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Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.

Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:

The clothes you wear

The way you carry yourself

The equipment you use

The people you hire

The advertising you choose

Phone conversations

Your work quality

Cleanliness of your equipment

Your general appearance

Literature, signage and business cards

Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.

All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."

Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. December / 12 / 2019

The advertising barrage begins less than two months before the Iowa caucuses - CNN
The advertising barrage begins less than two months before the Iowa caucuses  CNN

University of Phoenix Settles Deceptive Advertising Claims for $191 Million - The Wall Street Journal
  1. University of Phoenix Settles Deceptive Advertising Claims for $191 Million  The Wall Street Journal
  2. FTC reaches $191 million settlement with University of Phoenix in deceptive-advertising probe  The Washington Post
  3. Record Settlement from University of Phoenix to Resolve Charges of Deceptive Advertising  bctv.org
  4. University of Phoenix strikes $191 million deal to settle false advertising claims  Arizona Capitol Times
  5. FTC and University of Phoenix settle over long-running investigation of advertisements  Inside Higher Ed
  6. View full coverage on Google News

How SMBs can make more money with digital advertising - DigitalCommerce360
How SMBs can make more money with digital advertising  DigitalCommerce360

Tokyo 2020 Olympics already at over $1B in TV advertising revenue - Fox Business
Tokyo 2020 Olympics already at over $1B in TV advertising revenue  Fox Business

Bloomberg pours $100 million into 2020 advertising blitz - Fox Business
Bloomberg pours $100 million into 2020 advertising blitz  Fox Business

Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — HOLLY CARLING: Sacrificing our health  Coeur d'Alene Press

VIZIO LAUNCHES DIRECT ADVERTISING BUSINESS - Broadcasting & Cable
VIZIO LAUNCHES DIRECT ADVERTISING BUSINESS  Broadcasting & Cable

CBS Joins OpenAP Advertising Consortium - Deadline
CBS Joins OpenAP Advertising Consortium  Deadline

Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students - Nonprofit Quarterly
Univ. of Phoenix Must Pay $191M for Deceptive Advertising—Mostly to Students  Nonprofit Quarterly

Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising - AL.com
Kim Kardashian West suing Alabama doctor over ‘vampire facial’ advertising  AL.com

Maurice Saatchi quits advertising firm he co-founded - BBC News
Maurice Saatchi quits advertising firm he co-founded  BBC News

Online advertising key in countdown to Iowa caucuses - UI The Daily Iowan
Online advertising key in countdown to Iowa caucuses  UI The Daily Iowan

What's next for podcast advertising - AdAge.com
What's next for podcast advertising  AdAge.com

Report: Advertising Scammer Bribed a Facebook Employee to Keep Its Posts Up - Gizmodo
Report: Advertising Scammer Bribed a Facebook Employee to Keep Its Posts Up  Gizmodo

PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits - MarTech Series
PlaceIQ and FourthWall Media Partner to Connect TV Advertising with In-Store Visits  MarTech Series

Advertising and communications company Lindsay, Stone & Briggs to close - Madison.com
Advertising and communications company Lindsay, Stone & Briggs to close  Madison.com

Commercial – False advertising – Lanham Act - Massachusetts Lawyers Weekly
Commercial – False advertising – Lanham Act  Massachusetts Lawyers Weekly

OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising - MarTech Series
OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising  MarTech Series

Here's what you need to know in advertising and media this week - Business Insider
Here's what you need to know in advertising and media this week  Business Insider

Keep your LinkedIn advertising strategy focused in 2020 - Marketing Land
Keep your LinkedIn advertising strategy focused in 2020  Marketing Land

The advertising industry is re-evaluating its core purpose, expert says - CNBC
The advertising industry is re-evaluating its core purpose, expert says  CNBC

How successful retail advertisers stand out - Retail Customer Experience
How successful retail advertisers stand out  Retail Customer Experience

Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Enduring gifts - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Enduring gifts  Coeur d'Alene Press

