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The 6 Top Reasons Marketers Should Blog


If there is a downside to blogging, I have yet to find it. The more you learn about blogging, the more there is to like.

In fact, here are 6 mouth-watering reasons why every marketer should be blogging:

1- Fast Search Engine Spidering and Indexing of Your Site:

Did you know that Google owns the most popular blogging platform on the planet? Blogger at http://www.blogger.com is used to produce thousands of blogs. Even a complete internet newbie can set up a blog in about 5 minutes at Blogger. And guess who can be counted on to come by and quickly spider all those new blog posts as they are written?

Yahoo is also embracing blogs and feeds in a big way. Savvy marketers know that adding their blogs and feeds to their MyYahoo page can bring the Yahoo spider to their site almost immediately.

One of the reasons that blogs get spidered so quickly is that most of them produce a feed. Many blogs automatically "ping" (or notify) some of the large sites that carry these feeds and make them available for syndication. Search engines spider these sites many times a day. Blogger, for instance, pings Weblogs every time you make a post. You can also "ping" a free site called Pingomatic (http://www.pingomatic.com) every time you add a new blog post. Your ping will notify Yahoo and 11 other large feed sites that you've added a post. If it only were so easy to get Google to notice new pages on regular sites!

If you have a new site that you are having trouble getting indexed, adding a blog or RSS feed is one of the quickest ways to get the spiders to come calling.

2-Blogs can Build Your Backlinks Quickly:

If you've spent time trying to get reciprocal links to your site, you know how frustrating, boring, and time-consuming it can be. I've long considered reciprocal link building to be one of the worst ways to develop link popularity. Many SEO experts consider one-way links to be far more effective.

A blog can build one-way links to your site fast. If you've just started a blog, you should submit it to the large blog and feed directories. Here is a list of the Top 55:

http://www.masternewmedia.org/rss/top55/

Once you've submitted your blog to these directories, you'll find your backlinks growing quickly. This past year, more webmasters are using RSS feeds on their sites to keep their sites fresh and spidered frequently. Software applications such as RSS Equalizer, Express RSS, and CARP make this easy.

After starting my first blog, I was amazed at how many different sites carried my feed with a link back to my site! These links can multiply exponentially over time.

Now tell me something. Wouldn't you rather be spending your time adding content to your site than trying to get questionable reciprocal links? Especially when it doesn't take any extra time?

3-A Frequently Updated Blog will Keep the Spiders Visiting Your Site Often:

Most of us are aware that the search engines like sites that are updated frequently. If you have your blog set up correctly, every post will update several pages of your site. Then pinging Yahoo and the blog and feed directories at Pingomatic can bring out the spiders in just a few hours. This is a great way to get new pages of your site indexed quickly and frequently.

4-Your Site is Stickier and More Appealing to Visitors:

A blog on your site is an easy way to keep your site updated on a regular basis. The upside is that visitors will come by more often. If they find your blog interesting and informative, they may bookmark your site. That means you have a much greater chance of making sales. And you have a ready-made audience for any new products you launch.

A blog can also add a human face to your website that potential customers will trust and respond to. Most marketers know that people buy from people they like and respect. A well-written blog is a great way to build a relationship with your visitors.

5-A Blog Is The Fastest And Easiest Way To Build A Brand-New Website Without Training:

Even a 10 year old could set up a blog at Blogger.com and be blogging almost immediately. No HTML knowledge is necessary. You don't need to know how to FTP. You don't need to know how to link the pages in your site together. All you have to do is type in your post and click on the "publish" button. And yet you can still set up an attractive, spiderable site in record time.

Blogs can be used for any type of site, not just for online ezine delivery or a place to announce new products. Using a blog you could quickly build a niche site. Just research the best keywords for your niche. Then write articles around those keywords and post them to your blog. Include your keywords in your title. You now have an instant niche site that will be spidered quickly and be easy to maintain.

6-Keyword competition in RSS feed sites is much less than in the SE's:

Google, Yahoo, and MSN each have many millions of webpages in their indexes. It can be almost impossible to get top rankings for competitive keywords if you don't have a high PR site with lots of backlinks.

