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Content Syndication Through RSS Feeds
Delivering regularly updated content to website visitors is
easier through RSS resources.
RSS, also known as Rich Site Summary or Really Simple
Syndication, has been used for years by online visitors. However,
it has only recently begun to gain popularity among webmasters as
a means of providing visitors with constantly refreshed content.
These feeds were originally developed to deliver updated news
more quickly, but they have since evolved to allow for nearly
instantaneous updates of many types of information.
Growing websites can benefit from RSS feeds since they allow
for fresh copy to be updated regularly online. Once the RSS feeds
are inserted into the web pages, they provide a steady stream of
syndicated content updated continuously. Most RSS feeds consist
of a headline, content summary, and a link to the actual online
article. They are typically composed in XML, a markup language
similar to HTML, to allow webmasters to manipulate and integrate
new copy into their existing site pages.
The increased popularity of these RSS feeds have benefited
online sites as they the have helped to drive increased traffic
and search engine ranking results. The fact that the syndicated
content is changing constantly in RSS feeds means that search
engine spiders are likely to visit and index your website pages
more often. RSS feeds also keep webmasters from having to worry
about updating their content, and visitors can rely on fresh
articles being available to read whenever they want. Articles are
also easy to locate on RSS feeds, as they can be categorized for
easy navigation. This increases the chances of receiving visitors
from other sites.
While modern technology has made integrating RSS feeds into
one's website easier, contributing content to RSS feeds remains a
bit more complex. To effectively post copy onto RSS feeds, you
first need an RSS program that will allow you to format your
content for syndication. If you are a professional web developer,
for example, you might be interested in creating your own XML
files to display content. This option will allow for more
flexibility in the way content is displayed. If you lack the
online knowledge to understand how to use XML, you might want to
invest in one of the many RSS software programs that allow users
to create and publish syndicated content without having to use
any XML language at all.
One of the most popular software programs is FeedForAll, which
is an inexpensive yet effective tool for developing and
maintaining an RSS feed. This program, and others like it, allows
users to utilize their own syndicated content, or to download
existing feeds from the internet. It also provides users with the
ability to manually edit their site to include pictures and
colors which may create a more exciting online experience for
customers.
As the need for the internet to provide instantaneous access
to a wide variety of information continues to grow, RSS feeds
have become a critical component of information distribution. It
is likely that RSS feeds will serve as an important tool for
sharing information on the web for years to come and could, in
the not too distant future, even begin to rival e-mails as the
preferred method of knowledge sharing. Therefore, understanding
how best to utilize RSS feeds into your website may have lasting,
positive effects on your business' growth.
Online reprint rights granted as long as the article is
published in its entirety, including links and resource box.
© John
Doetsch 2005.
John Doetsch is an author and founder of Websition.com where
you will find additional articles and web site content
written by the Internet's most gifted authors.
MORE RESOURCES updated Sat. December / 21 / 2024
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