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Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but it was cute to cut it down. Many Margarets are called Peggy, figure that one out. And many if not most John's are called Jack.

It is little surprise that Cable became the shortened name for Community Antenna Television, CATV. In the days of CATV, local commercial inserts were not available.

Community Antenna Television, CATV originated as a service to those who lived in an area where TV was impossible to see. I visited the home of a friend's mother in the mountains of North Carolina several decades ago. With a tall antenna and booster amplifiers, the best she could do was a fuzzy picture on ONE channel. Legends abound about who had the first community antenna. Most research says the first official CATV company began charging a fee to hook up in 1948. In those days CATV was no more than one big antenna tower on a high hill (or mountain) with a Cable running down the side and two or more homes connected.

In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay­TV network, Home Box Office (HBO). Cable became more than an antenna for local stations. Cable became a major player.

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don't stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we'll make the 4th payment for you!"

Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.

Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted

The Cable people sell very large packages with hundreds of commercials, splattered over all the networks allowing insertions. You have no control over where, when, or what channel your ad will appear. As a result, you get hundreds for a low price.

You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.

If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers do it automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.

The major drawback of advertising on Cable is the amateurish way most Cable commercials are produced. Because of the low price for the ads, Cable companies often produce commercials with a tech school graduate and a mini cam.

Don't expect award winning commercials for five bucks. Some charge extra to produce your commercial, some offer it as a part of the package. Take a look at what they have done for others. Ask to see a demo reel. If you don't like what you see, consider hiring your own crew to do it your way.

One way or another you will have to pay some extra to get a good commercial. Make one that will last for some time. After all it will take a long time for it to show up in all the prime slots on all the insert networks.

Professionally produced commercials can cost over $5,000 for 30 seconds and may take as long as a week for initial taping, longer for final editing.

This cost can be reduced if you perform the creative function and write your own commercials as well as furnishing talent for the ads. Some frugal advertisers have been able to hold production costs to as little as $200 per ad.

As with all commercials, make sure your name and what you do is at the beginning, at least in the middle and at the end. Phone number is not as important as name. You don't watch TV with a pad and pencil to write down phone numbers and neither does anyone else. Get them to remember your company. Cook up a slogan.

Avoid the trap of being talked into standing in front of store and doing the ad yourself. Most Cable sales reps will trot this out first thing. Ego sells! Your friends may mention it, but it will not sell as well as a commercial featuring what you can do for those viewing at home. Remember, advertising is not about YOU, it's about THEM. Value and benefits, value and benefits, not, "look at me and my kids".

Cable can be an effective part of your local advertising mix at a very reasonable price.

For more about advertising get my article "What the Newspaper Won't Tell You" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 17 / 2021

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard - Adweek
‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard  Adweek

Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles - Investor's Business Daily
Google Stock, Apple Stock: Outlook for Digital Advertising As Cookie Crumbles  Investor's Business Daily

Global Radio Advertising Market Report 2020-2030 Featuring Major Players - Sirius XM, iHeartMedia, Entercom Communications, Cumulus Media, NPR, Strategic Media, The Radio Agency, Jacob Tyler, Sid Lee - PRNewswire
Global Radio Advertising Market Report 2020-2030 Featuring Major Players - Sirius XM, iHeartMedia, Entercom Communications, Cumulus Media, NPR, Strategic Media, The Radio Agency, Jacob Tyler, Sid Lee  PRNewswire

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl - CNBC
Coca-Cola and Pepsi won't be advertising their namesake sodas during the Super Bowl  CNBC

29 execs with the most power at advertising giant Publicis - Business Insider - Business Insider
29 execs with the most power at advertising giant Publicis - Business Insider  Business Insider

The Big Questions For Digital Advertising In 2021 - AdExchanger
The Big Questions For Digital Advertising In 2021  AdExchanger

Despite advertising otherwise, players need to re-buy Hitman 2 to import its levels to Hitman 3 - Rock Paper Shotgun
Despite advertising otherwise, players need to re-buy Hitman 2 to import its levels to Hitman 3  Rock Paper Shotgun

