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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 24 / 2019

Digital news platform Patch pivots away from advertising to payments - Axios
Digital news platform Patch pivots away from advertising to payments  Axios

Patch, the hyperlocal (and profitable) digital news platform, is doubling down on digital transactions as it seeks to pull further away from advertising as a sole ...


Amazon Advertising: The 2019 Guide - Search Engine Journal
Amazon Advertising: The 2019 Guide  Search Engine Journal

Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.


How Augmented Reality Will Become a Lynchpin of Future Advertising - Entrepreneur
How Augmented Reality Will Become a Lynchpin of Future Advertising  Entrepreneur

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.


Local strip club could be drawn into dispute with city over advertising sign - Fort Wayne's NBC
Local strip club could be drawn into dispute with city over advertising sign  Fort Wayne's NBC

FORT WAYNE, Ind. (Fort Wayne's NBC) – Strip clubs tend to be a magnet for controversy. Complaints have now been lodged about a sign outside Club 44 near ...


DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role - AdAge.com
DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role  AdAge.com

Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency's North American chief ...


Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns? - Adweek
Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  Adweek

Because, honestly, a lot of these issues fall on the shoulders of big brands.


LHWH Advertising & PR Wins 36 New National Awards - Yahoo Finance
LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

Myrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...


Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes - PRNewswire
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  PRNewswire

SANTA CLARA, Calif., July 23, 2019 /PRNewswire/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...


Internet advertising to grow at slowest rate since 2001 dotcom bust - The Guardian
Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Microsoft Advertising rolling out experiments A/B testing tool globally - Search Engine Land
Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019 - MediaPost Communications
Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019  MediaPost Communications

Amazon top-of-search ad placements accounted for just 3% of impressions, but 35% of clicks and 45% of spend during the second quarter of 2019, according to ...


Radio: What happened to all the advertising? - Press-Enterprise
Radio: What happened to all the advertising?  Press-Enterprise

Reader Victor D'Agostino has a question: why don't radio stations advertise themselves any more? “I remember when I would drive into a small town, there ...


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune - The San Diego Union-Tribune
LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


MLB Appears Ready To Dive into Uniform Patch Advertising - JD Supra
MLB Appears Ready To Dive into Uniform Patch Advertising  JD Supra

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


Google suspends Viagogo from advertising over trust concerns - CNBC
Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


Amazon Advertising Data Science Pioneer Teikametrics Introduces - AiThority
Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


Enterprise Sales Director - Advertising / Media Solutions - Numerator - Built In Chicago
Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


UK Adverts Getting Complaints After Gender Stereotype Ban - The National Law Review
UK Adverts Getting Complaints After Gender Stereotype Ban  The National Law Review

A recent gender stereotype rule has received complaints about adverts which appear to be in breach. The rule applies to broadcast and non-broadcast media ...


A+E, AMC and Cheddar join AT&T's Community advertising marketplace - FierceVideo
A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner - Broadcasting & Cable
MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Broadcasting & Cable

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


Online job advertising rises 15%; report lists largest firms - Staffing Industry Analysts
Online job advertising rises 15%; report lists largest firms  Staffing Industry Analysts

Global revenue from online jobs advertising rose by 15% in 2018 on a constant currency basis to reach $22 billion, according to a report released this month by ...


A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need - GlobeNewswire
A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  GlobeNewswire

Tampa, Fla., July 23, 2019 (GLOBE NEWSWIRE) -- Current Initiatives (Current), is proud to announce a new joint project with Billy Mays III, son of advertising ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns - Adweek
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019 - MediaPost Communications
Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019  MediaPost Communications

Microsoft, with its long history of teaching businesses how to test IT changes across their enterprise, had developed an Experiments feature for its advertising ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


$12,075 on paella and 32 other wacky things the candidates bought - POLITICO
$12,075 on paella and 32 other wacky things the candidates bought  POLITICO

The campaigns spent big on advertising and staffing — along with sometimes-bizarre odds and ends that fueled the startups.


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Speedmaster Moonwatch advertising — 50 years ago and today - WatchPro USA
Speedmaster Moonwatch advertising — 50 years ago and today  WatchPro USA

Having worked almost all my life in media, it is fascinating to look back at how things were done decades ago compared to today. Back in July 1969, the world ...


Ridgefield businesses warned about Sports Media Advertising scam - The Ridgefield Press
Ridgefield businesses warned about Sports Media Advertising scam  The Ridgefield Press

The Ridgefield High School Athletics Department has sent out a notice to the Chamber of Commerce warning local business owners about a possible scam ...


We Need More Expensive Advertising 07/18/2019 - MediaPost Communications
We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings - powernationtv.com
Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


Kroger hires firm to build branding, marketing - Dayton Daily News
Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson - JD Supra
US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson  JD Supra

Businesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...


Beware of SCAM: Sports Media Advertising is not affiliated with Ridgefield High School - HamletHub
Beware of SCAM: Sports Media Advertising is not affiliated with Ridgefield High School  HamletHub

SCAM Warning for Local Businesses. Ridgefield High School Athletics Department would like to warn local business owners that the company Sports Media ...


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research - PRNewswire
Oman Online Advertising Market Spending is Expected to Reach Close to USD 16 Million by the end of 2023: Ken Research  PRNewswire

GURUGRAM, India, July 22, 2019 /PRNewswire/ -- Percentage share of social media advertising in online advertising market is expected to positively incline...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack - ExchangeWire
The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes - Hollywood Reporter
Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


Google Makes YouTube Masthead Ads Available to All Advertisers - Search Engine Journal
Google Makes YouTube Masthead Ads Available to All Advertisers  Search Engine Journal

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.


