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Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but it was cute to cut it down. Many Margarets are called Peggy, figure that one out. And many if not most John's are called Jack.

It is little surprise that Cable became the shortened name for Community Antenna Television, CATV. In the days of CATV, local commercial inserts were not available.

Community Antenna Television, CATV originated as a service to those who lived in an area where TV was impossible to see. I visited the home of a friend's mother in the mountains of North Carolina several decades ago. With a tall antenna and booster amplifiers, the best she could do was a fuzzy picture on ONE channel. Legends abound about who had the first community antenna. Most research says the first official CATV company began charging a fee to hook up in 1948. In those days CATV was no more than one big antenna tower on a high hill (or mountain) with a Cable running down the side and two or more homes connected.

In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay­TV network, Home Box Office (HBO). Cable became more than an antenna for local stations. Cable became a major player.

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don't stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we'll make the 4th payment for you!"

Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.

Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted

The Cable people sell very large packages with hundreds of commercials, splattered over all the networks allowing insertions. You have no control over where, when, or what channel your ad will appear. As a result, you get hundreds for a low price.

You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.

If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers do it automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.

The major drawback of advertising on Cable is the amateurish way most Cable commercials are produced. Because of the low price for the ads, Cable companies often produce commercials with a tech school graduate and a mini cam.

Don't expect award winning commercials for five bucks. Some charge extra to produce your commercial, some offer it as a part of the package. Take a look at what they have done for others. Ask to see a demo reel. If you don't like what you see, consider hiring your own crew to do it your way.

One way or another you will have to pay some extra to get a good commercial. Make one that will last for some time. After all it will take a long time for it to show up in all the prime slots on all the insert networks.

Professionally produced commercials can cost over $5,000 for 30 seconds and may take as long as a week for initial taping, longer for final editing.

This cost can be reduced if you perform the creative function and write your own commercials as well as furnishing talent for the ads. Some frugal advertisers have been able to hold production costs to as little as $200 per ad.

As with all commercials, make sure your name and what you do is at the beginning, at least in the middle and at the end. Phone number is not as important as name. You don't watch TV with a pad and pencil to write down phone numbers and neither does anyone else. Get them to remember your company. Cook up a slogan.

Avoid the trap of being talked into standing in front of store and doing the ad yourself. Most Cable sales reps will trot this out first thing. Ego sells! Your friends may mention it, but it will not sell as well as a commercial featuring what you can do for those viewing at home. Remember, advertising is not about YOU, it's about THEM. Value and benefits, value and benefits, not, "look at me and my kids".

Cable can be an effective part of your local advertising mix at a very reasonable price.

For more about advertising get my article "What the Newspaper Won't Tell You" MailTo:NewspaperAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. May / 20 / 2019

R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


How to Leverage Your Alumni Network to Land a Job in Advertising - Adweek
How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


Fox News Hires New Head of Advertising Sales - Hollywood Reporter
Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News announced her replacement on Monday: Viant ...


Hulu Has a Massive Advertising Opportunity - The Motley Fool
Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Coming to Terms With the Realities of Working in Advertising - Adweek
Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


Facebook Is Making a Change That'll Make it Less Creepy, and It's Bad News For Advertisers - Inc.
Facebook Is Making a Change That'll Make it Less Creepy, and It's Bad News For Advertisers  Inc.

Users are about to be able to stop Facebook from tracking their activity on other sites, and it could make targeted advertising a lot more complicated.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign - Associated Press
AXIS Launches Refreshed Brand and Logo, New Website and Brand Awareness Advertising Campaign  Associated Press

Press release *content* from Business Wire. The AP news staff was not involved in its creation.


What we know about how political parties use Facebook advertising – and what we don't - The Conversation - UK
What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UK

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Five Imperatives For Winning The Streaming TV Advertising Revolution - Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni - Yahoo Finance
Formetco Advances Ease of Out-Of-Home Advertising Buys Through Integration with Adomni  Yahoo Finance

LAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


East Coast publisher breathing new life into local advertising - Newspapers and Technology
East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


YouTube Advertising for Beginners (INFOGRAPHIC) - Small Business Trends
YouTube Advertising for Beginners (INFOGRAPHIC)  Small Business Trends

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...


