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To Blog Or Not To Blog - A Laymans View


We have now entered the world of blogs! Sounds kind of Harry Potterish, doesn't it?

If you're over 20 years old, you probably think this is some crazy sci-fi phenomenon, or I've simply lost my mind. Don't fret, the vast majority of people don't know what a blog is all about and more importantly, why it matters to them.

If you're under 20 you can stop reading because you probably know all about blogs, and the value they have in sharing information. You've been trading game-breaking codes, South Park clips, and jokes through blogs for months now or maybe even years.

In a recent article, Johnson Ong quips "I have a blog. Doesn't everyone? You mean you don't? How uncool are you? According to Merriam-Webster, 'blog' was the word of the year last year. Not having your own blog is like not having your own Gmail account. What? You don't have Gmail either? My God, what are you? A caveman!"

Over or under, cool or uncool, I want to address blogs from a business standpoint, and the tremendous value they can deliver to business. There are several reasons that developing a blog is a tremendous strategy for any business.

1) It will increase your web presence significantly the search engines love blogs!

2) It will allow your business to educate customers and prospects about certain subjects, and appear as experts

3) It will raise your business profile with your vendors and other strategic partners, if they are invited to contribute to your blog

4) Other blogs can, and will, take information from your blog, and you will increase your exposure to anyone that participates in the 'taking' blog

5) Blogs accept subscribers, and everyone that subscribes to your blog will be constantly updated (pinged) by you with current information

So What is It?

The full name for a blog is a weblog. It's a repository for articles, newsletters, information, and discussion boards. It's like a 'what's new' page on the internet in whatever subject you choose. When people research any topics that you have on your blog, they may very well end up on your blog through their search. If you've done it right, your blog is of course, fully branded to your company, and linked to your main website.

If you keep current articles, and information on your blog, you will receive hits from people looking for information about those subjects. You will also receive hits from other blogs, and they will then distribute your information to their own audiences.

You will receive hits from contributors of articles or news items, as well as people looking for those particular contributors through a search engine.

Hopefully, you get the picture. Your web traffic should increase exponentially through the proper use of a blog.

Business Blogs

Business blogs have yet to sweep the business community, which presents a significant opportunity to adapt the technology to any business. It will allow you to share expertise and knowledge with a much larger audience, which should create a significant benefit.

There is specific blogging software, and you will have to learn how to create an effective and valuable blog. You will also have to learn how to acquire and produce current industry information to populate your blog with articles that will maintain interest and value. Yes, there is an element of work to it you didn't think it was free, with no effort required, like the mumps did you?

As you add current information to your subject area, or to secondary subject areas that you may include in your blog, your chances of more hits are higher. If you continually contribute self-generated articles and news items to the appropriate subject areas, your chances also increase. In addition, there are sources that allow you to publish their materials, which can be used to increase the value of the blog, and therefore the likelihood of being found on the good old inter-web.

So How Does It Work?

If you still push the Pause/Break button in the upper right-hand corner of your keyboard to request permission from your boss for a visit to the bathroom, you can skip this part. Otherwise, it's really not too hard to follow.

Without getting too technical, there are many web robots (bots), crawlers, and spiders, and similar technologies that have RSS Reader capability. That's the stuff that is specific to blogs. They are basically looking for news, and blogs have that news.

If you do it right, these bots, crawlers, and spiders find your blog, and send information elsewhere, which is just what you want. Your blog is basically yelling at these web 'beasts' to "come on in and take this great stuff I've got."

For example, these web 'animals' include yahooslurp, googlebot, feedstercrawler, pubsub, syndic8, msnbot, newsgator, CP30, & R2D2.

O.K., the last two were Luke Skywalker's buddies, but the rest are real.

It will take 4 to 6 weeks for the search engines to adjust rankings but the ultimate result will be that you will progress up the ladder in the engines in the various topic areas that you feature. When people are searching for technologies or subjects that are being discussed in your blog, they will find you on the search engines.

That should be a hint that you should have content on your blog about the subjects that are most often searched.

When a subject is searched that is covered by one of your branded, self-generated articles, your fully branded information may be pulled to another blog, or to a specific person doing a search in that topic area. You can post that same article on your website, and it won't go anywhere. However, on your blog it gets a shot of super juice, and may just get pushed through any number of doors.

Linking The Benefits Increase Your Brand

When website owners and bloggers (yeah, I'm now a blogger!) think of linking, they are usually referring to inbound links from external websites and blogs. For example, if you had a link to your website on the website of another business.

While adding more inbound links on external sites is important, there is also a sort of 'reverse' link strategy associated with blogs.

Your blog's incoming links will provide another benefit when someone is referred to an article in your blog from another website. For example, through GooglePageRank, the receiving page (you) gets a boost up the search engine when that happens, which helps the blog overall by boosting the popularity of the blog, which in turn is what increases the search results, which in turn drives up the search engine rankings.

What!? I wrote it and I have to read it six times to really follow what I'm saying.

Basically, the more people that visit your blog when they come from other sources, the more likely it is for people to find you when searching for a whole myriad of topics. That type of benefit does not exist with normal website traffic, because those visits don't effect web site rankings on the search engines. But blog traffic that is through a link from another site will drive you up the search engines. There that's much more clear!? As clear as fog in a low-lying bog. Ouch!

Web designer Sue Studios says; "Blogs are highly strategic, here-to-stay desktop tools that can strengthen relationships, share knowledge, increase collaboration, and improve branding. Think of the potential for your e-newsletter strategies:

1) Articles within newsletters can be linked to a blog, extending life and creating a massive conversation

2) You can offer a bi-directional forum to customers to get true, personal opinion on your products and services

3) Company experts can start a blog and become industry experts, helping your company edge out competition and, through this interactive forum, draw customers into another exchange of information and thoughts."

Well, it's snowing out so I think I'll go blogging! Wait, is that something you do in the snow, or is it something you do to stay out of the snow?!

Or is it a Celtic dance? Or should the Steelers have blogged that kick Sunday? I'm confused.

Dennis Schooley is the Founder of Schooley Mitchell Telecom Consultants, a Professional Services Franchise Company. He writes for publication, as well as for schooleymitchell.blogging,com and franchises.blogging.com, in the subject areas of Franchising, and Technology for the Layman. http://www.schooleymitchell.com, 888-311-6477, [email protected].


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. June / 18 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu - NASA Jet Propulsion Laboratory
The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu  NASA Jet Propulsion Laboratory

All Things Considered - NPR
All Things Considered  NPR

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Jinan Budge - Forrester
Jinan Budge  Forrester

Latest Oil, Energy & Metals News, Market Data and Analysis - S&P Global
Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

NEW Planet Money - NPR
NEW Planet Money  NPR

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Round up - BBC
Round up  BBC

Greenpeace International - Greenpeace International
Greenpeace International  Greenpeace International

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

BBC TV blog: Playing my own dad in The Road To Coronation Street - BBC
BBC TV blog: Playing my own dad in The Road To Coronation Street  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

A number of freely available tools can help you improve your literature review routine and stay on top of published ... - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Data breach guidance for individuals - NCSC.GOV.UK - National Cyber Security Centre
Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC Internet Blog: BBC iPlayer: find programmes from other on demand services - BBC
BBC Internet Blog: BBC iPlayer: find programmes from other on demand services  BBC

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