![]() | ||
![]() | ||
|
Advertising Information Channel:
We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics. |
|
![]() |
|
|
![]() |
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn't it?
Does it mean that people are frivolous & go around making irrational purchases that don't meet their needs, before more serious ones that sustain them? Should you try to sell trivial goods first, & then follow up with those that are more substantial? Should you put games & entertainment on your home page, and flour & salt in your follow up messages?
No, that's not it.
What it is trying to say is that people buy for emotional reasons. Does anybody buy a Mercedes Benz just because they NEED to get from point A to point B? Do they buy it because they NEED all of the amazing gizmos, the heated leather seats & hand polished wood trim?
No, a person buys an expensive car that they don't need because it makes them feel important. You may be shocked when I say this, but I'm going to say it anyway. Luxury purchases are motivated by vanity, envy, pride, jealousy, & narcissism, even greed. And, there is nothing sinister, or wrong with it. That's just the way we are as human beings. It's what makes us tick. In fact, these emotions are behind all kinds of everyday purchases too.
Understanding how they motivate buying behavior is critical to selling.
Look at this ad for the Wall Street Journal. It's said to be one of the most successful advertisements in the history of the world, responsible for over $1 billion in sales.
Look carefully, & see how skillfully it evokes one or more of these powerful emotions. Try to get a sense of how you feel when you read it. ------------------------------------------------------
THE WALL STREET JOURNAL "TWO YOUNG MEN" LETTER
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both - as young college graduates are - were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
But there was a difference. One of the men was manager of a small department of that company. The other was its president.
Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't always a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't. The difference lies in what each person knows and how he or she makes use of that knowledge.
And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge - knowledge that they can use in business.
The letter closes:
About those two college classmates I mention at the beginning of this letter: They were graduated from college together and together got started in the business world. So what made their lives in business different?
Knowledge. Useful knowledge. And its application.
I cannot promise you that success will be instantly yours if you start reading The Wall Street Journal. But I can guarantee that you will find The Journal always interesting, always reliable, and always useful. -------------------------------------------------------
This is a newspaper! It doesn't get much more mundane than that, but the same principle applies, do you see the power in it?
What we are talking about here are emotions that are inextricably tied to the universal desire for esteem that's hard wired into our nature as human beings. If you've got a pulse, you're under its spell. But here's the kicker. Most of the time, we are not even aware of the stimulus, only the response.
When you were reading the story about the graduates and the reunion, chances are, you were playing out your own meta program inside your head, and experiencing one of the esteem emotions. And it triggered your own personal desire to show the world what you could do, didn't it?
Esteem (to feel valued) is NOT a WANT at all. It is a basic human NEED almost as fundamental as food & water. Your prospect's hunger & thirst for it. Their emotions are the expressions of that craving.
If you can trigger them, & then associate satisfaction of the "esteem needs" with your product, you've got a winning ad!
Copyright 2005 Daniel Levis
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell...Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
CBS Corporation's revenues and earnings per share missed market expectations when it reported its fiscal fourth quarter results on February 14.
Advertising has slowed again. Afrezza scripts came in at less than 600. Cash sits at about $55 million.
The “coaching tree” is a familiar phenomenon in football. Much like a family tree, some of the most successful coaches in the sport can trace their lineage back to ...
The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of ...
App developers are looking for ways to improve conversion and are shifting ad spend to Digital Turbine's Ignite Platform. Significant network effects are being.
Even though retailers already spend the majority of their advertising budget in digital, 80 percent of their co-op funds have traditionally gone into non-digital ...
Attorneys for both parties involved in a lawsuit related to placement of billboards are seeking a new scheduling order for the proceedings.
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker ...
L'Oréal Canada is infusing its online advertising with artificial intelligence through chatbots. Since April 2017, L'Oréal Canada has used chatbots within ...
18,000 Android apps with tens or hundreds of millions of installs on the Google Play Store have been found to violate Google's Play Store Advertising ID policy ...
A Broward County Circuit Court judge violated Florida's Code of Judicial Conduct by revealing his party affiliation and advertising a Democratic group's ...
