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ALEXA WEIGHS IN...
For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.
Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.
The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.
On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:
( This info came from: http://www.alexa.com/site/ds/top_500 )
WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON
Sure, five of these top ten sites are search oriented sites, but that is not the answer.
Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.
The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.
BLOGS ARE THE GREAT EQUALIZER
Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.
What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.
It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.
BLOGS REQUIRE A COMMITMENT ON YOUR PART
Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.
Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.
Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.
BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR
There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.
To see a list of the blogging programs that are available, check out this link:
My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.
I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.
Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.
>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.
Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.
EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS
The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.
While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.
Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.
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Why Wordpress is now my Blog of Choice
The more I use Wordpress, the more I love it. It has 2 very important features that Blogger doesn't yet support.
Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of blogging and RSS. Once the province strictly of people who got a kick out of publishing online diaries, and later of political and social commentarists, blogs and RSS are being adopted by the internet marketing community.
Why It Took Me So Long To Blog
When I saw my first blog, I wasn't impressed.The first blogs I ever read were embarrassing tales of teenage angst better left private, political diatribes from both the rabid right and the rabid left, and jargon-filled tech rags that made my eyes glaze overAnd yet everyone was talking about blogs and that I would soon be left behind if I didn't have one.
Blogs and Journalism
The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media.
Business Blogging: Where Do I Start?
The new hot commodity is a blog for your small business so you've decided you must have one.Before you begin think about it long term.
Internet News Services Explode Online
It seems no matter how much information comes available online, people thirst for more.To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds.
17 Mistakes Professionals Make with Their Blogs
Are you getting results from your business blog? Is it getting harder for you to spend time on your blog because you're just not seeing how it is going to pay off? If so, you're not alone. Hundreds of blogs are started each day and many of them are abandoned after several months because it takes time and energy to keep a good business blog going.
Strategies to Make Your Blog More Interesting
Putting up your business blog is an advantageous way of establishing your presence on web. It's no longer just about putting plain texts up on your blog.
Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.Now for those of you who aren't quite up to speed on "RSS" here's the basic definition -- RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .
6 Reasons Why RSS Beats Email Marketing
A brand new marketing tool predicted to replace email is currently sweeping the World Wide Web like a storm.The Internet is experiencing the so-called "orange" revolution and there's no stopping to it.
Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
Bloggers blog. That's what they do.
Tips for a Better RSS Feed
Like anything else, a little work can pay dividends. Well-written RSS feeds are more useful to readers and result in more website traffic for the publisher.
The Viability of Blogging to a Niche Market
Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.
Strategic RSS Positioning: How to Hotwire Your Site to Google!
There's no denying it, the Internet has changed. The change was so subtle most people missed it.
What is a Business Blog?
Although Blog was the most requested word of 2004 as per Merriam Webster Dictionary Online, there are quite a few people, for whom the word Blog is still unknown.Blog is an online journal of events, raves, rants of the people.
Should You Get A Blog?
A blog is a type of website. It allows the website owner to easily write messages that get posted to the site automatically, often in a journal or diary-like style.
Blogging Advice - Give Your Readers What They Want
Web gives a lot of exposure; weblog stabilizes the exposure with a profound purpose. The purpose of a Weblog is to complement e-newsletters, serving readers in a way that extends a blogger's expertise and leadership in the market.
How and Why to RSS
RSS feeds and blogs (and blog and pinging) are part of the latest hyper-frenzy in internet marketing. Tools and services are mushrooming all over.
Is a Blog Right For Your Business?
Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will.
Shared RSS - Syndication for the Rest of Us
RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer.
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