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How To Use RSS Correctly


There is no doubt in my mind that RSS is here to stay. RSS is a simple and effective means of communicating your message to your visitors without invading their privacy or spamming them. It has many benefits over email and there have been many reports of the death of email due to the continual rise of mass spamming and non delivery due to spam filters. By no means is email dead, it is still the best personal communication method besides picking up the phone. It's just that RSS does some things much better than email.

I have been informing and educating webmasters about RSS since I first discovered the potential of this medium. A whole industry has now grown up around RSS and now there are directories that specialise in listing RSS feeds and tools to help you create RSS feeds. Everyone seems to be jumping on the bandwagon and everybody seems to have their own opinions about how RSS should be used. Even Google has joined in to offer adsense in RSS feeds.

The problem I see is that improper use of RSS may well send RSS the way of email. Currently it seems that if you publish an RSS feed the contents of that feed seem to be considered public domain. The reasons for this is, I believe, to do with the way content is packaged in RSS, this makes the content easy to syndicate. It is not that difficult to create a script or desktop application to strip out the content of RSS feeds and publish them on someone else's website. There is even a few applications being sold for just this purpose.

This has lead to what I consider improper use of RSS feeds to spam the search engines, this seems to be aimed particularly at Google. Although not yet widespread yet many webmasters are cottoning on to the fact that they can get easy content for their websites without putting in much effort. Although off hand this may not seem detrimental to you, consider the long term consequences. Your feed copied hundreds if not thousands of times and no back links to your site as the links have been stripped. What if Google decides to penalise due to duplicate content, the consequences could be that your site is dropped from Googles listings.

After considering such a scenario I have come up with a few suggestions. Firstly only publish a teaser paragraph in your feed that links back to the main article. Although some may disagree with me as they prefer the full article in the feed, I truly believe RSS is better suited to notification type messages. Secondly you can publish some terms in your feed which states that the contents are personal use only and you should be contacted for syndication rights. While this will not stop those determined to copy the content of your RSS feed it will help raise awareness of the issue.

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. April / 24 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Not a Blog - George R.R. Martin
Not a Blog  George R.R. Martin

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

All Things Considered - NPR
All Things Considered  NPR

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

Apartment Therapy | Saving the world, one room at a time - Apartment Therapy
Apartment Therapy | Saving the world, one room at a time  Apartment Therapy

Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox - Ghacks
Mozilla plans to remove RSS feed reader and Live Bookmarks support from Firefox  Ghacks

Round up - BBC
Round up  BBC

Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems - The Verge
Fraidycat is a fantastic new app for keeping tabs on your favorite internet gems  The Verge

Resources | Insights - Mandiant
Resources | Insights  Mandiant

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

The Data Digest: Usage Of RSS Feeds - Forrester
The Data Digest: Usage Of RSS Feeds  Forrester

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

‏‏Golf Channel - NBC Sports
‏‏Golf Channel  NBC Sports

Star Wars News, Articles & Quizzes - StarWars.com
Star Wars News, Articles & Quizzes  StarWars.com

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Official Seattle Mariners Website - MLB.com
Official Seattle Mariners Website  MLB.com

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

An Interview With Allie Lazar The Most Famous Food Blogger In Buenos Aires - The Culture Trip
An Interview With Allie Lazar The Most Famous Food Blogger In Buenos Aires  The Culture Trip

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Colossal — The best of art, craft, and visual culture since 2010. - Colossal
Colossal — The best of art, craft, and visual culture since 2010.  Colossal

BBC Comedy Blog - BBC
BBC Comedy Blog  BBC

Marginal REVOLUTION - Small Steps Toward A Much Better World - Marginal Revolution
Marginal REVOLUTION - Small Steps Toward A Much Better World  Marginal Revolution

Remezcla - Our Thing - Remezcla
Remezcla - Our Thing  Remezcla

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

UK Human Rights Blog - 1 Crown Office Row - UK Human Rights Blog
UK Human Rights Blog - 1 Crown Office Row  UK Human Rights Blog

PM interacts with Pradhan Mantri Rashtriya Bal Puraskar awardees - Narendra Modi
PM interacts with Pradhan Mantri Rashtriya Bal Puraskar awardees  Narendra Modi

Google UK - Google
Google UK  Google

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