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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 28 / 2020

‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda. - Forbes
‘Trust Me’ Advertising Does Not Build Trust. Create A Trust Agenda.  Forbes

3 Reasons Netflix Isn't Interested in Advertising - The Motley Fool
3 Reasons Netflix Isn't Interested in Advertising  The Motley Fool

Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio - Yahoo Finance
Global Outdoor Advertising Market 2019-2023|Growing Penetration of LED Mobile Billboards to Boost Growth | Technavio  Yahoo Finance

Advertisers Keep Fumbling The Ball By Playing The Short Game - Forbes
Advertisers Keep Fumbling The Ball By Playing The Short Game  Forbes

Portland Advertising Agency Reintroduces Itself As Rain - Yahoo Finance
Portland Advertising Agency Reintroduces Itself As Rain  Yahoo Finance

Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death - AdAge.com
Super Bowl advertisers postpone marketing in wake of Kobe Bryant's death  AdAge.com

11 Amazon Advertising Mistakes to Avoid in 2020 - Search Engine Journal
11 Amazon Advertising Mistakes to Avoid in 2020  Search Engine Journal

Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat - ExchangeWire
Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat  ExchangeWire

Marines wanted for service's new advertising campaign - Marine Corps - Stars and Stripes
Marines wanted for service's new advertising campaign - Marine Corps  Stars and Stripes

Rideshare advertising bills head to committee this week - Florida Politics
Rideshare advertising bills head to committee this week  Florida Politics

What You Should Know About Super Bowl LIV Advertising And Broadcast - Forbes
What You Should Know About Super Bowl LIV Advertising And Broadcast  Forbes

How predictive advertising is changing the future of digital marketing - ClickZ
How predictive advertising is changing the future of digital marketing  ClickZ

Network news, advertising key sources of information for Iowa caucusgoers - The Gazette
Network news, advertising key sources of information for Iowa caucusgoers  The Gazette

WV House lawmakers debate legal advertising bill - WV News
WV House lawmakers debate legal advertising bill  WV News

Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs - The Inter-Mountain
Concerns raised over bill to change legal advertising requirements | News, Sports, Jobs  The Inter-Mountain

State Journal's Latek recognized for advertising excellence | Business - State-Journal.com
State Journal's Latek recognized for advertising excellence | Business  State-Journal.com

US ramps up probe into Google's online advertising monopoly - Techradar
US ramps up probe into Google's online advertising monopoly  Techradar

Digital advertising could be coming to an Uber near you - Florida Politics
Digital advertising could be coming to an Uber near you  Florida Politics

Planters Super Bowl advertising is still a go after Kobe Bryant's death - Chicago Business Journal
Planters Super Bowl advertising is still a go after Kobe Bryant's death  Chicago Business Journal

Advertising company remembers Kobe Bryant through billboards across the country - WKBN.com
Advertising company remembers Kobe Bryant through billboards across the country  WKBN.com

Vintage advertising sold products and services | History - Effingham Daily News
Vintage advertising sold products and services | History  Effingham Daily News

Whitewater Advertising Association teaches students creativity - Royal Purple News
Whitewater Advertising Association teaches students creativity  Royal Purple News

As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement - AdExchanger
As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement  AdExchanger

New Era Of Interactive Video Will Create More Advertising Opportunities For Brands - Forbes
New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

RAMMSTEIN Advertising Coming Tour With Blimps - Metal Injection.net
RAMMSTEIN Advertising Coming Tour With Blimps  Metal Injection.net

Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights - PRNewswire
Global AI in Out-Of-Home (OOH) Advertising Market was Valued at US$ 1,808.3 Mn in 2018 and is Expected to Grow at a CAGR of 11.22% Over the Forecast Period, Owing to the Increase in AI Based Personalized Ad Content, says Absolute Markets Insights  PRNewswire

An Hour of Advertising with… Jonathan Burley - The Drum
An Hour of Advertising with… Jonathan Burley  The Drum

Five groups seek Magnolia Advertising and Promotion money - Magnoliareporter
Five groups seek Magnolia Advertising and Promotion money  Magnoliareporter

National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported - Yahoo Finance
National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported  Yahoo Finance

Census Bureau advertising campaign creates awareness for 2020 - Carlsbad Current Argus
Census Bureau advertising campaign creates awareness for 2020  Carlsbad Current Argus

Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader - Inc.
Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

Given The Cost, Does Super Bowl Advertising Make Sense? - Forbes
Given The Cost, Does Super Bowl Advertising Make Sense?  Forbes

SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month - FOX 35 Orlando
SPONSORED ADVERTISING BY ADVENTHEALTH: House Calls: Cervical Cancer, Cervical Health Awareness Month  FOX 35 Orlando

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash - Yahoo Finance
Las Vegas Postpones Activity Related To Launch Of New Advertising Campaign In Wake Of Death Of Kobe Bryant, His Daughter Gianna And Others In Helicopter Crash  Yahoo Finance

How global advertisers are pushing for a new approach to brand safety - Digiday
How global advertisers are pushing for a new approach to brand safety  Digiday

Put government on notice about advertising rules - Opinion - Wilkes-Barre Citizens Voice
Put government on notice about advertising rules - Opinion  Wilkes-Barre Citizens Voice

Alcohol Trends and Super Bowl Political Advertising - Harvard Business Review
Alcohol Trends and Super Bowl Political Advertising  Harvard Business Review

Local advertising ideas for small business - Augusta Free Press
Local advertising ideas for small business  Augusta Free Press

Advertising industry joins climate fight with launch of twin working groups - www.businessgreen.com
Advertising industry joins climate fight with launch of twin working groups  www.businessgreen.com

