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Diamonds Are For Evil


The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort. Any Average Joe Consumer dreads the Vagisils, Cotex's, Summer's Eves, and Monistats of the world. There is just something about that viscous blue fluid dripping onto a Maxi Pad that gives us all that tingly feeling right before we want to be sick. However, there is another product that creates the same feeling in a more subtle, increasingly malignant fashion.

Diamond retailers advertise, advertise, and advertise. Expensive jewelry stores seem to be in every mall, strip mall, and shopping center, and we wonder how it is that these stores thrive. The answer is this: Venus and Mars, love and hate, and women and men. The diamond industry plays on the tensions between men and women like Beethoven's fingers on keys. "Every kiss begins with Kay?" Come on. If the only reason to kiss your husband is because he bought you something, then the issue of your relationship is even larger than the rock on your finger. Diamonds are forever saying 'I'm sorry.' If the only way a woman can be shown that you would "marry her all over again" is to give her an even bigger diamond in some market square in Paris, then your wife needs to be shown the front door. Men hate diamonds. Men buy jewelry when they are apologizing or when they have no other option for a anniversary, birthday, Mother's Day, Christmas (fill in any occasion here) gift. Jewelry is when flowers are not enough, and every single diamond retailer knows it, and thus knows that men will pay.

How does this make the female consumer appear?

The advertising for feminine hygiene is a necessary evil that reveals a vulnerability in all consumers, women and men, but advertising for the diamond industry maliciously creates fools of us all.

Men appear to be desperate and women appear to be demonic. What can be done to improve this dynamic?

What can be done to convey a more honest and meaningful brand face for diamonds? Well, perhaps it is time to consider more so why men and women love each other as opposed to why they need to buy each other gifts.

Molly Sunderdick
Stealing Share, Inc.
mollys@stealingshare.com
336-854-3441


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. January / 20 / 2018

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The Advertising Equation Isn't Broken, It's Incomplete - Forbes

Forbes

The Advertising Equation Isn't Broken, It's Incomplete
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...


Amazon Has a Plan to Become Profitable. It's Advertising | Digital ... - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
AdAge.com
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.

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Amazon has a plan to become profitable. It's called advertising ... - Chicago Tribune

Chicago Tribune

Amazon has a plan to become profitable. It's called advertising ...
Chicago Tribune
For more than two decades, Amazon.com Inc. chief Jeff Bezos has famously sacrificed profit for growth. Now along comes a business that could generate consistent and healthy returns: advertising.
Amazon Uses Advertising to Become More Profitable | FortuneFortune
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Advertising's 'Mad Men' Bristle at the Digital Revolution - Wall Street Journal

Wall Street Journal

Advertising's 'Mad Men' Bristle at the Digital Revolution
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One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...


LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl - CBSSports.com

CBSSports.com

LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
CBSSports.com
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...

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Something doesn't ad up about America's advertising market - The Economist

Something doesn't ad up about America's advertising market
The Economist
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...


Virginia business removes post advertising Tide Pod-themed doughnuts after backlash - wtvr.com

wtvr.com

Virginia business removes post advertising Tide Pod-themed doughnuts after backlash
wtvr.com
SUFFOLK, Va. – A Suffolk business removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A WTKR viewer sent a screenshot of the post by O'doodleDoo's Donuts before it was taken down: The doughnuts had frosting ...

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Canada's strict branding and advertising rules will try to take fun out of legal weed - The Cannabist

The Cannabist

Canada's strict branding and advertising rules will try to take fun out of legal weed
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“You've got no advertising, you have plain packaging, how are you going to differentiate yourself and grow your market?” said Levine, whose company manages C$650 million. Officials say their goal is to squeeze out criminal dealers, not encourage more ...

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Rampant click fraud on China's internet hurts digital advertisers - South China Morning Post

South China Morning Post

Rampant click fraud on China's internet hurts digital advertisers
South China Morning Post
Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China's digital media platforms in the hopes of reaching the country's 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones ...


York School Committee weighs boosters' advertising plan - Seacoastonline.com

York School Committee weighs boosters' advertising plan
Seacoastonline.com
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...

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