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Want a Web Site that Turns Lookers into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."  Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?  Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. October / 23 / 2019
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Home Remedies To Get You Through The Upcoming Flu Season  seattlepi.com

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Home remedies for muscle cramps  WTOP

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Pregnancy acne: Treatments and home remedies  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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Peeling skin on face: Causes and 11 remedies  Medical News Today

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Is air pollution making you feel sick? Here are simple home remedies to boost your immunity  The Indian Express

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Try these affordable and effective home remedies to stop your partner snoring — plus win £50k in the Sun Sa  The Sun

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Dandruff: Try these 4 easy home remedies for dandruff control - Republic World  Republic World

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NutriBullet’s Fake Influencers Give Absurd Advice You Probably Shouldn’t Follow  Adweek

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Top 15 home remedies for preventing various diseases  Times of India

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Home remedies for piles: Causes, symptoms and natural treatment  Times Now

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Adrian Peterson is confident he'll play on Thursday against the Vikings  Redskins Wire

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Skincare Tips: Here are the best home remedies to get rid of scars - Republic World  Republic World

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Easy home remedies for an instant facial glow  Times of India

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Local store of herbs, teas and other home remedies  Arizona Daily Wildcat

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Dull skin weighing you down? Try THESE home remedies to unclog your pores and achieve glowing skin immediately  PINKVILLA

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Suffering from gout pain? These five home remedies will provide relief from gout  Times Now

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At Facets: ‘Burning Cane,’ a sweet ‘n sour Louisiana story from an auspicious teenage filmmaker  Chicago Tribune

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Skin Care Tips: Try THESE home remedies to treat winter skincare problems  PINKVILLA

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Hidradenitis suppurativa: Treatment, symptoms, and pictures  Medical News Today

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Upset stomach: Home remedies to treat indigestion and upset stomach - Republic World  Republic World

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What is gallstone? Symptoms, causes, treatment, prevention and natural home remedies to cure the disease  Times Now

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Take Care Of Your Liver Health With These Simple Yet Effective Home Remedies By Luke Coutinho  Doctor NDTV

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Skin Care: This Diwali, glow like never before with these 6 EASY home remedies  PINKVILLA

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Here are various remedies to treat sunburn at home - Republic World  Republic World

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Global Anti-Aging Market Report 2019-2027 | Market Set to Exhibit a CAGR of 7.94% During the Forecast Period - ResearchAndMarkets.com  Business Wire

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Dear Dr Nina: How do I control my daughters' head lice?  Independent.ie

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Say goodbye to sore throat with these home remedies  The Indian Express

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Nausea home remedies: What to eat, what to avoid? Symptoms, causes, treatment, and cure for vomiting  Times Now

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Want to look younger? Here are 7 effective home remedies to get wrinkle-free skin  Times Now

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5 natural remedies to keep backache at bay  Elets

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Six Home Remedies For Skin Rashes  Guardian Nigeria

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Home remedies for Urinary tract infections: Things to know about causes and risk factors of UTI  Times Now

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Home remedies for insect bite: Five methods to get relief from pain, swelling  Times Now

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Want to have a flawless skin? Here are some symptoms, causes and easy home remedies to treat oily skin  Times Now

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Post-viral syndrome: Symptoms, causes, and treatment  Medical News Today

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Virender Sehwag Supports Arvind Kejriwal's Campaign For Dengue Fever Prevention: Here's What You Should Do For Dengue Treatment  NDTV News

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Hernia: Causes, symptoms and home remedies to get relief from hernia  Times Now

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Chandigarh: After years of home remedy, they take knee pain to doctor  Times of India

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Food poisoning: Here are some home remedies to cure food poisoning - Republic World  Republic World

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Skincare tips: 5 best home remedies to rescue the face from acne - Republic World  Republic World

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This home remedy helps to cure viral fever  News Track English

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Fever: Types, symptoms, treatment - home remedies to cure fever  Times Now

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Use these home remedies to get rid of skin rashes  The Indian Express

