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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. January / 18 / 2019

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Advertising Trends You Should Consider in 2019  Entrepreneur

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Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.


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Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

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Verizon plans multiple advertising efforts leading up to Super Bowl commercial  Boston Herald

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Advertising and Promotion panel sets meeting  Pine Bluff Commercial

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What that Gillette ad says about the trend in woke advertising  CNN

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Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

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Advertising network compromised to deliver credit card stealing code  ZDNet

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State Broadcaster Probed Over Advertising Campaign  Caixin Global

State Broadcaster Probed Over Advertising Campaign.


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Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

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Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence  Associated Press

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The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


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The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
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Bing Ads to become exclusive search advertising platform for Verizon, including Yahoo, with new deal OnMSFT.com OnMSFT.com - OnMSFT
Bing Ads to become exclusive search advertising platform for Verizon, including Yahoo, with new deal OnMSFT.com OnMSFT.com  OnMSFT

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OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019  MediaPost Communications

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Rep. Randy Hunt to File Truth in Advertising Internet Access Bill  Cape Cod Today

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Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswire

BATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...


Globe cuts ties with advertising executive - The Boston Globe
Globe cuts ties with advertising executive  The Boston Globe

The Boston Globe has cut ties with its vice president for advertising, Michael Bentley, an executive whose name was removed this week from the paper's ...


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Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

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Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy - Rolling Stone
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy  Rolling Stone

Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...


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How is Roku Making Money Through Advertising?  eMarketer

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Government moves to regulate advertising of medical services  The New Times

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If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste  Paste Magazine

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Five Ways To Improve Your Social Video Advertising  Forbes

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Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

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Pioneering black woman in advertising dies | Agency News  AdAge.com

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Advancing Advanced Advertising: Q&A With Connekt's Tripp Boyle 01/17/2019  MediaPost Communications

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This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

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Working with McConnell: Getting your company seen on base  Wichita Business Journal

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Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW News

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Survey: Amazon will win advertising dollars away from Facebook  Recode

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How Female Founders Are Fighting The Gender Bias In Advertising And The Media  Forbes

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Rapid TV News - Traditional TV advertising value ‘to collapse’ by 2023  Rapid TV News

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Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

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The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


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FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

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5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

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New creative chief at one of Pittsburgh's biggest ad agencies  Pittsburgh Business Times

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Social media advertising can boost fake news — or beat it  MIT Sloan News

New research shows social media advertising can spread falsehoods or amplify facts.


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'Golden Age' Of Television Requires Better Advertising: David Sable  BeetTV

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Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

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5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company - Simply Wall St
Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company  Simply Wall St

One of the best investments we can make is in our own knowledge and skill set. With that in mind, this article will work through how we can use Return On Equity ...


The Top Data-Driven Advertising Stories And Trends Of 2018 - AdExchanger
The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

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What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


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Maine media companies come together to form advertising network  Press Herald

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Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

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Smith Advertising founder sentenced to maximum 5 years - The Fayetteville Observer
Smith Advertising founder sentenced to maximum 5 years  The Fayetteville Observer

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis - Economic Times
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic Times

The third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...


Audi Is Making A Welcome Return To Super Bowl Advertising To Tout New E-Tron - Forbes
Audi Is Making A Welcome Return To Super Bowl Advertising To Tout New E-Tron  Forbes

Audi, one of the most successful and most entertaining of Super Bowl advertisers over the last decade, is returning to advertising during the game on February 3 ...


How Instagram is making outdoor advertising better IRL - Fast Company
How Instagram is making outdoor advertising better IRL  Fast Company

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


Another Sex Toy Company Says MTA Advertising Jerked Them Around - Bedford + Bowery
Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google - Business Insider
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google  Business Insider

Dear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


Advertising: Why billboards and outdoor ads are booming in a smartphone age - Curbed
Advertising: Why billboards and outdoor ads are booming in a smartphone age  Curbed

Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


Crackdown on advertising of real fur as `faux´ - Daily Mail
Crackdown on advertising of real fur as `faux´  Daily Mail

All UK advertisers must take immediate action to ensure they are not using misleading `faux fur´ claims, the regulator said.


ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle - Coeur d'Alene Press
ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle  Coeur d'Alene Press

You're gaining weight, or for some reason can't gain weight, and as a result you are tired. Because you're tir.


Immowelt and Google top YouTube's 2018 EMEA advertising rankings - CampaignLive
Immowelt and Google top YouTube's 2018 EMEA advertising rankings  CampaignLive

Google's viral Home Alone tribute featuring Macaulay Culkin has landed second spot on the 2018 YouTube EMEA ads leaderboard, behind a four-minute film ...


Stock on Hold Zone: Lamar Advertising Company (REIT) (LAMR) - Wall Street Morning
Stock on Hold Zone: Lamar Advertising Company (REIT) (LAMR)  Wall Street Morning

Technical analysis of Lamar Advertising Company (REIT) (LAMR) stock is the study of technical indicators and past trends. For technical analysis of stock and ...


Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi - AffiliateINSIDER
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi  AffiliateINSIDER

Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia, according to reports from Australian marketing news site Mumbrella.


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Carlson hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration makes America "dirtier."


WWE News: WWE Advertising Daniel Bryan vs. AJ Styles After Wrestlemania 35, Becky Lynch Hits Peyton Royce With A Throat Punch, Cesaro and Xavier Woods Invade Supercell HQ - 411mania.com
WWE News: WWE Advertising Daniel Bryan vs. AJ Styles After Wrestlemania 35, Becky Lynch Hits Peyton Royce With A Throat Punch, Cesaro and Xavier Woods Invade Supercell HQ  411mania.com

WWE is advertising AJ Styles vs. Daniel Bryan for the Smackdown after Wrestlemania 35, Becky Lynch uses a throat punch and more news...


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health  Coeur d'Alene Press

Dear Dr. Wendy,My New Year's resolution this year is to lose weight and get healthy. I am 41 years old and abo.


A New Year's resolution for NASA: Stop advertising our presence - Washington Examiner
A New Year's resolution for NASA: Stop advertising our presence  Washington Examiner

Can we please stop sending RSVPs to extraterrestrials? Hasn't the top brass at the Jet Propulsion Laboratory ever seen the "Twilight Zone" episode where ...


Three large advertising screens planned for new Broadmarsh Car Park - Nottinghamshire Live
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire Live

They are planned to be fixed to the corners of the facility.


NYT report on Facebook’s data deals won’t sway advertisers, say media buyers - Marketing Land
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers  Marketing Land

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ...


Advertising Experts Predict Economic Growth - THISDAY Newspapers
Advertising Experts Predict Economic Growth  THISDAY Newspapers

Raheem Akingbolu. The country is expected to record an increase in the number of foreign and domestic investors after the general elections that will be held ...


Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film - Church Militant
Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film  Church Militant

by David Nussman • ChurchMilitant.com • January 15, 2019 4 Comments. Roe v. Wade documents infamous Supreme Court case, slated to come to theaters ...


Facebook yet to decide which political advertising rules it will roll out in Australia for the federal election - ABC News
Facebook yet to decide which political advertising rules it will roll out in Australia for the federal election  ABC News

Facebook will wait until Australia's federal election date is revealed to decide which, if any, of its planned political advertising restrictions it will roll out in a bid to ...


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