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Why Blogs Have Become the Search Engine Optimization Equalizer


ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.eBay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. March / 03 / 2021

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Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

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The Rise and Demise of RSS  Motherboard

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Link to the Original Articles in your RSS Feeds  Digital Inspiration

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RSS’s standardised Hinduism – Part 1  Times of India

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Member manager sought for YALSA's blog, The Hub  ala.org

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What Happened to Tagging?  JSTOR Daily

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RSS is the greatest enemy of Hinduism  Times of India

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My Own Personal Extinction - Scientific American Blog Network  Scientific American

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What is RSS? And Is It Still Important?  Small Business Trends

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Web 100: Best law blogs  ABA Journal

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Time has come for an all-India Muslim party  The Times of India Blog

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RSS Feeds and How To Burn Them  Business 2 Community

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

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Neurocracy: Using Wikipedia as an Interactive Narrative Device  Gamasutra

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

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How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

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Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

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2244™ Launches an Edited Blog and Annual Festival  PRNewswire

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

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Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

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Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

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The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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How to Update Blog Posts to Increase Your SEO Every Time  Customer Think

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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Why science blogging still matters  Nature.com

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Open World Level Design: The Full Vision (part 4/5)  Gamasutra

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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XML – RSS  Business Blog Consulting

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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Lee Odden  Business Blog Consulting

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The Rule of 5 for Bloggers  Entrepreneur

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Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Rising divorces a sign of justice, not arrogance  Times of India

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

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Private blog networks: A great way to get your site penalized  Search Engine Land

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How to Write an Awesome Blog Post in 5 Steps  WordStream

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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Break out of the blogging doldrums  TechRepublic

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Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

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Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

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This Is the Dumbest Foodie Battle of Our Time  Slate

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What is Mr Modi’s plan for India’s Muslims?  Times of India

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