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FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Scott Bywater
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
MORE RESOURCES updated Fri. September / 21 / 2018Business Insider | What you need to know in advertising today Business Insider Francois Durand / Getty Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched ... |
Inc.com | This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction Inc.com Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ... |
Adweek | Blockchain and Other Emerging Tech Aren't Going to Save Advertising Adweek Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ... |
Adweek | Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium Adweek The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ... The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement Standard GitHub - Advertising-ID-Consortium/Exposure-Log-Specification: The Advertising ID Consortium Exposure Log ... |
Memphis Business Journal | 3 ways to transform a storefront using banner advertising Memphis Business Journal Using different types of print advertising such as banner advertising, point of purchase displays, indoor and outdoor signs, and vehicle graphics – a small business owner can create an all-encompassing advertising production campaign, while keeping an ... |
Los Angeles Times | Digital ads represents half of US advertising sales for the first time, report says Los Angeles Times Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ... Has OTT Advertising's Time Arrived? |
Ars Technica | Guitar Hero TV's planned shutdown spurs false advertising lawsuit Ars Technica A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ... |
Auto Remarketing | TRADER fills 2 new advertising team posts in response to recent technology growth Auto Remarketing TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ... |
Entrepreneur | The Advertising Industry Doesn't Need More Data- It Needs More Creativity Entrepreneur One of my favorite quotes, which I happily brandished as shield and weapon during my social and digital media marketing days is: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Coined by John Wanamaker, ... |
Wall Street Journal | Amazon Forecast to Be No. 3 Digital Advertising Player in 2018 Wall Street Journal The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ... Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study finds Advertising is the latest weapon in Amazon's bid for world domination |
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