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Ten Secrets for Getting FREE Advertising


The opportunities for getting free advertising for your
product or services are only limited by your imagination and
energy. There are so many proven ways to promote without
cost it's truly mind-boggling!  Here are ten proven methods.

1.  Write an article relating to your area of expertise and
submit it to all the publications and media dealing in that
range of interest. Become your own promoter and writer. Get
the word out by establishing yourself as an expert on that
topic and "tag-along" everything you write with a reference
box listing your address for a catalog, dealership
opportunity, or more information.

2.  Write shorter articles for the Internet and send them to
broadcast houses free articles.  (These are known as "media-
matching medias.")  Here are a few sites to get you
started:

http://www.IdeaMarketers.com
http://www.addme.com
http://www.ezinearticles.com/
http://www.web-source.net/syndicator_submit.htm.

3.  Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a letter to the producer of the talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest to the listeners or viewers of their program - perhaps even saving them time or money.

4.  Post your advertising circulars on all the free bulletin boards in your area, especially the libraries, grocery stores, and beauty and barbershops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlist the help of students to hand out circulars.

5.  Print your product or service's promotional ad on the front or back of your envelopes or other people's envelopes.**

6.  Send programs announcements on post cards.  Shop for maximum size at minimal price.  Use both sides for information leaving half of one side for the addressee's information.

7.  Check the publications that carry the kind of advertising you need and is compatible with your product/service. Many new mail order publications offer low rates to first-time advertisers; a free-of-charge insertion for prepaid issues; or special seasonal ad space at reduced rates. In addition, there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication -- they take a commission from each order, forward to you for fulfillment, and send you a check for the balance.

8.  Ask about "stand-by" space. This means, you submit your ad and the publication holds it until they have unsold space, and then at a savings of 33% or more, you can insert your ad.  Check all local suburban and neighborhood newspapers for these opportunities.

9.  Do you publish any kind of catalog or ad sheet?  Get in touch with other publishers and inquire about bartering an advertising exchange. They run your ad in their publication in exchange for you running a comparable size ad for them in yours.

10.  Advertise a free offer. Simply run a print or electronic ad offering a free report of interest to most people or to a particular target market .  Announce it in the "tag-line." Alternatively, include the report as a bonus for their purchase.  The objective is to convert the largest percentage of responses into sales, which is usually done with a "tag-line" inviting the reader to ask for more information or a free report.

Unleashing your imagination and have a powerful force working for you to help increase your sales.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development,  Internet writing and marketing, nonfiction, training.  Newsletters and articles available at:  http://www.abundancecenter.com blog: http://abundance.blogs.com

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Mon. October / 22 / 2018  

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Stop Burying Digital Advertising
Inside Higher Ed (blog)
There is power in closely aligning digital (as well as social) advertising with traditional marketing efforts. To me, there is an obvious place for digital advertising in the marketing mix, but do we need to scrape the bottom of the supply-side barrel ...



Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
Obamacare is still the law of the land, but the Trump administration and Republicans in Congress are determined to undermine the law in the hope it will cease to function. One of the strategies is to cut advertising funding for ACA insurance plans. If ...

and more »


Olean Times Herald

Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
Hastings Tribune
NEW YORK--(BUSINESS WIRE)--Oct 22, 2018--The Marciano 2018 Holiday advertising campaign, creative directed by Chief Creative Director, Paul Marciano and photographed through the lens of Thomas Louvagny, is shot in the heart of Los Angeles.
Introducing the GUESS Holiday 2018 Advertising CampaignOlean Times Herald

all 8 news articles »


WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
WebProNews
Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

and more »


Barron's

Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Barron's
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.

and more »


Burlington County Times

The facts behind some of the advertising in the MacArthur-Kim contest
Burlington County Times
These days, every time you turn on a television, open your mailbox or log onto a computer, there's a decent chance you'll spot a political advertisement making claims about the candidates in the contentious 3rd Congressional District contest. Far-left ...

and more »


We are Social Media (press release) (blog)

Facebook Is Testing Multi-Brand Advertising Units
We are Social Media (press release) (blog)
Facebook has started testing a new ad product that showcases multiple brands in one single advertising unit. Facebook is running out of ad space in News Feed and it seems the company is currently testing a solution to this problem by allowing multiple ...



Lisbon Tech International Advertising Festival Now Open for Entries
Branding in Asia Magazine
... the Lisbon Tech International Advertising Festival, a spin-off of the Lisbon International Advertising Festival. This new festival is exclusively focused on Digital, Innovation, and Technology. “This new spin-off of the Lisbon Advertising Festival ...

and more »


MarTech Series

InMobi Acquires US Based Advertising and Data Company, Pinsight Media
MarTech Series
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership ...



Autoblog (blog)

What advertising experts think of 'Built Ford Proud'
Autoblog (blog)
"Brands selling pricey goods must make an emotional connection with consumers to garner preference and, eventually, conversion," Tracy Arrington, media director for Blackboard Co. and a lecturer at the Stan Richard School of Advertising and Public ...

and more »

Google News

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free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel: 

Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.


Forgot The Ad Budget? Don't Panic!
Bob is excited about his new business. He secured funding.


CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.


The SKINNY on Newspaper Advertising
The SKINNY on Newspapers: Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.


Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.


What To Do With Your Business Cards
Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.


What's the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.


The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.


Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea..


Push vs. Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or Service. You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.


50 Surefire Business Card Tips
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards: Your business card must communicate more than just your contact information.


How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.


How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.


Radio and Television Ads: Clever vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.


Moving Message Boards
LED Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches, schools, airports, other transport stations, banks, production and administration department of organization as marquee information billboards.


Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year. Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.


Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process
This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.


What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.


The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.


Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.

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