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Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

Here is the original ad:

========================================
A BETTER PIANO

A well tuned and adjusted piano is a beautiful instrument.
It is a joy to play and listen to.
Each string is raised slightly and then lowered
to the true pitch for the most stable tuning.
Yes, it is a better piano:
because it is well maintained, it will last longer, and
its value will actually increase.

For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================

Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

For our Piano Tuner, his target market is dealing with the following problems:

1. They have invested a lot of money into their piano and they want to keep it well maintained.

2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

4. They want to increase the value of their investment.

Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

Here is the Ad Marketing Makeover:
===================================

"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"

Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt, Piano Technician
at (218) 631-3451

Mention this Ad and receive our
FREE Perfect Melody Piano Package!
(includes a Precision Tune Piano Analysis)
===================================

The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

The new Ad now features an offer designed to generate greater response from prospects.

The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market.

The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services.

To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis.

Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication.

Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results.

Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials.

When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business.

Copyright 2005 Black Unicorn Communications, Inc.
All Rights Reserved

Black Unicorn Communications helps Service Businesses attract more clients in less time.

Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. January / 17 / 2019

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Barbara Gardner Proctor, pioneering advertising executive, dies  Chicago Tribune

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Facebook’s Political Advertising Rules Are Coming to More Countries in 2019  Adweek

Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant ...


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Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

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Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

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If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
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This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

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Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW News

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Survey: Amazon will win advertising dollars away from Facebook  Recode

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Amazon sends out free samples as it beefs up advertising arm  The Verge

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Here are our 10 most popular media and advertising stories of 2018  INSIDER

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Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

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5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

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The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

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What Matters When It Comes To Advertising: Connections Outpace Budget  Forbes

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Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

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Advertisers are out of step with online shoppers  DigitalCommerce360

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Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV News

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The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

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Brave Set To Start Rewarding Users For Viewing Advertisements  ETHNews

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Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture - Mail and Guardian
Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture  Mail and Guardian

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Maine media companies come together to form advertising network  Press Herald

Maine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...


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It’s Time to Create a Risk-Free, Open and Connected Advertising Environment  Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with ...


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


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Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

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Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising - Digiday
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


6 Here's Amazon's Latest Foray into Advertising - Market Realist
6 Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


Three large advertising screens planned for new Broadmarsh Car Park - Nottinghamshire Live
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire Live

They are planned to be fixed to the corners of the facility.


Over a Dozen Companies Have Pulled Their Advertising From Tucker Carlson's Show - Pacific Standard
Over a Dozen Companies Have Pulled Their Advertising From Tucker Carlson's Show  Pacific Standard

Insurance company Pacific Life's decision to temporarily pull advertisements from Fox News' Tucker Carlson Tonight following Carlson's latest anti-immigrant ...


How Instagram is making outdoor advertising better IRL - Fast Company
How Instagram is making outdoor advertising better IRL  Fast Company

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys - Adweek
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys  Adweek

A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...


Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom - mUmBRELLA*
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*

Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.


Advertising: Why billboards and outdoor ads are booming in a smartphone age - Curbed
Advertising: Why billboards and outdoor ads are booming in a smartphone age  Curbed

Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...


Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Lamar Advertising Company CFO Keith Istre to retire - WAFB
Lamar Advertising Company CFO Keith Istre to retire  WAFB

Lamar Advertising Company announced on Wednesday its Chief Financial Officer, Keith Istre, will retire later this year.


Massage Envy Launches 2019 Advertising Campaign That Aims to Normalize Routine Massage (and Stretch and Facials) - PRNewswire
Massage Envy Launches 2019 Advertising Campaign That Aims to Normalize Routine Massage (and Stretch and Facials)  PRNewswire

SCOTTSDALE, Ariz., Jan. 14, 2019 /PRNewswire/ -- Massage Envy, the leading provider of therapeutic massage and skin care services, today launched its ...


Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising - Security - United States - Mondaq News Alerts
Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising - Security - United States  Mondaq News Alerts

Social media companies' and search engines' revenue models are based on creating valuable advertising platforms for marketers. United States Security Foley ...


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants - The New York Times
Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants  The New York Times

The Fox News host Tucker Carlson has lost advertisers after saying on the air last week that allowing certain immigrants into the United States “makes our own ...


Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi - AffiliateINSIDER
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi  AffiliateINSIDER

Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia, according to reports from Australian marketing news site Mumbrella.


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


‘Indian advertising market to cross $10 billion mark in 2019’ - BusinessLine
‘Indian advertising market to cross $10 billion mark in 2019’  BusinessLine

Amazon's Alexa did the honours last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the ...


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