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Blogging For Business - Great Reasons For Every Business To Start A Weblog


If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact?and that is what your clients crave more than anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it about blogs that those little spiders love so much?

Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can't be stated enough. Forget cute?go for titles that fit your targeted keywords and phrases?even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?)

Register with Blog Search Engines - Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services - These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. August / 11 / 2020

WisLawNOW: A Community of Wisconsin Legal Bloggers - WisBar
WisLawNOW: A Community of Wisconsin Legal Bloggers  WisBar

Brandy looks to collaborate with Drake - Music News
Brandy looks to collaborate with Drake  Music News

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Farewell to Feministing and the Heyday of Feminist Blogging - The New York Times
A Farewell to Feministing and the Heyday of Feminist Blogging  The New York Times

Blogging for Shopify: A unique SEO approach - Search Engine Land
Blogging for Shopify: A unique SEO approach  Search Engine Land

Create an Engaging Legal Blog: Benefits of Law Blogs - The National Law Review
Create an Engaging Legal Blog: Benefits of Law Blogs  The National Law Review

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Blogs - LexBlog
Blogs  LexBlog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19 - WLRN
Miami Mayor Francis Suarez Live Blogs What It's Like To Have COVID-19  WLRN

Andrew Haining's Blog - Outer Wilds critical analysis - Gamasutra
Andrew Haining's Blog - Outer Wilds critical analysis  Gamasutra

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Launch Day Depression (And Why I'm Over It) - Gamasutra
Launch Day Depression (And Why I'm Over It)  Gamasutra

Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse - Washington Post
Catholic bishop suspends priest and issues trespass order over blog about clergy sex abuse  Washington Post

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Balancing Tips: How We Managed Math on Idle Idol - Gamasutra
Balancing Tips: How We Managed Math on Idle Idol  Gamasutra

Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps - Gamasutra
Crystin Cox's Blog - Understanding LiveOps, Doing LiveOps  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Best legal blogs of 2018 - ABA Journal
Best legal blogs of 2018  ABA Journal

Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+ - Gamasutra
Get Started Now With Performance Optimization — Learning Resources for Unity Addressables 2020+  Gamasutra

Classic Tools Retrospective: The birth, death, and re-birth of Gamebryo - Gamasutra
Classic Tools Retrospective: The birth, death, and re-birth of Gamebryo  Gamasutra

Victoria Tran's Blog - The $0 Marketing Game Guide - Gamasutra
Victoria Tran's Blog - The $0 Marketing Game Guide  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

An Interview With the Editor of the Three-Day Deadspin Revival Blog - Slate Magazine
An Interview With the Editor of the Three-Day Deadspin Revival Blog  Slate Magazine

Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism - Gamasutra
Niklas Gray's Blog - Recording Statistics - An Exercise in Minimalism  Gamasutra

Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe - The Federalist
Dear Food Bloggers: Stop Yammering And Give Me The Dang Recipe  The Federalist

Andrew Smith's Blog - Spilt Milk Devlog 02 - Black Lives Matter - Gamasutra
Andrew Smith's Blog - Spilt Milk Devlog 02 - Black Lives Matter  Gamasutra

Not the End of the Chase - Scientific American
Not the End of the Chase  Scientific American

Sebastian Long's Blog - Should Players Buy Their Own UI? - Gamasutra
Sebastian Long's Blog - Should Players Buy Their Own UI?  Gamasutra

This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral - Boston Business Journal
This infectious-disease professor knows about Covid-19 spread, but can’t explain how his blog post went viral  Boston Business Journal

Coronavirus live blog: Wednesday, June 10th updates - North Country Public Radio
Coronavirus live blog: Wednesday, June 10th updates  North Country Public Radio

The Secret AI Testers inside Tom Clancy's The Division - Gamasutra
The Secret AI Testers inside Tom Clancy's The Division  Gamasutra

Ghost blogging platform servers hacked to mine cryptocurrency - We Live Security
Ghost blogging platform servers hacked to mine cryptocurrency  We Live Security

How to Choose the Best Compression Mode for Your Addressable Groups - Gamasutra
How to Choose the Best Compression Mode for Your Addressable Groups  Gamasutra

