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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'...

Now I'll share with you a few secrets for creating good adverts. So let's dive right in because we're all busy people ;-)

First you need to be introduced AIDA.

- A stands for ATTENTION, as in get some or you lose your chance
- I stands for INTEREST, as in now keep me interested.
- D stands for DESIRE, as in ok, make me want what you've got.
- A stands for ACTION, because people need to take some for things to happen.

Got it? That's all there is to it?Easy right?

If it were that easy we'd all be rich and you wouldn't need marketing consultants like me. Truthfully, just invest a few thousand hours studying, read all the classic books on advertising that date as far back as 1920 (when advertising really became a science) and you'll have the subject down cold.

And on the off-chance you don't have that much free time, I'll give you some wickedly powerful pointers that will let you leapfrog over the other guys. So let's begin?

Headlines R Us (or is that You?)

It all starts with a headline. You know, the first thing the prospect sees. The title at the top of the page, that's the headline. The first few words they hear on the radio, that's a 'headline' too. Take this article for example, the headline was the first thing you saw. A good headline can almost stand alone and you just 'get it'. It's an advert for the advert.

Studies have shown the headline results in approximately 80% of the results. So the headline makes all the difference. In one test a changed headline improved response over 2000% (over 21 times!)

Here's an example of a really bad headline? YOUR COMPANY NAME

That's right, your company name is not a good headline. In fact your name, your contact details, how long you've been in business and all those other boring bits of data you often put at the top of adverts, is a waste of time?and money UNTIL the prospect wants to know who you are - only then are they important.

Next...Make Them An Offer They Can't Refuse

Then you have to make a good offer. Don't beat around the bush. People are busy, your headline stopped them, now they're looking - so make your pitch. Give them the best you've got. Make them an offer they can't refuse?

Describe the benefits of having your product or service in a way that the prospect can experience. Don't focus on the specific features - focus on benefits. People buy benefits. Here's an example:

[Feature] 1/4 Inch Masonry Drill Bit.

[Benefit] 1/4 Inch hole... Probably to hang a picture - so the real benefit was admiring the picture or proving to your spouse that you really are handy around the home...

Finally...Action!

And once you've helped them see themselves experiencing your product or service tell them what you want them to do - call, click or visit today. Or words to that effect. Remember, advertising that does anything other than sell is a waste of money for most of us - brand advertising is expensive.

Darn it...I've run out of time.

Because headlines are so critical to the success of your adverts I wanted to sign-off with this formula for a good headline: SINC (Self Interest, Curiosity & News).

If you can make the headline show the reader what's in it for them, make them curious to read more, and share something newsworthy you've likely got a winner on your hands.

Remember, the money is ALWAYS in the headline.

JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of eBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish. Visit http://www.JamesBurchill.com for details.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. April / 19 / 2021

Vizio is a smart bet on the future of advertising, Wells Fargo says - CNBC
Vizio is a smart bet on the future of advertising, Wells Fargo says  CNBC

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options - TMZ
Demi Lovato Calls Out Fro-Yo Shop for Advertising 'Diet' Options  TMZ

The top 10 ad spenders in Big Pharma for 2020 - FiercePharma
The top 10 ad spenders in Big Pharma for 2020  FiercePharma

How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market - AdExchanger
How Advertisers Can Use Addressability To Unlock The Diverse Hispanic Market  AdExchanger

Blockchain in digital marketing: More consumer trust - and new ways of advertising - Marketing Tech
Blockchain in digital marketing: More consumer trust - and new ways of advertising  Marketing Tech

Search advertising is resilient thanks to the ecommerce channel - eMarketer
Search advertising is resilient thanks to the ecommerce channel  eMarketer

An introduction to advertising on Reddit - GamesIndustry.biz
An introduction to advertising on Reddit  GamesIndustry.biz

Advertising Agency Employees Share Pandemic Burnout Stories - Business Insider
Advertising Agency Employees Share Pandemic Burnout Stories  Business Insider

Burnout hits ad agencies - Business Insider
Burnout hits ad agencies  Business Insider

Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming - Forbes
Maryland To Delay Controversial Digital Advertising Tax As The Lawsuits Keep Coming  Forbes

Verizon Media launches Next-Gen Solutions, the future of ID-less advertising - Verizon Communications
Verizon Media launches Next-Gen Solutions, the future of ID-less advertising  Verizon Communications

Hawaiian Host is accused of false advertising for mainland-made treats - Honolulu Star-Advertiser
Hawaiian Host is accused of false advertising for mainland-made treats  Honolulu Star-Advertiser

