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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.

Lawsuits abound in today's world. Lots of people are more than willing to sue at the drop of a hat. No one wants to think that they "know" anyone like this, but the truth is, this planet is crawling with lawsuit-happy consumers who can make your life a living hell. You may think, "Oh, I'm just a small start-up; no one would bother trying to get money out of me!" But do you know this for a fact? Even if you're miniscule now, you want to grow your business. With any luck, one day you'll be earning more than just a comfortable living. The best way to ensure your legal protection in the future is to start practicing caution today.

How does this relate to your advertising, and who you hire to work for you? Every bit of written material put out by your company is a statement issued by you. If you hire someone who has little to no experience in the real world, you'd better be on top of them at all times. You'd better make sure that what they're creating for your company doesn't contain any legal "loopholes" or claims you can't fulfill. Because as soon as your advertising makes a statement about anything, someone will try and hold you responsible. They might even seek legal counsel on the matter. Yes, what you say can and will be held against you in a court of law.

I worked for the "R"Us family of stores for seven years, writing and editing everything from catalog copy to sales promotions to coupons to informative marketing mailers. Nearly everything said in our ads was supported by a legal disclaimer that prevented the company from being held responsible for any "unforseen events" that might occur as an indirect result of our statements. At the time, these legalities posed a great annoyance to our department, slowing down progress and hampering creativity. But today, I'm incredibly grateful for the "extensive legal training" I received while working there.

What are some examples of loose-lipped writing that can land you in legal hot water? What situations might you get yourself into in today's fast-paced, maximum-output world of marketers?

E-books are hot right now. Everyone wants one, and they want it yesterday. But beware the trouble of an untrained eye taking control of your e-book content! Last year, I worked for a small start-up company. They wanted an e-book written fast, so they hired an unpaid intern. Although the e-book served its purpose well, it was riddled with statements that could get us in trouble! Why? Our e-book was for children. In it, we had included a long list of ways kids could spread holiday cheer. One entry was something to the effect of, "Offer to help your neighbor carry in the groceries." Innocuous as it may seem, the end result of this remark could be some parent taking us to court because their child went out and tried to assist some unsavory character, and was abducted in the process! Heaven forbid, but nothing's impossible. In our e-book, we took care to state "Never do anything without first asking permission from your parents" - many times, and in many ways.

Article content: seems like everyone wants it in mass quantities. But how smart is it to hire a wet-behind-the-ears intern to write pages and pages of information and then publish it under your company name? One little slip-up, and guess who's getting a subpoena in the mail. Not the intern! I recently wrote an article on credit card debt elimination. As I was crafting my copy, I kept stumbling over "red flag" statements that could prove troublesome. "Some debt consolidation companies may even be able to erase the interest fees you've accrued." Was that true?? If it wasn't, somebody might be getting an earful down the road. It's difficult to know what information found on the internet is accurate, or just somebody's assertion. If you're not sure - disclaim! Or, simply avoid commenting.

Coupons and limited time offers that aren't properly disclaimed can cost you money. Say you run a sale on your website, but you forget to include start and end dates. If the sale prices are valid in January but you don't tell your customers, someone could very well come along and demand a discount in May! Or what if you post an ad for your business offering 50% off all design jobs but you forget to exclude the really high-end projects? You could find yourself working on an extensive web-design job that's only bringing in five hundred dollars when it could have made you a thousand!

What about your return policy? You want to be known as a company with its customers' best interest in mind - but what if your return policy is so open-ended, it leaves you vulnerable to excessive returns, when in fact there is really nothing wrong with what you offer? I worked for an e-greeting company this summer. How is an e-greeting company supposed to guarantee "customer satisfaction?" It's not possible! So, in such a case, a statement like this has to go. Would a newborn to the industry have the foresight to make such decisions? My guess is no.

Do you sell products via the web? Anything that poses a safety threat should be disclaimed to avoid future legal headaches and thousands of dollars lost. Everything from over-the-counter drugs to children's products to baby clothes to automobile parts to finances must be shielded from potential legal action. Never thought about legal ramifications? Best to get an expert's advice before going forward with your business plan.

Still thinking of hiring a novice to help you run your business? Think again. A little extra money spent now can mean a ton of money saved later. Hire a copywriter or marketer with corporate experience, who will exercise legal caution in your business writing and provide financial security for your future. Who knows... you may never even need that lawyer.

Copyright 2005 Dina Giolitto. All rights reserved.