Weekly Meanderings, 20 June 2020 | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Weekly Meanderings, 20 June 2020 | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Hang Line Postmortem Part 1 - How pirates made my game successful - Gamasutra
Hang Line Postmortem Part 1 - How pirates made my game successful  Gamasutra

The Last Root of Unity - Scientific American
The Last Root of Unity  Scientific American

Warren Spector's Blog - Predicting the future. Not. - Gamasutra
Warren Spector's Blog - Predicting the future. Not.  Gamasutra

Video Game Deep Cuts: Shantae's Epic Poly Bridge Kombat Life - Gamasutra
Video Game Deep Cuts: Shantae's Epic Poly Bridge Kombat Life  Gamasutra

Thomas Happ's Blog - Axiom Verge turns 5! - Gamasutra
Thomas Happ's Blog - Axiom Verge turns 5!  Gamasutra

Despite past Congressional action on insider trading, Senators' stock trades are still business as usual - USAPP American Politics and Policy (blog)
Despite past Congressional action on insider trading, Senators' stock trades are still business as usual  USAPP American Politics and Policy (blog)

Josh Bycer's Blog - How World of Horror Showcases the "Horror Roguelike" - Gamasutra
Josh Bycer's Blog - How World of Horror Showcases the "Horror Roguelike"  Gamasutra

Ghostwriting for law blogs? Ethics are murky - ABA Journal
Ghostwriting for law blogs? Ethics are murky  ABA Journal

How to Overcome the 3 Biggest Blogging Challenges - Search Engine Journal
How to Overcome the 3 Biggest Blogging Challenges  Search Engine Journal

Anti-Putin blogger Imran Aliev found dead in France - Business Insider - Business Insider
Anti-Putin blogger Imran Aliev found dead in France - Business Insider  Business Insider

The Very Real and Dangerous Risk of Pricing Games at $70 - Gamasutra
The Very Real and Dangerous Risk of Pricing Games at $70  Gamasutra

Blogger Says She Was Beaten, Threatened By Police Before Fleeing Uzbekistan - Radio Free Europe/ Radio Liberty
Blogger Says She Was Beaten, Threatened By Police Before Fleeing Uzbekistan  Radio Free Europe/ Radio Liberty

My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event - Economic Times
My views, my events: Zoho Chief Vembu asserts after tweet rage over RSS event  Economic Times

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Why Animal Crossing: New Horizons takes Chinese market by storm - Gamasutra
Why Animal Crossing: New Horizons takes Chinese market by storm  Gamasutra

Tristan Jung's Blog - How Do Bullets Work in Video Games? - Gamasutra
Tristan Jung's Blog - How Do Bullets Work in Video Games?  Gamasutra

Sergio Garces's Blog - Steam in China - Gamasutra
Sergio Garces's Blog - Steam in China  Gamasutra

Genre Viability on Steam and Other Trends - An Analysis Using Review Count - Gamasutra
Genre Viability on Steam and Other Trends - An Analysis Using Review Count  Gamasutra

The how and the why of law blogs - ABA Journal
The how and the why of law blogs  ABA Journal

Frank Zhang's Blog - Building a Fantasy VR World in Unity - Gamasutra
Frank Zhang's Blog - Building a Fantasy VR World in Unity  Gamasutra

Tommy Thompson's Blog - Designing the Enemy AI of The Division 2 - Gamasutra
Tommy Thompson's Blog - Designing the Enemy AI of The Division 2  Gamasutra

The Importance of a Well Defined Core Gameplay Loop - Gamasutra
The Importance of a Well Defined Core Gameplay Loop  Gamasutra

Level Design Case Study - Recreating the First Level in God of War (2018) - Gamasutra
Level Design Case Study - Recreating the First Level in God of War (2018)  Gamasutra

Saravanan Sankar's Blog - June's Journey Breakdown - Gamasutra
Saravanan Sankar's Blog - June's Journey Breakdown  Gamasutra

Travis Hawks's Blog - Fixing World-Space UI with Unity's HDRP - Gamasutra
Travis Hawks's Blog - Fixing World-Space UI with Unity's HDRP  Gamasutra

How to Capitalize When Writing for the Web (Grammar Lessons) - Search Engine Journal
How to Capitalize When Writing for the Web (Grammar Lessons)  Search Engine Journal