5 Digital Advertising Tips That You Need to Know - Entrepreneur
5 Digital Advertising Tips That You Need to Know  Entrepreneur

Advertising software maker Viant Technology files for a $150 million IPO - Nasdaq
Advertising software maker Viant Technology files for a $150 million IPO  Nasdaq

Fox Reporter Kristina Pink Says She’s Frequently Been Compared to an Advertising Mascot - Sportscasting
Fox Reporter Kristina Pink Says She’s Frequently Been Compared to an Advertising Mascot  Sportscasting

Global Radio Advertising Market Report 2020-2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com - Yahoo Finance
Global Radio Advertising Market Report 2020-2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com  Yahoo Finance

School board approves advertising rights bids for new gym - Houston Herald
School board approves advertising rights bids for new gym  Houston Herald

Advertising software maker Viant Technology files for IPO - MarketWatch
Advertising software maker Viant Technology files for IPO  MarketWatch

Meet Ad+Me, The Advertising Application That Is Changing The Way Businesses Advertise - Yahoo Finance
Meet Ad+Me, The Advertising Application That Is Changing The Way Businesses Advertise  Yahoo Finance

OPINION: You can't beat state-sponsored advertising for business - Montrose Daily Press
OPINION: You can't beat state-sponsored advertising for business  Montrose Daily Press

FTC Settles with TapJoy for Non-Delivery of In-Game Rewards - The National Law Review
FTC Settles with TapJoy for Non-Delivery of In-Game Rewards  The National Law Review

What Big Tech's scrutiny means for luxury advertising - Vogue Business
What Big Tech's scrutiny means for luxury advertising  Vogue Business

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

Transit Agency Advertising: Reasoned Approach Needed for Evaluating Political Ads - Lexology
Transit Agency Advertising: Reasoned Approach Needed for Evaluating Political Ads  Lexology

PUBLISHER'S NOTICE All rental and real estate for sale advertising - goskagit.com
PUBLISHER'S NOTICE All rental and real estate for sale advertising  goskagit.com

5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season - Digital Media Solutions
5 Advertising Strategies To Help Personal Loan Brands Reach High-Intent Consumers During Peak Resolution Season  Digital Media Solutions

Newsday to lay off employees amid advertising drop - Newsday
Newsday to lay off employees amid advertising drop  Newsday

Smartly.io Announces Second Annual Sofa Summit: The World's Largest Social Advertising Event - Valdosta Daily Times
Smartly.io Announces Second Annual Sofa Summit: The World's Largest Social Advertising Event  Valdosta Daily Times

Advertising Vehicles Welcomes New Team Member Jason Boyd - Yahoo Finance
Advertising Vehicles Welcomes New Team Member Jason Boyd  Yahoo Finance

Video Advertising 2021-2024 01/14/2021 - MediaPost Communications
Video Advertising 2021-2024 01/14/2021  MediaPost Communications

US programmatic CTV video advertising will soar in 2021 - eMarketer
US programmatic CTV video advertising will soar in 2021  eMarketer

Global Print Advertising Distribution Market Report 2020-2023 & 2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com - Yahoo Finance
Global Print Advertising Distribution Market Report 2020-2023 & 2030: COVID-19 Impacts, Growth and Changes - ResearchAndMarkets.com  Yahoo Finance

WWE Superstar Spectacle Taping Ahead Of SmackDown, New Promotional Advertising - Heel By Nature
WWE Superstar Spectacle Taping Ahead Of SmackDown, New Promotional Advertising  Heel By Nature

SPONSORED ADVERTISING by INTL. WELOVEU FOUNDATION: Safe blood drive on Sunday, Jan 17 - FOX 11 Los Angeles
SPONSORED ADVERTISING by INTL. WELOVEU FOUNDATION: Safe blood drive on Sunday, Jan 17  FOX 11 Los Angeles

