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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:15TipsYP@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. October / 22 / 2019

What's The Next Growth Engine For Digital Advertising? - Radio & Television Business Report
What's The Next Growth Engine For Digital Advertising?  Radio & Television Business Report

Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening - The Wall Street Journal
Online Influencers Tell You What to Buy, Advertisers Wonder Who's Listening  The Wall Street Journal

TripAdvisor selects Mother as its new creative agency - AdAge.com
TripAdvisor selects Mother as its new creative agency  AdAge.com

How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good - Entrepreneur
How a Lesson From Her Son Inspired Elizabeth Sarquis to Build an Advertising Company for Social Good  Entrepreneur

N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18 - WJW FOX 8 News Cleveland
N.J. couple sues Taco Bell for ‘deceptive advertising’ after they were charged an extra $2.18  WJW FOX 8 News Cleveland

New Results Find that Hispanics Feel Underrepresented in Beauty Advertising - Beauty Packaging Magazine
New Results Find that Hispanics Feel Underrepresented in Beauty Advertising  Beauty Packaging Magazine

Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week - Forbes
Amazon’s Advertising Is Quickly Gaining On Google…And Other Small Business Tech News This Week  Forbes

Queens lawmakers applaud new advertising campaign and website that educates tenants on new rights - QNS.com
Queens lawmakers applaud new advertising campaign and website that educates tenants on new rights  QNS.com

An 'Always-On' TV Attribution Advertising Partnership Arrives - Radio & Television Business Report
An 'Always-On' TV Attribution Advertising Partnership Arrives  Radio & Television Business Report

WestJet stands out from the herd in latest advertising campaign - Yahoo Finance
WestJet stands out from the herd in latest advertising campaign  Yahoo Finance

Barcelona strike Supponor virtual advertising deal - SportsPro Media
Barcelona strike Supponor virtual advertising deal  SportsPro Media

Facebook advertisers boost video budgets 24%, study finds - Mobile Marketer
Facebook advertisers boost video budgets 24%, study finds  Mobile Marketer

Taxpayers funded $174m in government advertising last financial year - The Guardian
Taxpayers funded $174m in government advertising last financial year  The Guardian

The Lucrative Advertising Life Of Instafamous Kids - pymnts.com
The Lucrative Advertising Life Of Instafamous Kids  pymnts.com

Social Chain's Lumaland merger heralded as 'an advertising gamechanger' - The Drum
Social Chain's Lumaland merger heralded as 'an advertising gamechanger'  The Drum

Case: False Advertising/Injunction (7th Cir.) - Bloomberg Law
Case: False Advertising/Injunction (7th Cir.)  Bloomberg Law

5 Movies That Altered Advertising and Marketing - Adweek
5 Movies That Altered Advertising and Marketing  Adweek

Programmatic advertising: Growing pains and what you need to know - ClickZ
Programmatic advertising: Growing pains and what you need to know  ClickZ

Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok - CNBC
Netflix and HBO shows are getting pirated on this app that's been bankrolled by advertisers such as Pandora, BET+ and TikTok  CNBC

Facebook opens search ads to all advertisers - Search Engine Land
Facebook opens search ads to all advertisers  Search Engine Land

Snapchat’s targeting direct-response advertisers with new dynamic ads product - Digiday
Snapchat’s targeting direct-response advertisers with new dynamic ads product  Digiday

Taco Bell being sued for 'false and misleading' advertising - Fox Business
Taco Bell being sued for 'false and misleading' advertising  Fox Business

Amazon's Starting to Pull Away From Competitors in Search Advertising - Motley Fool
Amazon's Starting to Pull Away From Competitors in Search Advertising  Motley Fool

Will Congress Pass the Hotel Advertising Transparency Act of 2019? - Peter Greenberg.com Travel News
Will Congress Pass the Hotel Advertising Transparency Act of 2019?  Peter Greenberg.com Travel News

Fox Partners With iSpot.tv To Improve Advertising Performance - Forbes
Fox Partners With iSpot.tv To Improve Advertising Performance  Forbes

