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Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?

If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.

Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

For example, suppose you own a bookstore and every couple of months you send a newsletter to all residences within a two mile radius.

Now, if you have good market share and you're profitable, you won't want to rock the boat. You'll want to reinforce existing behaviors (which include buying at your store).

On the other hand, if you just opened a new bookstore and need to take market share from other bookstores, then you want change existing book buying behavior.

Another example: Suppose your employee safety program has worked well for the past year and you want to maintain the practices that led to this longest-ever period without an accident. Your communication would reinforce. On the other hand, if the safety record was unacceptable, you would try to get change through your communication.

In a change situation, we want to upset the status quo, to challenge existing beliefs and ways of doing things. That means the words and style could be somewhat inflammatory.

We can do this by making bold claims or allegations: Just listen to, or look at, advertising claims like these: "If you shop at Joe's Bookstore, you may be paying too much!" or, "Drive a bit further and save a lot more at Jane's Bookstore!"

Change also might be hurried by painting negative scenarios , as in "Unless we get more efficient, senior management will outsource the whole department."

Tactically, change usually demands more communication, as in more often and more words or pages. As you can imagine, it takes more communication to drive change than to stay on the same course.

There are also tactics we can use to reinforce existing beliefs or actions.

To maintain the status quo we can stress a service record, as in, "Serving you with quality and service for 25 years." or "Your performance has been very good over the past year, Betty. Keep up the good work."

Reinforcement does not automatically rule out change; however, it emphasizes incremental and gradual change rather than major and abrupt change.

You can also appeal to shared values or experiences to reinforce. Nothing commits us to staying the course like emotional cues that link good times to the status quo. For example, consider the power of an advertising slogan that begins, "Remember when...." It connects a powerful, positive emotion with a product or service. By extension, the product or service offers an opportunity to relive that good time.

In summary, make a distinction in your communication between reinforcing and changing. Decide which way you want to go, and then choose the appropriate strategies, tactics, and tools.

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at: http://www.communication-newsletter.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 17 / 2019

Advertising patches on uniforms are “inevitable,” MLB executive says - The Denver Post
Advertising patches on uniforms are “inevitable,” MLB executive says  The Denver Post

For something that takes up only 6.25 square inches of uniform space, the advertising patches now worn by all 30 NBA teams have had a sizable impact on their ...


Ethical advertising in crypto - Yahoo Finance
Ethical advertising in crypto  Yahoo Finance

Decrypt has begun running ads. But not the scammy kind. Plus: Please sign up for your Decrypt Account.


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


NYC Ban on In-Uber Advertising Survives Challenge - Courthouse News Service
NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord - Bloomberg
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned for giving the misleading impression that it is cordless.


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


MLB expected to introduce advertising patches to uniforms within three years, report says - CBS Sports
MLB expected to introduce advertising patches to uniforms within three years, report says  CBS Sports

It won't be long before advertising patches make their way to MLB uniforms. According to Terry Lefton of Sports Business Daily, there is "considerable interest" in ...


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move - Business Insider
The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


Lamar Advertising acquires small billboard operator in Arkansas - The Advocate
Lamar Advertising acquires small billboard operator in Arkansas  The Advocate

Baton Rouge-based Lamar Advertising Co. acquired a billboard operator based in Arkansas in a deal that closed recently.


Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member - Yahoo Finance
Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member  Yahoo Finance

REDWOOD CITY, Calif., July 16, 2019 /PRNewswire/ -- Today, Flipboard, the *content* discovery platform, announced that David Bell, former CEO of Interpublic ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Introducing the GUESS Fall 2019 Advertising Campaign - Yahoo Finance
Introducing the GUESS Fall 2019 Advertising Campaign  Yahoo Finance

This Fall, GUESS is proud to feature Italian model Stefano Sala alongside Moscow native Iuliia Vasileva and London local Emily Deyt-Aysage in a breathtaking ...


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Google accused of 'brazen' patent infringement in online advertising - Silicon Valley Business Journal
Google accused of 'brazen' patent infringement in online advertising  Silicon Valley Business Journal

A tiny software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code ...


Coffeebar Wins American Advertising Award for Coffee Packaging - ThisisReno
Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Consumer Advocacy Group, Responsible Telemedicine, Sues WebMD for False Advertising, Withholding of Material Information and Violation of Patient Trust - PRNewswire
Consumer Advocacy Group, Responsible Telemedicine, Sues WebMD for False Advertising, Withholding of Material Information and Violation of Patient Trust  PRNewswire

WASHINGTON, July 16, 2019 /PRNewswire/ -- Responsible Telemedicine is a 501(c)(4) registered non-profit that works to safeguard the health and well-being ...


Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising - PRNewswire
Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising  PRNewswire

FT. WORTH, Texas, July 16, 2019 /PRNewswire/ -- Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, ...


