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Blogging For Business - Great Reasons For Every Business To Start A Weblog


If Howard Dean's failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or "blog" as it known in cyberspace.

A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the individual who saw it as a way to publish there random (and sometimes disturbed) thoughts. The great thing about weblogs, and the growing set of software that is being created to publish them, is that they are a tremendous business tool.

Weblogs allow you to create content and contact?and that is what your clients crave more than anything.

I use a program (there is a free trial version) called PMachine to publish my weblog at DuctTapeMarketing.com/weblog.php. This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or subject. My weblog is more like a content management system and my readers seem to love it.

Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my fairly high traffic website.

So what is it about blogs that those little spiders love so much?

Here's a little secret, search engines crave content. Okay so maybe that's not such a secret but to look at many websites you would think it so. The fact is that too many websites just sit there doing nothing that the search engines admire. Providing content, not to mention fresh content, is one of the toughest chores of anyone who maintains a website. But when it comes to generating traffic it is the most important job.

Blogs, by their very nature, are all about content. In a commercial environment every blog entry is fresh content. Get in the habit of making two, three, even four entries a week and you've got a content building bonanza on your hands. Everyone knows you need new content to give visitors a reason to come back; blogs just make the task so much easier.

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While the number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in the number 3 spot in Google for the term "Marketing Weblog" within about 3 weeks of launch. Not bad considering I did nothing to make it happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren't really that different than tradition SEO tactics but the names and faces are unique to the blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can't be stated enough. Forget cute?go for titles that fit your targeted keywords and phrases?even if they seem a bit awkward. (You do have targeted keywords and phrases don't you?)

Register with Blog Search Engines - Search engines that specialize in blogs

http://www.daypop.com/

http://www.blogvision.com/

http://www.blogsearchengine.com/

Register with Tracking Services - These services note when a blog has been updated and publish an ongoing list. They even keep track of the most updated and most visited weblogs. Plus you get to learn what pinging is.

http://blo.gs/

http://www.weblogs.com/

Trade Some Links

You don't need to get out of control on this one but a few "relevant" swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on the term RSS and you may discover ways to have your content and entries fed to sites that are hungry for the type of stuff you write. Many of the popular weblog software packages have this capability built right in.

http://www.feedster.com/

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. May / 20 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu - NASA Jet Propulsion Laboratory
The Science of Solar Eclipses and How to Watch With NASA - Teachable Moments | NASA/JPL Edu  NASA Jet Propulsion Laboratory

Jess Burn - Forrester
Jess Burn  Forrester

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Morning Edition - Morning Edition - NPR
Morning Edition - Morning Edition  NPR

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

NWS Forecast Office Salt Lake City, UT - National Weather Service
NWS Forecast Office Salt Lake City, UT  National Weather Service

DEV-0537 criminal actor targeting organizations for data exfiltration and destruction - Microsoft
DEV-0537 criminal actor targeting organizations for data exfiltration and destruction  Microsoft

Round up - BBC
Round up  BBC

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Greenpeace International - Greenpeace International
Greenpeace International  Greenpeace International

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

ArchDaily | Broadcasting Architecture Worldwide - ArchDaily
ArchDaily | Broadcasting Architecture Worldwide  ArchDaily

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

An Interview With Allie Lazar The Most Famous Food Blogger In Buenos Aires - The Culture Trip
An Interview With Allie Lazar The Most Famous Food Blogger In Buenos Aires  The Culture Trip

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

BBC NEWS | Technology | The Tech Lab: Dave Winer - CBBC Newsround
BBC NEWS | Technology | The Tech Lab: Dave Winer  CBBC Newsround

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

Colossal — The best of art, craft, and visual culture since 2010. - Colossal
Colossal — The best of art, craft, and visual culture since 2010.  Colossal

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

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