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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
Who else wants?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
Amazon advertising is now a multibillion-dollar business - CNBC.com
Amazon's advertising business is growing fast — now adding billions of dollars to Amazon's quarterly sales. On Thursday, Amazon disclosed that its "other" sales, mostly comprised of its advertising revenue, jumped 139 percent $2.03 billion for the ...
Amazon recorded $2 billion in advertising sales in the first quarter ...
Amazon advertising is now worth $2 billion - Digiday
Amazon's AWS and advertising businesses are fueling its retail dominance
Amazon's first-quarter earnings report tells us everything we need to know about the advantage the online giant has over every other U.S. retailer. Namely, that it has two non-retail businesses that are growing super fast and are profitable. Amazon's ...
Amazon's advertising play pays off with $2 billion quarter | Digital ...
Amazon's advertising sales grew to more than $2 billion in the first quarter, an increase of 139 percent, the fastest growing part of its business.
Los Angeles Times
Snap Inc. releases new Spectacles as it plays catch-up in advertising race
Los Angeles Times
By introducing hardware like camera sunglasses, Snap Inc. is trying to prove it's different from all other social media companies. But with its software, the Venice company behind the video messaging app Snapchat is trying to prove it can be just like ...
Snap's second-generation Spectacles are more grown up — and more expensive
The Future of Snapchat Looks a Lot Like Magic Leap
Exclusive: Snap to Release New Spectacles This Year
Facebook to clearly label political advertising in Britain, CTO says
Schroepfer told the committee his company would crack down on manipulative political advertising techniques ahead of local elections in Britain in 2019. Steps would include vetting who paid for political ads and allowing users to view all advertising ...
Facebook Shares Rise On Strong Advertising, User Growth Despite Recent Data Crisis
Facebook to be more transparent over political advertising in the UK
Some small businesses rethink Facebook advertising after scandal
Report: Millennials least influenced by retail advertising, most active ...
It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report (registration ...
Channel3000.com - WISC-TV3
Walker Reserves TV Advertising Time Starting Next Week
U.S. News & World Report
Gov. Scott Walker is getting ready to start television advertising next week, six months before he stands for re-election. April 26, 2018, at 5:42 p.m.. Walker Reserves TV Advertising Time Starting Next Week. Share. ×. Share on Facebook · Post on ...
Walker reserves TV advertising time starting next week | The Seattle ...
Museum of Pizza advertising campaign highlights the 'fetishization' of pizza, creator says
Kareem Rahma had New York City's first pizza museum on his mind long before he made his trip in February to Lebanon's Jeita Grotto, a 5.6-mile cave system with limestone stalactites measuring as long as 52 feet. “I was walking around this cave, and I ...
It is time for advertising to take a stand
Advertising is going through an identity crisis. Our way forward is to make use of the unique position of power our industry holds to influence public opinion, and to do meaningful work that stands for something. There isn't a shortage of issues faced ...
How California's Student Privacy Law Protects Against Targeted Advertising
In 2014, California signed into law the most comprehensive student-data-privacy legislation in the country. The success of this landmark legislation in California has sparked a national conversation on the importance of protecting our students' data ...
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