How Often Does Advertising Really Pay Off? - AdExchanger
How Often Does Advertising Really Pay Off?  AdExchanger

OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace - PRNewswire
OpenAP Launches Supply-Side Platform to Surface Available TV Advertising Inventory for Buyers, Brings Transparency and Visibility to Marketplace  PRNewswire

Google Bans All Political Advertising Until January 21St - WLTZ - WLTZ 38 NBC
Google Bans All Political Advertising Until January 21St - WLTZ  WLTZ 38 NBC

SEC Settles Charges Against Municipal Underwriter for Unfair Practices and Misleading Advertising in Connection With its Distribution of New Issue Securities - JD Supra
SEC Settles Charges Against Municipal Underwriter for Unfair Practices and Misleading Advertising in Connection With its Distribution of New Issue Securities  JD Supra

The case for dynamic advertising in an uncertain world - The Drum
The case for dynamic advertising in an uncertain world  The Drum

Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more - The National Law Review
Advertising Litigation 2020: Ben & Jerry's Happy Cows, Oreo Real Cocoa & more  The National Law Review

Display Advertising - Lexington County Chronicle
Display Advertising  Lexington County Chronicle

Advertise - Dearborn Country Register
Advertise  Dearborn Country Register

The 7 Best Advertising Agencies for 2021 - Investopedia
The 7 Best Advertising Agencies for 2021  Investopedia

National Advertising Division Says Pre-Launch Investor Presentation Can Be Challenged Under Advertising Law - IPWatchdog.com
National Advertising Division Says Pre-Launch Investor Presentation Can Be Challenged Under Advertising Law  IPWatchdog.com

Did You Participate In Any Of Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) Respectable 94% Return? - Simply Wall St
Did You Participate In Any Of Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) Respectable 94% Return?  Simply Wall St

Modern Customers Want Brand Communities, No More Advertising - Business 2 Community
Modern Customers Want Brand Communities, No More Advertising  Business 2 Community

Global In-App Advertising Market 2021 to Showing Impressive Growth by 2026 | Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research - KSU | The Sentinel Newspaper
Global In-App Advertising Market 2021 to Showing Impressive Growth by 2026 | Industry Trends, Share, Size, Top Key Players Analysis and Forecast Research  KSU | The Sentinel Newspaper

Flipclutch Research: Global AR advertising revenue is huge, WIMI intends to seize this business opportunity - PRNewswire
Flipclutch Research: Global AR advertising revenue is huge, WIMI intends to seize this business opportunity  PRNewswire

This time it's personal: why advertising has to change - The Drum
This time it's personal: why advertising has to change  The Drum

Report: Google and Facebook are responsible for depressed advertising revenue - Poynter
Report: Google and Facebook are responsible for depressed advertising revenue  Poynter

How deepfakes could change fashion advertising - Vogue Business
How deepfakes could change fashion advertising  Vogue Business

SEC Amends Advertising and Solicitation Rules: Numerous Changes to Start Digesting and Implementing. - The National Law Review
SEC Amends Advertising and Solicitation Rules: Numerous Changes to Start Digesting and Implementing.  The National Law Review

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’ - Digiday
‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’  Digiday

Global Aerial Advertising Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Air Amelia,,,,, etc. | InForGrowth - NeighborWebSJ
Global Aerial Advertising Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Air Amelia,,,,, etc. | InForGrowth  NeighborWebSJ

Evening Post Newspaper Group offering SC local small businesses matching advertising grants - Charleston Post Courier
Evening Post Newspaper Group offering SC local small businesses matching advertising grants  Charleston Post Courier

Why the NHL’s move to more advertising is a net positive for hockey fans. - Mile High Hockey
Why the NHL’s move to more advertising is a net positive for hockey fans.  Mile High Hockey

Biotin And 'Healthy Hair': Federal Pre-emption Clips False Advertising Complaint In California - HBW Insight
Biotin And 'Healthy Hair': Federal Pre-emption Clips False Advertising Complaint In California  HBW Insight

