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Not Another Calendar! - Choose Advertising Specialties That Sell


As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what'sits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up. Some, I'm not even sure what they are!

They are all advertising specialties. You know, those giveaways that are going to bring customers swarming to your door. Advertising specialties can put your name in front of prospective customers and keep it there. That way, your name will be on their minds and in front of their faces when they decide to buy. But too often, they don't work the way you expected them to.

The trick to using advertising specialties effectively is to understand who your customers are, what they value, how they will use your giveaway, and where they will be when they make a buy decision.

Pizza delivery restaurants give out lots of refrigerator magnets. Where are you when you decide to order a pizza? You probably just looked in the fridge for something to fix for dinner, didn't find anything and are closing the door. At that moment, you spot a magnet and say, "Pizza!" Some of the magnets even come with detachable coupons.

Where will your customers be when they make a buy decision? At home, at the office, in their cars, on the phone, at the computer . . .use a specialty that will be in front of them there.

Or maybe you just want something that they will use a lot to keep your name in their minds. A mug. Or something like a wall calendar where your name will be in front of them 365 days. (366 in a leap year!)

However you hope to influence your customers, make sure you choose an item they will actually use. Will they want another ball point pen, pocket calendar, or stress ball? How many wall calendars do they get from other sources? Will yours be one they are willing to put up on the wall? Does your item look or feel "cheap" or of poor quality? If so it won't give a good impression of your business.

If you use advertising specialties, choose something that is unique, doesn't look cheap, will be used by your customers, and will be nearby when they make a buy decision. That doesn't mean you have to give away expensive items. A couple of my favorites are ball point pens. One, from British Airways, has a clip that folds out to look like wings on a plane. It's not great to write with, but it's really cute. Will the pen cause me to fly British Airways? Probably not, but it is one more positive impression I have of their airline.

Want to try something a little different? Why not get tote bags, t-shirts, sports bottles, or other items made up and sell them. If you have a clever logo or slogan, people might be willing to pay. For example, the National Museum of Funeral History in Houston (yes, a museum about funerals) sells mugs and more with their slogan, "Any day above ground is a good one." If you are actively creating a brand people respond to, you might be able to start a whole new product line. One source for image products is http://www.cafepress.com/.

Oh, one last thing about using advertising specialties. You have to actually give them out. Buying them and leaving the box in the closet won't bring you a single customer.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. July / 07 / 2020

Luxury quietly negotiates Facebook advertising boycott - Vogue Business
  1. Luxury quietly negotiates Facebook advertising boycott  Vogue Business
  2. Facebook prepares to dig in as advertising boycott continues  NBC News
  3. Facebook will meet with civil rights groups as hundreds of companies join ad boycott  The Washington Post
  4. Big Advertisers Still Fund Hate And Disinformation Outside Of Facebook  Forbes
  5. View Full Coverage on Google News

Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue - Odessa American
Mercatus Partners with CitrusAd to Launch Mercatus Digital Advertising to Help Grocery Retailers Earn a Larger Share of Online Revenue  Odessa American

DC Proposal to Include Advertising in Sales Tax Won't Work as Advertised - Tax Foundation
DC Proposal to Include Advertising in Sales Tax Won't Work as Advertised  Tax Foundation

Advertising Perfect Storm - Radio Ink
Advertising Perfect Storm  Radio Ink

TV Advertising Shows Signs of Rebound, Finds SMI - TV Technology
TV Advertising Shows Signs of Rebound, Finds SMI  TV Technology

The New Advertising Zeitgeist - Google‘s US Ad Revenue To Decline - Forbes
The New Advertising Zeitgeist - Google‘s US Ad Revenue To Decline  Forbes

Why can't the best brand advertising be radio advertising? - The Drum
Why can't the best brand advertising be radio advertising?  The Drum

Global Outdoor Advertising Industry | State - cnweekly
Global Outdoor Advertising Industry | State  cnweekly