Somerset County woman scammed out of $6K in ‘advertising scam’ - WTAJ - www.wearecentralpa.com
Somerset County woman scammed out of $6K in ‘advertising scam’  WTAJ - www.wearecentralpa.com

Traditional Advertising Methods That Work - Business.com
Traditional Advertising Methods That Work  Business.com

SEC's Advertising Changes For Investment Advisers | Fox Rothschild LLP - JD Supra
SEC's Advertising Changes For Investment Advisers | Fox Rothschild LLP  JD Supra

The Pitch: Advertising and marketing news for 12.11.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.19  RichmondBizSense

Meghan Markle's designer pal ordered to stop advertising with royal's photos: report - Fox News
Meghan Markle's designer pal ordered to stop advertising with royal's photos: report  Fox News

Top Phoenix news: University to settle false-advertising claims; seeking $181K lottery winner; more - Hoodline
Top Phoenix news: University to settle false-advertising claims; seeking $181K lottery winner; more  Hoodline

Advertising continues to assume mothers only use knowledge for domestic caring - Phys.Org
Advertising continues to assume mothers only use knowledge for domestic caring  Phys.Org

How In-App Advertising is Collecting Your Data [Infographic] - Business 2 Community
How In-App Advertising is Collecting Your Data [Infographic]  Business 2 Community

What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts - AdExchanger
What to Watch For: 2020 Trends, Predicted by Video Advertising's Leading Experts  AdExchanger

Thanks To Our Advertisers! - Above the Law
Thanks To Our Advertisers!  Above the Law

NBCU Claims $1B in Olympic Advertising Sales - Broadcasting & Cable
NBCU Claims $1B in Olympic Advertising Sales  Broadcasting & Cable

Cashmere Agency Appoints Advertising Veteran Chuka Schneider as Group Account Director - Associated Press
Cashmere Agency Appoints Advertising Veteran Chuka Schneider as Group Account Director  Associated Press

ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Holiday stress management: Biggest causes of stress and anxiety - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WAYNE M. FICHTER: Holiday stress management: Biggest causes of stress and anxiety  Coeur d'Alene Press

Tech Tuesday: Regulating Political Advertising - WOSU
Tech Tuesday: Regulating Political Advertising  WOSU

OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising 12/11/2019 - MediaPost Communications
OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising 12/11/2019  MediaPost Communications

Will the 2020s be online advertising's holistic decade? - TechCrunch
Will the 2020s be online advertising's holistic decade?  TechCrunch

Shamrock Capital Makes Investment in Ad Results Media, the Leading Advertising Agency in Audio and Podcasting - Business Wire
Shamrock Capital Makes Investment in Ad Results Media, the Leading Advertising Agency in Audio and Podcasting  Business Wire

Should You Trust SSAI in Connected TV Advertising? - MarTech Series
Should You Trust SSAI in Connected TV Advertising?  MarTech Series

Donald J. DeBona Sr., who sold advertising for a medical publisher, dies - Baltimore Sun
Donald J. DeBona Sr., who sold advertising for a medical publisher, dies  Baltimore Sun

How to be the Best at Drive-to-Store Advertising - ExchangeWire
How to be the Best at Drive-to-Store Advertising  ExchangeWire

It's almost 2020, and advertisers still see women as mom-shaped placeholders - Fast Company
It's almost 2020, and advertisers still see women as mom-shaped placeholders  Fast Company

Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms - CNBC
Google changed its targeting policies to shine a light on political ads, but campaigns are now eyeing more opaque platforms  CNBC

Political advertising has embraced the memefication of everything, including Love Actually - New Statesman
Political advertising has embraced the memefication of everything, including Love Actually  New Statesman

What investment advisers should know about the SEC’s proposed advertisement solicitation rule updates - JD Supra
What investment advisers should know about the SEC’s proposed advertisement solicitation rule updates  JD Supra