Snap's advertising platform saw a spike in interest in Q2 - Yahoo Finance
Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

New data from web analytics firm SimilarWeb found an encouraging trend regarding Snap Inc (SNAP). “More people are visiting Snapchat to advertise,” ...


Tyson Sued Over Deceptive Advertising - Dairy Herd Management
Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


Amazon hires for 'stealth advertising innovation' team - Business Insider
Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis - BuzzFeed News
This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Advertising Campaign Basics (+ How to Make Yours Successful) - G2
Advertising Campaign Basics (+ How to Make Yours Successful)  G2

Executing an advertising campaign is no easy task. Learn more about the process behind the project and what it takes to get your advertising campaign to be ...


Cyprus lays out new casino advertising restrictions - CalvinAyre.com
Cyprus lays out new casino advertising restrictions  CalvinAyre.com

The Republic of Cyprus has unveiled new restrictions on how the country's lone casino operator can promote its wares to local residents. On Monday, the ...


Sid Vicious Misses Raw Reunion Despite Initial Advertising - Comicbook.com
Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


Cyprus Unveils Stricter Casino Advertising Standards - GamblingCompliance
Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


Global Cross-Channel Performance Advertising Platform Market 2019 – Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado - Rise Media
Global Cross-Channel Performance Advertising Platform Market 2019 – Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado  Rise Media

Global Cross-Channel Performance Advertising Platform Market Growth 2019-2025 is detailed analysis dependent on Cross-Channel Performance Advertising ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


8 Pro Tips for Measuring Advertising Effectiveness - G2
8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI - TheGamingEconomy
Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI  TheGamingEconomy

TheGamingEconomy's Daily Digest brings you the trending stories in gaming. In today's news: Amazon hiring for gaming 'stealth advertising innovation' team; ...


BBC Global News plans to beef up advertising sales staff in 2019 - Digiday
BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Set Expectations With Advertisers - Radio World
Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising - talkbusiness.net
Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Debt relief: Companies experiment with new retention, advertising tools - Daily Herald
Debt relief: Companies experiment with new retention, advertising tools  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising - NorthEscambia.com
Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


'The advertising of today': Panel discussion at Confex North - Event Industry News
'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


BrewDog, Skittles, Oasis: when advertising goes meta - CampaignLive
BrewDog, Skittles, Oasis: when advertising goes meta  CampaignLive

Uncommon's recent 'Advert' campaign for BrewDog can be seen as both a meta take on advertising and stating the bleeding obvious. But as more brands adopt ...


NBC to Potential Advertisers: 2020 Olympics Will Generally Be Free of Divisive Politics - Sports Illustrated
NBC to Potential Advertisers: 2020 Olympics Will Generally Be Free of Divisive Politics  Sports Illustrated

NBC is preparing to net a large profit from ad sales during the 2020 Tokyo Olympics and is pitching potential advertisers on the hope that the Summer Games ...


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline - Houston Public Media
Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


First Ad Perception Study of In-Video Advertising in France - PR Web
First Ad Perception Study of In-Video Advertising in France  PR Web

Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Carousell appoints former Rakuten Marketing exec as managing director for advertising - Tech in Asia
Carousell appoints former Rakuten Marketing exec as managing director for advertising  Tech in Asia

JJ Eastwood previously led the expansion of Rakuten Marketing's programmatic, affiliate, and search businesses across Asia Pacific.


Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe - Rise Media
Advertising Market Revenue 2019 : WPP, Omnicom Group, Dentsu Inc., PublicisGroupe  Rise Media

In-depth delineation of Global Advertising Market size, Share, Growth Rate, Revenue, Analysis 2019-2025 alongside explanations of value chain, vendor ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Spain: 6% fall in TV advertising | - Advanced Television
Spain: 6% fall in TV advertising |  Advanced Television

Spain's TV ad market is experiencing tough times with a sharp decline of 6 per cent in the first half of the year, according to the i2p report from consultancy firm ...


In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male - Light Reading
In #5G Social Media Advertising, AT&T Goes Old While Verizon Goes Male  Light Reading

In social media advertising for 5G, AT&T is targeting older Americans while Verizon is targeting mostly men.


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi - Rise Media
Video Games Advertising Market to Expand with Significant CAGR By 2025: BrightRoll, Flurry, Google, InMobi  Rise Media

The research report on Video Games Advertising Market analyzes the entire production and supply chain of the market and provides data as per the different ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising - Novinite.com
Bulgaria's Tourism Minister Insists on 50% Increase in Finances for Advertising  Novinite.com

The tourism industry and the Ministry of Tourism insist on increasing the finances for promoting tourism next year, Bulgaria's Minister of Tourism Nikolina ...


Still Allocating Precious Dollars To Print Advertising? Think Again - Forbes
Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024 - CW57.TV
LED Advertising Board Market with Industry Capacity, Future & Economic Aspect and Forecast To 2024  CW57.TV

The LED Advertising Board Market report firstly introduced the LED Advertising Board industry basics: definitions, classifications, applications and market ...


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households - GlobeNewswire
PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households  GlobeNewswire

NEW YORK, NY, July 18, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (the "Company") (“We”) (OTCQB: LOGX), the established ...


Pay-per-click (PPC) Advertising Market Plays an Important Role in Online Marketing Strategy with Forecast year 2019-2025: Google, Bing, Ask.com, Baidu - Market Expert
Pay-per-click (PPC) Advertising Market Plays an Important Role in Online Marketing Strategy with Forecast year 2019-2025: Google, Bing, Ask.com, Baidu  Market Expert

“Pay-per-click (PPC)” also known as cost-per-click (CPC), is an Internet advertising model used to drive traffic to your website, which you pay to publishers.


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


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