The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda  http://cbtnews.com/

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


Bowflex Secures New Advertising Agency - SGB Media
Bowflex Secures New Advertising Agency  SGB Media

Nautilus, Inc. has named FIG as its creative agency for the company's Bowflex brand. FIG will handle advertising and creative campaign executions, including TV ...


County Supervisors seeking advertising dollars for GET system - Independent-Messenger
County Supervisors seeking advertising dollars for GET system  Independent-Messenger

The Greensville County Board of Supervisors approved advertisement being displayed on its transit vehicles.


FTC and Gerber settle deceptive advertising suit - ConsumerAffairs
FTC and Gerber settle deceptive advertising suit  ConsumerAffairs

The Federal Trade Commission has settled with Gerber over a previous complaint filed in 2014 over deceptive claims made on certain baby food products.


Gauging The Impact Of Advertising On Amazon - Forbes
Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Advertising and Promotion finance panel to meet - News - Pine Bluff Commercial
Advertising and Promotion finance panel to meet - News  Pine Bluff Commercial

The Pine Bluff Advertising and Promotion Commission Finance Committee will meet at noon Monday, July 22.The meeting will be held at the second floor ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note - APEX Media
Connected TV Is Experiencing Explosive Growth, Advertisers Are Taking Note  APEX Media

The growth of connected television (CTV) is leading to a rapid shift in consumer viewing habits, according to the 2018 Global Video Benchmarks report from ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


Who's taking the stage at Advertising Week 2019 - Axios
Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


Two Months of Advertising for the Price of One - theportlandbeacon.com
Two Months of Advertising for the Price of One  theportlandbeacon.com

For a limited time, The Portland Beacon is offering our side panel advertising to new customers at a special rate of two months for the price of one. That is t...


Ashby Street Outdoor Acquired by Lamar Advertising - Business Wire
Ashby Street Outdoor Acquired by Lamar Advertising  Business Wire

Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


For advertisers, the Emmy halo effect is a thing of the past - AdAge.com
For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Advertising Patches Will Reportedly Appear on MLB Jerseys Within 3 Years - 12up
Advertising Patches Will Reportedly Appear on MLB Jerseys Within 3 Years  12up

According to a report from Terry Lofton of Sports Business Journal, the MLB is planning on adding advertisement patches to jerseys within the next three years.


The relationship between insight and advertising | Thought Leadership - IBC365
The relationship between insight and advertising | Thought Leadership  IBC365

Data insight is the key tool for delivering addressable advertising, writes Synamedia product manager Adam Davies.


Meetrics, the Advertising Measurement and Analytics Firm, Receives Accreditation From Media Rating Council (MRC) - MarTech Advisor
Meetrics, the Advertising Measurement and Analytics Firm, Receives Accreditation From Media Rating Council (MRC)  MarTech Advisor

MRC Continues Meetrics' Accreditation for Sophisticated Invalid Traffic Detection and Filtration and for Desktop and Mobile Web Viewability Measurement.


Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising - Adweek
Facebook Rolled Out a Tool in the U.K. for Users to Report Scam Advertising  Adweek

Facebook rolled out a special tool exclusive to the U.K. that enables people to report ads that they believe to be scams or misleading. The social network ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers - TechCrunch
UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks' - WUWM
Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Yakima native to lead Herald-Republic advertising department - Yakima Herald-Republic
Yakima native to lead Herald-Republic advertising department  Yakima Herald-Republic

The biggest misconception Carmela Solorzano encounters when she's worked on getting Yakima Valley businesses to advertise in the Yakima Herald-Republic ...


Mechanics' Lien for Advertising - Cranston Herald
Mechanics' Lien for Advertising  Cranston Herald

STATE OF RHODE ISLAND AND PROVIDENCE PLANTATIONS SUPERIOR COURT MECHANICS' LIEN FOR ADVERTISING Office of the Clerk of the Superior ...


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer - Cincinnati Business Courier
Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


Advertising Techniques to Attract Your Audience's Attention - G2
Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


How an Advertisement's Environment Affects Its Success - Business News Daily
How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


Advertising's search for purpose and how it can actually drive change - The Drum
Advertising's search for purpose and how it can actually drive change  The Drum

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Retailers Look to Media In-Housing to Bolster Audience Reach - eMarketer
Retailers Look to Media In-Housing to Bolster Audience Reach  eMarketer

Retail media has turned Amazon into an advertising behemoth, allowing the ecommerce giant to become a significant player in the US digital ad market.


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf - Adweek
What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


Fanbytes creates viral advertising campaigns on TikTok: interview - Business Insider
Fanbytes creates viral advertising campaigns on TikTok: interview  Business Insider

Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP - Deadline
Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


Early SMI: Advertising agency spend hovers below the line - AdNews
Early SMI: Advertising agency spend hovers below the line  AdNews

Agency ad spend was down just 2.3% for the full financial year to the end of June, according to early SMI numbers reported by investment bank UBS.


