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Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards


Sorry, I Don't Seem to Have a Business Card With Me...

Those could be the "famous last words" of the forgetful entrepreneur.

If you habitually find yourself without a business card, you're habitually losing money; or at least the chance of making money. Your business card, more than any other marketing weapon in your arsenal, is what prospects and colleagues rely upon to remind them why they should do business with you.

Forgetting a business card is a marketing mistake of significant proportions. We're so inundated with advertising messages that most of us learn to tune them out. Yet every time you're asked for a business card, and sheepishly reply that you don't have one with you, you're missing an honest-to-goodness invitation to market to someone.

Worse, leaving your business card behind when you may need it is a social faux pas as well.

Being asked for a business card is a compliment. Not having one with you at that critical moment is subtly offensive. It puts both you and the person requesting the card in an embarrassing situation. And it nonverbally tells your prospect that you're not quite the business person they thought. You're not really serious about your business, or too careless and forgetful to be entrusted with theirs.

If you're determined not to be caught "cardless" at a critical meeting again, here are some tips to help you remember:

Develop a strategy for using business cards to actively promote your business

It may be as simple as deciding to give 5 or 10 cards away every day. It may mean printing labels describing your current promotion, sticking them to the back of your cards, and pinning them to bulletin boards. Whatever! The point is that if you consciously figure out a way to use your business cards to bring in business, you're much less likely to forget them.

Invest in new cards

If you haven't ordered business cards within the past two years, there's a good chance that the information or photo is out of date by now. And if your last order was for 1000 cards and there are still 990 cards left, ask yourself why you haven't been passing them out. If it's because you dislike the cards, pitch them and get business cards you're proud of!

Draft and practice a business card presentation

Unless you're comfortable and confident when handing out your card, you won't do it. Besides, the words and actions that accompany your business card when you give it to someone can really cement a positive first impression.

Invest in a quality business card case, one that you're proud to show off and to use

Business card cases can be conversation starters in and of themselves, since there are so many unusual, classic and artistic choices available. I suggest investing in a few cases; a more professional, elegant case for formal business occasions and a flashy or fun holder for social situations.

Tuck a few business cards everywhere

Your car's glove compartment. Your briefcase. Your gym bag. Your wife's purse. Next to the front door on the table where you keep your keys. Your desk drawer. Your secretary's desk. The pocket of your coat. Your suitcase. Never leave home without them!

About The Author

Recent advances in online technology allow you design business cards online in your web browser. No special downloads, no hidden costs, easy WYSIWYG design. Choose from thousands of photographic quality backgrounds. Browse one of the web's largest collection of business card networking articles and learn how to make your cards a powerful marketing weapon.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. June / 18 / 2018

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Facebook Will Ban Some Businesses From Advertising...And Other Small Business Tech News This Week - Forbes

Forbes

Facebook Will Ban Some Businesses From Advertising...And Other Small Business Tech News This Week
Forbes
Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 — Facebook will now ban “bad” businesses from advertising. Facebook has announced the global rollout of a new policy that will now ...


Facebook tightens its policies on gun-related advertising - Mashable

Mashable

Facebook tightens its policies on gun-related advertising
Mashable
21, and advertisers will be required to restrict their audience when publishing an advertisement on the platform. "Unlike posts from friends or Pages, ads receive paid distribution. This means we have an even higher standard for what is allowed and why ...

and more »

City has spent $44M on subway, bus advertising since 2014 - New York Post

New York Post

City has spent $44M on subway, bus advertising since 2014
New York Post
The city has spent nearly $44 million advertising on buses and subways since January 2014, records show. Health Department posters promoting safe sex and social services are responsible for $42.5 million in city contracts with Outfront Media, the firm ...


The Legalities of Legal Advertising - Building Indiana (press release) (blog)

Building Indiana (press release) (blog)

The Legalities of Legal Advertising
Building Indiana (press release) (blog)
Did you know that at one point in history the marketing and advertising of your legal firm or law services was actually illegal? It took a Supreme Court ruling in the late 1970's to overturn that forgotten rule, but despite the reversal, there are ...


Cannes Lions bingo: The ad industry's top buzzwords in 2018 - Quartz

Quartz

Cannes Lions bingo: The ad industry's top buzzwords in 2018
Quartz
The Cannes Lions advertising conference—okay, fine, International Festival of Creativity—takes place this week on the French Riviera. Once again, Quartz is producing a special edition of our Daily Brief email for the festival, which runs from June 18-22.
It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this yearEconomic Times
Cannes awards entries fall by a fifth in watershed yearCampaign Asia-Pacific

all 26 news articles »

The Principles of Post-Advertising - NewCo Shift

NewCo Shift

The Principles of Post-Advertising
NewCo Shift
The post-advertising world is not one without advertising, but one where our use of traditional ads and brands has peaked and a new model for growth is emerging. Five areas play a key role in shaping this change — lessons from the businesses ...


The Race To No. 3 In Digital Advertising - Forbes - Forbes

Forbes

The Race To No. 3 In Digital Advertising - Forbes
Forbes
There's a very interesting mêlée kicking up digital dust as various players compete for the No. 3 slot in digital advertising—and the winner could very well one ...

and more »

Unilever Presses Digital Influencers to Drop Bots, Fake Followers - Variety

Variety

Unilever Presses Digital Influencers to Drop Bots, Fake Followers
Variety
Several big advertisers have begun to use influencers more often. Procter & Gamble, the U.S., consumer products giant that competes directly with Unilever, has started to work with more of them. “We are getting others to speak on our behalf,” P&G Chief ...
Unilever takes stand against digital media's fake followersReuters
Unilever Needs Influencer Advertising and Advertising Business Clean Its ActIndependent Recorder

all 29 news articles »

Look out, Facebook and Google: Amazon is becoming an ... - MarketWatch

Look out, Facebook and Google: Amazon is becoming an ...
MarketWatch
While much has been said about Amazon.com Inc.'s aggressive bets on brick-and-mortar retail, health care and many other industries, the company has quietly ...

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What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Until a few months ago, Marni Walden was Verizon's EVP and president of global media. And during her long run at the telecom giant, Walden helped steer ...

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