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Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. February / 18 / 2020

New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV - Yahoo Finance
New Study Finds That Podcast Advertising Campaigns Resulted In An Average 10 Times Lift Relative To Print, Digital and TV  Yahoo Finance

Programmatic Advertising For Medical Marketing - Forbes
Programmatic Advertising For Medical Marketing  Forbes

The 2020 Best Practices for Advertising to Life Scientists: Online and in Print - Yahoo Finance
The 2020 Best Practices for Advertising to Life Scientists: Online and in Print  Yahoo Finance

Natera Countersues CareDx for False Advertising - GenomeWeb
Natera Countersues CareDx for False Advertising  GenomeWeb

Here's what you need to know in advertising and media this week - Business Insider - Business Insider
Here's what you need to know in advertising and media this week - Business Insider  Business Insider

Adjust’s Control Center automates repetitive tasks of mobile advertising - VentureBeat
Adjust’s Control Center automates repetitive tasks of mobile advertising  VentureBeat

XFL, Bud Light Work To Shake Up Football Advertising - Variety
XFL, Bud Light Work To Shake Up Football Advertising  Variety

National Advertising Division Recommends that Commercials for Capital One Spark Cash Card be Modified - Yahoo Finance
National Advertising Division Recommends that Commercials for Capital One Spark Cash Card be Modified  Yahoo Finance

Colorado Cannabis Companies Adopt Highways to Get Around Advertising Restrictions - Motley Fool
Colorado Cannabis Companies Adopt Highways to Get Around Advertising Restrictions  Motley Fool

International Roofing Expo Snapshot: A Conversation with Boostpoint on Digital Advertising - MarketScale
International Roofing Expo Snapshot: A Conversation with Boostpoint on Digital Advertising  MarketScale

Atlanta's 25 Largest Advertising and Marketing Firms - Atlanta Business Chronicle - New York Business Journal
Atlanta's 25 Largest Advertising and Marketing Firms - Atlanta Business Chronicle  New York Business Journal

14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity 02/18/2020 - MediaPost Communications
14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime Opportunity 02/18/2020  MediaPost Communications

One of PIttsburgh's biggest ad/digital agencies acquires PR firm - Pittsburgh Business Times
One of PIttsburgh's biggest ad/digital agencies acquires PR firm  Pittsburgh Business Times

Global Advertising Firm Transitions to Nuxeo Cloud Service - MarTech Series
Global Advertising Firm Transitions to Nuxeo Cloud Service  MarTech Series

'Colorism,' A Major Challenge to Advertisers and Networks - CableFAX
'Colorism,' A Major Challenge to Advertisers and Networks  CableFAX

MILLER ADVERTISING AGENCY, INC - Ad from 2020-02-18 | Office Services - Napa Valley Register
MILLER ADVERTISING AGENCY, INC - Ad from 2020-02-18 | Office Services  Napa Valley Register

Three Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue - Folio: - Folio Magazine
Three Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue - Folio:  Folio Magazine

Artist, Label Checklist For Advertising On Spotify - hypebot.com
Artist, Label Checklist For Advertising On Spotify  hypebot.com

Can Less Advertising Curb Obesity? - Bloomberg
Can Less Advertising Curb Obesity?  Bloomberg

Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’ - CBS Dallas / Fort Worth
Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

Apple Leverages iOS for Advertising You Can't Block - The Mac Observer
Apple Leverages iOS for Advertising You Can't Block  The Mac Observer

Naugatuck to get a taste of 'augmented reality' advertising - Waterbury Republican American
Naugatuck to get a taste of 'augmented reality' advertising  Waterbury Republican American

In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads 02/18/2020 - MediaPost Communications
In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads 02/18/2020  MediaPost Communications

42% Of Brands Advertising On Amazon Generate Half Of Ecommerce Sales From The Marketplace 02/18/2020 - MediaPost Communications
42% Of Brands Advertising On Amazon Generate Half Of Ecommerce Sales From The Marketplace 02/18/2020  MediaPost Communications

