprocal links to your
site, you know how frustrating, boring, and time-consuming it can
be. I've long considered reciprocal link building to be one of
the worst ways to develop link popularity. Many SEO experts
consider one-way links to be far more effective.
A blog can build one-way links to your site fast. If you've
just started a blog, you should submit it to the large blog and
feed directories. Here is a list of the Top 55:
http://www.masternewmedia.org/rss/top55/
Once you've submitted your blog to these directories, you'll
find your backlinks growing quickly. This past year, more
webmasters are using RSS feeds on their sites to keep their sites
fresh and spidered frequently. Software applications such as RSS
Equalizer, Express RSS, and CARP make this easy.
After starting my first blog, I was amazed at how many
different sites carried my feed with a link back to my site!
These links can multiply exponentially over time.
Now tell me something. Wouldn't you rather be spending your
time adding content to your site than trying to get questionable
reciprocal links? Especially when it doesn't take any extra
time?
3-A Frequently Updated Blog will Keep the Spiders Visiting
Your Site Often:
Most of us are aware that the search engines like sites that
are updated frequently. If you have your blog set up correctly,
every post will update several pages of your site. Then pinging
Yahoo and the blog and feed directories at Pingomatic can bring
out the spiders in just a few hours. This is a great way to get
new pages of your site indexed quickly and frequently.
4-Your Site is Stickier and More Appealing to Visitors:
A blog on your site is an easy way to keep your site updated
on a regular basis. The upside is that visitors will come by more
often. If they find your blog interesting and informative, they
may bookmark your site. That means you have a much greater chance
of making sales. And you have a ready-made audience for any new
products you launch.
A blog can also add a human face to your website that
potential customers will trust and respond to. Most marketers
know that people buy from people they like and respect. A
well-written blog is a great way to build a relationship with
your visitors.
5-A Blog Is The Fastest And Easiest Way To Build A Brand-New
Website Without Training:
Even a 10 year old could set up a blog at Blogger.com and be
blogging almost immediately. No HTML knowledge is necessary. You
don't need to know how to FTP. You don't need to know how to link
the pages in your site together. All you have to do is type in
your post and click on the "publish" button. And yet you can
still set up an attractive, spiderable site in record time.
Blogs can be used for any type of site, not just for online
ezine delivery or a place to announce new products. Using a blog
you could quickly build a niche site. Just research the best
keywords for your niche. Then write articles around those
keywords and post them to your blog. Include your keywords in
your title. You now have an instant niche site that will be
spidered quickly and be easy to maintain.
6-Keyword competition in RSS feed sites is much less than in
the SE's:
Google, Yahoo, and MSN each have many millions of webpages in
their indexes. It can be almost impossible to get top rankings
for competitive keywords if you don't have a high PR site with
lots of backlinks.
It's a completely different story at the RSS feed sites. The
competition for many high-competition keywords is almost
nonexistent. Setting up a blog in some of these high-competition
niches is a good way to successfully compete.
Marketers spend a lot of time and money getting traffic to
their sites, creating backlinks, getting good SE rankings, and
building relationships with their customers. A blog can improve
your results in all those areas. There aren't very many free
marketing techniques that can make that claim!
For more tips and ideas on how to make money blogging, be sure
to visit my "Why Marketers Should Blog" weblog at (what else)
http://www.WhyMarketersShouldBlog.com
MORE RESOURCES updated Wed. February / 05 / 2025
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(Continued from Blogging Your Way To Success Part 3)In this
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A merchant I was talking to the other day asked to me,
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Promoting RSS Feeds
RSS, or Really Simple Syndication as it is commonly known,
is a technology that gives webmasters the ability to easily
distribute and publish syndicated content on the Internet.
It seems like all Internet businesses now have RSS feeds
available; at least your competitors do.
How to Create an RSS
Feed
An RSS news feed can be used to communicate with your
target audience. It is an ideal means of notifying people
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How Direct Sales Reps
Can Use Blogging
One of the tools that a smart direct sales representative
use to attract new business is a blog. A blog keeps
customers and potential customers informed about products,
events and services that relate to your business, new
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front and center.
5 Secret Benefits That
Bloggers Love And Enjoy
1: Building Trust RelationshipsBlogging allows bloggers to
share their expertise and knowledge with a very large
audience. Building a loyal audience is something that every
small business owner would love to accomplish and bloggers
are able to do this by simply sharing their thoughts using
their business blogs.
Starting Your Own
Blog
I was sitting in my local Internet Cafe yesterday, I like
to get away from my 'home office' from time to time and
it's a great place to go for a cup of Espresso and to meet
interesting people. The rather attractive lady sitting next
to me was typing away furiously and, when she had finished,
I asked her what she was writing - I'm interested in
learning how other people use the Internet.
RSS Works: Hard Metrics
to Prove It
Marketers are constantly asking if RSS marketing works and
if this can be proved.It's time to take a look at some
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Blood Test for Your
Blog?
Are you contributing to one of the estimated 36.1 million
(and growing) blogs online? Or are you thinking of entering
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The Real Bloggers Must
Come From Another Planet - I Can't Find Any Here On
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What in the world is up with the world of blogs? Blogs are
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The Fearful, Ignorant
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Of all people in the world I was easily one of the most
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Blog Your Affiliate
Links
Blogging is a relatively new form of communication, closely
related to the newsletters of days long past. Your
thoughts, ideas, and activities are posted for the world
(or a chosen few) to view, and if you choose to include the
option, leave a comment.
RSS Publishing for
Webmasters
Since the recent rise in interest in RSS there has been a
slew of RSS sites and RSS software. RSS has been proclaimed
as the next big thing.
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