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Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?

The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?

If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course!

So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars.

Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help.

Reasons to hire an advertising agency:

· Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system.

· Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to.

· Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times.

· Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff."

· Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best!

Reasons not to hire an advertising agency:

· You have worked in the advertising profession and have a great understand of all types of media.

· You have a very small budget and are unable to get an agency to help you.

Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work.

Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision?

If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive.

Steve Moundzouris, 423-653-2201 BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency.

http://www.bigwatermg.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. July / 18 / 2019

Amazon is turning advertising into its next huge business — here's how - CNBC
Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


VidCon, seed-stage dilution, advertising, privacy, and building a career in design - TechCrunch
VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Netflix Insists It Won’t Move Into Selling Advertising - Variety
Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


The Other Side Of Outdoor Advertising - Crunchbase News
The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot - Cointelegraph
McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Multiscreen Advertising Market Outlook to 2024: Mobile Internet Consumption Will Account for 26% of Global Media Consumption in 2019, Up from 19% in 2016 - Yahoo Finance
Multiscreen Advertising Market Outlook to 2024: Mobile Internet Consumption Will Account for 26% of Global Media Consumption in 2019, Up from 19% in 2016  Yahoo Finance

DUBLIN, July 17, 2019 /PRNewswire/ -- The "Multiscreen Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100% - CNBC
Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say. - Bradenton Herald
Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms - Deadspin
Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising - Food and Water Watch
Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


Google suspends ticket site Viagogo from advertising - BBC News
Google suspends ticket site Viagogo from advertising  BBC News

Google has suspended Viagogo as an advertiser, after claims touts resell tickets at inflated prices on the site. The Competition and Market Authority is taking the ...


Netflix’s Fyre Festival doc made Jerry Media an Emmy nominee - Quartzy
Netflix’s Fyre Festival doc made Jerry Media an Emmy nominee  Quartzy

Jerry Media, aka @fuckjerry, aka the creator of Fyre Festival's notorious promotional materials, was nominated for four Emmys yesterday (July 16) thanks to its ...


Everyone at this new advertising agency has served time in prison - Fast Company
Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


Snap approaching inflection point: Pivotal Advertising - CNBC
Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


DeLand film studio lands lingerie advertising deal | Business - The West Volusia Beacon
DeLand film studio lands lingerie advertising deal | Business  The West Volusia Beacon

A commercial film studio based in Downtown DeLand is making a series of commercials for an Australian lingerie maker.


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent - Adweek
Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Google Advertising Database Faces Criticism Over Missing Political Ads, Errors - Cheddar
Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  Cheddar

Following questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...


The Name's Advertising, Free Advertising - Freedom Philosophy - Being Libertarian
The Name's Advertising, Free Advertising - Freedom Philosophy  Being Libertarian

I typically write about genocide around the world, debt that could bankrupt the West, or the level of control Google and Facebook have over our lives. Last week I ...


Why commerce companies are the advertising players to watch in a privacy-centric world - TechCrunch
Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Snap turns to search giant Baidu to court Chinese advertisers - TechCrunch
Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


For advertisers, the Emmy halo effect is a thing of the past - AdAge.com
For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord - Bloomberg
Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.


Key West leaders want mobile advertising trucks to disappear - Miami Herald
Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer - PRNewswire
Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  PRNewswire

SCHAUMBURG, Ill., June 17, 2019 /PRNewswire/ -- Pinnacle Advertising announced today that Tracy Richards is joining the agency as their inaugural Chief ...


A look back at the legacy of Oklahoma ad exec Angus McQueen - AdAge.com
A look back at the legacy of Oklahoma ad exec Angus McQueen  AdAge.com

Angus McQueen, the longtime CEO of Oklahoma City ad agency Ackerman McQueen, died yesterday at the age of 74 after battling cancer. In his more than four ...


SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Dr. Joseph Muldoon - Fox 32 Chicago
SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Dr. Joseph Muldoon  Fox 32 Chicago

SPONSORED ADVERTISING BY NORTHSHORE UNIVERSITY HEALTHSYSTEM: Joseph P. Muldoon, M.D. is the Director of Colon/Rectal Surgery at ...


Netflix calls speculation that it's moving into selling advertising 'false' (NFLX) - Thehour.com
Netflix calls speculation that it's moving into selling advertising 'false' (NFLX)  Thehour.com

Netflix is ad-free and likely to stay that way. The streaming-video giant said it still has no plans to start selling advertising, in a letter to shareholders on ...


Tyson Foods Sued For Deceptive Advertising - Law360
Tyson Foods Sued For Deceptive Advertising  Law360

Two consumer advocacy nonprofits have sued Tyson Foods Inc. in Washington, D.C., Superior Court for misleading consumers by loudly proclaiming its ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads - BuzzFeed News
Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Gauging The Impact Of Advertising On Amazon - Forbes
Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


This Is How Much Disney Is Spending On ‘Lion King’ Advertising - International Business Times
This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business Times

Disney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.


Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability - MarTech Series
Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability  MarTech Series

Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home ...


How an Advertisement's Environment Affects Its Success - Business News Daily
How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


Advertising and Promotion finance panel to meet - News - Pine Bluff Commercial
Advertising and Promotion finance panel to meet - News  Pine Bluff Commercial

The Pine Bluff Advertising and Promotion Commission Finance Committee will meet at noon Monday, July 22.The meeting will be held at the second floor ...


Internet advertising in Australia inches closer to $10 billion mark - Consultancy.com.au
Internet advertising in Australia inches closer to $10 billion mark  Consultancy.com.au

Australia's advertising market is set to grow substantially in the near future, driven primarily by growth in the online advertising space.


Continental challenge – advanced TV advertising across Europe and the US - Videonet
Continental challenge – advanced TV advertising across Europe and the US  Videonet

The way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...


The Green Party backs The Coalition for Reform in Political Advertising - The Drum
The Green Party backs The Coalition for Reform in Political Advertising  The Drum

The Green Party has voiced its support for The Coalition for Reform in Political Advertising's campaign to implement a four-point plan that would improve the ...


Conceptual Advertising Image Photoshop Walkthrough - Fstoppers
Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


One of the largest billboard companies nationally now has a Wichita office - Wichita Eagle
One of the largest billboard companies nationally now has a Wichita office  Wichita Eagle

Ashby, we hardly knew ya. Ashby St. Outdoor, an Arkansas-based billboard company that entered the Wichita market in 2016, has sold to Baton Rouge-based ...


Traditional Advertising, A Thing Of The Past? Not According To This Report - Forbes
Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


How retailers can avoid the 9 biggest pitfalls of Facebook advertising - Marketing Land
How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform - PRNewswire
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


What Agencies Get Wrong About Measuring TV Advertising - AdExchanger
What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Zenith: Romanian advertising market is slowing down - Romania-Insider.com
Zenith: Romanian advertising market is slowing down  Romania-Insider.com

The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania.


5 Hot Online Advertising Trends in Europe - Entrepreneur
5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


P&G steps up advertising game on equal pay for women - Cincinnati Business Courier
P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


Travelocity ships media to Havas and creative to Proof Advertising - AdAge.com
Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


LEGAL ADVERTISING - The Lincoln County News
LEGAL ADVERTISING  The Lincoln County News

NOTICE OF DEFAULT AND FORECLOSURE SALE. 297 Old Bath Road, Wiscasset, Maine 04578. To: Maxine D. Croxford. 297 Old Bath Road. Wiscasset ...


Online advertising will be more than half of ad spend by 2021 - Quartz
Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


UK launches investigation into Facebook and Google for dominating digital advertising - CNBC
UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising - CBS San Francisco
San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


County Supervisors seeking advertising dollars for GET system - Independent-Messenger
County Supervisors seeking advertising dollars for GET system  Independent-Messenger

The Greensville County Board of Supervisors approved advertisement being displayed on its transit vehicles.


What’s Working In B2B Advertising? - Demand Gen Report
What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Global Multiscreen Advertising Market to Witness a 35.2% CAGR Over 2019-2024 - Rising Adoption of Ad-blockers on Devices is Challenging Growth - ResearchAndMarkets.com - Business Wire
Global Multiscreen Advertising Market to Witness a 35.2% CAGR Over 2019-2024 - Rising Adoption of Ad-blockers on Devices is Challenging Growth - ResearchAndMarkets.com  Business Wire

DUBLIN--(BUSINESS WIRE)--The "Multiscreen Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...


YouTube Tries to Get Video Stars Off Their Advertising Addiction - Bloomberg
YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career 07/17/2019 - MediaPost Communications
Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career 07/17/2019  MediaPost Communications

Campaign has an exclusive interview with Nigel Farage this morning in which the Brexit Party leader claims his view on advertising is "I may fancy it myself one ...


The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground" - Newcity Art
The Art of Advertising: A Review of "Everyone's Art Gallery: Posters of the London Underground"  Newcity Art

Modernity is a major theme of art museum exhibitions of objects made by Europeans or Americans after 1850. If we think of the Art Institute of Chicago as a kind ...


Who's taking the stage at Advertising Week 2019 - Axios
Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules - The Verge
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


ADVERTISING: Advertorial — JONATHAN M. SASSER: Why I chose to practice natural medicine - Coeur d'Alene Press
ADVERTISING: Advertorial — JONATHAN M. SASSER: Why I chose to practice natural medicine  Coeur d'Alene Press

My goal as a health care practitioner is simply to help more people to have more fun by helping them feel well enough to have fun. I put a diverse background to ...


