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Advertising Primer for Fast Learners


Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.

Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work. Advertising, like everything else in business, requires a systematic, consistent approach. Even when you are getting results, tweaking a good message can make it a great message.

Fundamentals of good advertising:

1. Use a great title?not a cute title but one that grabs attention and communicates what the purpose of the ad is. If you start the ad with the name of your business, you will discourage a large portion of prospective customers from reading your ad because if they don't know what you do they will often assume you are not speaking to them.

2. Test titles and messages on an on-going basis and measure the response, small adjustments in the ad can increase response by 100% or much more.

3. Take the response you got from an ad and divide the cost by the response to see if it was worthwhile. An ad that doesn't elicit a response is too expensive no matter how little you spent on the advertising. Give it time don't just advertise once.

4. Don't advertise everywhere. Initially choose one medium and one company for your advertising and stick with it. Once you have figured out what works add another medium or company to the mix.

5. Before you place your ad, look at the characteristics of the audience and consider if it matches your target market. Don't make the mistake of assuming everyone is your target market because they are not. Even if your product has a broad appeal when you consider all factors of who buys you will be able to identify demographic or specialized interest groups that will provide a better return on your advertising investment.

6. Don't always blame the medium for your lack of result. Once you have identified the unique characteristics of your market it's incumbent on you to speak to that market using phrases, and communication styles that they relate to. If the publication, radio station, TV station etc. has thousands or hundreds of thousands in their audience and no one responds after a few weeks of advertising, take a good look at what you are advertising and more importantly how you are communicating the information.

7. When you have developed an ad that is working, test small changes to see if you can boost the ad response even more. Make one change at a time to ensure you can identify what the strongest pluses of the ad are.

8. Have you ever heard someone say that they turned their money over to a money manager of some sort and before they knew it, they had lost thousands or hundreds of thousands of dollars? You wouldn't do anything that foolish would you? Well then why would you turn full control of your advertising dollars to a media sales person for them decide what to advertise and how to communicate it in an ad? Most media reps have your best interest at heart?they want you to get results because it will make their next sale to you that much easier but the ultimate beneficiary of successful advertising is you and you had better be involved. Ask your rep to educate you about their medium and give you some information on their audience. Take the time to read it. Advertising is not an expense; it's an investment and requires attention to ensure success.

9. If a prospect reads your ad, is there something in the ad that says what you expect them to do? Do you ask them to call and give an accurate phone number or do you want them to come into your store and you give them the address. I don't know how many times I have seen ads that left off the address or the phone number has a wrong digit or isn't there at all. If they need to make an appointment, clearly articulate that in the ad.

10. When someone responds to your advertising, make it easy for him or her to do what you expect. If they have to keep playing telephone tag to try to connect with you then it's going to reduce the effectiveness of your advertising dramatically.

Nancy Fraser is the President of Nota Bene Consulting. She has been helping clients improve their advertising results and grow their businesses for over 20 years. Free advertising and marketing information in Notable News http://www.notable-marketing.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. January / 17 / 2019

Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says - The New York Times
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says  The New York Times

About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...


Barbara Proctor, first African American woman to own an advertising agency, dies at 86 - Washington Post
Barbara Proctor, first African American woman to own an advertising agency, dies at 86  Washington Post

The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...


Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years - Cancer Therapy Advisor
Spending on Medical DTC Advertising Increased Dramatically Over the Past 20 Years  Cancer Therapy Advisor

The spend on medical marketing in the United States has dramatically grown over a 20-year span, but drug marketing as a proportion of total US drug spending ...


Pepsi takeover | Coke rival pouring money into Atlanta advertising - 11Alive.com WXIA
Pepsi takeover | Coke rival pouring money into Atlanta advertising  11Alive.com WXIA

Billboards and advertisements are bubbling up all over Coca-Cola's hometown. Here's why.


What that Gillette ad says about the trend in woke advertising - CNN
What that Gillette ad says about the trend in woke advertising  CNN

New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade - Adweek
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade  Adweek

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...


State Broadcaster Probed Over Advertising Campaign - Caixin Global
State Broadcaster Probed Over Advertising Campaign  Caixin Global

State Broadcaster Probed Over Advertising Campaign.


Facebook’s Political Advertising Rules Are Coming to More Countries in 2019 - Adweek
Facebook’s Political Advertising Rules Are Coming to More Countries in 2019  Adweek

Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant ...


Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Couple arrested for false advertising, unlicensed work and theft - KeysNews.com
Couple arrested for false advertising, unlicensed work and theft  KeysNews.com

The State Attorney's Office has levied several charges against a Key West couple accused of falsely advertising themselves as licensed contractors and taking ...


Advertising network compromised to deliver credit card stealing code - ZDNet
Advertising network compromised to deliver credit card stealing code  ZDNet

A Paris-based online advertising company was hacked, and its infrastructure used to deliver malicious JavaScript code to online stores, code that was designed ...


Why targeted advertising is becoming creepy - Ericsson
Why targeted advertising is becoming creepy  Ericsson

Many are saying that AI needs to be explainable. What this means is that processes handled by AI should be made more easily understandable to humans, and ...


How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 - AdExchanger
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019  AdExchanger

As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...


Premier League to review advertising partner - SportsPro Media
Premier League to review advertising partner  SportsPro Media

Marketing agency VMLY&R has held the Premier League account since 2016.


College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’  Fox News

The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...


What Gilette's PC 'toxic masculinity' ad gets wrong about advertising - Fox Business
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising  Fox Business

PR and advertising should be about understanding and attracting consumers, not lecturing them.


Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block - Business Wire
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block  Business Wire

Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments - Adweek
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly - Forbes
Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.


Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot - PRNewswire
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot  PRNewswire

BATTLE CREEK, Mich., Jan. 17, 2019 /PRNewswire/ -- The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold ...


Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program - PRNewswire
Coldwell Banker Southern Homes Joins Adwerx Automated Listing Advertising Program  PRNewswire

DURHAM, N.C., Jan. 17, 2019 /PRNewswire/ -- Coldwell Banker Southern Homes has engaged the Adwerx Enterprise Automated Listing Advertising Program ...


Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth - Youth Today
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth  Youth Today

A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.


If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste  Paste Magazine

Credit where it's due: this is a great commercial by Gillette.


How is Roku Making Money Through Advertising? - eMarketer
How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy - Rolling Stone
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy  Rolling Stone

Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...


Five Ways To Improve Your Social Video Advertising - Forbes
Five Ways To Improve Your Social Video Advertising  Forbes

According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...


Globe cuts ties with advertising executive - The Boston Globe
Globe cuts ties with advertising executive  The Boston Globe

The Boston Globe has cut ties with its vice president for advertising, Michael Bentley, an executive whose name was removed this week from the paper's ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


Two Stafford residents ripped off after advertising items on Craigslist - Fredericksburg.com
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


NFL “Pre-Game” Advertising Impact Report - GlobeNewswire
NFL “Pre-Game” Advertising Impact Report  GlobeNewswire

The Big Game Shows How TV and Social Media Work Hand in Hand for Brands.


Advertising Archetypes For Non-Archetypal Holidays - Forbes
Advertising Archetypes For Non-Archetypal Holidays  Forbes

Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...


Pioneering black woman in advertising dies | Agency News - AdAge.com
Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody - ScienceAlert
Russian Startup Wants to Put Ads in Low-Earth Orbit to Ruin The Sky For Everybody  ScienceAlert

Will there be no end to people trying to muck up the night sky? Around this time last year it was a disco ball sent into low-Earth orbit. Now a Russian startup has ...


7 tips to make your small business an Instagram star - USA TODAY
7 tips to make your small business an Instagram star  USA TODAY

Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...


UK advertising market faces recession under no-deal Brexit - The Guardian
UK advertising market faces recession under no-deal Brexit  The Guardian

The UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...


Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86 - WTTW News
Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW News

She launched the first advertising agency owned and managed by an African-American woman in the 1970s. Barbara Gardner Proctor died on Dec. 19, 2018 at ...


Qatar Airways launches impressive Hollywood-style advertising campaign for 2019 - The Moodie Davitt Report - The Moodie Davitt Report
Qatar Airways launches impressive Hollywood-style advertising campaign for 2019 - The Moodie Davitt Report  The Moodie Davitt Report

QATAR. Qatar Airways has launched a Hollywood-style global advertising campaign to celebrate flying with the fast-growing airline. The campaign, called A ...


Mobile Advertising Before And After 2018 - Forbes
Mobile Advertising Before And After 2018  Forbes

Mobile in-app advertising is about to endure a profound transformation that will change the dynamics of the current ecosystem and turn it upside down.


