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The First UK Man To Become a Human Billboard an Interview


Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starting to become a phenomena and is rapidly growing. I got a chance to interview a man from the UK who currently has an auction up and he is getting a permanent tattoo ad. This is kind of taking the whole body advertising to a new level.

1. Tell me a little bit about yourself?

I have been in business all my life. From running and owning my own world wide haulage company. A chain of mobile phone shops. Etc. I have worked in the timeshare industry for past 7 years. And have just recently resigned from working in Spain as a marketing manager also project Director for multi billion Pound Company. I am now writing a book on timeshare, being the first person to do so on the cons & pros of how it works. I live with my long time partner of 8+ years, with a baby girl of 4 weeks old. I also have 5 other children ages 25, 23, 18, 12, &10.

2. Where did you get the idea to get at tattoo ad on your forehead?

I got the idea for tattoo advertising last year from a TV program in USA, on drunks that would do anything for a drink.

3. How does your girlfriend feel about this?

My wife to be thinks I mad as a hatter, but she has seen me pull off many mad things.

4. I read in the short article about you that you already have quit a few tattoos. Can you tell me about the tattoos you already have?

I have many tattoos from the age of 12 years of age, last one being when I was 21. The only space I have on my body at the moment is most of my back & part of my legs.

5. What is your favorite tattoo?

No, I don't have a favorite one.

6. Do you have any tattoos that you regret getting done or have you done any cover up or removal work?

I regret most of them, due to being so old now. But is soon to change with my new venture. I am also having my whole body tided up.

7. Where is your ad so other people can come by and bid?

My add on eBay is on search bar, under all categories. Type in body tattoo advertising and my links is the first one under the heading you type in.

8. If you are doing this in auction format like on eBay are you going to have a reserve price or end the bidding early if it does not get the price you want? For example what happens if the final bid is only 1.00?

Yes I have a reserve price on my first of £1000. This will then appeal to the media for my next.

9. You mentioned that you have some space on your back for two ads and also the one on your forehead are you planning on doing three advertising tattoos then? What is the time span you are looking at?

Yes I have three spaces at present. My head is mainly, back, top & sides for one add for highest bidder or three separate.

10. Are you willing to also talk about and advertise for the company when people talk to you about it?

Yes I am very much prepared to talk and show after, as my eBay ad will tell you.

11. Are you planning on just getting a text ad or looking at doing a logo or graphic?

I am prepared to have mainly logo, depending on company as my eBay once again will explain.

12. You mentioned in the article I read that you were looking for an agent to represent you? Do you have plans past the three tattoos mentioned about above?

An agent will be taken on after my first advert

13. What are you going to do after getting the tattoos done what are your plans for your next profitable venture?

As I have mentioned, I am writing a book soon to be released.

14. I know some others have gotten temporary tattoos done and that this is a growing phenomenon on eBay to advertise on body space. In fact there are a few websites now that specialize in this such as bodybillboardz.com and others. Are you the first person getting a real tattoo on your forehead? All the others I have seen are for temporary tattoos?

I am the first in the UK to take on such venture and sure it will grow after I have been in so much media.

Well, I am not sure how you feel about all of this yourself. I can see both sides of the arguments made. On the one side almost all the t-shirts that I own have some type of advertising on them. Yet going as far as getting a permanent tattoo that will be with you for life I am not sure I would go that far. At any rate I will write more about this topic as it grows.

Chris has been running Design My Tattoos website for the last three months. He likes helping people find the custom tattoo designs and where to get them done by professional tattoo artists. Check out the site and post a job to get your own custom tattoo design. If you are a tattoo artist and would like to earn some extra income go ahead and sign up as an artists and make some money in your spare time. Look for more tattoo related articles on the site.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Sat. May / 25 / 2019

Last Mile Delivery Meets Targeted Advertising On Boxi's Freight-As-Billboard Trucks  Forbes

Ad clients pick the routes on which Boxi's delivery trucks function as their 25-foot billboards.


Digital Advertising, Consumer Privacy and More  EFF

Digital ads—and control of the user data that makes them so profitable—are the heart of the consumer privacy debate. Earlier this week, the U.S. Senate ...


