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Blogging For Business - Great Reasons For Every Business To
Start A Weblog
If Howard Dean's failed political campaign accomplished
anything, I would say that it brought to the mainstream the use
of something called a weblog or "blog" as it known in
cyberspace.
A blog is really nothing more than a diary uploaded to the
Internet and until about the last 12 months was the realm of the
individual who saw it as a way to publish there random (and
sometimes disturbed) thoughts. The great thing about weblogs, and
the growing set of software that is being created to publish
them, is that they are a tremendous business tool.
Weblogs allow you to create content and contact?and that is
what your clients crave more than anything.
I use a program (there is a free trial version) called
PMachine to publish my weblog at
DuctTapeMarketing.com/weblog.php. This program allows me to
simply make many entries and updates and also allows readers to
add comments. Better still, now seemingly random articles can be
sorted and searched by content or subject. My weblog is more like
a content management system and my readers seem to love it.
Another great reason to explore the use of weblogs is that
search engines seem to love them. Within 30 days of launching my
weblog it became the most visited page on my fairly high traffic
website.
So what is it about blogs that those little spiders love so
much?
Here's a little secret, search engines crave content. Okay so
maybe that's not such a secret but to look at many websites you
would think it so. The fact is that too many websites just sit
there doing nothing that the search engines admire. Providing
content, not to mention fresh content, is one of the toughest
chores of anyone who maintains a website. But when it comes to
generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a
commercial environment every blog entry is fresh content. Get in
the habit of making two, three, even four entries a week and
you've got a content building bonanza on your hands. Everyone
knows you need new content to give visitors a reason to come
back; blogs just make the task so much easier.
Another advantage that blogs seem to currently possess over
traditional web pages and sites is lack of competition. While the
number of bloggers grows daily, there are still relatively few
commercial blog sites. When I created my blog I found that it
showed up in the number 3 spot in Google for the term "Marketing
Weblog" within about 3 weeks of launch. Not bad considering I did
nothing to make it happen.
There are a couple of other things you should do to make your
weblog a traffic magnet. They aren't really that different than
tradition SEO tactics but the names and faces are unique to the
blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can't be stated enough.
Forget cute?go for titles that fit your targeted keywords and
phrases?even if they seem a bit awkward. (You do have targeted
keywords and phrases don't you?)
Register with Blog Search Engines - Search engines that
specialize in blogs
http://www.daypop.com/
http://www.blogvision.com/
http://www.blogsearchengine.com/
Register with Tracking Services - These services note when a
blog has been updated and publish an ongoing list. They even keep
track of the most updated and most visited weblogs. Plus you get
to learn what pinging is.
http://blo.gs/
http://www.weblogs.com/
Trade Some Links
You don't need to get out of control on this one but a few
"relevant" swapped links to related blogs can boost your
traffic.
Syndicate your content
This one is way to technical to cover here but do some
research on the term RSS and you may discover ways to have your
content and entries fed to sites that are hungry for the type of
stuff you write. Many of the popular weblog software packages
have this capability built right in.
http://www.feedster.com/
Copyright 2004 John Jantsch
About The Author
John Jantsch is a marketing consultant based in Kansas City,
Mo. He writes frequently on real world small business marketing
tactics and is the creator of "Duct Tape Marketing" a turn-key
small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
MORE RESOURCES updated Wed. February / 05 / 2025
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