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Is RSS Here to Stay or Gone Tomorrow?
RSS is totally hot. We have seen it everywhere, from John-Doe
blogsites to major news websites. If you haven't heard of RSS
before, that's okay, because I hadn't either until a couple of
months ago!
RSS stands for Really Simple Syndication, or whatever you want
it to stand for. (I have seen it also stand for RDF Site Summary,
but it really doesn't matter.) What's important is what it
does.
Here's how RSS works:
Every site that has constantly changing content has one big
problem: How do you notify your visitors when you've posted new
content without them having to scour your entire site every 30
mins? You could send them an email, but that has several
drawbacks.
First, you might not get your messages through the spam
filters. Filters are snatching more and more messages, and just
to keep up anymore you have to run all your content through
rating systems just to find the likelyhood of it getting blocked.
What a pain in the neck!
Second, people are so hesitant to give out their closely
guarded email address. I know I guard my email address with my
life. How can your visitors trust you if they just clicked to
your site? You could be an underground spam operation for all
they care.
This is where RSS is awesome!
Instead of sending an email, you can have your website
generate what's called an RSS Feed. An RSS Feed is nothing more
than a webpage with a bunch of summaries of the new content on
it. Next time you see that little orange icon with XML or RSS,
click on it and you'll see what I mean. The summaries are
formatted in such a way that an RSS Reader can sort them out and
display them neatly.
There are tons of free RSS Readers now, so if you don't have
one, do a simple Google search for RSS Reader and you should have
no trouble finding one.
All the visitor has to do is copy the little orange RSS icon
link and paste it into their RSS Reader program. The RSS program
will periodically download the RSS webpage and will display the
new headlines much like your email program will display your
subject lines. If you like one of the headlines, you can click on
it and it will display a short description and a link to the
entire article. If you want to read more, click the link and it
will display the actual full article on the website.
Here's why this is killer:
You can now be notified of the new content or headlines posted
to all your favorite websites without having to do very much
work! Imagine putting twenty RSS Feeds into your reader and
having it download all the content in a matter of seconds instead
of having to surf to each site individually!
If you ask me, RSS is here to stay. All the major sites
support it like CNN, ESPN, Yahoo and Google, so that surely is a
good sign! So go on and fire up Google and get yourself an RSS
Reader. You will be glad you did...I sure was!
Feel free to reprint this article so long as you include the
resource box listed with the article.
Kent Thompson is the creator of FeedMagic, a full-featured
sequential autoresponder program that allows your subscribers to
choose between Email or a personalized RSS Feed for delivery. To
find out how you can use the power of RSS for your website, click
here: http://FeedMagic.com
MORE RESOURCES updated Sat. December / 21 / 2024
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