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Should Affiliates Really Use Blogging and Pinging To Get
Indexed?
There seems to be a huge craze lately with everyone trying to
blog and ping to get their websites indexed into the search
engines. Although this can be a great tool, all marketers should
first understand exactly what they're getting themselves into
before starting.
This article is to serve as a beginners guide to getting
started with blogging and pinging.
1. What is a blog?
A "blog" is short for "web log." A web log is an online diary
or journal. The main aspect blog is that it is frequently updated
- at least once a week, sometimes every day or even more.
Since blogs are regularly updated, they tend to carry more
value than regular static HTML pages (in some cases).
2. What is a ping?
A ping is a program that sends out a brief request for a
response from another computer or server. When you ping on the
Internet, you send out a program to see if a remote server is
responding.
3. How do bloggers use pings?
Two main reasons to use pings with blogs: First and foremost
is to let the search engines know that you have updated your
website so they can send their spiders.
Secondly, pings also update the websites on the internet who
are using your blog on their site (through a feature called RSS
feeds, they are displaying your messages on their site).
4. So what is the big deal about blogging and pinging?
Smart affiliate marketers use blogging and pinging to help get
their sites crawled and indexed by the search engine spiders a
lot quicker than they normally would.
They set up a blog either on their main site or on a
sub-domain of their site. They then post links to their product
pages on their blog and send out a ping to all the major servers
on the Internet.
That ping says "This site has fresh content, time to go add it
to your database!" It's a trigger that sends the search spiders
looking for updated pages on your site. When they find the new
pages, search engines tend to index them much faster.
Blogging and pinging will not get you into EVERY search engine
overnight. As of this writing, it is most effective with getting
into Yahoo. But often MSN, and even Google, will follow in short
order.
Combine blogging and pinging with good link recruiting for the
best indexing.
Also, blog and ping on a regular basis if you want to "stay"
indexed in the search engines.
6. Is blogging and pinging a requirement to get indexed?
No. You can get indexed quickly by getting plenty of natural
backlinks. But for backlinks to be most effective, they have to
appear as if they were natural and this can take weeks if not
months. Blogging and pinging does seem to drastically shorten the
process.
7. Is there a downside to blogging and pinging?
Yes, some marketers are starting to abuse this strategy and
the engines are getting wise to it! If you go over-board you risk
getting your website completely banned and removed.
Also, many marketers are blogging and pinging for a few days
and then forgetting about the website - your website will likely
be de-indexed if you do not continue to naturally blog and
ping.
The bottom line is that blogging and pinging is a great
strategy right now to help you get your website indexed faster.
However, the old natural way of getting incoming links is still
the best and most assured way - not to mention the long-term
benefits of having incoming links.
If you have not yet started blogging and pinging, I suggest
you start with a practice website first, not your main
website.
Copyright 2005 Kurma Group
This article has been authored by Anik Singal, an extremely
successful and young internet entrepreneur and affiliate
marketing consultant. Anik has developed his own affiliate
marketing system that helped him earn over $10,466 in 60 days -
he is now training select students on his system. http://www.AffiliateClassroom.com/free-course.html
MORE RESOURCES updated Fri. September / 29 / 2023
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