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Why Blogs Have Become the Search Engine Optimization Equalizer


ALEXA WEIGHS IN...

For those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site.

Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to- Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website.

The reason why the Alexa results are skewed to the Business-to- Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services.

On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows:

* http://www.yahoo.com

* http://www.msn.com

* http://www.google.com

* http://www.passport.net

* http://www.eBay.com

* http://www.microsoft.com

* http://www.amazon.com

* http://www.fastclick.com

* http://www.google.co.uk

* http://www.aol.com

( This info came from: http://www.alexa.com/site/ds/top_500 )

WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON

Sure, five of these top ten sites are search oriented sites, but that is not the answer.

Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile.

The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis.

BLOGS ARE THE GREAT EQUALIZER

Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse.

What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis.

It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog.

BLOGS REQUIRE A COMMITMENT ON YOUR PART

Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog.

Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog.

Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches.

BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR

There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server.

To see a list of the blogging programs that are available, check out this link:

http://keywordtext.com/redir/blog-list

My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part.

I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog.

Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis.

>From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website.

Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain.

EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS

The big sites on the internet got to be that way because they consistently add new, original, and exclusive content to their websites.

While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us.

Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you.

Hunter Waterhouse is one of the editors at: KeywordText.com. "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. May / 06 / 2021

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YANG | The Romance of Substack and the Illusion of Meritocracy  Cornell University The Cornell Daily Sun

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Donald Trump Launches Twitter Clone for Himself and Himself Alone  VICE

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

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Virtual Tour Guide/Historical Blogger Enhancing the Boston and the Savannah Region Experience for Tourists  PRNewswire

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19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

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The Rise and Demise of RSS  Motherboard

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26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

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Link to the Original Articles in your RSS Feeds  Digital Inspiration

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RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

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What is RSS? And Is It Still Important?  Small Business Trends

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eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

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Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

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WordPress wants to help more people into blogging  TechRadar

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As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

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Will there be peace between India and Pakistan?  The Times of India Blog

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RSS Feeds and How To Burn Them  Business 2 Community

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A Few Simple Benefits of Using An RSS Feed  Business 2 Community

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What Happened to Tagging?  JSTOR Daily

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Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

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The Scary Secrets of Horror Design From Silent Hill 4 The Room  Gamasutra

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Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

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RSS’s standardised Hinduism – Part 3  Times of India

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Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

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What Is an RSS Feed? (+ How to Get Started)  G2

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The Not so Secrets to Success in the Game Industry  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

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Game platform deep-dive: from NeuroVoider to ScourgeBringer  Gamasutra

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Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

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news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

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Pinarayi’s midnight rendezvous  The Times of India Blog

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How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

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How did Fall Guys get it so right?  Gamasutra

Contract Killers: What developers should eliminate from their publishing agreement (part 1) - Gamasutra
Contract Killers: What developers should eliminate from their publishing agreement (part 1)  Gamasutra

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Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

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How to Write a Successful Blog  Digital Inspiration

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

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How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

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What Hindutva trolls can learn from Gandhi  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

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India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

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14 ways to gain attention for your law blog  Real Lawyers Have Blogs

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

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5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

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The RSS sutras for the twenty-first century  Times of India

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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Diego Ricchiuti's Blog - Magic the gathering is evolving  Gamasutra

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Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

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Making That Shift from Blogger to WordPress  Digital Inspiration

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

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Best blogging platforms of 2021  TechRadar

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Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

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8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

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How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

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Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

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How (And Why) To Launch Your Financial Institution's New Blog  The Financial Brand

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Simon Carless's Blog - When Your Wishlists Don't Convert  Gamasutra

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Contextual AdSense Ads for RSS Feeds - See Sample Code  Digital Inspiration

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Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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Launch Day Depression (And Why I'm Over It)  Gamasutra

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

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12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

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‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

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Blogs:  Gamasutra

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Lee Odden  Business Blog Consulting

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100 Best RSS Feeds to Follow Engineering News  SociableBlog

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The RSS isn’t an NGO, it very much a government organisation  Times of India

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How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

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Why so few Muslims in the union cabinet  The Times of India Blog

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12 Ways to Earn Money and Authority by Blogging  Social Media Today

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This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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Data for journalists: understanding XML and RSS  Online Journalism Blog

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‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

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