Crackdown on advertising of real fur as `faux´ - Daily Mail
Crackdown on advertising of real fur as `faux´  Daily Mail

UK clothes retailers have been ordered to take immediate action to ensure they are not advertising real fur as “faux” in a crackdown on misleading advertising.


Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company - Simply Wall St
Why Lamar Advertising Company (REIT) (NASDAQ:LAMR) Looks Like A Quality Company  Simply Wall St

One of the best investments we can make is in our own knowledge and skill set. With that in mind, this article will work through how we can use Return On Equity ...


Survey: Amazon will win advertising dollars away from Facebook - Recode
Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


How the Advertising Landscape Will Continue to Evolve in 2019 - Adweek
How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


German mobile advertising market grows 58.6% in 2018 to EUR 1 billion - Telecompaper
German mobile advertising market grows 58.6% in 2018 to EUR 1 billion  Telecompaper

The German mobile advertising market grew by 58.6 percent in 2018 compared with the same period of the previous year, with gross advertising spending of ...


I saw the future of advertising, and damn is it scary - Android Central
I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 - Fast Company
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue - Digiday
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue  Digiday

When the General Data Protection Regulation arrived last year, The New York Times didn't take any chances. The publisher blocked all open-exchange ad ...


Amazon's Cloud and Advertising Businesses Could Lift Profits - Motley Fool
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


How AT&T's Xandr and Turner plan to fix TV advertising in 2019 | Special: Consumer Electronics Show - AdAge.com
How AT&T's Xandr and Turner plan to fix TV advertising in 2019 | Special: Consumer Electronics Show  AdAge.com

AT&T is making its set-top box viewership data available to advertisers buying audiences across Turner's TV networks and digital properties.


Social media advertising can boost fake news — or beat it - MIT Sloan News
Social media advertising can boost fake news — or beat it  MIT Sloan News

New research shows social media advertising can spread falsehoods or amplify facts.


Atlanta-based firm will handle advertising for Asheville tourism - Asheville Citizen-Times
Atlanta-based firm will handle advertising for Asheville tourism  Asheville Citizen-Times

The firm, 360i, will be tasked with providing advertising, marketing and data services to help market Asheville's tourism culture to the world.


Smith Advertising founder sentenced to maximum 5 years - Sarasota Herald-Tribune
Smith Advertising founder sentenced to maximum 5 years  Sarasota Herald-Tribune

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Here are our 10 most popular media and advertising stories of 2018 - INSIDER
Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


Beat is looking for someone to join the advertising team - Beat Magazine
Beat is looking for someone to join the advertising team  Beat Magazine

Beat is growing its family and we're looking for one talented salesperson to join our advertising team. Here's the rundown:JOB TITLE: ADVERTISING ...


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky  Daily Mail

StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...


The Media’s Post-Advertising Future Is Also Its Past - The Atlantic
The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis - Economic Times
Digital advertising to grow to Rs 14,281 crore in 2019: Dentsu Aegis  Economic Times

The third edition of the annual report, which was released on Wednesday, puts the size of digital advertising in the country at Rs 10819 crore in 2018 and ...


Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Brave Set To Start Rewarding Users For Viewing Advertisements - ETHNews
Brave Set To Start Rewarding Users For Viewing Advertisements  ETHNews

Now three years into its development, the Brave browser is ready to provide privacy-respecting advertising. As of January 15, users of the developer version of ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


The Top Data-Driven Advertising Stories And Trends Of 2018 - AdExchanger
The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture - Mail and Guardian
Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture  Mail and Guardian

As the chief creative officer of advertising agency FCB Africa, Ahmed Tilly is of the belief that black professionals in the industry have to show up and fight harder ...


Maine media companies come together to form advertising network - Press Herald
Maine media companies come together to form advertising network  Press Herald

Maine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...


6 Here's Amazon's Latest Foray into Advertising - Market Realist
6 Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


Another Sex Toy Company Says MTA Advertising Jerked Them Around - Bedford + Bowery
Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising - Digiday
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


Three large advertising screens planned for new Broadmarsh Car Park - Nottinghamshire Live
Three large advertising screens planned for new Broadmarsh Car Park  Nottinghamshire Live

They are planned to be fixed to the corners of the facility.