More registered voters have seen Bloomberg advertisements than Trump advertisements - YouGov US
More registered voters have seen Bloomberg advertisements than Trump advertisements  YouGov US

We should impose a cap on spending on political advertising - Cape Cod Times
We should impose a cap on spending on political advertising  Cape Cod Times

Colorado restricts marijuana advertising, so cannabis companies are adopting highways - OregonLive
Colorado restricts marijuana advertising, so cannabis companies are adopting highways  OregonLive

Contextual advertising company GumGum raises $22M - TechCrunch
Contextual advertising company GumGum raises $22M  TechCrunch

WSPY Seeks Radio and Website Advertising Account Executive - WspyNews
WSPY Seeks Radio and Website Advertising Account Executive  WspyNews

AdQuick raises $6M to conquer an advertising market Google and Facebook won’t - TechCrunch
AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

Advertising icon Wayne Cranford dies at 87 - talkbusiness.net
Advertising icon Wayne Cranford dies at 87  talkbusiness.net

Food giant to stop advertising ice cream to children - BBC News
Food giant to stop advertising ice cream to children  BBC News

In Mexico, advertising expenses will no longer be tax deductible if promoting third party brands - The Yucatan Times
In Mexico, advertising expenses will no longer be tax deductible if promoting third party brands  The Yucatan Times

Roku is positioned to lead OTT advertising in 2020 - Business Insider - Business Insider UK
Roku is positioned to lead OTT advertising in 2020 - Business Insider  Business Insider UK

The brand safety challenge in digital advertising - The Drum
The brand safety challenge in digital advertising  The Drum

How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries - News & Features
How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries  News & Features

Industry coalition forms to banish 'manels' from advertising events by 2021 - The Drum
Industry coalition forms to banish 'manels' from advertising events by 2021  The Drum

Advertisers are panicking over Google's plan to ditch cookies - Business Insider UK
Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

Student brand ambassadors connect the corporate with the campus - The Daily Tar Heel
Student brand ambassadors connect the corporate with the campus  The Daily Tar Heel

Hackers Are Now Targeting Your Google Advertising Account - TechDecisions
Hackers Are Now Targeting Your Google Advertising Account  TechDecisions

WWE News: Tommaso Ciampa Announces Hiatus from Social Media, XFL Advertising Strategy - 411mania.com
WWE News: Tommaso Ciampa Announces Hiatus from Social Media, XFL Advertising Strategy  411mania.com

Nick Offerman's Guinness dream came true for St. Patrick's Day - Fast Company
Nick Offerman's Guinness dream came true for St. Patrick's Day  Fast Company

Brand advertising is broken. Here's why. - The Drum
Brand advertising is broken. Here's why.  The Drum

Global Digital Out-of-Home Market (2019 to 2027) - Key Players Include JCDecaux, Lama Advertising Company & Daktronics Among Others - ResearchAndMarkets.com - Business Wire
Global Digital Out-of-Home Market (2019 to 2027) - Key Players Include JCDecaux, Lama Advertising Company & Daktronics Among Others - ResearchAndMarkets.com  Business Wire

Massive growth of Preservation Social Media Advertising Software Market 2026 with high CAGR In Coming Years with Focusing Key players like Mailchimp, HubSpot, Smartly.io, etc. - News Parents
Massive growth of Preservation Social Media Advertising Software Market 2026 with high CAGR In Coming Years with Focusing Key players like Mailchimp, HubSpot, Smartly.io, etc.  News Parents

At the Chicago Marathon - Chicago Reader
At the Chicago Marathon  Chicago Reader

IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world - AdAge.com
IAB debuts 'Project ReArc' as a lifeline for advertisers in a cookieless world  AdAge.com

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Microsoft Advertising Introduces New Features for Shopping Campaigns - Search Engine Journal
Microsoft Advertising Introduces New Features for Shopping Campaigns  Search Engine Journal