Dina Giolitto is a New-Jersey based Copywriting Consultant with nine years' industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 18 / 2019

Advertising Week Europe briefing: 5 themes that will dominate the week - Digiday
Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


NBCUniversal, Sky Combine Advanced Advertising Services - Hollywood Reporter
NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


The definitive guide to what’s in and out at Advertising Week Europe 2019 - Digiday
The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising - Associated Press
Teikametrics Launches Hourly Bidding Algorithm for Amazon Advertising  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


A Plan to Kill Tobacco Advertising Worldwide - 24/7 Wall St.
A Plan to Kill Tobacco Advertising Worldwide  24/7 Wall St.

The ability to market tobacco has been challenged by one of the world's largest health organizations. If the plan works, billions of dollars in tobacco ads could ...


Agari Wins American Advertising Award for Best Brand Design - Associated Press
Agari Wins American Advertising Award for Best Brand Design  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities - MarTech Series
Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities  MarTech Series

Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb's industry-leading international B2B data ...


That's So Houston!: Billboard advertising brunch that's blocked by clouds - KHOU.com
That's So Houston!: Billboard advertising brunch that's blocked by clouds  KHOU.com

It's a classic case of "who dunnit?" – a billboard advertising brunch that's blocked by clouds. Chinedu Ogu tries to crack this case in this week's “That's So ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity - Adweek
McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Fox News' Tucker Carlson Continues to Lose Advertisers - Rolling Stone
Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


Why Brands Are Flocking To Amazon Advertising - Forbes
Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard - Adweek
TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


Facebook announces changes to political advertising to meet new federal rules - Houston Today
Facebook announces changes to political advertising to meet new federal rules  Houston Today

Bill C-76 bans the use of money from foreign entities to conduct partisan campaigns.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years? - Forbes
Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Location based mobile advertising fraud is hard to police - App Developer Magazine
Location based mobile advertising fraud is hard to police  App Developer Magazine

A discussion about why location-based mobile advertising is a tricky business and how the amount of location data fraud is probably affecting your media ...


Advertisers respond to Facebook's latest metrics tweaks | Digital - AdAge.com
Advertisers respond to Facebook's latest metrics tweaks | Digital  AdAge.com

Facebook rolled out a slew of new updates in how it reports its metrics on Tuesday, which are intended to help marketers make better decisions in how they ...


How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not - HuffPost
How Fast Food Advertisements Get Under Your Skin, Whether You Realize It Or Not  HuffPost

For years, academics across the world have studied the effects fast food advertising has had on children and adolescents. With nearly 1-in-5 school-aged ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model' - CNBC
Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


After live-streamed New Zealand shooting, firms push platforms to change by threatening to pull ads - The Washington Post
After live-streamed New Zealand shooting, firms push platforms to change by threatening to pull ads  The Washington Post

New Zealand firms are considering whether to pull their advertisements from social media following last Friday's terror attack on two mosques. The mass ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’ - Search Engine Land
DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Blockchain for the Advertising Industry - Law.com
Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


Snap shares surge 10% after longtime skeptic upgrades to buy - CNBC
Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have - Variety
Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More - Adweek
Meet the Advertising Legend Behind Iconic Campaigns for Secret, Pillsbury and More  Adweek

“Strong enough for a man but made for a woman.” It's one of the most iconic lines in advertising, and it's from the creative mind of industry legend Carol H.


Amanda Holden shows off her sartorial prowess while at Advertising Week Europe - Daily Mail
Amanda Holden shows off her sartorial prowess while at Advertising Week Europe  Daily Mail

Amanda Holden showcased her sartorial prowess as she attended Advertising Week Europe at Picturehouse Central, in London, on Monday.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant - Splinter
Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash - Hollywood Reporter
Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Video Advertising Startup Innovid Appoints Seamus Whittingham as Managing Director, EMEA - CTech
Video Advertising Startup Innovid Appoints Seamus Whittingham as Managing Director, EMEA  CTech

New York-headquartered video advertising startup Innovid Inc. has appointed Seamus Whittingham as managing director of its Europe, Middle East, and Africa ...


You're being used to steal $50 billion in digital advertising - Fast Company
You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


Sons rent billboard advertising dad’s birthday and phone number: report - Fox News
Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


YouTube loses advertisers over “wormhole into pedophilia ring” - Ars Technica
YouTube loses advertisers over “wormhole into pedophilia ring”  Ars Technica

Epic Games and Disney pull ads over pedophiles' comments on videos of children.


