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Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency


This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don't remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There's another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car -- specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks -- other advertising outlets, such as radio and online, we'll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget - Part 2: Thinking Small" for more information on shrinking your ad.

2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.

Here's how it worked for PWC.

The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 01 / 2021

Roku to Buy Nielsen's Advanced Video Advertising Business - Hollywood Reporter
  1. Roku to Buy Nielsen's Advanced Video Advertising Business  Hollywood Reporter
  2. Roku to acquire Nielsen's advanced video-advertising business  MarketWatch
  3. Roku to acquire Nielsen's advanced TV advertising division  Axios
  4. Roku to Acquire Nielsen’s Addressable TV Advertising Business  Variety
  5. Roku Buys Nielsen’s Addressable TV Advertising Business  TheWrap
  6. View Full Coverage on Google News

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data - CNBC
FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data  CNBC

Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions - Argus Press
Sourcepoint Launches 'Privacy Lens,' to Drive Privacy-First Advertising Transactions  Argus Press

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - Yahoo Finance
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  Yahoo Finance

Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill - The Hill
Texas sues power provider Griddy, alleging deceptive advertising and marketing | TheHill  The Hill

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering - MarTech Series
Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering  MarTech Series

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Manchestertimes
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Manchestertimes

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

AC Students Earn American Advertising Awards — The Amarillo Pioneer - The Amarillo Pioneer
AC Students Earn American Advertising Awards — The Amarillo Pioneer  The Amarillo Pioneer

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

DraftKings is reportedly eyeing sports betting acquisitions - Business Insider
DraftKings is reportedly eyeing sports betting acquisitions  Business Insider

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Search Engine Advertising to Hit $171.6B Worldwide in 2021 - Portada-online.com
Search Engine Advertising to Hit $171.6B Worldwide in 2021  Portada-online.com

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Update 2021: Inflight Advertising Market by COVID-19 Impact Analysis by MRS – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Advertisement Regulator In India Moves To Rein In Social Media Influencers - tntribune.com
Advertisement Regulator In India Moves To Rein In Social Media Influencers  tntribune.com

Facebook's New Campaign Defends Targeted Advertising Business - Bloomberg
Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2021 – 2028 | Growth Strategies | Market Research Inc Report with Expert Review – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Klarna establishes Influencer Council after falling foul of advertising watchdog - Finextra
Klarna establishes Influencer Council after falling foul of advertising watchdog  Finextra

Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports - Sports Agent Blog
Advertising to Cardboard: COVID's Impact on Sponsorship Agreements in Sports  Sports Agent Blog

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Digital Out of Home (OOH) Advertising Market Is Booming Across the Globe Explored in Latest Report 2021-2026 | JCDecaux Group, Clear Channel Outdoor Holdings Inc., Lama Advertising Company – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Diamond Balloon combines aerial digital advertising with high impact tourism attraction - InPark Magazine
Diamond Balloon combines aerial digital advertising with high impact tourism attraction  InPark Magazine

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Cross Platform and Mobile Advertising Market Accelerating Immense Growth by 2026 with Emerging Key Players: 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Cross Platform and Mobile Advertising Market Accelerating Immense Growth by 2026 with Emerging Key Players: 4info, Amobee, AOL, Apple, Facebook, Google, Microsoft, Nokia, Rhythm – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Latest Radio News, Talk Shows, Sports, Hosts, Personalities - All Access Music Group
Latest Radio News, Talk Shows, Sports, Hosts, Personalities  All Access Music Group

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Motive trumps incentive advertising in persuading consumers - Mirage News
Motive trumps incentive advertising in persuading consumers  Mirage News

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

The power of Facebook advertising continues to grow - Bend Bulletin
The power of Facebook advertising continues to grow  Bend Bulletin

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH - Radio Facts
MOBE PRESENTS FEMALE EXECUTIVES IN ADVERTISING WEEK SERIES TO KICK OFF WOMEN'S HISTORY MONTH  Radio Facts

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com - The Laconia Daily Sun
Lakes Region Summer Fun Guide 2021: Book now | Advertising | laconiadailysun.com  The Laconia Daily Sun

Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Doom advert depicting black person not racist: Advertising Regulatory Board - TimesLIVE
Doom advert depicting black person not racist: Advertising Regulatory Board  TimesLIVE

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Reach new customers with The Laconia Daily Sun Tax Tips Directory - The Laconia Daily Sun
Reach new customers with The Laconia Daily Sun Tax Tips Directory  The Laconia Daily Sun

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News - FLA News
Online Display Advertising Services Market Demand Growth, Geographic Segmentation, Key Players Analysis To 2027| Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll – FLA News  FLA News

Blockchain in Media, Advertising, and Entertainment Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 - The Bisouv Network
Blockchain in Media, Advertising, and Entertainment Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027  The Bisouv Network

Self-care is all inclusive, and advertisements should reflect this - Highlander Newspaper
Self-care is all inclusive, and advertisements should reflect this  Highlander Newspaper

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier - The Courier
Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier  The Courier

PSG's Mitchel Bakker 'storms out of warm down and kicks advertising board' after being overlooked - Daily Mail
PSG's Mitchel Bakker 'storms out of warm down and kicks advertising board' after being overlooked  Daily Mail

Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp. - The Bisouv Network
Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp.  The Bisouv Network

What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax? - JD Supra
What Will Come of Maryland’s Unique and Controversial Digital Advertising Tax?  JD Supra

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - GlobeNewswire
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  GlobeNewswire

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

Traditional Advertising Service Market 2021 Industry Growth Analysis, Future Predictions, SWOT Analysis, By Top Players- Traditional Advertising Service are: Epsilon Data Management FRED & FARID TOAD BBDO DDB Worldwide Televerde Goodby Silverstein & Partners Cox Media 360i Fuse Martin Agency MullenLowe MediaCom MONDAY - The Bisouv Network
Traditional Advertising Service Market 2021 Industry Growth Analysis, Future Predictions, SWOT Analysis, By Top Players- Traditional Advertising Service are: Epsilon Data Management FRED & FARID TOAD BBDO DDB Worldwide Televerde Goodby Silverstein & Partners Cox Media 360i Fuse Martin Agency MullenLowe MediaCom MONDAY  The Bisouv Network

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Global Native Advertising Market 2021-2027 Growth Analysis, Key Insights and Future Development By Taboola, Livefyre, Nativo, Sharethrough, OneSpot, IAB Playbook – The Bisouv Network - The Bisouv Network
Global Native Advertising Market 2021-2027 Growth Analysis, Key Insights and Future Development By Taboola, Livefyre, Nativo, Sharethrough, OneSpot, IAB Playbook – The Bisouv Network  The Bisouv Network

US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network - The Bisouv Network
Global Advertising Management Platform Market Report 2021: Top Companies Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Marin Software etc – The Bisouv Network  The Bisouv Network

Motors.co.uk launches multi-million-pound TV advertising campaign - AM
Motors.co.uk launches multi-million-pound TV advertising campaign  AM

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

New Democratic Ad Campaign Ties G.O.P. to QAnon - The New York Times
New Democratic Ad Campaign Ties G.O.P. to QAnon  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

Advertisers pull ads amid the attack on the US Capitol - Business Insider
Advertisers pull ads amid the attack on the US Capitol  Business Insider

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Why small, indie, and creative is the 2021 advertising trend to watch - Fast Company
Why small, indie, and creative is the 2021 advertising trend to watch  Fast Company

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

6 essential steps to an effective advertising pitch - AdAge.com
6 essential steps to an effective advertising pitch  AdAge.com

2020: A Record Year for Political Advertising - Bowdoin News
2020: A Record Year for Political Advertising  Bowdoin News

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments - Science Advances
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

College advertising during COVID-19 draws criticism - Inside Higher Ed
College advertising during COVID-19 draws criticism  Inside Higher Ed

Forbes The Revitalization Of Print Advertising - Forbes
Forbes The Revitalization Of Print Advertising  Forbes

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

How Total Spend by US Advertisers Has Changed, Over 20 Years - Visual Capitalist
How Total Spend by US Advertisers Has Changed, Over 20 Years  Visual Capitalist

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