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Article Syndication - A New Vehicle for King Content
Creating Content
New websites are being launched daily. In order to compete,
webmasters need to find alternative ways of producing themed
websites. Highly focused articles are often sought by wembasters.
Why? Because content on the web is still king! In order to
attract search engines and site visitors, webmasters rely heavily
on providing new, innovative and fresh content. If the web site
content is rich, visitors will come. If the website content is
updated regularly, visitors will return. When evaluating a
website's traffic it is easy to see that the low cost of
syndicated content can increase a website's value. Sites that
contain multiple pages related to a specific topic increase the
likelihood of being 'found' when a variety of search phrases are
used for that topic.
By creating a niche resource, webmasters are viewed as
industry experts and their websites are more likely to receive
incoming directory links. A number of publishers provide free
content, the only stipulation being that the webmaster serving
the content must include the author resource box. Webmasters
utilizing free content can easily create portals teeming with
themed content.
Unlocking the Key to RSS
Many webmasters are struggling to find fresh, innovative
content while other savvy webmasters have realized the potential
hidden within RSS and are adopting the technology at a maddening
pace. By utilizing RSS, webmasters can tap numerous free content
sources with very little effort. RSS truly is a webmaster's key
to free content.
Webmasters interested in taking advantage of RSS have a number
of resources available to them:
GoArticles is a free content article directory with more than
20,000 articles available for syndication. Recently GoArticles
added a feature that will allow webmasters and site owners to add
dynamically updated article headlines to their sites by simply
adding a single line of java script into their webpage. More than
100 articles are added daily to GoArticles. The content is
refreshed and indexed every 3 hours, so new articles are updated
on the site 8 times a day. Webmasters looking for content can
include theme-based RSS feeds into their site, using java script
supplied by GoArticles. The java script accesses an RSS feed that
contains the article headlines on the GoArticles site.
GoArticles has 64 article categories, making it easy for
webmasters to find content that suits their interest. Webmasters
can select either the most recent articles in a specific category
or the most popular articles in a specific category. As new
articles are added to the GoArticles directory, the content on
the websites using the java script will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle's feed - http://www.small-business-software.net/goa-seo-headlines.htm
Another article resource webmasters may find useful is Article
Central's tracker script. Webmasters can easily insert java
script into their website to list all of Article Central's new
articles or site owners can customize the tracker code to list
only those articles chosen from the article repository's article
category list. Articles relate to web development, design and
technology-related issues and are updated daily.
Additional details at: http://thewhir.com/find/articlecentral/tracker.asp
Example of a site using Article Central's feed - - http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content syndication is a win-win for both the publisher and
the webmaster. As a result of these new distribution
opportunities provided by GoArticles and Article Central,
publishers will receive increasingly more exposure for their
articles and webmasters will have a new source for fresh
content.
Webmasters interested in creating dynamic content from other
free sources can use the free service provided by Feed2JS. All
webmasters need to do in order to display the RSS feed on a
website is enter the URL of the RSS source. Feed2JS creates java
script that can be inserted into the HTML of the site owner's
webpage. Webmasters are also given control over how their content
is served, meaning they can customize the look and appearance of
the headlines.
Additional details at: http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS - http://www.feedforall.com/rss2java-rssblog.htm
Search engines are increasingly looking for theme-based
portals by having specific targeted content where Webmasters are
likely to be defined as industry experts. RSS is a free and easy
way to promote a site and its content without the need to
advertise. RSS is defined specifically for syndication; in fact
the acronym RSS stands for Really Simple Syndication. This means
that webmasters serving RSS content do not need to negotiate
complicated content sharing partnerships in order to use content
contained within an RSS feed.
In order to completely understand the power and potential of
RSS, webmasters may want to visit the following resources:
RSS Specifications - everything you need to know about RSS -
http://www.rss-specifications.com
Feedster - locate RSS feeds that are topic specific http://www.feedster.com
FeedForAll - create RSS feeds from your own content http://www.feedforall.com
RSS4U - free online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS reader - http://www.feeddemon.com
Copyright 2004 Sharon Housley
About The Author
Sharon Housley manages marketing for the NotePage http://www.notepage.net and FeedForAll http://www.feedforall.com product lines. Other sites
by Sharon can be found at http://www.softwaremarketingresource.com, and http://www.small-business-software.net
MORE RESOURCES updated Sat. July / 27 / 2024
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