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


How Instagram is making outdoor advertising better IRL - Fast Company
How Instagram is making outdoor advertising better IRL  Fast Company

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom - mUmBRELLA*
Blaze Advertising's ECD Patrick Rychner departs as agency merges with MediaCom  mUmBRELLA*

Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.


Advertising: Why billboards and outdoor ads are booming in a smartphone age - Curbed
Advertising: Why billboards and outdoor ads are booming in a smartphone age  Curbed

Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...


Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising - Security - United States - Mondaq News Alerts
Cybersecurity 2019 — The Year In Preview: Elections And Political Advertising - Security - United States  Mondaq News Alerts

Social media companies' and search engines' revenue models are based on creating valuable advertising platforms for marketers. United States Security Foley ...


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi - AffiliateINSIDER
Tabcorp awards creative advertising account to Sydney-based marketing agency M&C Saatchi  AffiliateINSIDER

Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia, according to reports from Australian marketing news site Mumbrella.


Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants - The New York Times
Advertisers Flee Tucker Carlson’s Fox News Show After He Derides Immigrants  The New York Times

The Fox News host Tucker Carlson has lost advertisers after saying on the air last week that allowing certain immigrants into the United States “makes our own ...


‘Indian advertising market to cross $10 billion mark in 2019’ - BusinessLine
‘Indian advertising market to cross $10 billion mark in 2019’  BusinessLine

Amazon's Alexa did the honours last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the ...


Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film - Church Militant
Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film  Church Militant

by David Nussman • ChurchMilitant.com • January 15, 2019 4 Comments. Roe v. Wade documents infamous Supreme Court case, slated to come to theaters ...


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Carlson hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration makes America "dirtier."


Queen advertising for new Buckingham Palace chef - Could you cook for the royals? - Express
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  Express

THE QUEEN is hiring a new royal chef to work at Buckingham Palace.


Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply - NDTV News
Centre Spent Rs 2.64 Crore On Advertising For Statue of Unity's Inaugural: RTI Reply  NDTV News

The Centre splurged more than Rs 2.64 crore on advertising in the media for the inaugural of Sardar Vallabhbhai Patel's statue, known as the Statue of Unity, ...


What you need to know in advertising today - INSIDER
What you need to know in advertising today  INSIDER

Everything that you need to know in advertising today, from Madison Avenue's rising stars to Facebook giving brands access to users' private data.


Gillette's controversial ad looks beyond advertising's male lens - mUmBRELLA*
Gillette's controversial ad looks beyond advertising's male lens  mUmBRELLA*

The new marketing lens Old marketing is often still stuck in a mindset of push, push, push the brand's features and benefits onto the consumer, who shall.


Advertising organization files complaint against CTCA - Newnan Times-Herald
Advertising organization files complaint against CTCA  Newnan Times-Herald

The Truth In Advertising organization, or TINA, has filed a complaint against Cancer Treatment Centers of America. A yearlong investigation by ad watchdog ...


Behavioural Science And Advertising - BW Businessworld
Behavioural Science And Advertising  BW Businessworld

Brands typically show off and bombard the listeners with a list of the reasons why they're wonderful, , impromptu, Magazine 8 December 2018.


What Amazon Advertising’s big 2018 advancements will mean for 2019 - Marketing Land
What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


A New Year's resolution for NASA: Stop advertising our presence - Washington Examiner
A New Year's resolution for NASA: Stop advertising our presence  Washington Examiner

Can we please stop sending RSVPs to extraterrestrials? Hasn't the top brass at the Jet Propulsion Laboratory ever seen the "Twilight Zone" episode where ...


Hunton Retail Law Resource: Anheuser-Busch Taps National Advertising Division To Scrutinize Millercoors' "Know Your Beer" Campaign Claims - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Hunton Retail Law Resource: Anheuser-Busch Taps National Advertising Division To Scrutinize Millercoors' "Know Your Beer" Campaign Claims - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

MillerCoors launched a Know Your Beer campaign that included digital vignettes featuring beer customers who were asked to taste two unnamed beers, ...


SF tech company criticized for advertising what some call an app for '1-click layoffs' - SF Gate
SF tech company criticized for advertising what some call an app for '1-click layoffs'  SF Gate

The goal of Rippling is to eliminate time-consuming paperwork and manual processes for HR and IT workers. But new ads placed at bus stops around San ...


NYT report on Facebook’s data deals won’t sway advertisers, say media buyers - Marketing Land
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers  Marketing Land

Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, ...


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