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Why Blogs Have Become the Search Engine Optimization Equalizer


ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.eBay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. June / 23 / 2024

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RSS Feeds - Climate Change  Conservation International

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

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The top five RSS readers for keeping up with your news feeds  The Verge

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What is an RSS feed? Here’s why you should still use one  Digital Trends

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The podcast revolution — Harvard Gazette  Harvard Gazette

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Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

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How Google Reader died — and why the web misses it more than ever  The Verge

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15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

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Madan Das – the RSS Leader who could say No  The Times of India

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Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

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Read Salon's blogs in your RSS reader  Salon

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NEW Planet Money  NPR

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FOXNews.com RSS Feeds  Fox News

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RRS Sir David Attenborough  British Antarctic Survey

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SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

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11 best Twitter alternatives  TechTarget

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RSS must discard its anti-democratic-secular India agenda  The Indian Express

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NCSC RSS feeds  National Cyber Security Centre

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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Krebs on Security – In-depth security news and investigation  Krebs on Security

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‏‏Golf Channel  NBC Sports

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Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

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RSS’s standardised Hinduism – Part 4  The Times of India

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Star Wars News, Articles & Quizzes  StarWars.com

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RSS Feeds Repaired, But What is RSS?  AccuWeather

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The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

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RSS’s standardised Hinduism – Part 1  The Times of India

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Sony Ericsson K800i review: Sony Ericsson K800i  CNET

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A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

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TikTok - Make Your Day  TikTok - Make Your Day

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The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne - Daily Mail
Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne  Daily Mail

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BBC Food blog: I Can Cook: Getting very young children to cook  BBC

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Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

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CYBERUK - NCSC.GOV.UK  National Cyber Security Centre

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5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

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NCSC Certified Training  National Cyber Security Centre

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How association with RSS has given meaning to my life  The Times of India

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