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Viamedia Expands Advertising Partnership With MetroNet - Business Wire
Viamedia Expands Advertising Partnership With MetroNet  Business Wire

springbig Integrates Direct-to-Consumer Brand Advertising Platform... - New Cannabis Ventures
springbig Integrates Direct-to-Consumer Brand Advertising Platform...  New Cannabis Ventures

What do digital commerce advertising management platforms offer? - MarTech Today
What do digital commerce advertising management platforms offer?  MarTech Today

CACVB pauses social media advertising - - CBS19 News
CACVB pauses social media advertising -  CBS19 News

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Touchless Edge Technology is Shaping Retail & Advertising Engagement - MarketScale
Touchless Edge Technology is Shaping Retail & Advertising Engagement  MarketScale

Newspaper Publishers See Drop in Advertising Revenues as a Result of COVID-19 - GlobeNewswire
Newspaper Publishers See Drop in Advertising Revenues as a Result of COVID-19  GlobeNewswire

Fiksu DSP launches new digital advertising platform, Bidmind - Martechcube
Fiksu DSP launches new digital advertising platform, Bidmind  Martechcube

Verizon's Decision To Halt Facebook Advertising Was Not Political, Says CEO - Yahoo Finance
Verizon's Decision To Halt Facebook Advertising Was Not Political, Says CEO  Yahoo Finance

Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking - CNBC
Q&A with Verizon CEO Hans Vestberg on 5G, Facebook advertising, coronavirus and dealmaking  CNBC

State of Political Advertising: Summer 2020 - MediaVillage
State of Political Advertising: Summer 2020  MediaVillage

Online Advertising Market: Year 2020-2027 By World With Top Key Players Like Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn , Microsoft - Apsters News
Online Advertising Market: Year 2020-2027 By World With Top Key Players Like Google, Adobe, Amazon.com, Baidu, Facebook, IAC, LinkedIn , Microsoft  Apsters News

Digital Advertising Download Webinar presented by Score! - HamletHub
Digital Advertising Download Webinar presented by Score!  HamletHub

Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge 07/07/2020 - MediaPost Communications
Disney+ Spends $8.2 Million In 'Hamilton' National TV Advertising, App Downloads Surge 07/07/2020  MediaPost Communications

San Juan Visitors Bureau suspending regional advertising - SanJuanIslander.com
San Juan Visitors Bureau suspending regional advertising  SanJuanIslander.com

The rift over #Gift: ASA decision on influencer marketing sets high expectations for advertisers and influencers - JD Supra
The rift over #Gift: ASA decision on influencer marketing sets high expectations for advertisers and influencers  JD Supra

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

Can retargeted advertising campaigns be done under service provider agreements? - Lexology
Can retargeted advertising campaigns be done under service provider agreements?  Lexology

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute - TEO - The Esports Observer
Tencent vs. Chili Sauce Lao Gan Ma: A $2.3M Esports Advertising Dispute  TEO - The Esports Observer

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

Leverage content that travels places with native advertising - Best Media Info
Leverage content that travels places with native advertising  Best Media Info

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Germany's online casinos set TV advertising limits - CalvinAyre.com
Germany's online casinos set TV advertising limits  CalvinAyre.com

Advertising Sponsorship - The Cipher Brief
Advertising Sponsorship  The Cipher Brief

Updated: 50 Years Ago 'Advertising Age' Was The Bible Of The Ad Industry, Says It Still Is 07/06/2020 - MediaPost Communications
Updated: 50 Years Ago 'Advertising Age' Was The Bible Of The Ad Industry, Says It Still Is 07/06/2020  MediaPost Communications

EBGA advertising code welcomed by major European media association - AffiliateINSIDER
EBGA advertising code welcomed by major European media association  AffiliateINSIDER

Creative Advertising Agency Announces Launch of Immersive Virtual Event for DC-Based Client - PR Web
Creative Advertising Agency Announces Launch of Immersive Virtual Event for DC-Based Client  PR Web

CCPA Roll-Out Causes Havoc for Facebook Advertisers - Search Engine Journal
CCPA Roll-Out Causes Havoc for Facebook Advertisers  Search Engine Journal

