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Do you know how to design and deploy a marketing campaign?
Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
You see, there are two types of advertising. The first is broadcast marketing. This category includes TV and radio commercials. While broadcast ads can be effective, they are very expensive and almost impossible to measure.
And you can't manage what you can't measure.
Which brings us to direct marketing. These ads are sent directly to your prospects. Sales letters, coupons, and order ready websites are some examples of this type of ad. But the truth is, any ad that you can accurately measure the results of falls into the category of direct marketing.
The advantage of direct marketing is that it is more science than art. You can key every ad you use and measure the real world results exactly.
This is huge. Through trial and error you can test the effectiveness of your ads. Over time you can gradually improve the pulling power. Eventually you'll have a set of ads that work really well.
More sales for less money.
To get there you must key every ad and keep careful records of the results each produce. Run two ads every time you advertise in any given media. Compare the results and go with the winning ad.
Then write another ad and put it up against your winning ad or control. If it beats your control then use it instead. Keep refining and testing.
This is an ongoing process. Markets change and ads loose their effectiveness after a while. To have a top-notch marketing campaign you must be constantly improving your ads.
To Your Prosperity,
David A. Wells, owner of http://www.Mortgage-Millions.com and author of The Millionaire Mortgage Broker's Marketing Manual, is a mortgage marketing expert who helps mortgage brokers succeed. He can be reached at firstname.lastname@example.org.
The Advertising Equation Isn't Broken, It's Incomplete
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Jonathan David Lewis. Jonathan David Lewis is a partner and strategy director at McKee ...
Amazon Has a Plan to Become Profitable. It's Advertising | Digital ...
The ad money going to Amazon is often coming from budgets once directed to TV or offline retail promotions.
Amazon has a plan to become profitable. It's called advertising ...
For more than two decades, Amazon.com Inc. chief Jeff Bezos has famously sacrificed profit for growth. Now along comes a business that could generate consistent and healthy returns: advertising.
This Is Amazon's Master Plan to Become Profitable
Amazon has a plan to become profitable: advertising
Amazon strategy to generate profits through advertising
Wall Street Journal
Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
Something doesn't ad up about America's advertising market
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...
Virginia business removes post advertising Tide Pod-themed doughnuts after backlash
SUFFOLK, Va. – A Suffolk business removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A WTKR viewer sent a screenshot of the post by O'doodleDoo's Donuts before it was taken down: The doughnuts had frosting ...
Canada's strict branding and advertising rules will try to take fun out of legal weed
“You've got no advertising, you have plain packaging, how are you going to differentiate yourself and grow your market?” said Levine, whose company manages C$650 million. Officials say their goal is to squeeze out criminal dealers, not encourage more ...
South China Morning Post
Rampant click fraud on China's internet hurts digital advertisers
South China Morning Post
Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China's digital media platforms in the hopes of reaching the country's 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones ...
York School Committee weighs boosters' advertising plan
YORK, Maine -- The York High School Athletic Boosters came before the School Committee this week for the second time with its proposal to raise funds by placing business-sponsored banners in the gym and along the fence at various school fields. Under ...
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