The History of Advertising: 7 Innovators Who Changed the Industry - G2
The History of Advertising: 7 Innovators Who Changed the Industry  G2

The history of advertising began with a bamboo flute, and the rest is history. Read more about the innovators that changed the world of advertising.


Behavioural advertising is out of control, warns UK watchdog - TechCrunch
Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections
With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


MLB Likely To Introduce Advertising Patches Within Three Years - RealGM.com
MLB Likely To Introduce Advertising Patches Within Three Years  RealGM.com

There is "considerable interest" in Major League Baseball adding advertising patches to uniforms. The NBA has had success selling patches the last few years ...


Competitor files suit against SoClean for false advertising - Monadnock Ledger Transcript
Competitor files suit against SoClean for false advertising  Monadnock Ledger Transcript

SoClean says a false advertising suit filed against the company by a competitor is “without merit.”“As a matter of policy, we don't comment on pending litigation, ...


Startups Turn To Traditional Advertising For Attention - Crunchbase News
Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


Opportunities at Hot Press: Advertising and Sponsorship - hotpress.com
Opportunities at Hot Press: Advertising and Sponsorship  hotpress.com

This is a great opportunity for a person with real ability, who gets a buzz out of making sales, has the determination to achieve targets, and can contribute...


Programmatic Display Advertising Platform Market Gross Margin, Attractiveness, Competitive Landscape and Key Players – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU - Rise Media
Programmatic Display Advertising Platform Market Gross Margin, Attractiveness, Competitive Landscape and Key Players – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU  Rise Media

Programmatic Display Advertising Platform market. Programmatic Display Advertising Platform market provides a detailed analysis of the industry for the ...


TBWA's US Travelers work shows what UK advertising is missing – confidence and craft - More About Advertising | Insights into Advertising
TBWA's US Travelers work shows what UK advertising is missing – confidence and craft  More About Advertising | Insights into Advertising

Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there's ...


Gucci unveils fall wintere 2019 advertising campaign - EsquireMe
Gucci unveils fall wintere 2019 advertising campaign  EsquireMe

Fashion marquis embraces iconic images from the 50s, 60s, 70s and 80s.


Fool Advertising Trackers with Mozilla's 'Track This' - Lifehacker
Fool Advertising Trackers with Mozilla's 'Track This'  Lifehacker

Nobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...


If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else - CNBC
If Facebook and Google don't fix their problems, advertising execs say they could go somewhere else  CNBC

Ad executives at the annual Cannes Lions festival say Facebook and Google need to do more to clean up the *content* on their platforms.


Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them - Forbes
Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them  Forbes

While automation can sometimes bring great efficiency and better results, it could also bring an end to ad agencies as we know them.


What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts - Forbes
What Advertisers Should Consider As U.K. Bans Harmful Gender Stereotypes in Adverts  Forbes

Last week, a ban came into force for adverts featuring harmful gender stereotypes. As advertisers descend on Cannes for the industry gathering, Cannes Lions ...


Digital Advertising Management Platform Market Boosting | Thunder, SteelHouse, Flashtalking, Snapchat - Market News Reports
Digital Advertising Management Platform Market Boosting | Thunder, SteelHouse, Flashtalking, Snapchat  Market News Reports

A latest survey on Global Digital Advertising Management Platform Market is conducted covering various organizations of the industry from different geographies ...


The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values - Forbes
The Young Turks Says It Will Turn Down Advertisers That Don't Fit Its Values  Forbes

The Young Turks, the long-time left-leaning online media site, said it will only take advertising dollars from companies that align with its own values. "What I want ...


Google’s Ad Dominance Explained in Three Charts - The Wall Street Journal
Google’s Ad Dominance Explained in Three Charts  The Wall Street Journal

Google is the major force at every layer between advertisers and websites, one reason the Justice Department is laying the groundwork for potential antitrust ...


UK watchdog singles out Google, Facebook in advertising probe - ZDNet
UK watchdog singles out Google, Facebook in advertising probe  ZDNet

The CMA wants to understand exactly how dominant the tech giants are in UK advertising.


Charlebois: Hey vegans, provocative advertising about dairy will only polarize people - Ottawa Citizen
Charlebois: Hey vegans, provocative advertising about dairy will only polarize people  Ottawa Citizen

If this group chooses to campaign, so be it. But if it's done poorly and in bad taste, veganism has a lot to lose, as we all do.


Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising - Adweek
Q&A: Google’s Chetna Bindra on the Importance of Transparency in Digital Advertising  Adweek

Hear her speak at Adweek's NexTech event on July 25.


Legal Public Notices 7/17 issue | Legal Advertising - Orlando Weekly
Legal Public Notices 7/17 issue | Legal Advertising  Orlando Weekly

Orlando Legals Legal Public NoticesExtra Space Storage will hold a public auction to sell personal property described below belonging to those individuals ...


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