We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL
1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it.
2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem
obvious, but it is often neglected. If the right people don't see
your ad, they can't respond.
3. SPACE/PRICE IN PROPORTION. You simply can't sell high priced merchandise from a small classified or one inch ad space. These should be considered as a low cost means of building a mailing list by asking readers to write for more information. If you expect to sell directly from an ad, the size of the ad will have to increase in proportion to the selling price. Two or three inches of space for items selling for 42 to $5... half or full page for items selling for more than $5 up to $20. When the price goes above $20 it is usually best to run inquiry ads and follow up with a printed sales presentation. There are exceptions, but this is a fairly safe rule to follow.
4. TESTING ALL THE ELEMENTS. Unlike institutional advertising (toothpaste, cars, soap, etc.) which must rely on extensive market research, analysis, surveys and a lot of psychology to achieve success, mail order selling has a built-in "watchdog" to guard against waste and loss, and to help assure that every dollar spent will produce a profit...or at least tell you why it didn't, so you won't make the same mistake twice. This method (unique to mail order) is called KEYING. By inserting a number or letter (or combination) into every ad you run, you can tell which ad works in which publication and in which issues it works best. More sophisticated forms of this testing technique can be carried thru by trying a new headline, a different testimonials,guarantees, etc. The testing technique know no limits, but there is also danger in becoming test-happy. To use the testing principle effectively, be certain that the results will justify the time and expense of making the test. If it merely means adding to your paperwork without adding profit or reducing cost,it isn't worth it.
Copyright 2004 by DeAnna Spencer
This article may be reproduced freely on the Internet as long as the resource box remains intact.
DeAnna is the publisher of the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
To thank the publishers/webmasters that use my article, I offer
one free solo ad. Simply fill out the contact form on my contact
page listing the url it was used on or sending me a copy of the
ezine it was used in. Once I confirm the location of the article,
then we can make arrangements for the solo ad.
Note to publisher/webmaster: Feel free to remove the part about the solo
ad when you get ready to publish the article.
What you need to know in advertising today
To read more about the potential deals that will shake up the advertising industry, click here. In other news: 'It is critically important for Facebook to get this right': Publishers say Facebook's rollout of Watch ads is methodical but picking up ...
Turkish airline, telecoms firm to halt US advertising
An official at one of the companies said the advertising boycott would encompass all written, visual and social media, although existing advertising campaign agreements would not be affected. “We as Turkish Airlines are taking our place alongside our ...
Turkish Airlines urges to stop advertising US companies
Advertising: Meet the Staff
Bristol Herald Courier (press release) (blog)
Get local news in your inbox. Sign up for our daily newsletter. Our daily newsletter includes our top local, national, sports and opinion headlines, delivered every day. It's easy to stay informed with local news in your inbox. Email. Subscribe.
The News Minute
Google-Facebook Dominance Hurts Ad Tech Firms, Speeding ...
New York Times
The investment of venture capital money into ad tech start-ups is falling sharply, helping push a wave of acquisitions.
Ad firms suffer as Google, Facebook dominate digital advertising ...
How Yelp's Revamped Advertising Business Powered a Great Quarter
In this segment from MarketFoolery, host Mac Greer and senior analysts Andy Cross and Ron Gross review the latest numbers from Yelp (NYSE:YELP), which has been refocusing its content and business structure to better match what users and advertisers ...
Amazon Prime's one-day delivery claim misled consumers, advertising body says
The U.K.'s advertising body has ruled that Amazon cannot make some claims about next-day delivery for its Prime service after 280 people complained they didn't receive items the day after ordering. The Advertising Standards Authority (ASA) said that ...
ASA ruling forces Amazon to amend advertising for Prime one-day delivery service
Amazon's advertising profits will surpass its cloud computing income by 2021: Piper Jaffray
Piper Jaffray reaffirms its overweight rating for Amazon shares, citing the strength of its ad business as a key component of the company's future profitability. "Investors should be focused on Amazon advertising now; this is a major driver to results ...
Amazon: Advertising Could Overtake AWS by 2021
Piper Jaffray Sees Amazon's (AMZN) Advertising Profits Exceeding AWS by 2021
Advertising giant WPP to buy Rockville-based ad firm
WPP has been on an acquisition spree as it seeks to remake itself for the digital age; BCW itself was formed from the combination of Burson Marsteller and Cohn and Wolfe, brands that have operated for decades in the public relations and advertising ...
Advertising giant WPP buys US design firm for undisclosed sum
Analysts say Amazon's advertising business will surpass AWS by 2021
For the past few years, Amazon's ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon's advertising business is just getting going, say analysts. A note to investors from Piper Jaffray ...
Business Wire (press release)
Strategy Analytics: Consumer and Advertising Spend on TV and Video Will Reach $559B Globally in 2022
Business Wire (press release)
BOSTON--(BUSINESS WIRE)--Strategy Analytics forecasts that global consumer and advertising spend on TV and video will grow from $490B in 2017 to $559B in 2022, an increase of $69B. Spend on OTT video will account for 90% of this growth, according ...
ADVERTISING RELATED ARTICLES:
Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product.
Three Keys to Crafting Successful Print Ads
Want to create print ads that get results? Below are three keys to get you started.1.
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see.
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
CD Business Cards- Why Use Them?
CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea..
Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out. Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used to. Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.
What's On Your Business Card?
A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.
Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market