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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 22 / 2020
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AGING MATTERS:A doctor's home remedies  KYStandard.com

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Abortion home remedies: Are they safe?  Medical News Today

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3 Home Remedies for an Ear Infection  Health Essentials from Cleveland Clinic

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5 home remedies to deal with the problem of low blood pressure  Times of India

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Hazlett: Home remedies for common cold can wrinkle noses, curl toes  Bloomington Pantagraph

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Stopping premature ejaculation: Remedies and exercise  Medical News Today

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Low Blood Pressure: 7 Home Remedies That Can Regularise Your Reading Quickly  NDTV News

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3 Home remedies for acne  Times Square Chronicles

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Everyone's sick! NJ's 11 best home remedies  New Jersey 101.5 FM Radio

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6 home remedies to get rid of nausea immediately  Times of India

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Home remedies: The discomfort of heartburn  Chicago Tribune

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Home remedies: high blood pressure and cold remedies  Medical Xpress

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Home remedies for cold feet and palms  Times of India

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Kidney Stone Home Remedies: 8 Tips That Work Better Than Beer For Passing Out Kidney Stones  NDTV News

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How to Remove Acne Scars? Best Home Remedies And Treatments!  Times Square Chronicles

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Top 16 Healing Home Remedies with Honey  Thrive Global

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Suffering From Cold? Try These Effective Home Remedies For Some Relief  NDTV News

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Chronic cough? Count on these simple home remedies for immediate relief  The Indian Express

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Home remedies: How aloe vera can help to soothe an aching head  The Irish News

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Planters announces Mr. Peanut has died at age 104, ahead of Super Bowl LIV  KOMO News

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Top 5 Home Remedies To Get Rid Of Nausea Immediately  Doctor NDTV

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Chinese amusement park forces pig to bungee jump for publicity, citizens outraged  KPIC News

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The Mailbag, presented by The Westin Jackson: Edition 69 (nice)  Rivals.com

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Home remedies for chapped lips  IndiaPost.com

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This is just how acidity is located, take to these natural home remedies  Sahiwal Tv

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Hair Care Tips: THESE home remedies can help you get rid of white hair  PINKVILLA

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Skincare Tips: Fight Dark Spots With These Simple Home Remedies  Doctor NDTV

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THESE herbal teas can help treat gas and bloating at home  PINKVILLA

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Ethmoid sinusitis: Causes, symptoms, and treatment  Medical News Today

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Got Grey Hair? These 5 Home Remedies Can Work Better Than Hair Dyes And Hair Colours  Doctor NDTV

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Maine pooch and his seeing eye dog in need of a loving home  KPIC News

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Baker's cyst: Exercises for treatment and prevention  Medical News Today

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Cops: Waze app directs casino-bound drivers into wilderness  KOMO News

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Oklahoma boat builder's extreme prank stirs anger and support online  KVAL

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Home cures to manage acidity, understand  Sahiwal Tv

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Try These Home Remedies To Treat Body Aches During Winter Season Naturally  Doctor NDTV

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Home Remedies for Burning Feet: THESE natural remedies can provide relief from this health condition  PINKVILLA

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Review: Can a Booze-Free Fitness and Social Club Win Over LA’s Elite?  InsideHook

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The process to remove scars on your legs  The African Exponent

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Five home remedies to help stop a runny nose  RSVP Live

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5 simple ways to remove scars at home  Pulse Nigeria

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Home Remedies for Boils: Try THESE remedies to cure and kill the bacteria  PINKVILLA

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Got Itchy Skin Rashes? Try These 6 Home Remedies That Can Offer Instant Relief  Doctor NDTV

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Winter Allergies: Try These Amazing Home Remedies To Keep Coughs, Sneezing And Other Allergies During The Cold At Bay  Doctor NDTV

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Congested chest? 4 concoctions will help your body break down mucus  Times of India

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On hair, loss and self-acceptance: A personal account of living with alopecia, no longer hiding from reality  Firstpost

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Natural remedies to help relieve all of your period symptoms  RSVP Live

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Influenza A vs. B: Differences, symptoms, treatment, and more  Medical News Today

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Do Any Bronchitis Home Remedies Actually Work?  Health Essentials from Cleveland Clinic

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No More Leg Pain  Bold Outline

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Fever home remedies: Adults, children, and infants  Medical News Today

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11 home remedies for dry mouth  Medical News Today

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Sore Throat Remedies That Actually Work  Health Essentials from Cleveland Clinic

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Solutions For Grey Hair  Bold Outline

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6 best home remedies for lice  Medical News Today

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Sleep apnea: Natural home treatment  Medical News Today

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Menopausal Hot Flashes Market To Reflect Impressive Growth Rate During 2023 – Dagoretti News  Dagoretti News

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Home remedies for pigmentation  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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Split lip: Causes, treatments, and home remedies  Medical News Today

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The best home remedies for laryngitis  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Using home remedies to treat the common cold  kjrh.com

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Black tongue: Causes, treatments, and home remedies  Medical News Today

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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Skincare Tips: Get Rid Of Forehead Wrinkles With These Methods Naturally  Doctor NDTV

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Home Remedies for Muscle Cramps  U.S. News & World Report

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Getting over a cold using home remedies  WXYZ

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Trigger finger: Causes, treatment, and remedies  Medical News Today

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Winter season is the most suitable for hair care, try these home remedies  News Track English

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Toddler cough remedies: 4 safe methods  Medical News Today

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Home remedies for kidney infection: Safety and effectiveness  Medical News Today

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Natural home remedies for bad breath  Medical News Today

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How to get rid of pimples fast: Home remedies and prevention  Medical News Today

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Brush Off Your Hair Dandruff  Bold Outline

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Home remedies for low back pain  KTVI Fox 2 St. Louis

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7 best home remedies to get rid of knee pain  Times of India

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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How to sleep better: Tips and home remedies  Medical News Today

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How to get rid of a blister: 5 natural home remedies  Medical News Today

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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Home remedies and natural treatments for gout  Medical News Today

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Dark lips: Causes and 5 natural remedies  Medical News Today

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Top 15 home remedies for preventing various diseases  Times of India

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Stomach burning: Causes, treatments, and home remedies  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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How to Get Rid of Cramps: 10 Proven Home Remedies  Healthline

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Here are some ancient home remedies that are worth trying  Times of India

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Busted lip: 9 treatments and home remedies  Medical News Today

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How to manage symptoms of a common cold and what you need to do it  Business Insider

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Hidradenitis Suppurativa: Home Remedies for Pain Relief  HealthCentral.com

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11 effective home remedies for arthritis  Medical News Today

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