Man accused of posing as LSU athletics employee, advertising bogus job - WAFB
Man accused of posing as LSU athletics employee, advertising bogus job  WAFB

A man has been arrested after allegedly posing as an LSU athletics employee and advertising a fake job to people.


Godiva Chocolatiers sued for alleged false advertising - WPVI-TV
Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising - Adweek
Jeff Goodby and Rich Silverstein Reflect on a Rewarding Life in Advertising  Adweek

San Francisco ad legend Hal Riney may not have understood what he was creating when he put Jeff Goodby and Rich Silverstein together at Ogilvy. Yet, from ...


My Method... Booking.com's marketing director on its new brand advertising strategy - PhocusWire
My Method... Booking.com's marketing director on its new brand advertising strategy  PhocusWire

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign.


Facebook decided which users are interested in Nazis — and let advertisers target them directly - Los Angeles Times
Facebook decided which users are interested in Nazis — and let advertisers target them directly  Los Angeles Times

Facebook has continued to allow advertisers to target users it believes are interested in topics such as “Joseph Goebbels,” “Josef Mengele” and “Heinrich ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth - Motley Fool
Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


U.S. esports advertising revenue to top $200 million by 2020: report - WHBL News
U.S. esports advertising revenue to top $200 million by 2020: report  WHBL News

By Hilary Russ NEW YORK (Reuters) - Competitive video game advertising revenues in the United States are expected to surpass $200 million by 2020, ...


YouTube pulls advertising from anti-vaxxer videos - Mashable
YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising - TechCrunch
FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Martin Sorrell: Amazon's advertising business will be worth $100bn - CampaignLive
Martin Sorrell: Amazon's advertising business will be worth $100bn  CampaignLive

Advertisers are, like Brexiteers, looking to 'take back control' of their data, S4 Capital chief said.


Facebook blocks Johnson City coffee shop from advertising CBD oil - Johnson City Press (subscription)
Facebook blocks Johnson City coffee shop from advertising CBD oil  Johnson City Press (subscription)

On Feb. 26, Dos Gatos Coffee Bar owner Dick Nelson was shocked to see an email from Facebook saying it does “not support ads for (his) business model.


Banner advertising climate strike hung from UM Central Power Plant - MLive.com
Banner advertising climate strike hung from UM Central Power Plant  MLive.com

A banner advertising the Washtenaw County Climate Strike hangs from the University of Michigan Central Power Plant. The climate strike is scheduled for Friday ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive - The Wall Street Journal
Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising - Seeking Alpha
MannKind - Afrezza Scripts Showing Slow Growth Despite Advertising  Seeking Alpha

MannKind (MNKD) investors saw another week of slow script traction with Afrezza. For the week ending March 1st, scripts came in at just over 630 with retail ...


The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth - Forbes
The Kraft Heinz Mess Is A Warning To Advertisers: You Can't Cost-Cut Your Way To Growth  Forbes

There's a limit to how much a company can cut, but top-line growth (driven by investment in advertising) is infinite, at least until a brand reaches 100% market ...


Activ8me fined $250,000 for false advertising - Technology Decisions
Activ8me fined $250,000 for false advertising  Technology Decisions

The ACCC has secured $250000 in penalties against ISP Activ8me over false and misleading advertising of its retail OptiComm FTTP services.


Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers. - In These Times
Street Art Used To Be the Voice of the People. Now It's the Voice of Advertisers.  In These Times

Los Angeles, a city once known as the mural capital of the world, issued a citywide mural moratorium in 2002 to crack down on the growing issue of outdoor ...


How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry - Forbes
How Ogilvy Plays To Win In The Ever-Evolving Advertising Industry  Forbes

Ogilvy is known for creating innovative and iconic media campaigns, for some of the world's leading brands. Staying on top of the rapidly evolving ad industry ...


DAZN to add advertising partners to OTT platforms - SportsPro Media
DAZN to add advertising partners to OTT platforms  SportsPro Media

Over-the-top (OTT) sports subscription *service* DAZN has announced it will include sponsorship and advertising on its platforms for the first time as part of the ...


Walmart Fights Back at Amazon by Getting Into the Advertising Game - Investorplace.com
Walmart Fights Back at Amazon by Getting Into the Advertising Game  Investorplace.com

Walmart makes a ton of consumer data and now, it's starting to use that data to sell advertising. That's a huge win for WMT stock holders.


