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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.

The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?

5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. April / 20 / 2018

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Junk food TV advertising likely highest when kids are watching ... - ABC News

ABC News

Junk food TV advertising likely highest when kids are watching ...
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...
Junk food TV advertising likely highest when kids are watching, study says550 KTSA

all 2 news articles »

Inside ESPN's content and advertising partnership with Cycle - Digiday

Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...


What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising - Adweek

Adweek

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Adweek
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a newspaper and turn on the radio to catch the breaking news ...


P&G Ends its YouTube Advertising Boycott, But With a Catch - Bloomberg

Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...

and more »

IBM-Salon Media joint project - Blockchain resolution for digital ... - AMBCrypto

AMBCrypto

IBM-Salon Media joint project - Blockchain resolution for digital ...
AMBCrypto
AdLedger, a consortium has recently joined hands with IBM and Salon Media to develop an insurance verification platform for digital media corporations, built on the blockchain. According to recent reports and announcements made by IBM, the companies ...
IBM-Backed Blockchain Trial Takes Aim at Advertising's MiddlemenCoindesk
IBM And Salon Media Pilot Blockchain Project To Prevent Fraud In Advertising IndustryCointelegraph
Can Blockchain Solve Advertising's Supply Chain Transparency Issues?Adweek
MarTech Series -cryptona.co (press release) -Crypto Daily (press release)
all 26 news articles »

Can Blockchain Repair the Broken Digital Advertising Space? - The Merkle

The Merkle

Can Blockchain Repair the Broken Digital Advertising Space?
The Merkle
Elsewhere online, where advertising proliferates, some 40 percent of millennials already use adblockers, and that number is on the rise. As for Gen-Z, their tolerance for ads is next to zero, and Gen-Alpha integrates technology into their everyday ...

and more »

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California - CBS San Francisco Bay Area

CBS San Francisco Bay Area

Selling Or Advertising LGBT Conversion Therapy Could Soon Be Unlawful In California
CBS San Francisco Bay Area
SACRAMENTO (AP) — Selling or advertising LGBT conversion therapy may soon be classified as a fraudulent business practice in California. The state Assembly passed a bill Thursday to crack down on people selling conversion therapy as a way to change ...

and more »

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ... - Variety

Variety

Coca-Cola Hails a Ride as Advertisers Try to Crack In-Car Marketing ...
Variety
Coca-Cola is joining the ranks of advertisers hoping to connect to consumers while they are on the road. In decades past, that might not have been possible. A potential customer would not remain one, after all, if he or she were behind the wheel and ...

and more »

Cryptocurrencies Being Phased Out of Online Advertising - Lawfuel (blog)

Cryptocurrencies Being Phased Out of Online Advertising
Lawfuel (blog)
Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media. With three tech giants banning ads, the industry is facing increased hurdles to sustain itself. What happened. Beginning ...


UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise - Reuters

Nasdaq

UPDATE 2-Advertising group Publicis beats sales forecasts with US rebound, shares rise
Reuters
Says market environment remains difficult (Adds share price, second analyst comment, detail on U.S.). By Mathieu Rosemain. PARIS, April 19 (Reuters) - French advertising group Publicis on Thursday delivered better-than-expected sales growth driven by a ...
Advertising group Publicis' Q1 sales beat forecasts, shares riseNasdaq

all 20 news articles »

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