Lamar Advertising Company to Release Second Quarter Ended June 30, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company to Release Second Quarter Ended June 30, 2020 Operating Results  GlobeNewswire

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Citing racist, hateful online content, Quebec City suspends Facebook advertising - Montreal Gazette
Citing racist, hateful online content, Quebec City suspends Facebook advertising  Montreal Gazette

Media Groups Join Forces with Google to Bolster Local News Advertising - Associations Now
Media Groups Join Forces with Google to Bolster Local News Advertising  Associations Now

Metasearch still “winning formula” for hotel bookings, but display advertising is catching on - Web In Travel
Metasearch still “winning formula” for hotel bookings, but display advertising is catching on  Web In Travel

Advertising Club Madras to hold second edition of E-Gyan series discussion on July 10 - The Hindu
Advertising Club Madras to hold second edition of E-Gyan series discussion on July 10  The Hindu

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Tuberville campaign bus that burned more for advertising than travel - AL.com
Tuberville campaign bus that burned more for advertising than travel  AL.com

Facebook to Meet With Boycotting Advertisers Over Hate Speech - NBC4 Washington
Facebook to Meet With Boycotting Advertisers Over Hate Speech  NBC4 Washington

Buying Offers Qualify as Advertisements Under TCPA - The National Law Review
Buying Offers Qualify as Advertisements Under TCPA  The National Law Review

‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook - The New York Times
‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

Shein apologises for advertising Islamic prayer mats as Greek “frilled carpets” - The Independent
Shein apologises for advertising Islamic prayer mats as Greek “frilled carpets”  The Independent

Where is the creative, effective advertising for face masks? - The Irish Times
Where is the creative, effective advertising for face masks?  The Irish Times

Dependence on advertising biggest bane for media industry: Uday Shankar - Outlook India
Dependence on advertising biggest bane for media industry: Uday Shankar  Outlook India

Big Data Pharmaceutical Advertising Market Analysis 2020 | COVID-19 Impact With Top Growing Companies- Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd - 3rd Watch News
Big Data Pharmaceutical Advertising Market Analysis 2020 | COVID-19 Impact With Top Growing Companies- Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd  3rd Watch News

Battered TV and Advertising Industries Undervalued - Morningstar.com
Battered TV and Advertising Industries Undervalued  Morningstar.com

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Quebec City pulls advertising from Facebook until further notice - Globalnews.ca
Quebec City pulls advertising from Facebook until further notice  Globalnews.ca

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

New study: Digital Advertising Platforms Market 2020 expected to grow at high CAGR and forecast to 2025 | COVID-19 impact analysis report - 3rd Watch News
New study: Digital Advertising Platforms Market 2020 expected to grow at high CAGR and forecast to 2025 | COVID-19 impact analysis report  3rd Watch News

The power of a Private Sector/NGO partnership: How mobile advertising company Promobile and GOAL have reached 2.3 million vulnerable people in Zimbabwe with vital COVID-19 messaging - Zimbabwe - ReliefWeb
The power of a Private Sector/NGO partnership: How mobile advertising company Promobile and GOAL have reached 2.3 million vulnerable people in Zimbabwe with vital COVID-19 messaging - Zimbabwe  ReliefWeb

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Covid-19 impact on Online Display Advertising Market Segmented By Application and Analysis till 2026 | Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra - 3rd Watch News
Covid-19 impact on Online Display Advertising Market Segmented By Application and Analysis till 2026 | Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra  3rd Watch News

Digital Display Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Digital Display Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Programmatic Marketing/Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Programmatic Marketing/Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Trending News: Context Advertising Market Overview and Forecast Report 2020-2026 – Top players: Act-on Software, Adobe Systems, Amazon.com, Amobee (Subsidiary of Singapore Telecommunications), AOL, etc. | InForGrowth - 3rd Watch News
Trending News: Context Advertising Market Overview and Forecast Report 2020-2026 – Top players: Act-on Software, Adobe Systems, Amazon.com, Amobee (Subsidiary of Singapore Telecommunications), AOL, etc. | InForGrowth  3rd Watch News