WHO calls for more action to protect children from online junk food advertising - The BMJ
WHO calls for more action to protect children from online junk food advertising  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1221 (Published 15 March 2019) Cite this as: BMJ 2019;364:l1221. Article · Related *content* · Metrics ...


Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section - NPR
Advertisers Abandon YouTube Over Concerns That Pedophiles Lurk In Comments Section  NPR

Editor's note: This story contains *content* that may be upsetting to some readers. Big brands are pulling their ads off YouTube over concerns that potential sexual ...


Pfizer settles Oregon probe over false advertising - KTVZ
Pfizer settles Oregon probe over false advertising  KTVZ

SALEM, Ore. (AP) - Pfizer has agreed to a $975000 settlement with Oregon's attorney general after an investigation found the pharmaceutical giant misled ...


Memorial Mass set for Melissa S. Reinhardt, 66, advertising executive - Buffalo News
Memorial Mass set for Melissa S. Reinhardt, 66, advertising executive  Buffalo News

March 20, 1952 – Nov. 9, 2018 A Memorial Mass for Melissa S. Reinhardt, formerly of Amherst, will be offered at 11 a.m. March 27 in Our Lady of Peace Cathol…


Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention - AdExchanger
Legit Brand Creative Is Getting Hijacked – And Advertisers Need To Start Paying Attention  AdExchanger

Walmart, Nike, Amazon, Dell, Honda, Lowe's – all brand advertisers you can trust, until a bad actor steals their ad creative to use as a vehicle for spreading ...


The Pitch: Advertising and marketing news for 3.12.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 3.12.19  RichmondBizSense

Elevation launched a campaign for Virginia Green Lawn Care. Featuring slogans such as “Get into a lawn-term relationship,” the campaign represents the ...


Karl Eller, UA alumnus, businessman and advertising executive dies - AZFamily
Karl Eller, UA alumnus, businessman and advertising executive dies  AZFamily

University of Arizona alumnus and successful businessman, Karl Eller, has died at the age of 91.


Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good. - Slate
Facebook Says a “Clear History” Tool Will Hurt Its Advertising Business. Good.  Slate

If the company expects to lose money, that means the privacy feature might actually be meaningful.


Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain - Cointelegraph
Tech Firm Plans to Transform Advertising on Facebook, YouTube and Twitter Via Blockchain  Cointelegraph

Sponsored. Paying for the ultimate result of an advertising campaign, and not just impressions or clicks, has always been the dream of advertisers. There have ...


UK ASA bans gambling advertisement for advertising gambling - CalvinAyre.com
UK ASA bans gambling advertisement for advertising gambling  CalvinAyre.com

It's unfathomable that a gambling company could create an advertisement to promote gambling. The nerve of some people! However, that's exactly what has ...


Crackdown in junk food advertising another hit to embattled restaurants - The Caterer.com
Crackdown in junk food advertising another hit to embattled restaurants  The Caterer.com

A crackdown in junk food advertising could deliver another hit to embattled restaurants and further “undermine” the high street, UKHospitality has said.


Facebook and Instagram’s outage cost advertisers thousands of dollars - The Verge
Facebook and Instagram’s outage cost advertisers thousands of dollars  The Verge

Facebook lost *service* for nearly a day, which caused small advertisers to lose money that they planned on earning because no one saw their ads.


100 Significant Women in Native Advertising Recognized on International Women's Day - Social Media Today
100 Significant Women in Native Advertising Recognized on International Women's Day  Social Media Today

International Women's Day is recognized every year on March 8th. It was first organized in the United States in February 1909, and later became an annual ...


As E-sports Gain in Popularity, Advertisers Come to Play - Barron's
As E-sports Gain in Popularity, Advertisers Come to Play  Barron's

It's game-on for advertisers in professional videogaming—e-sports—which has blossomed into a multibillion-dollar industry. EMarketer forecasts that U.S. digital ...


Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies - Deadline
Oscars Ratings Drop Sees ABC Offering Advertisers Guarantees For First Time; Network Denies  Deadline

EXCLUSIVE: The Academy Awards looks to be going without a designated host on Sunday for the first time since 1989, but broadcaster ABC had to break some ...


US eSports advertising revenue to top US$200mil by 2020: report - Tech News - The Star Online
US eSports advertising revenue to top US$200mil by 2020: report - Tech News  The Star Online

Competitive videogame advertising revenues in the United States are expected to surpass US$200mil (RM817.56mil) by 2020, according to a report released ...