Vinnie Vincent No Longer Advertising June Comeback Performance - iHeartRadio
Vinnie Vincent No Longer Advertising June Comeback Performance  iHeartRadio

The former KISS guitarist, who called off two comebacks in the last six months, was asking $300 per ticket! | iHeartRadio.


False election claims spark push for truth in political advertising laws - The Guardian
False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Opinion: The (misguided) push for a digital advertising tax - AdAge.com
Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


22News Storm Team Weather Tracker recognized by local Advertising Club - WWLP.com
22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


Richmond Times-Dispatch rolls out location-based video advertising - Newspapers and Technology
Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and Technology

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...


13 Advertising Agencies In Chicago To Know - Built In Chicago
13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News - Variety
Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


Be smart, advertisers. Here’s how to approach rising Google brand CPC - Marketing Land
Be smart, advertisers. Here’s how to approach rising Google brand CPC  Marketing Land

Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy in the paid search ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


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What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Mobile Advertising Industry 2019 Supply and Demand- Prominent Players Google, Facebook, Twitter, Yahoo - The Market Bureau
Mobile Advertising Industry 2019 Supply and Demand- Prominent Players Google, Facebook, Twitter, Yahoo  The Market Bureau

The Global Mobile Advertising report aims to fulfil intelligence requirements considering global Mobile Advertising industry, production, sales, consumer ...


Letter: Limit drug companies' donations, advertising - Opinion - The Columbus Dispatch
Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Half of Brits 'think advertising industry needs to change' - Prolific London
Half of Brits 'think advertising industry needs to change'  Prolific London

Almost half of UK consumers believe that advertising needs to change, according to new figures from Conversant. The research found that 48 per cent of Brits ...


Bill barring deceptive advertising by clinics clears Connecticut House - Norwich Bulletin
Bill barring deceptive advertising by clinics clears Connecticut House  Norwich Bulletin

HARTFORD — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive advertising by ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Google's New Cookies Features May Hamper Online Advertising, Improve Privacy - CMSWire
Google's New Cookies Features May Hamper Online Advertising, Improve Privacy  CMSWire

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Advertisers fear losing consumers who snap away their Facebook history - AdAge.com
Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact - Arizona State University
ASU professors 'take aim' at attack advertising | ASU Now: Access, Excellence, Impact  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


As IGTV expands in Instagram app, advertisers push for more analytics - Digiday
As IGTV expands in Instagram app, advertisers push for more analytics  Digiday

Instagram has given IGTV, its home for long-form video *content*, more prominence in the app with a new tab on Instagram's Explore page. But despite the ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit - Tampa Bay Times
Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Amazon reportedly plans to buy advertising tech company Sizmek - DigitalCommerce360
Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...


US digital advertising exceeded $100B in 2018 (IAB report) - TechCrunch
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Opinion | These Ads Think They Know You - The New York Times
Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs - Adweek
The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  Adweek

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...


McDonald’s Spent $50 Million on TV Advertising in April - Skift Table
McDonald’s Spent $50 Million on TV Advertising in April  Skift Table

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising? - USA TODAY
Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising?  USA TODAY

The Starbucks cup has been tossed from Sunday's episode of "Game of Thrones" but it still could equate to millions to billions in free advertising.


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers - Adweek
Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers  Adweek

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


State Senate passes bill prohibiting deceptive advertising from health centers - WTNH.com
State Senate passes bill prohibiting deceptive advertising from health centers  WTNH.com

A bill to crack down on alleged deceptive advertising by crisis pregnancy centers in Connecticut is moving forward.


Antimonopoly watchdog suspects Russia's Otkritie Bank of inappropriate advertising - RAPSI
Antimonopoly watchdog suspects Russia's Otkritie Bank of inappropriate advertising  RAPSI

MOSCOW, May 20 (RAPSI) – The Federal Antimonopoly *Service's* Moscow directorate has opened a case against Otkritie Bank on suspicion of inappropriate ...


US Digital Advertising Market Presents Huge Opportunity for Yelp - Market Realist
US Digital Advertising Market Presents Huge Opportunity for Yelp  Market Realist

Advertising is Yelp's bread and butter. Advertising dollars are shifting from traditional media such as television, newspaper, and radio to online, which is good ...