ShopAdvisor Survey Exposes Gaps in Advertising and Promotion Strategies for QSR and Fast Casual Restaurants - PRUnderground
ShopAdvisor Survey Exposes Gaps in Advertising and Promotion Strategies for QSR and Fast Casual Restaurants  PRUnderground

Is Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Paid Enough Relative To Peers? - Yahoo Finance
Is Lamar Advertising Company (REIT)'s (NASDAQ:LAMR) CEO Paid Enough Relative To Peers?  Yahoo Finance

Legal Public Notices 12/11 | Legal Advertising - Orlando Weekly
Legal Public Notices 12/11 | Legal Advertising  Orlando Weekly

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Editorial: Legislature wise to consider shining a light on political advertising - Yakima Herald-Republic
Editorial: Legislature wise to consider shining a light on political advertising  Yakima Herald-Republic

Five advertising trends for 2020 from Australasia's top creatives - The Drum
Five advertising trends for 2020 from Australasia's top creatives  The Drum

How Alibaba Quietly Leads China's Digital Advertising Market - Motley Fool
How Alibaba Quietly Leads China's Digital Advertising Market  Motley Fool

Anne Fine: Story on hospital expansion read like free advertising - GazetteNET
Anne Fine: Story on hospital expansion read like free advertising  GazetteNET

TV ad sales leaders who left their jobs in 2019 - AdAge.com
TV ad sales leaders who left their jobs in 2019  AdAge.com

When Must a Travel Advisor Disclose Supplier Identity in Advertising? - Travel Market Report
When Must a Travel Advisor Disclose Supplier Identity in Advertising?  Travel Market Report

3 Top Stocks to Buy in Digital Advertising - Motley Fool
3 Top Stocks to Buy in Digital Advertising  Motley Fool

Cut the cookie: digital advertising's overdue diet - The Drum
Cut the cookie: digital advertising's overdue diet  The Drum

Facebook and Alphabet upgraded by Stifel on advertising optimism - CNBC
Facebook and Alphabet upgraded by Stifel on advertising optimism  CNBC

Vizio Launches Direct-To-Purchase, Smart TV Advertising Business 12/11/2019 - MediaPost Communications
Vizio Launches Direct-To-Purchase, Smart TV Advertising Business 12/11/2019  MediaPost Communications

More Issues for Advertisers on CBD Copy - Radio & Television Business Report
More Issues for Advertisers on CBD Copy  Radio & Television Business Report

5 trends that threaten the Facebook-Google duopoly in digital advertising - AdAge.com
5 trends that threaten the Facebook-Google duopoly in digital advertising  AdAge.com

Apple is forcing the ad industry to change - Computerworld
Apple is forcing the ad industry to change  Computerworld

Snapchat enjoys a bump in political advertising - Financial Times
Snapchat enjoys a bump in political advertising  Financial Times

Why podcast advertising is effective - AdNews
Why podcast advertising is effective  AdNews

Ad buyers are wary of advertising becoming a casualty of the streaming wars - Digiday
Ad buyers are wary of advertising becoming a casualty of the streaming wars  Digiday

Lawyers take action against BP's climate greenwashing advertising campaign - Balkan Green Energy News
Lawyers take action against BP's climate greenwashing advertising campaign  Balkan Green Energy News

FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug - FDA.gov
FDA issues warning letter for not including the most serious risks in advertisement for medication-assisted treatment drug  FDA.gov

Nearly Nine In Ten Think Political Advertising Rules Need Strengthening 12/10/2019 - MediaPost Communications
Nearly Nine In Ten Think Political Advertising Rules Need Strengthening 12/10/2019  MediaPost Communications

Mother accuses Marks & Spencer of false advertising after buying ‘awful’ Christmas tree online - The Independent
Mother accuses Marks & Spencer of false advertising after buying ‘awful’ Christmas tree online  The Independent

Amazon Management Talks AWS and Advertising - The Motley Fool
Amazon Management Talks AWS and Advertising  The Motley Fool

The 30 Under 30 Reshaping Marketing And Advertising 2020 - Forbes
The 30 Under 30 Reshaping Marketing And Advertising 2020  Forbes