India regulator pushes insurers to ensure 'clear, fair and not misleading' advertising - Warc
India regulator pushes insurers to ensure 'clear, fair and not misleading' advertising  Warc

Libby named Maine Press Association Advertising Person of the Year - By Staff - Courier-Gazette & Camden Herald
Libby named Maine Press Association Advertising Person of the Year - By Staff  Courier-Gazette & Camden Herald

What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist - MarTech Advisor
What Is Display Advertising? Definition, Targeting Process, Types, Networks, Examples, and a Management Checklist  MarTech Advisor

Amazon nibbles away at Google's search advertising dollars - AdAge.com
Amazon nibbles away at Google's search advertising dollars  AdAge.com

Brexit date downplayed in government advertising shift - BBC News
Brexit date downplayed in government advertising shift  BBC News

Global Mobile Advertising Market Future Outlook:Trends, Growth and Competition Landscape by Regions and - EIN News
Global Mobile Advertising Market Future Outlook:Trends, Growth and Competition Landscape by Regions and  EIN News

Canberra spent $174.1 million on advertising in 2019 - AdNews
Canberra spent $174.1 million on advertising in 2019  AdNews

Ethiopia telecoms privatization can unlock advertising, mobile money - The Africa Report
Ethiopia telecoms privatization can unlock advertising, mobile money  The Africa Report

Advertising Week 2019: It All Starts With Brand Trust - Forbes
Advertising Week 2019: It All Starts With Brand Trust  Forbes

Google, Apple, Amazon, and Microsoft's earbud advertising explained - Fast Company
Google, Apple, Amazon, and Microsoft's earbud advertising explained  Fast Company

Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up - Inc.
Google Dominated the $55 Billion Search Advertising Market for Over a Decade. Here's How Amazon Plans to Shake Things Up  Inc.

Meet the Women Running LA’s Top Advertising Agencies - Adweek
Meet the Women Running LA’s Top Advertising Agencies  Adweek

Envy adds to advertising team | News - Broadcast
Envy adds to advertising team | News  Broadcast

BT's corporate facelift and the rise of the 'purpose' advertising campaign - inews
BT's corporate facelift and the rise of the 'purpose' advertising campaign  inews

YouTube is letting politicians reserve advertising space for 2020 election - The Verge
YouTube is letting politicians reserve advertising space for 2020 election  The Verge

China’s advertising industry waits to hear the winners of the Effie marketing awards - Euronews
China’s advertising industry waits to hear the winners of the Effie marketing awards  Euronews

Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas - FOX 5 DC
Couple sues Taco Bell for deceptive advertising after being overcharged $2.18 for Chalupas  FOX 5 DC

Honest Ads Act Is False Advertising - The Wall Street Journal
Honest Ads Act Is False Advertising  The Wall Street Journal

Rethinking and Predicting the Future of TV Advertising - Adweek
Rethinking and Predicting the Future of TV Advertising  Adweek

House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents - CNBC
House panel pressures Reynolds to stop advertising Vuse e-cigarettes, pushes for documents  CNBC

Temporary museum focuses on the history of Romanian brands & advertising - Romania-Insider.com
Temporary museum focuses on the history of Romanian brands & advertising  Romania-Insider.com

TikTok explains its ban on political advertising - TechCrunch
TikTok explains its ban on political advertising  TechCrunch

Trump threatens to sue CNN for ‘falsely advertising as news organisation’ - South China Morning Post
Trump threatens to sue CNN for ‘falsely advertising as news organisation’  South China Morning Post

The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products - Business Insider
The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products  Business Insider

From the Archives: Squash advertising - Los Angeles Times
From the Archives: Squash advertising  Los Angeles Times

Alliances are Advertising Week's big trend - Axios
Alliances are Advertising Week's big trend  Axios

Bernie Sanders wants to ban advertising during presidential primary debates - Fox News
Bernie Sanders wants to ban advertising during presidential primary debates  Fox News