Sri Lanka has started advertising for executioners after the country's President declared he would reinstate the death penalty.
CHICAGO, Feb. 15, 2019 /PRNewswire/ -- For the second consecutive year, the Medical Advertising Hall of Fame (MAHF) has inducted a key staff member from ...
Members of Forbes Agency Council share examples of outdoor advertising campaigns they found particularly effective, and why they worked so well.
Digital ad revenue in the U.S. reached $26.2 billion in Q3 2018, a 20.6% increase year-over-year, according to findings from the latest biannual report from the ...
Attribution hasn't always been the strongest means of measuring TV advertising effectiveness. But recent deals for Data Plus Math signal a shift in the linear ...
Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of.
CANADA – 02-15-2019 (PRDistribution.com) — Digital Envy is pleased to announce the delivery of its Facebook Advertising Services in some areas in Canada.
Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the.
Shares of artificial intelligence powered, digitial and online advertising innovator Trade Desk are just below a buy point ahead of Q4 earnings.
A Royal Air Force advert that challenges stereotypes about women is set to make its television debut, as new research reveals how sexism is rife in commercials.
According to the Sports Business Daily, Pilot Flying J has ended its advertising and sponsorship with ESPN over an article detailing Jimmy Haslam's tenure as ...
With another government looming and Mexico irrationally and unjustly refusing to finance “The Great Wall of Trump” new ideas must be brought to bear to raise ...
The Hertz and Eurowings partnership offers the carrier s passengers access to a broad choice of car rental options from Hertz and Thrifty, along with bespoke ...
So do Target, Kroger and other retailers, which have customer data that big brands like Coke and Pepsi can use to tailor ads to shoppers.
Reddit is working to lure performance-obsessed advertisers with new tools. After releasing cost-per-click buying last month, Reddit has launched app install as a ...
The creators of the World Record Egg revealed themselves to The New York Times and said mental health was just one of several initiatives the egg will ...
Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigations.
Amazon's advertising business is showing no signs of letting up. Amazon reports record profits of $3B, crushes Wall Street expectations for holiday quarter ...
A bill that would prohibit “deceptive practices” at faith-based pregnancy centers drew passionate — and conflicting — testimony from people on both sides of the ...
Anchor Capital Advisors LLC grew its holdings in shares of Lamar Advertising Co (NASDAQ:LAMR) by 2775.9% in the fourth quarter, according to the company ...
For any business in the modern world, online advertisement is a crucial part. With a huge population of the world now using internet, they can be effectively ...
In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing…
Dozens of artists have taken over the SEPTA subway station walls at Walnut Street in Philadelphia. For the next month, all the advertising billboards along the ...
A request by Adams Outdoor Advertising for a digital electronic billboard in Port Royal SC was denied Wednesday when Town Council declined to vote.
Sweets is a one-of-a-kind inbound construction marketing solution that generates real leads – architecture, design, and engineering professionals looking for ...
Since Facebook and Instagram play a vital role in many brands' marketing strategies, how could the company's use of blockchain-based solutions affect ...
Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop ...
We're now two months into the new year, and as a health and fitness ecommerce brand, we see continuing evidence that there's never been a better time to use ...
Facebook CFO David Wehner recently told investors that even if the economy falters, Facebook's ability to measure advertising returns is its saving grace.
If you thought Burger King's Super Bowl ad featuring Andy Warhol was “advertising for people who work in advertising,” then wait until you see this one. In a new ...
When every business is competing to be the best, market research analysis report is one of the key factors that will help them climb the ladder of success.
Retailers typically strive to promote their products by creating ad campaigns that attract consumers' attention. Loft Co. appears to have achieved this with the ...
By Jeniece Roman. Record-Journal staff. NORTH HAVEN — Members of the Coalition for a Better Wallingford gathered on Route 5 Saturday to protest a ...
It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Youngme, Felix, and Mihir debate two of the dramatic and controversial tax ideas being proposed by Democrats (a 70% marginal income tax rate and a 2% ...