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

Advertising Agency Software Market to witness an impressive growth during the f - Business-newsupdate.com
Advertising Agency Software Market to witness an impressive growth during the f  Business-newsupdate.com

Global Advertising Video Market 2020, Future Prospects and Potential of Industry with Regional trend by forecast to 2028 - KSU | The Sentinel Newspaper
Global Advertising Video Market 2020, Future Prospects and Potential of Industry with Regional trend by forecast to 2028  KSU | The Sentinel Newspaper

OPINION: An Open Letter to "Big Game" Advertisers - RADIO.COM
OPINION: An Open Letter to "Big Game" Advertisers  RADIO.COM

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture - GlobeNewswire
CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture  GlobeNewswire

Latest News 2020: Mobile Advertising Platform Market by Coronavirus-COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc. | InForGrowth - NeighborWebSJ
Latest News 2020: Mobile Advertising Platform Market by Coronavirus-COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc. | InForGrowth  NeighborWebSJ

Healthcare Advertising Market 2020 Global Industry Outlook, COVID-19 Impact Analysis, Demand, Key Manufacturers and 2027 Forecast Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi - KSU | The Sentinel Newspaper
Healthcare Advertising Market 2020 Global Industry Outlook, COVID-19 Impact Analysis, Demand, Key Manufacturers and 2027 Forecast Report| | Johnson & Johnson Services, Pfizer, Merck & Co, Novartis AG, Sanofi  KSU | The Sentinel Newspaper

Advertising industry giant Gurney Beckford passes - Jamaica Observer
Advertising industry giant Gurney Beckford passes  Jamaica Observer

Advertisers Are Prioritizing First-Party Data And Diversity - Digital Media Solutions
Advertisers Are Prioritizing First-Party Data And Diversity  Digital Media Solutions

Airfare Advertising - Advanced Notice of Proposed Rulemaking - Seeks Comment on the DOT's Full Fare Advertising Rule - EIN News
Airfare Advertising - Advanced Notice of Proposed Rulemaking - Seeks Comment on the DOT's Full Fare Advertising Rule  EIN News

Flyers to advertise on helmets this season. Spoiler alert: It’s not Wawa. - The Philadelphia Inquirer
Flyers to advertise on helmets this season. Spoiler alert: It’s not Wawa.  The Philadelphia Inquirer

Bloomberg - Bloomberg
Bloomberg  Bloomberg

Global Television Advertising Market Research Report 2020 | British Broadcasting Corporation, CBS, Comcast Corporation, Viacom Inc., Cox Communication, Gray Television Inc., and more - NeighborWebSJ
Global Television Advertising Market Research Report 2020 | British Broadcasting Corporation, CBS, Comcast Corporation, Viacom Inc., Cox Communication, Gray Television Inc., and more  NeighborWebSJ

FDA sends warning letter to company that is advertising COVID-19 curing tea - Food Safety News
FDA sends warning letter to company that is advertising COVID-19 curing tea  Food Safety News

Capitol siege puts a chill on advertisers' Inauguration Day plans - Business Insider - Business Insider
Capitol siege puts a chill on advertisers' Inauguration Day plans - Business Insider  Business Insider

Mediaocean Ranked First in Advertising Technology on Ad Age Best Places to Work 2021 - GlobeNewswire
Mediaocean Ranked First in Advertising Technology on Ad Age Best Places to Work 2021  GlobeNewswire

The impressive wound left by the nail of an advertising blanket on the knee of a Necaxa footballer - TheNewsTrace
The impressive wound left by the nail of an advertising blanket on the knee of a Necaxa footballer  TheNewsTrace

Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout - Search Engine Journal
Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout  Search Engine Journal

Global Programmatic Display Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 - MENAFN.COM
Global Programmatic Display Advertising Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026  MENAFN.COM

GMG announces new chief advertising officer and CEO international - The Guardian
GMG announces new chief advertising officer and CEO international  The Guardian

Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs - PRNewswire
Global Out-of-Home Advertising Market Report 2020-2030 Featuring Daktronics, JCDecaux, Lamar, OUTFRONT Media, Stroe, Clear Channel Outdoor , Exterion Media, oOh!media, Intersection and Watchfire Signs  PRNewswire

Advertisers pull ads amid the attack on the US Capitol - Business Insider - Business Insider
Advertisers pull ads amid the attack on the US Capitol - Business Insider  Business Insider

News publishers expect advertisers to return to news after Trump’s departure - Digiday
News publishers expect advertisers to return to news after Trump’s departure  Digiday

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

Global Cross-Channel Performance Advertising Platform Market Research Report 2021 | Facebook, Marin Software, Marilyn, Adobe, Accenture - NeighborWebSJ
Global Cross-Channel Performance Advertising Platform Market Research Report 2021 | Facebook, Marin Software, Marilyn, Adobe, Accenture  NeighborWebSJ

Global Online Display Advertising Services Market Will Be Fiercely Competitive by Top Companies in 2026 - The Courier
Global Online Display Advertising Services Market Will Be Fiercely Competitive by Top Companies in 2026  The Courier

Global advertising forecast to set a new record in 2021 - AdAge.com
Global advertising forecast to set a new record in 2021  AdAge.com

VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory - Business Wire
VIOOH and Ubimo Announce Partnership to Offer Data-Driven Digital Out-of-Home (DOOH) Advertising on JCDecaux Inventory  Business Wire

Social media giants in ‘trouble’ if advertisers go after them, analyst warns - Fox Business
Social media giants in ‘trouble’ if advertisers go after them, analyst warns  Fox Business

Wednesday Sector Laggards: Advertising, Textiles - Nasdaq
Wednesday Sector Laggards: Advertising, Textiles  Nasdaq

The Evolution of Advertising Over the Past Four Decades [Infographic] - Social Media Today
The Evolution of Advertising Over the Past Four Decades [Infographic]  Social Media Today

County Board approves advertising for jail positions - Thief River Falls Northern Watch
County Board approves advertising for jail positions  Thief River Falls Northern Watch

Bald Eagle Golf Club: Why advertising matters for exposure - Pro Golf Now
Bald Eagle Golf Club: Why advertising matters for exposure  Pro Golf Now

Weed Wrapped Up: Massachusetts Updates Labeling, Packaging, and Advertising Regulations - JD Supra
Weed Wrapped Up: Massachusetts Updates Labeling, Packaging, and Advertising Regulations  JD Supra

Amazon’s advertising business booms in pandemic - Financial Times
Amazon’s advertising business booms in pandemic  Financial Times

The Most Shameless False Advertising You'll Ever See Was The Art On '90s Racing Game Boxes - Jalopnik
The Most Shameless False Advertising You'll Ever See Was The Art On '90s Racing Game Boxes  Jalopnik

ZW Data selected as a key agent for merchant advertising by a Chinese internet security company - Seeking Alpha
ZW Data selected as a key agent for merchant advertising by a Chinese internet security company  Seeking Alpha

The 2020 Advertising Slump | Here & Now - Here And Now
The 2020 Advertising Slump | Here & Now  Here And Now

Jay White's Profile Removed From NJPW Website, NJPW Still Advertising White For Upcoming Events - Wrestling Inc.
Jay White's Profile Removed From NJPW Website, NJPW Still Advertising White For Upcoming Events  Wrestling Inc.

Facebook's Small Advertisers Say They're Hurt by AI Lockouts - Bloomberg
Facebook's Small Advertisers Say They're Hurt by AI Lockouts  Bloomberg

Super Bowl commercials might look different this year as advertisers are hesitant - 13WMAZ.com
Super Bowl commercials might look different this year as advertisers are hesitant  13WMAZ.com

Advertisement For Bids | Legal Announcements | oanow.com - Opelika Auburn News
Advertisement For Bids | Legal Announcements | oanow.com  Opelika Auburn News

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

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