Google took down 2.3 billion ads in 2018 for violating its advertising policies - Android Authority
Google took down 2.3 billion ads in 2018 for violating its advertising policies  Android Authority

According to Google's Bad Ads Report 2018, last year, Google banned six million ads every day. The company banned a total of 2.3 billion misleading ads and ...


Netflix is advertising for a "staggeringly talented" actress to play Princess Diana in The Crown - HarpersBAZAAR.com
Netflix is advertising for a "staggeringly talented" actress to play Princess Diana in The Crown  HarpersBAZAAR.com

The Crown appears to be in the auditioning process for season four already, as Netflix is advertising for a "staggeringly talented young actress" to play Diana, ...


Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers - Adweek
Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers  Adweek

TikTok has told agency partners in the U.S. that it is working on a biddable advertising option on the platform, signaling it is looking to further open up to ...


Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers - AdExchanger
Zuck’s Privacy Manifesto Is ‘Business As Usual’ For Advertisers  AdExchanger

Mark Zuckerberg penned a lengthy post last week laying out Facebook's vision for a “privacy-focused” future – but it's not going to change Facebook's business ...


YouTube nixes advertising on anti-vaccine content - Healio
YouTube nixes advertising on anti-vaccine content  Healio

YouTube removed advertising on channels that promoted anti-vaccine *content*, and the video sharing *service* announced that they would prevent future ...


Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences - Daily Mail
Exposed: Sex for rent landlords STILL advertising online despite threat of seven-year jail sentences  Daily Mail

Vile landlords breaking the law by offering free accommodation in return for sex are today exposed in a shocking investigation by The Mail on Sunday.


New Zealand advertisers reconsider social media in wake of Christchurch attacks - Stuff.co.nz
New Zealand advertisers reconsider social media in wake of Christchurch attacks  Stuff.co.nz

Lotto has pulled its social media advertising and other New Zealand businesses are being asked to consider where they put their advertising money, after the ...


To our readers and advertisers, from The Outer Banks Voice - The Outer Banks Voice
To our readers and advertisers, from The Outer Banks Voice  The Outer Banks Voice

After conversations with numerous advertisers and readers, we feel the need to clear up misperceptions about the website OBX Today and its owner JAM Media ...


Online and Making Thousands, at Age 4: Meet the Kidfluencers - The New York Times
Online and Making Thousands, at Age 4: Meet the Kidfluencers  The New York Times

Brands are giving lucrative endorsement deals to young children on YouTube and Instagram, raising questions about whether their young followers should be ...


Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order] - Live Law
Advertisements Disparaging Another Product As Bad And Unhealthy Not Permitted : Delhi HC [Read Order]  Live Law

'The settled position in law is clear i.e. while puffery is permitted, disparagement and denigration is not'.


The role of creative director in the new age of advertising - The Drum
The role of creative director in the new age of advertising  The Drum

Whenever I assemble my team for weekly update meetings, my creative team tell me they are concerned about selling in big ideas. They worry about the ideas ...


Your Health Data Are a Gold Mine for Advertisers - The Atlantic
Your Health Data Are a Gold Mine for Advertisers  The Atlantic

Hospitals across the nation are piloting voice-enabled smart speakers in patients' rooms, including Cedars-Sinai Medical Center in Los Angeles and Boston ...


Anger at timing of HFSS advertising consultation - British Baker
Anger at timing of HFSS advertising consultation  British Baker

Health chiefs have come under fire for launching a consultation on advertising of foods high in fat, sugar or salt (HFSS) while the industry faces B..


Gun adverts will no longer be accepted by Stuff - Stuff.co.nz
Gun adverts will no longer be accepted by Stuff  Stuff.co.nz

Media company Stuff "will not be taking any future gun advertising", chief executive Sinead Boucher says. Stuff newspapers including The Dominion Post and ...


TfL removes advertisements proclaiming Michael Jackson's innocence - The Drum
TfL removes advertisements proclaiming Michael Jackson's innocence  The Drum

Transport for London has weighed into the alleged paedophilia surrounding Michael Jackson by removing adverts proclaiming the former King of Pop's ...


10 Funniest Comic Advertisements - WhatCulture
10 Funniest Comic Advertisements  WhatCulture

Now you too can wield Superman's trademark... Ray Gun?!


BuzzFeed looks to bring more advertisers to its commerce business - Digiday
BuzzFeed looks to bring more advertisers to its commerce business  Digiday

BuzzFeed is ramping up its sales pitch to marketers interested in pairing the publisher's ad capabilities with its growing commerce operation. This week ...


