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Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:CableAds@BigIdeasGroup.com

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 21 / 2018

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Forget product placement: now advertisers can buy storylines - The Guardian

The Guardian

Forget product placement: now advertisers can buy storylines
The Guardian
Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black ...


Amazon Has a Plan to Become Profitable. It's Called Advertising - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Called Advertising
AdAge.com
For years, Amazon kept advertising on the site subtle for fear of alienating shoppers who had become used to choosing what to buy based largely on customer reviews and price. Amazon has been slowly giving more prominent placement to sponsored products ...

and more »

Instagram 'advertising mermaid knives disguised as lipsticks and combs for young women' - The Sun

The Sun

Instagram 'advertising mermaid knives disguised as lipsticks and combs for young women'
The Sun
CRIMINALS are using Instagram's lax security measures to flog concealed knives to teenage girls, it has been revealed. The blades - disguised as lipsticks, combs, and other beauty products - are brazenly being sold to Brits from overseas despite our ...

and more »

Amazon now looks to advertising influx to pump up profits - Arkansas Online

Pittsburgh Post-Gazette

Amazon now looks to advertising influx to pump up profits
Arkansas Online
Now along comes a business that could generate consistent and healthy returns: It's called advertising. Over the past several years, Bezos & Co. have quietly put together the pieces for a marketing platform that lets Amazon make money from the sheer ...
Amazon has a plan to become profitable: advertisingPittsburgh Post-Gazette
Amazon strategy to generate profits through advertising | The Siasat ...The Siasat Daily
Amazon Has a Plan to Become Profitable: Advertising - BrinkwireBrinkwire (press release)

all 13 news articles »

Something doesn't ad up about America's advertising market - The Economist

Something doesn't ad up about America's advertising market
The Economist
IMAGINE a world in which you are manipulated by intelligent advertisements from dusk until dawn. Your phone and TV screens flash constantly with commercials that know your desires before you imagine them. Driverless cars bombard you with personalised ...


NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl - Awful Announcing

Awful Announcing

NFL apologizes for Facebook promo advertising Vikings-Patriots Super Bowl
Awful Announcing
The world won't know who's headed to the Super Bowl until after Sunday's conference championship games, but that didn't stop ESPN's Facebook account from taking its best guess. As first noticed by ABC 7 in Philadelphia, the NFL posted a promo last week ...
LOOK: The NFL is already advertising a Patriots vs. Vikings Super BowlCBSSports.com
Hyundai Teases Its Super Bowl Advertising During the AFC and NFC Championship GamesMarkets Insider

all 550 news articles »

Advertising's 'Mad Men' Bristle at the Digital Revolution - Wall Street Journal

Wall Street Journal

Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...


The national advertising model is on life support: it's time to pull the plug - The Drum

The Drum

The national advertising model is on life support: it's time to pull the plug
The Drum
Speaking of drugs, you'd have to be medicated to believe in a national advertising model for pharmaceuticals. We're talking about prescription drugs, meaning most of these advertised products are completely inappropriate for the vast majority who will ...


How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


Virginia business removes post advertising Tide Pod-themed doughnuts after backlash - wtvr.com

wtvr.com

Virginia business removes post advertising Tide Pod-themed doughnuts after backlash
wtvr.com
SUFFOLK, Va. – A Suffolk business removed a Facebook post advertising Tide Pod-themed doughnuts after receiving criticism online. A WTKR viewer sent a screenshot of the post by O'doodleDoo's Donuts before it was taken down: The doughnuts had frosting ...
Tide Pod Challenge: YouTube is removing 'dangerous' videosCNNMoney

all 135 news articles »

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