Digital Advertising: Spending Breaks A Monumental Barrier  International Business Times

The Interactive Advertising Bureau (IAB) reports that a total of $107.5 billion was spent by marketers in 2018 on digital advertising.


Google Moves to Tackle Amazon Advertising Threat  Market Realist

Google (GOOGL) is planning to show more shopping ads across its platform beginning this year in an apparent attempt to push back against Amazon (AMZN) ...


New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  MarTech Series

The Ultimate Guide to Amazon Advertising, reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million ...


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SINA (NASDAQ: SINA) announced mixed first-quarter 2019 results on Thursday morning. The Chinese internet media specialist continued to rely on its popular ...


R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Federal judge orders changes to some of Bud Light's corn syrup ads  AdAge.com

MillerCoors has claimed a partial legal victory in its attempt to get Bud Light to stop its campaign that mocks Miller Lite and Coors Light for using corn syrup.


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Entertainment branding, marketing, and advertising agency SpotCo has partnered with analytics company Tanna Inc. to form a new *service* that will concentrate ...


Officials warn of misleading online advertising on Memorial Day  WDIV ClickOnDetroit

Memorial Day weekend kicks off the summer retail "holiday" season when consumers see ads everywhere detailing great prices on new and used cars, outdoor ...


NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


Facebook Ads Manager issues are causing major headaches for advertisers  Marketing Land

Last November, three days before Black Friday, Facebook's Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload ...


Judge orders Anheuser-Busch to stop suggestive advertising against MillerCoors  WTMJ

A Wisconsin judge has ordered Anheuser-Busch to stop suggesting in advertising that MillerCoors' light beers contain corn syrup.


UC San Diego Scientists Push For Regulations On Marijuana Advertising  KPBS

UC San Diego researchers are calling on the federal government to regulate marijuana advertisements.


Instagram's IGTV finally gets horizontal video, and advertisers see the potential  AdAge.com

Instagram says it's adding the ability to upload horizontal videos to IGTV.


Mexican president denies releasing list of journalists and media who received government advertising  Knight Center for Journalism in the Americas

A list of 36 journalists who allegedly benefited from advertising contracts with the administration of former Mexican President Enrique Peña Nieto, which was ...


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Droga5's NYT work, W+K's 'Dream Crazy' and AMV BBDO's 'Viva La Vulva' join D&AD's top winners.


Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


Biographer Examines Dr. Seuss' Advertising Roots  KJZZ

When we were kids,We all read his books.Even though many of the wordsSeemed like gobbledygook.There was "Green Eggs and Ham"And "The Cat in the Hat.


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Although the Justice Department could try to block the proposed T-Mobile/Sprint merger (maybe), Federal Communications Commission Chairman Ajit Pai ...


Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  Westword

A coalition of hemp businesses are calling out two of the country's most popular social-media platforms for what they believe are unfair advertising policies.


Facebook Is Trying To Reduce Political Advertising Sales Ahead Of 2020 Elections  The Daily Caller

As the 2020 election approaches, Facebook says that it has stopped paying employees commissions for the sale of political ads on the social media platform.


advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


Benefits Of Corporate Video Production In Advertising  Foreign Policy 2018

Along with the help of viddedit.com, we'll talk about many benefits of corporate video production in advertising. After reading this article, you'll realize that you ...


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


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With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


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Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords.


Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


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Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Feminism: False Advertising at its Finest.  Human Events

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New Coke pops... 34 years later  AdAge.com

In this week's Good Life, Coca-Cola's 1985 marketing blunder is pure marketing gold today.


Coming to Terms With the Realities of Working in Advertising  Adweek

Opinion: And how to leave your expectations at the door.


Digital ad revenue in the US surpassed $100 billion for the first time in 2018  CNBC

Digital ad revenue just keeps on growing. A new report says internet advertising revenues in the U.S. totaled $107.5 billion for full-year 2018 — the first time that ...