Advertisers Broke Local News, Can They Fix It? United For News' Jenen - BeetTV
Advertisers Broke Local News, Can They Fix It? United For News' Jenen  BeetTV

CANNES — Many observers saw the future destruction coming. Craigslist's local ads posed a clear threat to classifieds, social networks presented rival ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations - Search Engine Journal
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Is Advertising on Netflix Inevitable? - Motley Fool
Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The bath water - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The bath water  Coeur d'Alene Press

As the saying goes, “don't throw out the baby with the bathwater.” Right now, you're probably wondering what t.


WPP should be the LVMH of advertising, says chief exec - Warc
WPP should be the LVMH of advertising, says chief exec  Warc

Mark Read, the chief executive of WPP has said he would like the company he runs to resemble the multi-brand, single-culture success of luxury group LVMH or ...


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media - AdExchanger
Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


CHART: Omnicom's growth areas with advertising leading the charge - AdNews
CHART: Omnicom's growth areas with advertising leading the charge  AdNews

Organic growth for advertising was 4.4% for the second quarter compared to the same three months last year.


Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign - Business Wire
Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign  Business Wire

This season, GUESS introduces a *fresh* accessories campaign shot in Los Angeles, CA by photographers Claudia and Ralf Pulmanns and art directed by Paul.


Global Mobile Advertising Market In depth Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads, AdColony, Liftoff Mobile, Inc, Tapjoy, ironSource - Rise Media
Global Mobile Advertising Market In depth Analysis 2019 By Top Vendors like Smaato, Oath, InMobi, Flurry, Facebook, Google, Chartboost, Avazu Inc, AppLovin, Unity Technologies, Vungle, Twitter Ads, AdColony, Liftoff Mobile, Inc, Tapjoy, ironSource  Rise Media

Global Mobile Advertising includes data on consumer perspective, comprehensive analysis, statistics, market share, company performance (stocks), historical ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate - ProPublica
New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Gender stereotypes in advertising have been banned in the UK - Vox.com
Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill - The Hill
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


Advertising Techniques to Attract Your Audience's Attention - G2
Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


New Nielsen service offers podcast audience insights for advertising - Marketing Land
New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


Yakima native to lead Herald-Republic advertising department - Yakima Herald-Republic
Yakima native to lead Herald-Republic advertising department  Yakima Herald-Republic

The biggest misconception Carmela Solorzano encounters when she's worked on getting Yakima Valley businesses to advertise in the Yakima Herald-Republic ...


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks' - WUWM
Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon - Forbes
The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill - The Hill
Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


AR Advertising: A Gimmick Or A New Advertising Frontier? - Forbes
AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


10 ways to kill an intern - AdAge.com
10 ways to kill an intern  AdAge.com

OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their ...


Two Months of Advertising for the Price of One July 17, 2019 - theportlandbeacon.com
Two Months of Advertising for the Price of One July 17, 2019  theportlandbeacon.com

For a limited time, The Portland Beacon is offering our side panel advertising to new customers at a special rate of two months for the price of one. That is t...


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91 - The New York Times
Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Global Online Advertising Management Software Market 2019 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix – Rise Media - Rise Media
Global Online Advertising Management Software Market 2019 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix – Rise Media  Rise Media

The Global Online Advertising Management Software Market report provides an extensive research and detailed analysis of the present market along with future ...


Instagram Advertising: Do You Know It, When You See It? - NPR
Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Google suspends advertising from ticket site Viagogo - The Irish Times
Google suspends advertising from ticket site Viagogo  The Irish Times

Search giant takes action against ticket reseller with headquarters in Limerick.


‘Nascent and nebulous’: The state of CBD advertising - Digiday
‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


Google and Facebook under investigation again for advertising market power - CNET
Google and Facebook under investigation again for advertising market power  CNET

Under probe again for market power. Olly Curtis/Future Publishing via Getty Images. The UK's Competition and Markets Authority has kicked off a probe into ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media - The Nation
'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Court Overturns Requirement that Prescription Drug Advertisers Include Price Information in TV Ads - Lexology
Court Overturns Requirement that Prescription Drug Advertisers Include Price Information in TV Ads  Lexology

Last week, a federal District Court ruled that the US Department of Health and Human Services did not have the authority to require that drug…


How Digital Advertising Markets Really Work - The American Prospect
How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Behavioural advertising is out of control, warns UK watchdog - TechCrunch
Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP - Deadline
Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer - Cincinnati Business Courier
Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through? - Campaigns & Elections
With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


New Insight On Digital Advertising, And 'Better Ads' - Radio & Television Business Report
New Insight On Digital Advertising, And 'Better Ads'  Radio & Television Business Report

Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's.


Trump’s general election brawl to drive record advertising - POLITICO
Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


The History of Advertising: 7 Innovators Who Changed the Industry - G2
The History of Advertising: 7 Innovators Who Changed the Industry  G2

The history of advertising began with a bamboo flute, and the rest is history. Read more about the innovators that changed the world of advertising.


Why TV Advertising Is Still Worthwhile for Small Businesses - Footwear News
Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


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