FACEBOOK - IMPLEMENTED POLICY BANNING PAID ADVERTISING THAT "SUGGESTS VOTING IS USELESS OR MEANINGLESS, OR ADVISES PEOPLE NOT TO VOTE" - Yahoo News
FACEBOOK - IMPLEMENTED POLICY BANNING PAID ADVERTISING THAT "SUGGESTS VOTING IS USELESS OR MEANINGLESS, OR ADVISES PEOPLE NOT TO VOTE"  Yahoo News

Amazon held its first big ad conference last week, luring about 400 people to Seattle - CNBC
Amazon held its first big ad conference last week, luring about 400 people to Seattle  CNBC

How advertising rates vary by category on Amazon - Marketing Land
How advertising rates vary by category on Amazon  Marketing Land

Bozell & Graham Column: No Truth in Washington Post Advertising - NewsBusters
Bozell & Graham Column: No Truth in Washington Post Advertising  NewsBusters

Juul halts advertising in United States, replaces CEO - The Verge
Juul halts advertising in United States, replaces CEO  The Verge

5 Advertising Week Takeaways To Keep On Your Radar For 2020 - Forbes
5 Advertising Week Takeaways To Keep On Your Radar For 2020  Forbes

Global Direct-to-Consumer Pharmaceutical Advertising Market Outlook By Product Type, Applications, Regions and Key Players:- HARVARD POLITICAL REVIEW, MDedge, FDA - 5Gigs News
Global Direct-to-Consumer Pharmaceutical Advertising Market Outlook By Product Type, Applications, Regions and Key Players:- HARVARD POLITICAL REVIEW, MDedge, FDA  5Gigs News

Google to expand gambling advertising in US and beyond - iGaming Business
Google to expand gambling advertising in US and beyond  iGaming Business

What HBO's 'Succession' can teach us about advertising - AdAge.com
What HBO's 'Succession' can teach us about advertising  AdAge.com

Juul agrees to restrict youth advertising - The Guardian
Juul agrees to restrict youth advertising  The Guardian

Cannabis advertising firm Weedmaps cuts 100-plus jobs in response to slow adult-use market rollouts - Marijuana Business Daily
Cannabis advertising firm Weedmaps cuts 100-plus jobs in response to slow adult-use market rollouts  Marijuana Business Daily

Joe Biden’s Digital Ads Are Disappearing. Not a Good Sign, Strategists Say. - The New York Times
Joe Biden’s Digital Ads Are Disappearing. Not a Good Sign, Strategists Say.  The New York Times

Snapchat Introduces a New Ad Unit for Ecommerce Advertisers - Search Engine Journal
Snapchat Introduces a New Ad Unit for Ecommerce Advertisers  Search Engine Journal

River Rouge sues Detroit over billboard and bus advertising - WXYZ
River Rouge sues Detroit over billboard and bus advertising  WXYZ

Is Extended Reality The Future Of Digital Advertising? - Forbes
Is Extended Reality The Future Of Digital Advertising?  Forbes

Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising - EFF
Twitter "Unintentionally" Used Your Phone Number for Targeted Advertising  EFF

Twitter misused security information for advertising purposes - CNET
Twitter misused security information for advertising purposes  CNET

Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s - Glamour
Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s  Glamour

New connected TV study debunks 3 common myths about political advertising - AdAge.com
New connected TV study debunks 3 common myths about political advertising  AdAge.com

House subcommittee asks e-cigarette companies to stop advertising - CNBC
House subcommittee asks e-cigarette companies to stop advertising  CNBC

Cracking the code on podcast advertising for customer acquisition - TechCrunch
Cracking the code on podcast advertising for customer acquisition  TechCrunch

Pueblo City Council approves marijuana advertising changes - KOAA.com Colorado Springs and Pueblo News
Pueblo City Council approves marijuana advertising changes  KOAA.com Colorado Springs and Pueblo News

Impact of technology and digital advertising on beauty shoppers revealed by survey - Prolific London
Impact of technology and digital advertising on beauty shoppers revealed by survey  Prolific London

Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising - Yahoo Finance
Amazon (AMZN) Q3 2019 Earnings Preview: AWS, Prime & Advertising  Yahoo Finance

Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing - WDRB
Kentucky gun range embraces 'free advertising' from ABC News mistaking its event for Syrian bombing  WDRB

Microsoft Advertising's pitch deck for sponsored products ads - Business Insider
Microsoft Advertising's pitch deck for sponsored products ads  Business Insider

OTT Advertising: Why The Industry Needs More Transparency - AdExchanger
OTT Advertising: Why The Industry Needs More Transparency  AdExchanger

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds - The New York Times
Older People Are Ignored and Distorted in Ageist Marketing, Report Finds  The New York Times

Disney Bars Netflix TV Ads in Battle for Streaming Supremacy - The New York Times
Disney Bars Netflix TV Ads in Battle for Streaming Supremacy  The New York Times

EVERYTHING SOCIAL SECURITY: Beware of scammers and false advertisements - Wicked Local
EVERYTHING SOCIAL SECURITY: Beware of scammers and false advertisements  Wicked Local

How the Ban on Medical Advertising Hurt Women Doctors - JSTOR Daily
How the Ban on Medical Advertising Hurt Women Doctors  JSTOR Daily

LinkedIn Introduces Enhanced Targeting Tools for Advertisers - Search Engine Journal
LinkedIn Introduces Enhanced Targeting Tools for Advertisers  Search Engine Journal

How Blockchain Is Affecting The Marketing And Advertising Industry - Forbes
How Blockchain Is Affecting The Marketing And Advertising Industry  Forbes

We Need A Truth-In-Advertising Commission — For Voters - TPM
We Need A Truth-In-Advertising Commission — For Voters  TPM

Diablo 4 Possibly Leaked Via Art Book Advertisement - Den of Geek US
Diablo 4 Possibly Leaked Via Art Book Advertisement  Den of Geek US

Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad - INSIDER
Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad  INSIDER

Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube - CNBC
Livestreamed shootings have advertisers demanding better safety from sites like Facebook and YouTube  CNBC

Advertising Week's Pitbull concert undermines a week of equality talk, say critics - AdAge.com
Advertising Week's Pitbull concert undermines a week of equality talk, say critics  AdAge.com

Pepsi's stock jumps as higher advertising spending fuels sales growth and earnings beat - CNBC
Pepsi's stock jumps as higher advertising spending fuels sales growth and earnings beat  CNBC

Gander claims Watertown store closure in Facebook advertisement - NNY360
Gander claims Watertown store closure in Facebook advertisement  NNY360

Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers - Yahoo Finance
Snap's (SNAP) New Dynamic Ads Target E-commerce Advertisers  Yahoo Finance

Comment: The power of the Scottish advertising industry - The Scotsman
Comment: The power of the Scottish advertising industry  The Scotsman

Growing Demand for Location Based Advertising Market 2019 and it Witness Massive Growth by 2026: Key Players| Foursquare Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista - Market Expert
Growing Demand for Location Based Advertising Market 2019 and it Witness Massive Growth by 2026: Key Players| Foursquare Xad, Groupon, Scanbuy, Shopkick, Yoose, Verve, Thumbvista  Market Expert

Microsoft Advertising will also deprecate accelerated delivery - Search Engine Land
Microsoft Advertising will also deprecate accelerated delivery  Search Engine Land

Oscar Mayer’s wieners are a triumph of American advertising - The Takeout
Oscar Mayer’s wieners are a triumph of American advertising  The Takeout

Facebook Ads in Search Results Rolling Out to More Advertisers - Search Engine Journal
Facebook Ads in Search Results Rolling Out to More Advertisers  Search Engine Journal

Facebook agrees to pay advertisers $40 million over inflated video stats - AdAge.com
Facebook agrees to pay advertisers $40 million over inflated video stats  AdAge.com

Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads - eMarketer
Advertisers on Why WhatsApp's Status Is a Good Testing Ground for Ads  eMarketer

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