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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Scott Bywater
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
MORE RESOURCES updated Tue. November / 20 / 2018Adweek | iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising Adweek The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys. iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising iHeartMedia to acquire audio advertising trade platform Jelli IHeartMedia acquires tech company Jelli to boost programmatic advertising |
BBC News | Father sues McDonald's over 'advertising' of Happy Meals BBC News A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ... |
Business Insider | What you need to know in advertising today Business Insider What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ... Delay, Deny and Deflect: How Facebook's Leaders Fought Through Crisis With Facebook at 'War,' Zuckerberg Adopts More Aggressive Style Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ... |
AdAge.com (blog) | Advertising has an ageism problem AdAge.com (blog) Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ... |
Kaiser Health News | Hospital Spending on Advertising Soars Managed Care magazine But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA. Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer Advertising UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tv Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tv |
National Hog Farmer | USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards National Hog Farmer A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ... |
MarTech Series | Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands MarTech Series This can give the impression that in-app advertising is intrusive and breaks a trusted contract, each app with its own digital Gandalf intimating that advertisers “shall not pass!” But if done well, the opposite can be true. In-app advertising has the ... |
Forbes | The State Of Advertising Has Never Been Worse Forbes Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ... |
Paid Content Promotion: Advertising Audiences Actually Want The Content Standard by Skyword Here's a theory: companies still think creative product advertising counts as content marketing. Granted, it can be difficult to convince stakeholders to allocate funds toward paid content promotion. But until directors break free from the siloed ... |
EurekAlert | Study analyzes the impact of targeted Facebook advertising on the 2016 elections YubaNet Nov. 19, 2018 – Republican Donald Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these ... A study analyzes the impact of targeted Facebook advertising on the elections |
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