Why Advertising Doesn't Work Very Well - People Profiled By Demographics Actually Agree On Little  Science 2.0

If you want to annoy someone in their late 30s, joke that all they care about are avocado toast points or beard grooming or running off to Coachella when a ...


Does Targeted Advertising Really Violate Your Privacy? 05/24/2019  MediaPost Communications

A senator from Missouri — one of those red-neck states that recently decided to deny women control over their own bodies — proposed a Do-Not-Track Act that ...


How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


How advertisers need to think about connected TV  AdAge.com

Connected TVs are becoming a much bigger part of how consumers watch *content*. But measuring viewership on these devices continues to be a challenge.


Facebook Affirms Decision To Block Marijuana Advertising  Z6Mag

No more marijuana ads on Facebook? Facebook in its weekly policy meeting have affirmed previous decision to block contents that attempts to sell and ...


How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


Tech Companies Care Only When They Get Caught: Abortion Edition  New York Magazine

Google gave $150000 in free ads to an anti-abortion group advertising crisis pregnancy centers that don't offer abortions. Google will now make organizations ...


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You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


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The company is planning to track everything you watch and everywhere you go in order to sell more expensive ads.


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The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Advertising on Planet Vulcan  Adweek

How our fixation on data is killing creativity on Earth.


Digital Advertising 'NewFronts' 2019: Balancing TV's Legacy And Promise  Forbes

With a heavy if not exclusive focus on video offerings at the 2019 IAB NewFronts for advertisers, what I found most intriguing was how differently-situated ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Finland latest market to crack down on gambling advertising  CalvinAyre.com

Finland is the latest market taking an extremely dim view of gambling advertising, particularly when it competes with the local monopoly. On Friday, Finnish news ...


What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts  Glossy

Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...


View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Carlson joins Out There Advertising | Newsmakers  BusinessNorth.com

Nancy Carlson has joined the marketing and advertising agency as office manager.


PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


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If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Turning Digital Advertising Into Content Equity for Brand Advertisers  MENAFN.COM

(MENAFN - PRLog) Creating new revenue opportunities for advertisers to leverage their digital media investments into equity. Digital Screen Partners title page


The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek

'Only go into advertising if you love communication.'


Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content  Nintendo Life

FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...


Constipation, Canada and Cadillacs: Agency Brief is ready for Memorial Day weekend  AdAge.com

This week we saw another Hollywood filmmaker transition to advertising while Walrus made an irregular ad.


Roku Introduces New Analytics and Planning Tools for OTT Advertisers  MarTech Series

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend. Roku, Inc. announced Activation Insights, a powerful new tool to target ...


The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


New York Bans Alcohol Ads on Most City Property  The New York Times

Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.


When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


What are the Differences Between PR, Advertising, and Marketing?  JSA

Understanding the differences between PR, advertising, and marketing will help you deliver effective messaging, better target your audience, and drive results.


Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


Advertising OTT  CableFAX

Roku introduced a new analytics and planning tool for OTT advertisers.


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


Advertising Engraving Machine Market Growth  TechZiffy

Advertising Engraving Machine Market Report 2018 to 2026 Top Companies, Objective, Top Regions and Application. The research report on Advertising ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


'Jeremy Kyle' Cancellation Leaves ITV With An GBP80m Advertising Black Hole 05/23/2019  MediaPost Communications

It's the sum everyone has been waiting for someone else to do. Campaign reports that the impact of cancelling "The Jeremy Kyle Show" will be roughly GBP80m ...


Anheuser-Busch InBev launches in-house agency Draftline  AdAge.com

Anheuser-Busch InBev has been quietly brewing its own U.S. in-house agency for the past year. On Friday, the marketer is set to officially announce its launch.


Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunch

Facebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...


This Short Film Is a Story of Life and Love in Advertising, Told Entirely Through Ads  Adweek

Writer/director Ben Callner got his big break in the Super Bowl with a Doritos spot.


NBC Makes a Nostalgic Pitch to Advertisers at Radio City  The New York Times

The network promotes TV veterans (Fran Drescher! Brian Williams!) while noting that it's pushing back the start date of its streaming *service*.


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How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).


5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.

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