Microsoft Advertising Ads Label In Bing Search Blend With Organic Also - Search Engine Roundtable
Microsoft Advertising Ads Label In Bing Search Blend With Organic Also  Search Engine Roundtable

Soapbox: The death of cookies will bring new life to advertising - MarTech Today
Soapbox: The death of cookies will bring new life to advertising  MarTech Today

Irek Zinnurov on sports advertising, tax deductions from training and other initiatives - Realnoe vremya
Irek Zinnurov on sports advertising, tax deductions from training and other initiatives  Realnoe vremya

Fox Adds Commercial Time For SB LIV To Allow For More Advertisers - SportsBusiness Daily
Fox Adds Commercial Time For SB LIV To Allow For More Advertisers  SportsBusiness Daily

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

How YouTube shields advertisers (not viewers) from harmful videos - Quartz
How YouTube shields advertisers (not viewers) from harmful videos  Quartz

Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising - CounterPunch
Bernie Sanders, Joe Rogan, Human Rights Campaign, and Truth in Advertising  CounterPunch

Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem - Digital Information World
Twitter messed up its advertising system after it tries to troubleshoot the Nazi-ad targeting problem  Digital Information World

UPMC Accused Of Giving Private Patient Info To Advertisers - Law360
UPMC Accused Of Giving Private Patient Info To Advertisers  Law360

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism - The Drum
Application made to ASA in attempt to regulate influencers and advertising against selling perfectionism  The Drum

Advertisers sit tight as the Grammys strikes a sour note - AdAge.com
Advertisers sit tight as the Grammys strikes a sour note  AdAge.com

Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey - AiThority
Advertising Tech Audiovisual Media, Brand Marketing Portada New Survey  AiThority

City of Newport working to approve an advertising and promotion commission - KAIT
City of Newport working to approve an advertising and promotion commission  KAIT

LSU's championship run earned $200 million in free advertising for the university - WBRZ
LSU's championship run earned $200 million in free advertising for the university  WBRZ

Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life - The Reveille, LSU's student newspaper
Student Spotlight: Digital advertising junior Grace Owen, uses her art to give viewers a fresh new perspective on life  The Reveille, LSU's student newspaper

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

Music In Advertising: Heart Or Head – Emotion Or Budget? - Mondaq News Alerts
Music In Advertising: Heart Or Head – Emotion Or Budget?  Mondaq News Alerts

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions - MarTech Series
The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

36 of Madison Avenue's rising advertising stars under 36 - Business Insider Nordic
36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

Massage Envy ramps up advertising for fast facials - Glossy
Massage Envy ramps up advertising for fast facials  Glossy

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

SPONSORED ADVERTISING by Philippines Department of Tourism - FOX 11 Los Angeles
SPONSORED ADVERTISING by Philippines Department of Tourism  FOX 11 Los Angeles

LSU's Playoff run results in $200 million advertising exposure - 247Sports
LSU's Playoff run results in $200 million advertising exposure  247Sports

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

The CEO of Netflix reaffirms zero interest in advertising: 'No easy money' - Industry Global News 24
The CEO of Netflix reaffirms zero interest in advertising: 'No easy money'  Industry Global News 24

NC animal shelter advertising 'World's Worst Cat' for adoption - KKTV 11 News
NC animal shelter advertising 'World's Worst Cat' for adoption  KKTV 11 News

AAF Memphis recognizes Ehrlich's advertising career - The Daily Memphian
AAF Memphis recognizes Ehrlich's advertising career  The Daily Memphian

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

US State Maryland Considering Digital Advertising Tax - Tax-news.com
US State Maryland Considering Digital Advertising Tax  Tax-news.com

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets - CryptoPotato
Jeff Bezos iPhone Hack: Good Advertising for Cryptocurrency Hardware Wallets  CryptoPotato

TWRA warns of scam website advertising TN fishing license - WKRN News 2
TWRA warns of scam website advertising TN fishing license  WKRN News 2

KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies - NewsWatch
KNOREX - Providing Precision Performance Marketing Solutions to Advertisers and Agencies  NewsWatch

Man Hospitalized After Being Struck With Cell Phone Advertisement - Garden City, NY Patch
Man Hospitalized After Being Struck With Cell Phone Advertisement  Garden City, NY Patch

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

News Corp Sells Video-Advertising Startup Unruly - Wall Street Journal
News Corp Sells Video-Advertising Startup Unruly  Wall Street Journal

When is Shake Shack coming to Valley Fair? - The Mercury News
When is Shake Shack coming to Valley Fair?  The Mercury News

'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards - Argus Leader
'Legend.' How Kobe Bryant is being memorialized on Sioux Falls billboards  Argus Leader

B2B Paid Advertising in 2020 with Greg Finn [PODCAST] - Search Engine Journal
B2B Paid Advertising in 2020 with Greg Finn [PODCAST]  Search Engine Journal

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Comscore Television Viewing Data Helps Predict Advertising Audience Decline - MarTech Series
Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Alberta man hoping billboards and advertising will find him a kidney donor - CityNews Calgary
Alberta man hoping billboards and advertising will find him a kidney donor  CityNews Calgary

Online Platform Advertising Employment in Tourism and Hospitality Launched - Total Croatia News
Online Platform Advertising Employment in Tourism and Hospitality Launched  Total Croatia News

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

IBM Launches AI-Powered Advertising Accelerator with Watson - MarTech Advisor
IBM Launches AI-Powered Advertising Accelerator with Watson  MarTech Advisor

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy? - MarTech Series
Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?  MarTech Series

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

The Craziest Thing at CES Could Change OOH Advertising - Adweek
The Craziest Thing at CES Could Change OOH Advertising  Adweek

Why is brand advertisers are failing to keep up with the dynamic world - Industry Global News 24
Why is brand advertisers are failing to keep up with the dynamic world  Industry Global News 24

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