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5 Tips for Hot Yellow Pages Ads


Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week, with 77% using the book monthly.

While the Yellow Pages are an excellent reference tool, they fare less well when considered as an advertising medium. People use the Yellow Pages to look for a familiar name. If your other advertising works, then fining you in the Yellow Pages should be a snap.

Remember, once the book is published, you can't change your ad until the next publish date.

Here BIG Mike's 5 Tips to make your Yellow Pages Ad HOT.

1 - Sell the benefits

Put a headline on your ad pushing benefits. Explain how the benefits will help your prospect fulfill their needs.

2 - Forget extra cost color

The only thing color has been proven to do in Yellow Pages advertising is increase the price you pay for the ad.

3 - Ask for the order

Writing "Call us now at xxx xxxx" will get more responses than if you simply listed you phone number.

4 - Write like you talk

Inject your personality into everything you write. No-one wants to read boring and stuffy legal-ease. Use short sentences and words. Use simple language Use the word 'you'.

5 - Avoid Bragging

Don't boast "biggest and best". It turns people off, even if it is true. Being number one won't sell any product for you.

Remember, the Yellow Pages is generally a reference tool. People look for a name they recognize (or can't remember) or for a name given by a friend. Your ad should help them remember. The only other use of the Yellow Pages is to look for an emergency services. That's why you see lots of tow truck ads and no ads from Sears. Design your ad accordingly

For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:RadioAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. October / 23 / 2018

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Move Over, Television: What Type Of Advertising Tops All Others Combined? - Forbes

Forbes

Move Over, Television: What Type Of Advertising Tops All Others Combined?
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Stop Burying Digital Advertising - Inside Higher Ed (blog)

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Today's top headlines delivered to your inbox. Sign up for our other newsletters (View our Privacy Policy). Sign up for News At Noon. The latest headlines with your lunch. Sign up for our other newsletters (View our Privacy Policy). Weather Center.


Obamacare: Death By A Thousand Advertising Cuts - Forbes

Forbes

Obamacare: Death By A Thousand Advertising Cuts
Forbes
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This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores - Adweek

Adweek

This Creative Shop Focuses on Women Over 40, a Group Advertising Often Ignores
Adweek
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Apple Could Become a Multibillion-Dollar Ad Business. Here's How - Barron's

Barron's

Apple Could Become a Multibillion-Dollar Ad Business. Here's How
Barron's
Sacconaghi has a $200 price target on Apple stock, which is below Wall Street's current average of $239, according to FactSet. (The shares were up 1% to about $220 in Monday morning trading.) He listed four reasons he's bullish on advertising at Apple:.
SEC FORM 4 - SEC.govSEC.gov
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Apple Search Advertising: Their Next Multi-Billion Dollar Business? - WebProNews

WebProNews

Apple Search Advertising: Their Next Multi-Billion Dollar Business?
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Senior Analyst at Berstein, Toni Sacconaghi, released a note today predicting that Apple's advertising business will be worth billions by 2020. Similar to Amazon, Apple is incrementally focusing on expanding adverting opportunities, especially within ...

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Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign - Hastings Tribune

Olean Times Herald

Marciano Los Angeles Unveils the Holiday 2018 Collection and Advertising Campaign
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The facts behind some of the advertising in the MacArthur-Kim contest - Burlington County Times

Burlington County Times

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What a Decentralized Web Means for Digital Advertising - Adweek

Adweek

What a Decentralized Web Means for Digital Advertising
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