Cobb business faces boycott after advertising on LED billboard - Atlanta Journal Constitution
Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

Online Display Advertising Services Market to Witness Huge Growth by 2025 | AdRoll, Sizmek, Celtra - News Times
Online Display Advertising Services Market to Witness Huge Growth by 2025 | AdRoll, Sizmek, Celtra  News Times

Positive moves in New Zealand as job advertising rises in first month of year - The Global Recruiter
Positive moves in New Zealand as job advertising rises in first month of year  The Global Recruiter

Soros calls for Zuckerberg, Sandberg to step down from Facebook in scathing letter - msnNOW
Soros calls for Zuckerberg, Sandberg to step down from Facebook in scathing letter  msnNOW

Advertising Reporting Comes Of Age - MarTech Series
Advertising Reporting Comes Of Age  MarTech Series

CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown - AdExchanger
CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

Q&A: Yasuharu Sasaki - 'People are far More Advanced Than the Advertising Industry' - Branding in Asia Magazine
Q&A: Yasuharu Sasaki - 'People are far More Advanced Than the Advertising Industry'  Branding in Asia Magazine

Bank of America consolidates advertising with Publicis Groupe - AdAge.com
Bank of America consolidates advertising with Publicis Groupe  AdAge.com

Programmatic Advertising Platform Market to Reflect a Holistic Expansion During 2027 – Top Companies like AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com,etc - Keep Reading
Programmatic Advertising Platform Market to Reflect a Holistic Expansion During 2027 – Top Companies like AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com,etc  Keep Reading

Digital Screens Are Tracking Our Behavior For Target Advertising - CBS Dallas / Fort Worth
Digital Screens Are Tracking Our Behavior For Target Advertising  CBS Dallas / Fort Worth

Hottest digital advertising trends of 2020 | Partner Content - Campaign Asia-Pacific
Hottest digital advertising trends of 2020 | Partner Content  Campaign Asia-Pacific

Inflight Advertising Market Register Significant Growth Globally | EAM Advertising, Global Eagle, Panasonic Avionics Corporation, IMM International - Nyse Nasdaq Live
Inflight Advertising Market Register Significant Growth Globally | EAM Advertising, Global Eagle, Panasonic Avionics Corporation, IMM International  Nyse Nasdaq Live

Bill and Ted's New Journey Includes Advertising For Walmart - Bleeding Cool News
Bill and Ted's New Journey Includes Advertising For Walmart  Bleeding Cool News

Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising - Insurance Journal
Allstate’s Growth Plan Includes Shift in Agent Commissions, Hike in Advertising  Insurance Journal

Facebook and TV dominate political ad spending, suggesting advertisers - Fast Company
Facebook and TV dominate political ad spending, suggesting advertisers  Fast Company

Beyond Google and Facebook advertising: 17 ad platforms you should try - Search Engine Land
Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

‘Increasingly an awareness platform’: Amazon advertising is moving beyond search - Digiday
‘Increasingly an awareness platform’: Amazon advertising is moving beyond search  Digiday

Advertisers urged to rethink tabloid ads: 'Most don't want to pay for bullying' - The Drum
Advertisers urged to rethink tabloid ads: 'Most don't want to pay for bullying'  The Drum

Samsung and tech companies are breaking into the advertising business - Business Insider
Samsung and tech companies are breaking into the advertising business  Business Insider

Is it time for Irish marketers to broaden their advertising channels? - The Irish News
Is it time for Irish marketers to broaden their advertising channels?  The Irish News

Digital Marketing Market Is Booming Worldwide | Grey Advertising, Wieden+Kennedy, Butler - Nyse Nasdaq Live
Digital Marketing Market Is Booming Worldwide | Grey Advertising, Wieden+Kennedy, Butler  Nyse Nasdaq Live

This data-driven Google commercial has been getting rousing applause from live audiences - AdAge.com
This data-driven Google commercial has been getting rousing applause from live audiences  AdAge.com

