RSS - Bogging Information Channel
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3 Tips to improve your RSS marketing
You have created an RSS feed, or maybe you have several feeds and
you post at least once a week to keep your RSS subscribers
interested. So now you can sit back and watch your hit counter
tally up all those extra visitors. Well you may think you have
finished but there are a few things you can do to improve things
still further.
1. Let browsers and search engines know you have an RSS
available.
To do this you need to add a line of HTML to every page that has
a link to your RSS feed. The link will be:
link rel="alternate" type="application/rss+xml" title="title"
href="http://www.site.com/rss.xml"
This line will need to be enclosed by angled brackets and placed
between your HEAD tags of your page. Once you have done this some
search engine bots and web browsers such as Firefox will know you
have an RSS feed available.
2. Submit your RSS feed to the RSS and Blog directories.
Like you would submit your site to search engines you can submit
your site to RSS specific directories. This will give your RSS
greater exposure to an audience that is already interested and
educated about the benefits of RSS. This is a list of Alexa
ranked RSS
directories and another can be found here.
3. Announce that your RSS feed has been updated.
Every time you add a new item to your RSS feed you can announce
it to the world, or at least many of the RSS directories. To do
this you need to ping each service. If you are using Blogging
software your software is probably already doing this for you ,
check your documentation.
For those of you who do not have software set up to automatically
ping for you there is no need to worry. There is a free service
at Ping-o-matic that will do this for
you.
Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.
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