Cadbury sparks fury with controversial Freddo advertising campaign which ‘advocates looting’ - Birmingham Live
Cadbury sparks fury with controversial Freddo advertising campaign which ‘advocates looting’  Birmingham Live

The new treasure hunting website from the Bournville-based chocolatier urges children to hunt for real treasure.


PlayStation Goes Hard on Captain Marvel Advertising - Push Square
PlayStation Goes Hard on Captain Marvel Advertising  Push Square

If you're making the trip to a local cinema over the weekend for Captain Marvel, you may be in for more of a PlayStation 4-based feast than you were originally ...


Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign - Gloucestershire Live
Why Cadbury's is facing a backlash over its latest 'intensely stupid' advertising campaign  Gloucestershire Live

'It was not our intention to encourage anyone to break existing rules'


Google now accepts rupiah for paid advertisements - The Jakarta Post - Jakarta Post
Google now accepts rupiah for paid advertisements - The Jakarta Post  Jakarta Post

We have changed our policy to automatically charge our clients with Indonesian billing addresses in rupiah instead of US dollar,


Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers - Marketing Land
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers  Marketing Land

Verizon Media (formerly Oath) has rolled out two new features as part of its Moments mobile native ad suite: Touchpoints and Playable ads. The Touchpoints ad ...


Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan - Samaa Digital
Waseem Hassan Sheikh — the new face of social media advertisements in Pakistan  Samaa Digital

Sitting in his small one-room office in Lahore's Chauburji area, Sheikh opens up about his journey and the secrets behind his success.


YouTube Trends of the Moment for Savvy Advertisers, Q1 2019 - Adweek
YouTube Trends of the Moment for Savvy Advertisers, Q1 2019  Adweek

Every day, a huge amount of new *content* is uploaded to YouTube, generating billions of views. As a YouTube trend spotter, my job is to sift through all of that ...


Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell - The Guardian
Sky News ads go dark as Andrew Bolt defends ‘innocent’ George Pell  The Guardian

Broadcaster pulls advertisements from The Bolt Report to protect brands' reputations. Plus: the Neighbours theme tune gets a Mardi Gras remix.


#FairnessFirst: Get gender right in advertising by sidestepping stereotypes - Bizcommunity.com
#FairnessFirst: Get gender right in advertising by sidestepping stereotypes  Bizcommunity.com

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar ...


Twitter names first international markets to get checks on political advertisers - TechCrunch
Twitter names first international markets to get checks on political advertisers  TechCrunch

Twitter has announced it's expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European ...


Advertisers can now view Google mobile speed scores for more landing pages - Search Engine Land
Advertisers can now view Google mobile speed scores for more landing pages  Search Engine Land

Advertisers can now see the loading speeds of more mobile landing pages, due to an algorithm update announced Tuesday by Google Ads. The mobile speed ...


Kerala government’s advertisements worth Rs 1 crore removed from state buses - The News Minute
Kerala government’s advertisements worth Rs 1 crore removed from state buses  The News Minute

The Kerala state government has removed advertisements worth Rs 1 crore from Kerala State Road Transport Corporation (KSRTC) buses, after it got an ...


WHILE SHE SLEEPS Attacks Streaming Service Payouts In Advertisement For New Album - Metal Injection.net
WHILE SHE SLEEPS Attacks Streaming Service Payouts In Advertisement For New Album  Metal Injection.net

The latest on the dismal streaming *service* payouts to artists is that companies like Spotify and Amazon are suing to keep royalty rates from going up.


Trump threatens 'Saturday Night Live' with federal investigation in Sunday morning tweet storm - Daily Mail
Trump threatens 'Saturday Night Live' with federal investigation in Sunday morning tweet storm  Daily Mail

President Donald Trump began his Sunday morning venting about 'Saturday Night Live,' complaining the show should be investigated by federal regulators for ...


Reports: Advertisers Locked out of Facebook Ads Manager - The Epoch Times
Reports: Advertisers Locked out of Facebook Ads Manager  The Epoch Times

Amid Facebook's hours-long outage, reports indicate that millions of advertisers that use the platform are potentially affected.


FSSAI announces a new regulation to deal with 'MISLEADING' advertisements. - Times Now
FSSAI announces a new regulation to deal with 'MISLEADING' advertisements.  Times Now

The FSSAI has announced a new regulation to deal with misleading advertisements. Mirror Now speaks to the FDA Commissioner, Pallavi Darade about it.


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