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Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views.

Here are a few areas that are the cornerstone of your "new image" if you choose to audit your current image for a slight make over. Customers will judge you by:

The clothes you wear

The way you carry yourself

The equipment you use

The people you hire

The advertising you choose

Phone conversations

Your work quality

Cleanliness of your equipment

Your general appearance

Literature, signage and business cards

Let's face it, this is not a new idea and if you are already in business for yourself, you probably already have a head start. You have uniforms for you and your workers, confidence through training, nice store layout and new equipment. You also would not have been reading this article if you were not serious about your company's image. A positive image reflects integrity, success, customer service, doing it right and the will to succeed and service your customer.

All you have to do is continue to take pride in your work, store, uniform, advertising, equipment and most importantly, yourself. If you take pride and effort, it will show. These are just basic winning attitudes to maintaining an award-winning attitude. Remember this saying: "It's surprising how lucky you get when you are working hard."

Your customers will be true to you if you are true to them and any competition you might have will never have a chance. Your customers will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and business associates. Think of public image costs as an army of sales people. All of this is free; you don't have to even ask for it. Just try your best and pay attention to the image you are projecting. People will see this and help you. The results are phenomenal. Think about image.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. January / 21 / 2018

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2018 might be Amazon's year to take a leading role in online advertising - TechCrunch

TechCrunch

2018 might be Amazon's year to take a leading role in online advertising
TechCrunch
Few people have a better overview of the tech economy than Sir Martin Sorrell, the co-founder and longtime CEO of the world's largest advertising company, WPP. With WPP's over 200,000 employees and a $75 billion media book, Sir Martin has a uniquely ...

and more »

Amazon Has a Plan to Become Profitable. It's Called Advertising - AdAge.com

AdAge.com

Amazon Has a Plan to Become Profitable. It's Called Advertising
AdAge.com
For years, Amazon kept advertising on the site subtle for fear of alienating shoppers who had become used to choosing what to buy based largely on customer reviews and price. Amazon has been slowly giving more prominent placement to sponsored products ...

and more »

Amazon now looks to advertising influx to pump up profits - Arkansas Online

Amazon now looks to advertising influx to pump up profits
Arkansas Online
Now along comes a business that could generate consistent and healthy returns: It's called advertising. Over the past several years, Bezos & Co. have quietly put together the pieces for a marketing platform that lets Amazon make money from the sheer ...

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Forget product placement: now advertisers can buy storylines - The Guardian

The Guardian

Forget product placement: now advertisers can buy storylines
The Guardian
Advertiser-funded programming is an important source of money for broadcasters, but could advertiser-funded dialogue be the next step? Last week saw a groundbreaking attempt to blend advertising and editorial in an episode of the hit US sitcom Black ...


Advertising's 'Mad Men' Bristle at the Digital Revolution - Wall Street Journal

Wall Street Journal

Advertising's 'Mad Men' Bristle at the Digital Revolution
Wall Street Journal
One of the world's biggest ad agencies, Publicis Groupe SA, PUBGY 1.14% fully felt the disruptive power of advertising's digital revolution when McDonald's Corp. , a huge client, put its account into play. The fast-food chain wanted a marketing plan ...


Amazon has a plan to become profitable: advertising - Pittsburgh Post-Gazette

Pittsburgh Post-Gazette

Amazon has a plan to become profitable: advertising
Pittsburgh Post-Gazette
For more than two decades, Jeff Bezos has famously sacrificed profit for growth, persuading Wall Street that Amazon.com was best served pouring money into the logistical nuts and bolts that have turned his company into the Wal-Mart of the web. More ...

and more »

Reprogramming Digital Engagement with Programmatic Advertising - Entrepreneur

Reprogramming Digital Engagement with Programmatic Advertising
Entrepreneur
The marketing expenditure is made more efficient for start-ups by programmatic ads. It allows them to have conversations with the right audience in the right context depending on the data they have about the customers. This is unlike TV or print ads or ...


LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl - CBSSports.com

CBSSports.com

LOOK: The NFL is already advertising a Patriots vs. Vikings Super Bowl
CBSSports.com
If you're a Jacksonville Jaguars or Philadelphia Eagles fan and just so happen to buy into NFL conspiracies, now is the time to get scared. Two days before the conference championship games kick off, the NFL's official Facebook page has already started ...
NFL apologizes for Facebook promo advertising Vikings-Patriots Super BowlAwful Announcing

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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
Evan Spiegel Snapchat CEO Evan Spiegel speaks onstage during 'Disrupting Information and Communication' at the Vanity Fair New Establishment Summit at Yerba Buena Center for the Arts on October 8, 2014 in San Francisco, California. Getty/Michael Kovac ...
This Is the Data Snapchat Doesn't Want You to SeeDaily Beast
CNN Is Axing Snapchat Daily News Show 'The Update'Variety
EXCLUSIVE: Snap Lays Off Two Dozen EmployeesCheddar
The Information
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How Mr. Potato Head Changed the Advertising Business - Atlas Obscura

Atlas Obscura

How Mr. Potato Head Changed the Advertising Business
Atlas Obscura
In the 1950s, both television and toys were striking out in bold new directions. Television commercials were rapidly becoming the leading form of advertising, assuming dominance over radio. At the same time, a number of soon-to-be classic toys were ...


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