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

Chris Zukowski's Blog - How Steam users see your game - Gamasutra
Chris Zukowski's Blog - How Steam users see your game  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Will COVID-19 Make Us More Socialist? - Scientific American
Will COVID-19 Make Us More Socialist?  Scientific American

Coronavirus: Outrage over Chinese blogger eating 'bat soup' sparks apology - Fox News
Coronavirus: Outrage over Chinese blogger eating 'bat soup' sparks apology  Fox News

Anti-Putin blogger has throat slit in a hotel room after vocally opposing the Russian President - Fox News
Anti-Putin blogger has throat slit in a hotel room after vocally opposing the Russian President  Fox News

Benjamin Overgaard's Blog - Gamasutra
Benjamin Overgaard's Blog  Gamasutra

Permadeath as a game mechanic in a survival horror: the Song of Horror case - Gamasutra
Permadeath as a game mechanic in a survival horror: the Song of Horror case  Gamasutra

Is Dane Reynolds Bringing His Marine Layer Productions Blog Back to Life? - Surfer Magazine
Is Dane Reynolds Bringing His Marine Layer Productions Blog Back to Life?  Surfer Magazine

Josh Bycer's Blog - The Reality of Game Development - Gamasutra
Josh Bycer's Blog - The Reality of Game Development  Gamasutra

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Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

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Which are the most commonly used Game Engines?  Gamasutra

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Procedural texturing for hand-painted stylized character pipelines  Gamasutra

Josh Ge's Blog - Rebranding Difficulty Modes - Gamasutra
Josh Ge's Blog - Rebranding Difficulty Modes  Gamasutra

Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight. - Gamasutra
Simon Carless's Blog - Steam's 'Follower' counts - hidden in plain sight.  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Fashion and travel blogger Alexandra Lapp, 44, credits age for her success - Fox News
Fashion and travel blogger Alexandra Lapp, 44, credits age for her success  Fox News

How Substack has spawned a new class of newsletter entrepreneurs - Digiday
How Substack has spawned a new class of newsletter entrepreneurs  Digiday

James Margaris's Blog - Why Artifact Failed - Gamasutra
James Margaris's Blog - Why Artifact Failed  Gamasutra

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Aesthetic-Driven Development: creating Merchant of the Skies from announcement to Early Access launch  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

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Making a SEGA Mega Drive / Genesis game in 2019  Gamasutra

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Automattic Announces Mark Davies as Chief Financial Officer - PRNewswire
Automattic Announces Mark Davies as Chief Financial Officer  PRNewswire

Sven Lubek's Blog - 6 Leading Game Industry Trends to Watch in 2020 - Gamasutra
Sven Lubek's Blog - 6 Leading Game Industry Trends to Watch in 2020  Gamasutra

56% of Bloggers Spending 6 Hours on a Post Get Better Results - Small Business Trends
56% of Bloggers Spending 6 Hours on a Post Get Better Results  Small Business Trends

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

The Tricks and Traps of the Nintendo Switch Launch in China, And What To Expect. - Gamasutra
The Tricks and Traps of the Nintendo Switch Launch in China, And What To Expect.  Gamasutra

Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that. - The Washington Post
Tumblr once sold for $1.1 billion. The owner of WordPress just bought the site for a fraction of that.  The Washington Post

Get More Traffic Now: 5 Secrets of the Most Popular Blogs - Search Engine Journal
Get More Traffic Now: 5 Secrets of the Most Popular Blogs  Search Engine Journal

My Roblox Years: Dungeon Life and New Product Science - Gamasutra
My Roblox Years: Dungeon Life and New Product Science  Gamasutra

Saudi Arabia’s crackdown on dissent keeps going. Here are the latest arrests. - The Washington Post
Saudi Arabia’s crackdown on dissent keeps going. Here are the latest arrests.  The Washington Post

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot - Search Engine Journal
6 Reasons Your Ecommerce Site Needs a Blog Booster Shot  Search Engine Journal

Brandon Perton's Blog - Xbox One and PlayStation 4 - Still Worth Buying? - Gamasutra
Brandon Perton's Blog - Xbox One and PlayStation 4 - Still Worth Buying?  Gamasutra

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