![]() | ||
![]() | ||
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
![]() |
|
|
![]() |
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts... including John Caples, David Ogilvy, Brett McFall... and yours truly... recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn't grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your customer's attention. Then choose the best headline you can find.
So how do you get ideas for headlines. The best method is to base your headlines on proven and tested formulas.
You'll find a bundle of these formulas in
? How To Write a Good Advertisement by Victor O. Schwab
(available from Amazon.com)
? Tested Advertising Methods by John Caples (available from
Amazon.com)
? Or my own 180+ page home study course: Cash-Flow
Advertising (email me for details)
But here's a few examples to get you started:
WARNING:
Announcing?
Who else wants?
How to?
7 good reasons why
Let's make this practical with an example of how a mechanic could apply this to his business:
WARNING: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on time? or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now?
Remember, come up with 30-50 of your own? circle the 5 you like the best and then nut it all down to your one ultimate headline.
Hope this tip helps - there's lots more, so stay tuned.
Scott Bywater
Copywriting That SELLS
Visit my web site for your complimentary copy of my ebook (valued at $29.95) and free subscription to my ezine "Copywriting Selling Secrets" where you'll discover how to write ads and sales letters that sell. And one's which put money in your pocket over and over and over again.
Here's the address: http://www.copywritingthatsells.com.au
Don't muck around. Go there now. You'll be glad you did!
P.S. One more thing. Just because I've given you an example for a mechanic, it doesn't mean it won't work for you. You can adapt all of the headlines above and in the resources I mentioned to ANY business.
Lake Country's favorite venue is also now the newest. The Ingleside Hotel, formerly Country Springs Hotel, has completed a 14 million dollar property renovation ...
Nestled along two miles of Delavan Lake's shoreline, Lake Lawn Resort is the ultimate year-round destination for conferences, groups, meetings and executive ...
Milwaukee's lakefront boasts many beautiful attractions one of them being the War Memorial Center. Here at the center we have spaces where we best engage ...
Milwaukee's historic East Side goes modern with the newly renovated Jan Serr Studio, an industrial-meets-modern events space located on the top floor of the ...
Your event, large or small, takes Center Stage at the Marcus Center! Located in the heart of Downtown along the beautiful Milwaukee RiverWalk, the Marcus ...
CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Adds details on advertising revenue, cost target, background)
FCB Global's Susan Credle says her love of advertising puts her in the minority these days.. From Campaign US.
The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
Tribune News *Service*. Ludhiana, February 17. Around 3 pm, residents of Civil Lines, Ghumar Mandi, Ferozepur Road, were scared to hear loud chopper-like ...
Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
The global “Internet Advertising” market report comprises the thoroughly investigated data by the experts of the Internet Advertising market in classified form.
Princess Cruises has launched its first international advertising campaign developed and produced specifically for Asian markets, titled "Princessa." It.
The Fyre Festival is once again in the spotlight with the release of two documentaries–one from Netflix and one from Hulu–of the failed concert. The idea of ...
App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.
Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Getting online advertisers to stop tracking you over Android may not be as easy it seems. New research has found that over 18,000 Android apps can create ...
Lamar Advertising (NASDAQ:LAMR) will be issuing its quarterly earnings data before the market opens on Wednesday, February 20th. Analysts expect the ...
WPP, Interpublic, Omnicom and Publicis Groupe are in a bit of a trouble. Their stocks have been affected and there is a significant drop in their share value.
One in six millennials have $100000 in savings. And if you want to attract the attention of this rather affluent, very large group of young consumers, you need to ...
“Mobile Advertising Market by Types (Display Advertising, In-App Advertising, In-Game Advertising, Search Advertising and Others), by Devices (Digital ...
L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...
The Advertising Association has teamed up with the Department for International Trade and the IPA to launch Export Month in March in the run-up to Brexit to ...
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
As more big brands take their advertising in-house, a new crop of companies is emerging to help them pull this off.
Legal arguments reignited Thursday over the large Lamar Advertising sign looming over Pittsburgh from atop Mt. Washington. A Pittsburgh attorney argued that ...
Advertising is not meant to be simply inane jingles and cavorting models, although it often is; there is supposed to be some serious psychology behind the ...
The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...
So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.
“Sports Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–2024” The global Sports Analytics Market report represents ...
Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with ...
Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...
18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
Meraas and BackLite Media today announced an extension of their advertising partnership to now include the new destinations of Al Seef, La Mer and The ...
Local advertising in the New York area revealed possible headliners for this year's class of the WWE Hall of Fame, which may spoil it...
Next Tuesday, Toledo residents will have the opportunity to vote whether or not to give Lake Erie a Bill of Rights. After being added to the ballot in December, ...
Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
An advertisement on Off Campus College Transport (OCCT) buses ignited controversy last week after the Women's Student Union (WSU) spoke out against a ...
The realities of digital advertising are so damaging to local and investigative news in the U.K. that a report commissioned by lawmakers is proposing government ...