ECI conducted 2 online studies among viewers of the NE vs LA championship football game. Each wave interviewed over 600 adults, 1 wave occurred ...
For Super Bowl Sunday, Skittles zigs where other brands zag, by putting on a bizarre Broadway musical starring Michael C. Hall.
As more Americans keep loaded guns in their homes, efforts to sell them new kinds of safety locks are getting stuck by policies intended to block ads for firearms ...
Brian Wieser is joining GroupM as its global president of business intelligence starting this week.
Amazon used to reject the need for ad spending, but Jeff Bezos has changed his view and turned the company into a major advertiser.
Afrezza scripts for week ending February 1 come in just above 600. MannKind advertising seems to have reached a peak in ads run. Insurance Coverage sees ...
Snap Inc (NYSE: SNAP ) reported fourth-quarter results Feb. 5 that generated "incremental enthusiasm," but three key questions remain regarding the ...
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads. According to a ...
The ad wasn't rude, obnoxious or over-the-top. It was actually really quite useful, asking: "Vehicle A has such n such brakes, Vehicle B does not - would you put ...
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives said ...
MovEBR business: Mayor Sharon Weston Broome will host a MoveEBR-focused Equity in Business seminar on Tuesday, from 5:30 to 7:30 p.m., at the Main ...
With Super Bowl LIII receding in the rear view mirror, one question we ask every year is: Which advertisers achieved something lasting for all their spending?
Milwaukee e-commerce companies Bright Cellars and Wantable Inc. were included on the Interactive Advertising Bureau's most recent 250 Direct Brands to ...
The Cincinnati Bell Connector was supposed to bring in $350000 in advertising in 2018. It fell short by 70 percent.
The National Football League's share of playoff advertising revenue relative to its three main competitors—the National Basketball Association, Major League ...
GoDaddy 'Make the World You Want' campaign promotes message of empowerment and stars influencers including Accidental Icon' Lyn Slater and Ayesha ...
Criteo's investments this year will focus on mid-market advertisers, to provide self-*service* tools for its platform that allow advertisers to take control of strategies.
The online retail giant is taking advantage of what it knows better than anyone: consumers' online shopping habits.
TrueX could help Walt Disney reimagine TV advertising.
Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path High School, asked he and other ...
Monroe's Public Works department will ask the city council to approve advertising for bids for three new trash knuckle boom loader trucks.
At ₹60908 crore, growth in advertising expenditure (Adex) in 2018 was pegged at 14.6 per cent, up from the earlier prediction of 12.8 per cent and almost ...
A new way of attacking macOS with malware has been detailed by security researchers, with malicious online advertising found to have used steganography to ...
A groundbreaking San Francisco ordinance meant to curb soda consumption by slapping health warnings on sugary-beverage advertisements suffered a ...
Broadcasters are facing a tipping point in the next five years where a faster decline in traditional viewing will make TV campaigns too expensive to be ...
IAB today announced it has elected Rik van der Kooi, Corporate Vice President at Microsoft Advertising, as Chairman of the trade organization's Board.
Advertising posters on poles in Rathvilly village have now been taken down by the owners, Rathvilly Tidy Towns have confirmed. In a statement on Facebook, ...
The idea is that, instead of slowing recovery work by getting in the way, tourists will pump more dollars into the area, thereby helping businesses recoup losses ...
No one likes being stalked around the Internet by adverts. It's the uneasy joke you can't enjoy laughing at. Yet vast people-profiling ad businesses have made ...
“Weed is legal in 60 miles,” a billboard in Connecticut will tell you as you approach the Massachusetts border. Full story after the jump. a word from our sponsors:.
Comedy Central ran several ads this month on the Instagram account FuckJerry, run by Jerry Media, which initially rose to fame by stealing other people's jokes ...
Want to know how a typical 16-year old views the media and advertising industry? Ruby Cullinan, a Transition Year Student who spent the week working with ...
The coming of next-gen 5G wireless transmission will be a big deal for marketers. That's the view of Alex Hertel, CEO of experiential marketing firm Xperiel, ...
ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
Shopping ads show no sign of softening, according to two reports on fourth-quarter search spending trends. The findings. Marin Software, which aggregates ...
Facebook says that Nielsen's Digital Ad Ratings product could solve some of marketers' headaches about cross-platform measurement but that advertisers need ...
PepsiCo Inc. said on Friday that increased investments in advertising and products aimed at boosting sales growth would lead to a fall in profit this year.
Annaly Capital Management Inc. (NYSE:NLY) and Lamar Advertising Company (REIT) (NASDAQ:REIT) are two firms in the REIT - Diversified that compete ...
A small island nation has made global headlines after advertising vacant positions for hangmen. The controversial job ads were featured in local papers in.
While many developers have tried to capitalize on Epic Games' success in the battle royale genre, gamers have likely wondered if Fortnite can be overthrown.
After social media outrage over its stereotyping of women, Woolworths withdraws its Valentine's Day advertisement — just as a top research company releases a ...
The Ukrainian media Internet advertising market expands by 39.9% in 2018, to UAH 3.511 billion, the Ukrainian Internet Association (UIA) has said. The.
Among mobile ad networks, Facebook and Google remain the best bet for advertisers, according to the latest ROI Index from marketing startup Singular. To pull ...
Fashion journalist Katherine Zarrella laments the lack of creativity and individuality among influencers, whose task it is to sell because they are paid to wear ...
Over the past two years Newton Press and Newton News has absorbed many price increases from the paper mills, ink manufacturers, general running costs and ...
WWE has started advertising his appearance at a signing event recently.
Lorraine Guyo, popular for her Ndinyengeiwo video that went viral, has attracted some brands that have featured her in their adverts. These include one of the ...
ADVERTISEMENT FOR BIDS FOR SALE OF IMPOUNDED/ ABANDONED VEHICLES CITY OF JAMESTOWN, NORTH DAKOTA NOTICE IS HEREBY GIVEN, ...
Amazon is trying to prove to marketers that it can not only sell their products but sell new customers on buying their products with a new metric.
At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth ...
![]() |
![]() |
![]() |
ADVERTISING RELATED ARTICLES:
LED Moving Message Displays LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology. Consider These Pressing Facts Before You Renew Your Yellow Page Ad Your Yellow Page Ad Deserves More than 10 Minutes of Thought a YearBefore long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. Classified Ads That Get Results Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. The Importance of Your Business Card What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium. In Advertising Bigger isn't Always Better If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. What Happened? Troubleshooting Poor Response from Ad Campaigns Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong. If You Lost 70% of Your New Customers, Would You Notice? Buyers Don't Rely on the Yellow Pages Like They Used to. Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline. Do Your Radio Ads Work? Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind. Advertising on a Budget -- Part 2: Thinking Small This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings. 2005 Super Bowl Ads... Winners and Losers Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pulling-for-the-underdog type. How To Write Super-Effective Ads and Sales Letters! "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. Media, the Internet, Yellow Pages, and Your Business If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!. Juice - Scam of the Decade or Opportunity of the Century If you are an ardent web surfer and MLM'er like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLM'ers and all paying ISP subscribers or it is the biggest scam yet, bar none. How To Write Really Good Ads All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. How To Write Kick-Ass, Profit Pulling Adverts For Your Business? Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'.. Get Free Radio Advertisement Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine.. Advertising Headlines and How to Write Them 1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. Go Ahead Im Listening In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap. Forgot The Ad Budget? Don't Panic! Bob is excited about his new business. He secured funding. ![]() |
Find used office equipment in Ohio at www.OfficeJax.Has.It Find the best fleamarkets at www.FleaMarketWorld.Has.It Find electric powered vehicles at www.NoGas.Drives.It Anonymous and Confidential U.S. Mail Drops - No ID Required reship worldwide Find homes for rent
Fleamarket World Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost. |
![]() auction news and listings for Akron, Ohio Akron crafts and hobby news center Advertising and promotions Akron, Ohio The Akron blogging news center Akron Ohio web site design news Akron Mortgaging and refinancing
|
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market |