Advertise With Us - WBKO
Advertise With Us  WBKO

Augmented Reality for Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Augmented Reality for Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

Global Programmatic Display Advertising Platform Market 2020 by Manufacturers, Countries, Type and Application, Forecast to 2025 - 3rd Watch News
Global Programmatic Display Advertising Platform Market 2020 by Manufacturers, Countries, Type and Application, Forecast to 2025  3rd Watch News

Social Media Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report - 3rd Watch News
Social Media Advertising Market 2020- Future Development, Manufacturers Analysis and Forecast Report  3rd Watch News

Global Search Advertising Software Market 2025 Expected to reach HIghest CAGR : WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, Acquisio - 3rd Watch News
Global Search Advertising Software Market 2025 Expected to reach HIghest CAGR : WordStream, AdWords, Kenshoo Infinity Suite, Marin Software, DoubleClick Digital Marketing, Acquisio  3rd Watch News

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

Advertising Services Market to Witness Huge Growth by 2025 | WPP, Omnicom Group, Dentsu Inc. - 3rd Watch News
Advertising Services Market to Witness Huge Growth by 2025 | WPP, Omnicom Group, Dentsu Inc.  3rd Watch News

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026 - 3rd Watch News
Advertising Market Growth By Manufacturers, Type And Application, Forecast To 2026  3rd Watch News

Global Mobile Advertising System Market 2020 Emerging Scope, Types, Applications, Forecast and COVID-19 Impact Analysis 2025 - 3rd Watch News
Global Mobile Advertising System Market 2020 Emerging Scope, Types, Applications, Forecast and COVID-19 Impact Analysis 2025  3rd Watch News

Corona Impact on Demand Side Platforms (DSP) For Programmatic Advertising Market Future Outlook of Statistics on Industry Growth till 2026 | Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick - 3rd Watch News
Corona Impact on Demand Side Platforms (DSP) For Programmatic Advertising Market Future Outlook of Statistics on Industry Growth till 2026 | Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Aerial Advertising Market 2020 COVID-19 Impact on Top Companies – Paramount Air Service, Aerial Advertising LLC, Air Amelia, Van Wagner Aerial, High Exposure Inc. and More and Forecast Outlook 2027 - 3rd Watch News
Aerial Advertising Market 2020 COVID-19 Impact on Top Companies – Paramount Air Service, Aerial Advertising LLC, Air Amelia, Van Wagner Aerial, High Exposure Inc. and More and Forecast Outlook 2027  3rd Watch News

OOH Advertising Market Growth Set To Surge Significantly Till 2027 with Top Most Key Vendors Like Clear Channel Outdoor, Daktronics, Exterion Media, Focus Media, Intersection, JCDecaux - 3rd Watch News
OOH Advertising Market Growth Set To Surge Significantly Till 2027 with Top Most Key Vendors Like Clear Channel Outdoor, Daktronics, Exterion Media, Focus Media, Intersection, JCDecaux  3rd Watch News

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14 - MacRumors
EU Advertisers Criticize New App Tracking Privacy Controls in iOS 14  MacRumors

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Fox News Host Tucker Carlson Loses More Advertisers - The New York Times
Fox News Host Tucker Carlson Loses More Advertisers  The New York Times

Six lessons from David Ogilvy that advertisers should remember today - AdAge.com
Six lessons from David Ogilvy that advertisers should remember today  AdAge.com

As brand advertising budgets get pinched, publishers pivot to cater to direct response - Digiday
As brand advertising budgets get pinched, publishers pivot to cater to direct response  Digiday

Mark Davis: You think I want to sell advertising on Black Hole seats? - Yahoo Sports
Mark Davis: You think I want to sell advertising on Black Hole seats?  Yahoo Sports

Third of top brands likely to suspend social media spending, survey finds - Financial Times
Third of top brands likely to suspend social media spending, survey finds  Financial Times

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

PSVR Patent Filed For Advertisements Displayed Within The Headset - IGN
PSVR Patent Filed For Advertisements Displayed Within The Headset  IGN

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