To Draw Advertisers, Video Services Need to Agree on Audience Measures - The Information
To Draw Advertisers, Video Services Need to Agree on Audience Measures  The Information

Hulu Says Advertising DTC Brands is Very Effective with Streaming - Cord Cutters News, LLC
Hulu Says Advertising DTC Brands is Very Effective with Streaming  Cord Cutters News, LLC

Google restricted ad targeting for political ads - Vox.com
Google restricted ad targeting for political ads  Vox.com

A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play - Rolling Stone
A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play  Rolling Stone

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Instagram marketing is taking over the advertising industry - - VENTS Magazine
Instagram marketing is taking over the advertising industry -  VENTS Magazine

Sight Lines ezine: A first look at the dazzling Daxing Airport advertising - The Moodie Davitt Report - The Moodie Davitt Report
Sight Lines ezine: A first look at the dazzling Daxing Airport advertising - The Moodie Davitt Report  The Moodie Davitt Report

Germany moves closer to tobacco advertising ban - CGTN
Germany moves closer to tobacco advertising ban  CGTN

CNN ratings fall to five-year low among key advertising demographic - Washington Examiner
CNN ratings fall to five-year low among key advertising demographic  Washington Examiner

Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising - Forbes
Bloomberg 2020 Campaign Launch Shows Enduring Power Of TV Advertising  Forbes

Rising Demand for Online Display Advertising Services Market by 2019-2026 Focusing on Leading Players Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek - Market Report Gazette
Rising Demand for Online Display Advertising Services Market by 2019-2026 Focusing on Leading Players Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek  Market Report Gazette

Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market - Associated Press
Adtech Leaders Launch FlowerShop Media Digital Advertising Platform Designed for the Cannabis Market  Associated Press

Chase bank chooses Dallas man with Down syndrome for advertising campaign - The Dallas Morning News
Chase bank chooses Dallas man with Down syndrome for advertising campaign  The Dallas Morning News

Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels - Gizmodo
Landmark Lawsuit Wants Fossil Fuels Ads to Carry Warning Labels  Gizmodo

Advertising veteran Tara Sinha no more - Livemint
Advertising veteran Tara Sinha no more  Livemint

How to police political advertising - The Economist
How to police political advertising  The Economist

Arlington Vet Turns to Advertising to Find Kidney Donor - Dallas Observer
Arlington Vet Turns to Advertising to Find Kidney Donor  Dallas Observer

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

Internet giants are shelling out billions on advertising, driving global growth in spending: GroupM - Which-50
Internet giants are shelling out billions on advertising, driving global growth in spending: GroupM  Which-50

Former Labour MPs launch advertising blitz urging voters to reject Corbyn at election - The Independent
Former Labour MPs launch advertising blitz urging voters to reject Corbyn at election  The Independent

Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials - Forbes
Why Digital Advertisers Can't Ignore Full-Page Ads Such As Pop-Ups And Interstitials  Forbes

US Patent no. 10255615: System and method for contextual virtual local advertisement insertion - Lexology
US Patent no. 10255615: System and method for contextual virtual local advertisement insertion  Lexology

Should Pressman Advertising Limited’s (NSE:PRESSMN) Weak Investment Returns Worry You? - Simply Wall St
Should Pressman Advertising Limited’s (NSE:PRESSMN) Weak Investment Returns Worry You?  Simply Wall St

'Open discrimination of foreigners': Landlord fined after advertising flat 'to Germans' - The Local Germany
'Open discrimination of foreigners': Landlord fined after advertising flat 'to Germans'  The Local Germany

Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs - PRNewswire
Digital Advertising Performance Reporting Touches Down in Web App for Airport Media Programs  PRNewswire

TikTok takes on Facebook in US advertising push - Financial Times
TikTok takes on Facebook in US advertising push  Financial Times

Analysis: Tribes send subtle message through advertising campaign - Tulsa World
Analysis: Tribes send subtle message through advertising campaign  Tulsa World

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