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

Kroger gives CPG advertisers more sales visibility - Supermarket News
Kroger gives CPG advertisers more sales visibility  Supermarket News

Why the advertising industry will miss Mobile World Congress this year (and why it won't) - The Drum
Why the advertising industry will miss Mobile World Congress this year (and why it won't)  The Drum

Rakuten Advertising Unifies Its Media Assets And Puts Retail Data At The Center - AdExchanger
Rakuten Advertising Unifies Its Media Assets And Puts Retail Data At The Center  AdExchanger

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

LED Billboard Advertising Market Industry Production and Demand, Competition News and Trends Forecasts to 2025 - TechNews.mobi
LED Billboard Advertising Market Industry Production and Demand, Competition News and Trends Forecasts to 2025  TechNews.mobi

You’ve got snail mail: Targeted online ads are now literally following you home - The Washington Post
You’ve got snail mail: Targeted online ads are now literally following you home  The Washington Post

Remnants of History: Milwaukee's Faded Advertisements and Ghost Signs - Wisconsin Public Radio News
Remnants of History: Milwaukee's Faded Advertisements and Ghost Signs  Wisconsin Public Radio News

What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World? - Adweek
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?  Adweek

Story ads are creating new opportunities for advertisers – but what makes a good story? - ClickZ
Story ads are creating new opportunities for advertisers – but what makes a good story?  ClickZ

Bloomberg Advertisements on Local Television raise Concerns - Uprise RI
Bloomberg Advertisements on Local Television raise Concerns  Uprise RI

Ucas to stop advertising private loans to students - The Guardian
Ucas to stop advertising private loans to students  The Guardian

Competition Bureau's Marketing And Advertising Priorities: False Online Consumer Reviews - Mondaq News Alerts
Competition Bureau's Marketing And Advertising Priorities: False Online Consumer Reviews  Mondaq News Alerts

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It? - MarTech Series
Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?  MarTech Series

Pokémon Go fans contact ASA over Liverpool ticket price advertising - Eurogamer.net
Pokémon Go fans contact ASA over Liverpool ticket price advertising  Eurogamer.net

This week's top advertising and media news, analysis - Business Insider - Business Insider
This week's top advertising and media news, analysis - Business Insider  Business Insider

Money Monday: Putting social media advertisements to the test - WFSB
Money Monday: Putting social media advertisements to the test  WFSB

Lithuania Okays Legislation to Introduce Warnings on Betting Advertising - Tunf.com News
Lithuania Okays Legislation to Introduce Warnings on Betting Advertising  Tunf.com News

Rihanna's Savage x Fenty Accused of Deceptive Advertising - Papermag
Rihanna's Savage x Fenty Accused of Deceptive Advertising  Papermag

Guardian to ban advertising from fossil fuel firms - The Guardian
Guardian to ban advertising from fossil fuel firms  The Guardian

Top Advertisers, Media Platforms Get Tough on Harmful Online Content - Adweek
Top Advertisers, Media Platforms Get Tough on Harmful Online Content  Adweek

Make advertising more like country music - CampaignLive
Make advertising more like country music  CampaignLive

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Whites Still Dominate Advertising Representation in Brazil - Folha de S.Paulo
Whites Still Dominate Advertising Representation in Brazil  Folha de S.Paulo

Dating apps share personal data with advertisers, study says - We Live Security
Dating apps share personal data with advertisers, study says  We Live Security

Advertising agency eyes £5m turnover - Insider Media
Advertising agency eyes £5m turnover  Insider Media

Man lands Valentine's date after advertising himself on a billboard - Sky News
Man lands Valentine's date after advertising himself on a billboard  Sky News

Advertising Club Calcutta honours two stalwarts, with The Telegraph - Telegraph India
Advertising Club Calcutta honours two stalwarts, with The Telegraph  Telegraph India

Google will only ever be an advertising company - CRN Australia
Google will only ever be an advertising company  CRN Australia

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