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Home remedies for knee pain: Five ways to save yourself from knee replacement surgery  Times Now

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Hair on your face? Check out 5 natural and most effective home remedies to get rid of facial hair  PINKVILLA

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Do you have sinus problem? Here’re top 7 natural home remedies for nasal congestion that actually work  Times Now

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Home remedies for bronchitis: 10 tips to treat bronchitis naturally  Times Now

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Crown asks Alberta's top court to convict Stephans for treating dying boy with home remedies  CBC.ca

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Dengue alarm: 55894 cases, 74 deaths so far - Sri Lanka  ReliefWeb

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Pebble poop: Causes, remedies, and when to see a doctor  Medical News Today

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Hair fall prevention tips: Home remedies to solve hair fall issues - Republic World  Republic World

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Home remedies for constipation: Causes, treatment; right diet, yoga remedies to get relief from bowel problems  Times Now

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How to prevent muscle cramps? Foods, other home remedies to provide relief  Times Now

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Cannabis for colds and flu? Here's what the experts say  Leafly

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806 Health Tip: What To Do When You Are Getting Sick  mix941kmxj.com

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Dengue Prevention: Fight Dengue With These Expert-Recommended Diet Tips (Watch)  NDTV Food

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Peptic ulcer treatment, diet: Nine effective home remedies  Times Now

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Home Remedies  Mind Of The Geek

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Natural home remedies to treat urinary tract infections | Home remedies for UTI  Times Now

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World Sight Day 2019: Simple home remedies to keep your eyes healthy  The Indian Express

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To keep hair black and shiny try these home remedy  News Track English

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Horoscope Today: Are the stars lined up in your favour? Find out the astrological prediction for Aries,...  Hindustan Times

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Here's How to Deal With a Painful Canker Sore (Because They're Honestly the Worst)  Real Simple

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Dandruff: Effective home remedies to treat dandruff and itchy scalp - Republic World  Republic World

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Migraine aura: Types, causes, risk factors, and treatments  Medical News Today

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Include these foods in your diet to keep your lungs safe and healthy  The Indian Express

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6 best home remedies for lice  Medical News Today

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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Home remedies for pigmentation  Medical News Today

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Heartburn: Top 5 lifestyle changes that you should know about - Republic World  Republic World

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Facts and Misconceptions on Contraceptives  The Underground

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High Blood Pressure: How to control high blood pressure without pills - Republic World  Republic World

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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15 Home Remedies for Oily Skin  Greatist

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The Bargain Beauty Buy Blowing Up Amazon  BEAUTYcrew

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Vastu Tips: Keeping alum brings happiness and prosperity at home or office. Know how  India TV News

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Home Remedies — short stories full of urgency and understanding  Financial Times

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The best home remedies for laryngitis  Medical News Today

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Here's how you can avoid dark circles, and reduce them  GQ India - What a man's got to do

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Toddler cough remedies: 4 safe methods  Medical News Today

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Skin care: Easy ways to keep your makeup tools clean in order to avoid skin problems  PINKVILLA

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Natural home remedies for bad breath  Medical News Today

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Home remedies for kidney infection: Safety and effectiveness  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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Chest infections: Symptoms, treatments, and home remedies  Medical News Today

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7 Home Remedies for Sinus Infection Symptoms  Shape Magazine

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Dark lips: Causes and 5 natural remedies  Medical News Today

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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The top 10 home remedies for acne, according to dermatologists  TODAY

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11 effective home remedies for arthritis  Medical News Today

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Home remedies and natural treatments for gout  Medical News Today

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How to get rid of a blister: 5 natural home remedies  Medical News Today

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Home Remedies 101  IOL

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This domestic recipe helps to lighten the stretch marks  News Track English

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7 home remedies for quick relief from gum pain  Medical News Today

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Home remedies: How to treat, and prevent, swimmer's itch  Medical Xpress

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The 6 Best Home Remedies for a Cough - What to Do for a Cough  WomansDay.com

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Here are some ancient home remedies that are worth trying  Times of India

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