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


The rise of podcast advertising: 32% of Americans are tuning in - ClickZ
The rise of podcast advertising: 32% of Americans are tuning in  ClickZ

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


Remembering Doris Day and her influence on music in advertising - AdAge.com
Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Pinterest Targeting Massive Advertising Opportunity - Seeking Alpha
Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


Lockport agency offers free advertising materials to groups helping kids - Buffalo News
Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne - Playbill.com
Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne  Playbill.com

The May 13 gala featured performances from Broadway's Ain't Too Proud, Be More Chill, Hadestown, and more.


Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers - Digiday
Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  Digiday

In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.


Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper - The Navajo Post
Navajo Nation Congratulates Graduates – Navajo Post Marketing & Advertising Newspaper  The Navajo Post

WINDOW ROCK– During the graduation season, Navajo Nation President Jonathan Nez and Vice President Myron Lizer had the honor of attending several ...


EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event - Cointelegraph
EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event  Cointelegraph

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...


Pot 101 Update: What are the rules for advertising recreational marijuana in California? - PolitiFact
Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Know How In-App Native Advertising Market Is Thriving Continuously By Top Key Players One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost, Flurry, Inc., Tune, Inc., Byyd and Amobee - Market Research Report
Know How In-App Native Advertising Market Is Thriving Continuously By Top Key Players One By AOL, Tapjoy, InMobi, Google AdMob, Chartboost, Flurry, Inc., Tune, Inc., Byyd and Amobee  Market Research Report

The Research Insights newly added a report, titled as Disaster Recovery Software Market, industry, analysis, research, share, growth, sales & trends and ...


Watch out Why Television Advertising Service Market is thriving worldwide by SWOT Analysis and Top Key Players Like British Broadcasting Corporation, CBS, Comcast Corporation, Viacom, Cox Communication, Gray Television. - Market Research Report
Watch out Why Television Advertising Service Market is thriving worldwide by SWOT Analysis and Top Key Players Like British Broadcasting Corporation, CBS, Comcast Corporation, Viacom, Cox Communication, Gray Television.  Market Research Report

“A television advertisement is a span of television programming produced and paid for by an organization.TV reaches a much larger audience than local ...


Vivaldi 2.6 will block abusive advertisement by default - Ghacks Technology News
Vivaldi 2.6 will block abusive advertisement by default  Ghacks Technology News

The upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.


Is The Upfront Advertising Model Outdated? - Cheddar
Is The Upfront Advertising Model Outdated?  Cheddar

The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief ...


IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital? - Radio Ink
IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital?  Radio Ink

(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...


Programmatic Native Advertising Platform Market SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks and Forecast 2019 To 2026 - MajoReports
Programmatic Native Advertising Platform Market SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks and Forecast 2019 To 2026  MajoReports

A new informative report on the global Programmatic Native Advertising Platform market titled as, Programmatic Native Advertising Platform has recently ...


Digital Advertising Is Increasingly Concentrated Among a Few Winners - Motley Fool
Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’ - Tampa Bay Times
Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features - Search Engine Land
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller - The Wall Street Journal
Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller  The Wall Street Journal

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance - SEScoops
Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet - The New York Times
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


Local Elections: Election and Advertisement Policies for All Candidates - TAPinto.net
Local Elections: Election and Advertisement Policies for All Candidates  TAPinto.net

Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through both information and ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom - Business Insider
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report - Law.com
When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


LED Advertising Board Market Astonishing Growth | Lighthouse, Absen, Unilumin - Journallic
LED Advertising Board Market Astonishing Growth | Lighthouse, Absen, Unilumin  Journallic

HTF MI released a new market study on Global LED Advertising Board Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages ...


Lamar Advertising Co (NASDAQ:LAMR) Position Boosted by Rhumbline Advisers - Rockland Register
Lamar Advertising Co (NASDAQ:LAMR) Position Boosted by Rhumbline Advisers  Rockland Register

Rhumbline Advisers raised its stake in shares of Lamar Advertising Co (NASDAQ:LAMR) by 0.6% in the 1st quarter, according to the company in its most recent ...


Capitol Views: Attorney advertising review gaining support - Greater Baton Rouge Business Report
Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch - Light Reading
Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light Reading

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs - Pharmacy Times
Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up - Variety
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


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