In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...

Jeff Collins, who is stepping in for Marianne Gambelli, has a strong background in digital.

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.

Users are about to be able to stop Facebook from tracking their activity on other sites, and it could make targeted advertising a lot more complicated.

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...

Press release *content* from Business Wire. The AP news staff was not involved in its creation.

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...

LAS VEGAS, May 20, 2019 /PRNewswire-PRWeb/ -- Formetco recently announced the successful integration of its new enterprise software F360 CMS with the ...

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...

There are many marketing channels available for small businesses, should YouTube be one of them? If you've never advertised on YouTube, a new infographic ...

The former KISS guitarist, who called off two comebacks in the last six months, was asking $300 per ticket! | iHeartRadio.

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...

1 day ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.

The Global Mobile Advertising report aims to fulfil intelligence requirements considering global Mobile Advertising industry, production, sales, consumer ...

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...

Almost half of UK consumers believe that advertising needs to change, according to new figures from Conversant. The research found that 48 per cent of Brits ...

HARTFORD — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive advertising by ...

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...

Google has unveiled new measures limiting third-party cookies in the Chrome. While details remain unclear, it should offer users more privacy. Here's why.

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...

Instagram has given IGTV, its home for long-form video *content*, more prominence in the app with a new tab on Instagram's Explore page. But despite the ...

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.

The Starbucks cup has been tossed from Sunday's episode of "Game of Thrones" but it still could equate to millions to billions in free advertising.

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...

MOSCOW, May 20 (RAPSI) – The Federal Antimonopoly *Service's* Moscow directorate has opened a case against Otkritie Bank on suspicion of inappropriate ...

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...

A bill to crack down on alleged deceptive advertising by crisis pregnancy centers in Connecticut is moving forward.

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …

The firm said growth in advertising sales slowed to 15 percent from a year earlier.

The May 13 gala featured performances from Broadway's Ain't Too Proud, Be More Chill, Hadestown, and more.

In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.

WINDOW ROCK– During the graduation season, Navajo Nation President Jonathan Nez and Vice President Myron Lizer had the honor of attending several ...

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...

Amazon's ad sales are still growing, but much slower than before.

The Research Insights newly added a report, titled as Disaster Recovery Software Market, industry, analysis, research, share, growth, sales & trends and ...

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...

“A television advertisement is a span of television programming produced and paid for by an organization.TV reaches a much larger audience than local ...

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.

The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief ...

(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...

A new informative report on the global Programmatic Native Advertising Platform market titled as, Programmatic Native Advertising Platform has recently ...

The upcoming Vivaldi 2.6 web browser will block abusive advertisement practices by default using Google's abusive experiences blocklist.

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.

Local news is more important than ever during the election season. Local news outlets play an important role in helping readers sift through both information and ...

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...

HTF MI released a new market study on Global LED Advertising Board Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages ...

Rhumbline Advisers raised its stake in shares of Lamar Advertising Co (NASDAQ:LAMR) by 0.6% in the 1st quarter, according to the company in its most recent ...

Venture capital fund MathCapital has invested in 18 companies since launching last year.

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...

The latest research on the Internet Advertising market applies both qualitative and quantitative data analysis to present an overview of the future adjacencies ...

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...