Facebook set a new record of $274 million for non-advertising revenue in Q4 2018, up 41% year-over-year. This means Facebook has an annual run rate of ...
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least ...
Figures from the Advertising Association's Lead conference recently made for rather chilling reading, with advertising's public favourability standing at a record ...
PETOSKEY — The Petoskey News-Review recently welcomed two new faces to its advertising team.
Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Netflix is still the king of streaming, but will its subscription-based model be able to sustain the business as cheaper, ad-supported platforms enter the streaming ...
This week's Agency Brief has news from the American Advertising Federation; Goodby, Silverstein & Partners; Walrus and more.
A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...
Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Realtors in Baltimore are hoping their creative advertising campaign will make a future home buyer Pika-choose their listing. The Dudley | Roan Home Team of ...
In a posthumous ad in which he tells viewers not to smoke, actor Yul Brynner inspired organisations in Australia to advertise against the tobacco companies.
Childish Gambino starred in a Google ad that aired on CBS during the Grammys, while Ariana Grande was in an Apple ad.
Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with ...
Brian Wieser is joining GroupM as its global president of business intelligence starting this week.
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
Illustrated advertising cards invoked ethnic stereotypes, using black women as foils in order to appeal to white consumers.
AT&T has announced it's putting ads back on YouTube. A couple of years ago, the telecom giant pulled their ads off the platform because of concerns that its ...
Estonian press, united by the Estonian Newspaper Association, is convinced there is a need for law prohibiting local governments from selling ad space in their ...
We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Authenticity is a key component in influencer marketing. But studies show that brands often shy away from terms like 'sponsored' and '#ad' on paid partnership ...
A bill to protect women's health got its first hearing on Monday.
Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
Trailblazing Chicago businesswoman Barbara Gardner Proctor, who was best known as the founder of the first ad agency owned by an African-American ...
A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
The HCM City Department of Transport's Management Centre of Public Transport will organise an auction for 11 bus advertising packages for the fourth time on ...
Five years ago, Webfluential was launched, a business which now represents 35000 global influencers with a reach into well over a billion people.
The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
Residents and parish councillors are opposed to an advertisement for a new housing development in a north Northumberland village. However, a retrospective ...
India has become one of the most enticing consumer markets in the world in recent years and advertising agencies in the country have monetized on the market ...
Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...
There are metaphorical rooms where we store information about brands - and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst ...
How native advertising became custom *content* and what it means for publishers.
Will an economic slowdown hurt the internet advertising industry? It depends on the stock.
When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a ...
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today ...
A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...
The invite-only auction, which is I would say our new shiny toy that's getting wrapped in the PMP, provides us the opportunity for a variable floor price,” says ...
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital ...
The New York Times moved into the profit column in the fourth quarter, helped by gains in digital advertising and the biggest increase in online subscriber.
Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
India Cuyler, aka “Lady Tank,” pleaded guilty in federal court to using a cell phone to advertise and force a teen into sex. The incident happened at a Lexington ...
Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...
Just as Mad Men documented the historic shift in advertising from print to television, more prosaic figures released by ACMA late on Friday show the speed and ...
No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...
Mumbai-headquartered media company Eros International Media Ltd. has entered a collaboration with Israeli video advertising company Artimedia ...
Was it really just a coincidence that the Knicks used a photo of Kevin Durant in advertising for season ticket renewals?
OMAHA — SKAR Advertising, a full-*service* integrated advertising agency in Omaha, announced Friday it has been purchased by Terry Kroeger, who was ...
“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.
Welcome to the Advertising and Media Insider newsletter.
![]() |
![]() |
![]() |
ADVERTISING RELATED ARTICLES:
What To Do With Your Business Cards Without a plan to distribute your cards, there's no need to print them in the first place.Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. If You Want To Get More Customers, Here's 10 Powerful Stories To Improve Your Ads Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Commercial: Consumer - Discounts - Misleading Advertising Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price. Why Most Advertisements Stink! Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. Mortgage Marketing - Broadcast Advertising vs Direct Advertising Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success. Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. How You Measure Yourself Is How You Motivate Yourself One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead. How You Can Create Advertising That Sells A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business. The Internet and Beyond - 12 Tips on Writing Better Brochures Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same. Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising. 13 Facts About Newspaper Advertising Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible. How to Advertise with Flyers When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. The Future of Voiceovers: Hold Your Tongue...Possibly Forever "Do we need to cast a voice-over talent for this project?"That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. Constructing Business Advertisements What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". The Only Bad Advertising Is No Advertising - Or Is It? Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?" Before we begin, it might help us to agree on what advertising is, so here's one definition: Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media. Outdoor Sign Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. Measure the Response of Your Advertising Campaigns by Using Promotional Products For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results. Secrets And Top-Tips Of Mail Order Advertising Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit. To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media. ![]() |
Find used office equipment in Ohio at www.OfficeJax.Has.It Find the best fleamarkets at www.FleaMarketWorld.Has.It Find electric powered vehicles at www.NoGas.Drives.It Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide Find homes for rent
Fleamarket World Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost. |
![]() auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing
|
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market |