It's a completely different story at the RSS feed sites. The competition for many high-competition keywords is almost nonexistent. Setting up a blog in some of these high-competition niches is a good way to successfully compete.

Marketers spend a lot of time and money getting traffic to their sites, creating backlinks, getting good SE rankings, and building relationships with their customers. A blog can improve your results in all those areas. There aren't very many free marketing techniques that can make that claim!

For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.WhyMarketersShouldBlog.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. April / 20 / 2021

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Opinion | How Substack Revealed the Real Value of Writers’ Unfiltered Thoughts - POLITICO
Opinion | How Substack Revealed the Real Value of Writers’ Unfiltered Thoughts  POLITICO

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

Chrome is Testing a Follow Button for Websites - WP Tavern
Chrome is Testing a Follow Button for Websites  WP Tavern

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

UK vs. Auburn LIVE BLOG, presented by Midnite Rooster - kentuckysportsradio.com
UK vs. Auburn LIVE BLOG, presented by Midnite Rooster  kentuckysportsradio.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

How good does your game look on a Steam search? - Gamasutra
How good does your game look on a Steam search?  Gamasutra

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

RSS’s standardised Hinduism – Part 2 - Times of India
RSS’s standardised Hinduism – Part 2  Times of India

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

Matthew Emery's Blog - The IAP Merchandising Playbook, Part 2: Visual Hierarchy - Gamasutra
Matthew Emery's Blog - The IAP Merchandising Playbook, Part 2: Visual Hierarchy  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Best Personal Finance Blogs to Teach You How to Retire Early - Business Insider
Best Personal Finance Blogs to Teach You How to Retire Early  Business Insider

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Josh Bycer's Blog - The Subtle Manipulation of Mobile Games - Gamasutra
Josh Bycer's Blog - The Subtle Manipulation of Mobile Games  Gamasutra

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT - AnandTech
The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT  AnandTech

Big 12 Power Rankings: Week 13 - widerightnattylite.com
Big 12 Power Rankings: Week 13  widerightnattylite.com

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

The NVIDIA GeForce CES 2021 Live Blog: Game On - AnandTech
The NVIDIA GeForce CES 2021 Live Blog: Game On  AnandTech

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

The White House has become Trump's House | USAPP - USAPP American Politics and Policy (blog)
The White House has become Trump's House | USAPP  USAPP American Politics and Policy (blog)

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Technology Blogs - TechRepublic
Technology Blogs  TechRepublic

AMD's "Where Gaming Begins" Radeon Live Blog: Starts At Noon Eastern (16:00 UTC) - AnandTech
AMD's "Where Gaming Begins" Radeon Live Blog: Starts At Noon Eastern (16:00 UTC)  AnandTech

The meaning of Owaisi’s victory in Bihar - The Times of India Blog
The meaning of Owaisi’s victory in Bihar  The Times of India Blog

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - searchenginejournal.com
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  searchenginejournal.com

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Twitter to roll out its Clubhouse-like Spaces feature soon for all users - The Hindu
Twitter to roll out its Clubhouse-like Spaces feature soon for all users  The Hindu

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

5 Tips For Giving Your Readers Their Best RSS UX - Search Engine Journal
5 Tips For Giving Your Readers Their Best RSS UX  Search Engine Journal

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Data for journalists: understanding XML and RSS - Online Journalism Blog
Data for journalists: understanding XML and RSS  Online Journalism Blog

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

How 100 unicorns are propelling India forward - The Times of India Blog
How 100 unicorns are propelling India forward  The Times of India Blog

Blogs:programming - Gamasutra
Blogs:programming  Gamasutra

Benjamin Overgaard's Blog - Programming visual effects for Lightmatter - Gamasutra
Benjamin Overgaard's Blog - Programming visual effects for Lightmatter  Gamasutra

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

How to find ‘feeds for leads’ as a journalist - Online Journalism Blog
How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

26 Platforms for Blogging - Practical Ecommerce
26 Platforms for Blogging  Practical Ecommerce

Link Outreach Emails: The Right and Wrong Approach - Business 2 Community
Link Outreach Emails: The Right and Wrong Approach  Business 2 Community

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