How Brands Turned to In-Game Advertising During The Pandemic - Morning Brew
How Brands Turned to In-Game Advertising During The Pandemic  Morning Brew

RIT advertising photography students win gold at Rochester ADDY awards | RIT - RIT University News Services
RIT advertising photography students win gold at Rochester ADDY awards | RIT  RIT University News Services

Colorado governments work to bridge vaccine gaps through advertising - FOX 31 Denver
Colorado governments work to bridge vaccine gaps through advertising  FOX 31 Denver

Lumenad Launches Advertising Intelligence Software for Digital Marketers - PRNewswire
Lumenad Launches Advertising Intelligence Software for Digital Marketers  PRNewswire

The future of political advertising is connected TV - Axios
The future of political advertising is connected TV  Axios

Advertising Employees Are Facing Burnout and Some Are Quitting - Business Insider
Advertising Employees Are Facing Burnout and Some Are Quitting  Business Insider

Apple declares data protection: no advertising for children – Northern Gwinnett News - Northern Gwinnett News (NGwinnett.com)
Apple declares data protection: no advertising for children – Northern Gwinnett News  Northern Gwinnett News (NGwinnett.com)

Advertising agencies imagine the office of the future - Business Insider
Advertising agencies imagine the office of the future  Business Insider

Indonesia poses the world's highest brand risk for digital advertisers | Advertising - Campaign Asia
Indonesia poses the world's highest brand risk for digital advertisers | Advertising  Campaign Asia

Snap: A digital advertising revolution bolstered the 'camera company' - CNBC
Snap: A digital advertising revolution bolstered the 'camera company'  CNBC

Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season - bleachernation.com
Report: Advertisements on Sweaters Could Come to the NHL by 2022-23 Season  bleachernation.com

Study.com names Texas State University advertising degree among best in nation - San Marcos Daily Record
Study.com names Texas State University advertising degree among best in nation  San Marcos Daily Record

Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news - GSMArena.com
Huawei opens ad partnership program to advertisers in Europe - GSMArena.com news  GSMArena.com

Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier - The Courier
Global Online Advertising Market SWOT Analysis, Key Indicators, Forecast 2027 : Google LLC, Microsoft Corporation, Twitter Inc. – The Courier  The Courier

Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial - The Courier
Aerial Advertising Market 2021 Strategic Assessment – Ad Airlines, LLC, Arnold Aerial, Alarid Advertising company, Van Wagner Aerial  The Courier

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Opinion: Don't ban 'surveillance' advertising. Fix it. - AdAge.com
Opinion: Don't ban 'surveillance' advertising. Fix it.  AdAge.com

Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - PRNewswire
Global Digital OOH Advertising Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts  PRNewswire

Social Advertising Software Market Actual Strategies of Key Players to Overcome COVID 19 Pandemic | Sprinklr, MediaMath, FastTony.es, Advertising Studio, Adobe, Kenshoo, WordStream, AdRoll. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Social Advertising Software Market Actual Strategies of Key Players to Overcome COVID 19 Pandemic | Sprinklr, MediaMath, FastTony.es, Advertising Studio, Adobe, Kenshoo, WordStream, AdRoll. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance - SpaceCoastDaily.com
Space Coast Advertising Federation to Host Two-Part Virtual Series On ADA Website Compliance  SpaceCoastDaily.com

Local Chinese regulators fine Alibaba-backed browser for false advertising - Reuters
Local Chinese regulators fine Alibaba-backed browser for false advertising  Reuters

Jun Group Launches Self-Service Advertising Platform for SMBs - GlobeNewswire
Jun Group Launches Self-Service Advertising Platform for SMBs  GlobeNewswire

Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier - The Courier
Blockchain In Media, Advertising, And Entertainment Industry Market Analysis 2021 to 2025 – Expectation Surges with Rising Demand and Changing Trends – The Courier  The Courier

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Charter Must Pay $19M to Windstream for False Advertising - TV Technology
Charter Must Pay $19M to Windstream for False Advertising  TV Technology

Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Multi-Screen Advertising Market Size & Share Expanding Across the Globe by 2021-2029 | Top Key Players- Orange Telecom, Google, Microsoft, Netflix, Roku, Amazon, – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Infinity advertising enters into strategic tie-up with Mobiloitte - Exchange4Media
Infinity advertising enters into strategic tie-up with Mobiloitte  Exchange4Media

Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program - ExchangeWire
Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program  ExchangeWire

Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award - PRNewswire
Smarty Social Media Receives The Startup Weekly's 2021 Marketing & Advertising Companies to Watch Award  PRNewswire

Will Sports TV Advertising Return to Pre-Pandemic Form? - Hollywood Reporter
Will Sports TV Advertising Return to Pre-Pandemic Form?  Hollywood Reporter

Maryland Takes a Beat on Its New Digital Advertising Tax - JD Supra
Maryland Takes a Beat on Its New Digital Advertising Tax  JD Supra

The judging panel for Nine's State of Originality advertising award - AdNews
The judging panel for Nine's State of Originality advertising award  AdNews

Advertisement For Bids | Legal Announcements | dothaneagle.com - Dothan Eagle
Advertisement For Bids | Legal Announcements | dothaneagle.com  Dothan Eagle

ROI of Advanced Digital Advertising: What Marketers Need to Know - Law.com
ROI of Advanced Digital Advertising: What Marketers Need to Know  Law.com

Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Smart Advertising Market 2021 Business Opportunities, Current Trends, Challenges and Forecast 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

New Gen Z social platform Yubo launches its first global advertising campaign in Australia - Marketing magazine Australia
New Gen Z social platform Yubo launches its first global advertising campaign in Australia  Marketing magazine Australia

Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath® - PRNewswire
Magnolia Medical Launches New "Diverted" Multi-Media Advertising Campaign to Educate Healthcare Providers on Benefits of Steripath®  PRNewswire

Planning Your Advertising Approach with COVID-19 in Mind - Special Events
Planning Your Advertising Approach with COVID-19 in Mind  Special Events

Honesty Is The Best Policy, Even In Advertising - AList
Honesty Is The Best Policy, Even In Advertising  AList

Media and Advertising Community to Host "Advancing Diversity Week" September 20-23 - PRNewswire
Media and Advertising Community to Host "Advancing Diversity Week" September 20-23  PRNewswire

New wooden satellite is part advertising, part student project - Ars Technica
New wooden satellite is part advertising, part student project  Ars Technica

Cinema advertising post-pandemic: what does the future hold for the silver screen? - The Drum
Cinema advertising post-pandemic: what does the future hold for the silver screen?  The Drum

Programmatic Advertising Company MOLOCO Releases New Report - MarTech Series
Programmatic Advertising Company MOLOCO Releases New Report  MarTech Series

Change baby's diaper to avoid mythical monsters | Advertising - Campaign Asia-Pacific
Change baby's diaper to avoid mythical monsters | Advertising  Campaign Asia-Pacific

Deion Sanders Has Already Made Jackson State A Fortune In Advertising And Exposure, And He’s Not Done Yet - BroBible
Deion Sanders Has Already Made Jackson State A Fortune In Advertising And Exposure, And He’s Not Done Yet  BroBible

Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Advertising Display Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Cowen raises targets on digital advertising leaders headed into earnings - Seeking Alpha
Cowen raises targets on digital advertising leaders headed into earnings  Seeking Alpha

Judge orders Charter to pay $19M to Windstream in false advertising suit - FierceTelecom
Judge orders Charter to pay $19M to Windstream in false advertising suit  FierceTelecom

They Had a Fun Pandemic. You Can Advertise with Them in Print. - Morning Brew
They Had a Fun Pandemic. You Can Advertise with Them in Print.  Morning Brew

5 habits of the most effective advertisers - AdNews
5 habits of the most effective advertisers  AdNews

Comcast, Verizon Sue Maryland Over New Digital Advertising Tax - Bloomberg Law
Comcast, Verizon Sue Maryland Over New Digital Advertising Tax  Bloomberg Law

Interactive Advertising Market COVID 19 Impacted In-Depth Analysis including key players Grey Advertising, Crispin Porter + Bogusky, Shine, Wieden+Kennedy - NeighborWebSJ
Interactive Advertising Market COVID 19 Impacted In-Depth Analysis including key players Grey Advertising, Crispin Porter + Bogusky, Shine, Wieden+Kennedy  NeighborWebSJ

Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Display Advertising Market Will Reflect Significant Growth Prospects of US$ Mn during 2021-2026 with Major Key Player: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border - CNN
Report: Human smugglers increasingly use Facebook to advertise services on the US-Mexico border  CNN

Few Older Americans Trust Social Media Advertising 04/14/2021 - MediaPost Communications
Few Older Americans Trust Social Media Advertising 04/14/2021  MediaPost Communications

AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin - Yahoo Finance
AcuityAds Provides Q1 2021 Update on the Adoption of its Advertising Automation Platform, illumin  Yahoo Finance

IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts - PRNewswire
IAB Internet Advertising Revenue Report for 2020 Shows 12.2% Increase in Digital Advertising, Despite COVID-19 Economic Impacts  PRNewswire

iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021 - MediaPost Communications
iHeart Shares Jump On Analyst's Bullish Advertising Outlook 04/14/2021  MediaPost Communications

Carson Now Advertising Information | Carson City Nevada News - Carson Now
Carson Now Advertising Information | Carson City Nevada News  Carson Now

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking... - MacRumors
Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking...  MacRumors

Your Ad Here: TheBurg captures 10 awards in annual advertising contest - The Burg News
Your Ad Here: TheBurg captures 10 awards in annual advertising contest  The Burg News

New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV - GlobeNewswire
New Research Finds That 72% of US Digital Advertisers Believe CTV Reaches Audiences More Effectively Than Linear TV  GlobeNewswire

Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11 - PRNewswire
Katten Wins Record $19 Million+ Award for Client Windstream In False Advertising Case Arising Out Of Windstream's Chapter 11  PRNewswire

Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know - Search Engine Journal
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know  Search Engine Journal

Hub - Global Advertising Lawyers Alliance (GALA) - Lexology
Hub - Global Advertising Lawyers Alliance (GALA)  Lexology

How the use of SPACs are changing publishers' business - Advertising - BizReport
How the use of SPACs are changing publishers' business - Advertising  BizReport

Infectious Advertising assigned the creative mandate for Ebco - afaqs
Infectious Advertising assigned the creative mandate for Ebco  afaqs

Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche - Los Hijos de la Malinche
Experiential Advertising Agency Services Market is Expected to Deliver Higher Revenue in Next 5 Years – Los Hijos de la Malinche  Los Hijos de la Malinche

Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign - WWD
Tahar Rahim Stars in His First Louis Vuitton Advertising Campaign  WWD

Advertising Going Back For The Future: The Upside Of A Post-IDFA World - AdExchanger
Advertising Going Back For The Future: The Upside Of A Post-IDFA World  AdExchanger

Huge lawsuit filed by King's Casino against online social media giant - World Casino Directory
Huge lawsuit filed by King's Casino against online social media giant  World Casino Directory

eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids - eMarketer
eMarketer Podcast: Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids  eMarketer

How Artists and Advertisers Leverage Eye Gaze - Psychology Today
How Artists and Advertisers Leverage Eye Gaze  Psychology Today

In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers - PRNewswire
In-Vehicle Advertising to Fall Flat - Commerce Is The New Revenue Stream For Car Makers  PRNewswire

Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising - EIN News
Cars On Search Is Reframing The Way Auto Dealerships Are Doing Advertising  EIN News

FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising - Business Wire
FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising  Business Wire

General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies - The Wall Street Journal
General Motors Vows to Send More Advertising Dollars to Black-Owned Media Companies  The Wall Street Journal

Plankenhorn, Keystone Advertising merge | News, Sports, Jobs - Williamsport Sun-Gazette
Plankenhorn, Keystone Advertising merge | News, Sports, Jobs  Williamsport Sun-Gazette

Microsoft Advertising's New Rollout & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Rollout & More Digital Marketing News  Search Engine Journal

Learn more about digital art and advertising at Caddo Career & Technology Center - ArkLaTexHomepage
Learn more about digital art and advertising at Caddo Career & Technology Center  ArkLaTexHomepage

All Online Advertising Rules Are Broken -- And That's OK 04/14/2021 - MediaPost Communications
All Online Advertising Rules Are Broken -- And That's OK 04/14/2021  MediaPost Communications

Global Social Media Advertising Market Summarization of the Keyplayer's Business Strategy: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora etc. - Los Hijos de la Malinche
Global Social Media Advertising Market Summarization of the Keyplayer's Business Strategy: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, Alibaba, Tencent, Twitter, Aol(Verizon Communications), eBay, Linkedin, Amazon, IAC, Soho, Pandora etc.  Los Hijos de la Malinche

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions - The Wall Street Journal
With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions  The Wall Street Journal

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

Microsoft Advertising announces Automotive Ads open beta in the US and UK - Search Engine Land
Microsoft Advertising announces Automotive Ads open beta in the US and UK  Search Engine Land

Rise and Decline of Adobe's Advertising Business 2021 - Business Insider
Rise and Decline of Adobe's Advertising Business 2021  Business Insider

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