We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
There are very few nonprofit organizations that couldn't benefit from an effective, and ongoing direct mail solicitation program. If you're currently using annual direct mail solicitations and would like to use it more effectively, or if you're not using this form of fundraising but would like to set up such a program. Then here are some steps to help you do this much more successfully:
1. Expand your mailing list or build one if you're just starting your direct mail program. To do this ask yourself: Who are the most likely people to support your organizations financially? If you are already using direct mail the answer to this questions should be obvious to you, in which case you need to find more of these kinds of people. Some of the many ways to do this are using compiled lists, rented or leased lists of people who support similar causes and etc. If you aren't using direct mail now then start with users of your services and/or friends and family members of users of your services, then explore complied, and rented or leased lists next.
2. Prepare a powerful direct mail package to solicit your list, which will include an appeal letter, and response form, a reply envelop, and of course an outer envelop to mail your package in that has the full legal name of your organization on it. Too in preparing your appeal letter by sure to make them emotional, interesting, and personal, and keep the focus of this letter on how those you serve will benefits from the gift as well as how the donor will benefit also. And always ask for their gift.
3. Make a test mailing of your direct mail package to your donor prospect list, and keep in mind that in direct mail solicitations all new mailings are a test. So don't invest large sums of money into this endeavor until you're relatively sure that you can get a good return on your investment. Whether you are currently using direct mail or not, all your new mailings are for finding what's called "new acquisitions" which are needed by you to obtain more funds from your direct mail program each year.
4. Evaluate vary carefully the results of each of your test mailings for new donor acquisitions, and if your mailing earns a slight profit, simply breaks even, or perhaps even loses a little money you may be able to still call your test a success. In fact, if you spend $1.25 or a little more for every dollar you raise consider your test a success, because when you renew these donors, that is mail to them again, you can easily get 80-90% of them to make another gift. This is where you'll really earn your profits from direct mail solicitations.
5. Build upon your direct mail successes by "renewing" your donors each year, that is getting them to make another gift. And continue to seek new donors to keep your direct mail list growing and more profitable each year, because if you don't continue to build your list it will grow smaller each year since donors move and stop giving for a variety of reasons.
Yes a good annual direct mail program can produce a regular and growing source of revenue for your organization year after when this fundraising methods is effectively used. Now use these steps to help you set up, or expand your annual direct mail solicitation program to raise more of the funds you need to better serve those who need you.
Berwyn J. Kemp is a development consultant who helps nonprofit organizations obtain funding. For free subscription to his newsletter Nonprofit Funding Solutions, or full details on his funding products and services, or to read more of his re-printable articles you can visit: http://www.berwynkempassoc.citymax.com/
Facebook to clearly label political advertising in Britain
LONDON (Reuters) - Facebook will introduce new measures to improve transparency around advertising in Britain and require political ads to be clearly label led, an executive said on Thursday, as he faced questions in parliament over a data scandal ...
Facebook to be more transparent over political advertising in the UK
Facebook Shares Rise On Strong Advertising, User Growth Despite Recent Data Crisis
Facebook to clearly label political advertising in Britain, CTO says
Report: Millennials least influenced by retail advertising, most active tech adopters
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration ...
Amazon advertising is now worth $2 billion
Amazon's advertising power continues to grow. The Seattle-based e-commerce company reported in its first-quarter 2018 filing that “other” revenue — which it said “primarily includes sales of advertising services” — grew 132 percent year over year to ...
UK advertising spend grew to record £22bn in 2017 as Duopoly prosper and newsbrands are squeezed
PayPal Headlines Dosh's $44M Payday for Advertising-Rebate Business
Austin—Dosh, a fintech and advertising startup that gets consumers cash back on certain purchases, has raised a $44 million Series A round of funding from some big-name investors, including PayPal. Dosh, founded in 2016, has had an active start to ...
Marijuana Business Daily
Group proposes advertising, marketing standards for marijuana ...
Marijuana Business Daily
The National Association of Cannabis Businesses (NACB), a for-profit self-regulatory organization, has released proposed advertising and marketing standards for marijuana companies that belong to the group. The draft guidelines mandate, among other ...
Wonderful, Digg Is Now Owned by an Advertising Company - Gizmodo
Digg has been sold by its former owner, Betaworks, to ad-tech company BuySellAds for an undisclosed amount. The story, first reported by FastCompany, comes nearly a month after the news aggregation site shut down its RSS client Digg Reader. You could ...
Digg sells to BuySellAds, an ad tech company - Business Insider
Twitter Posts Q1 Earnings Beat On Surge In Video Advertising Revenue
Twitter's video-advertising push bolstered a top- and bottom-line beat on Wednesday morning, when the firm reported its second quarter of positive net income. The San Francisco social media giant reported non-GAAP earnings of $123 million, or 16 cents ...
Facebook removes accounts advertising stolen identities
(Reuters) - Facebook Inc has removed a number of accounts and pages that advertised and sold social security numbers, addresses, phone numbers, and alleged credit card numbers of dozens of people, following a report by news website Motherboard. FILE ...
Facebook Has Hosted Stolen Identities and Social Security Numbers for Years
Marquee advertising policy approved
Currently, the city's available message spaces on the marquee are specifically allocated. According to a staff report, the rotation of 15 messages passes each two minutes, each with a duration of eight seconds. Two messages are allocated for “Welcome ...
Southwest Stops Advertising After Engine Failure, Takes Revenue Hit
Southwest Airlines executives said they do not believe it is yet appropriate to resume television advertising in the aftermath of the April 17 Boeing 737-700 engine failure that resulted in a passenger fatality, conceding this may slow the carrier's ...
ADVERTISING RELATED ARTICLES:
How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few details about a business.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pulling-for-the-underdog type.
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free. But, you may well ask? how can I make a profit giving my products and services away without charging for them? Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client! Here's how it works.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.
How to SAVE Yourself from Spending too Much Money on Advertising!
How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year.
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day..
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market